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PR AUTHORity Minute
2 minutes | Apr 28, 2020
In this episode I share the story behind how I have the media reaching out to me to invite me to contribute to an article, and how you can do the same thing to get your own media coverage.
3 minutes | Apr 27, 2020
The Elephant in the Room
These are unique and challenging times, and pitching the media or putting out messaging as if it's business as usual can be bad for your brand.
2 minutes | Apr 8, 2020
How to Pitch When There's Only Breaking News_ Part 2
In a continual breaking news cycle, there are still media opportunities, even if they aren't related to the big stories that are dominating the news right now. In this briefing, I talk about what to pitch.
3 minutes | Apr 7, 2020
How to Pitch When There's Only Breaking News
It's hard to know if it's ok to pitch the media during a big event which is creating a continual breaking news cycle. In this episode, I share what to pitch to join the conversation around the breaking news. In the next briefing, I'll share what other types of pitches work now.
2 minutes | Mar 30, 2020
Sensitivity in Communications
In these unusual times, the need to be sensitive in your communications is very important.
2 minutes | Feb 18, 2020
Perfection and PR
There are a lot of sayings around: Perfection is the enemy of..... In this briefing, I discuss why perfection isn't a reason to wait to get started doing PR for your brand.
1 minutes | Feb 17, 2020
Monitoring Social Media
Social mentions are a powerful part of your authority building and PR efforts. Now, you never have to miss a mention thanks to this free Social Media Search Tool from Talkwalker.
2 minutes | Jan 24, 2020
2020 PR Prediction_Lisa Fahoury
Today I am pleased to share with you another 2020 PR and Authority Positioning Prediction from Lisa Fahoury - a long-time copywriter and chief creative officer at NJ-based content marketing firm Fahoury Ink.
2 minutes | Jan 20, 2020
2020 PR Prediction_ Michelle Garrett
Today I am pleased to share with you another 2020 PR and Authority Positioning Prediction from Michelle Garrett - a PR consultant and writer whose work regularly appears in PR Daily, Muck Rack, Meltwater and more.
2 minutes | Jan 16, 2020
2020 PR Prediction - David Meerman Scott
I invited a few industry leaders to share their 2020 PR and Authority Positioning Predictions. Today my guest is David Meerman Scott -Business Growth Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 11 books including Fanocracy and The New Rules of Marketing & PR.
2 minutes | Jan 7, 2020
Branding With Hashtags
Hashtags can help highlight and reinforce your branding. They can also be used to search through content.
2 minutes | Jan 2, 2020
Predictions vs Resolutions
Resolutions can help you set and achieve goals, whereas predictions can help position you as an expert and thought leader.
2 minutes | Dec 18, 2019
Great tips around a topic within your expertise, are valued by your audience and the media alike.
2 minutes | Dec 16, 2019
Join the Conversation
Do you lurk online? Joining in the conversation can build visibility, authority and expert positioning, and can be fun.
2 minutes | Dec 15, 2019
The Power of Asking
A valuable and often overlooked resource, is one's audience. In this briefing, I talk about the value of asking them for their input and opinions.
2 minutes | Dec 10, 2019
Business Doesn't Stop During the Holidays
Business and publicity do occur during the holidays. Thinking people are only focusing on holiday shopping or travel can mean missing out on profit and press opportunities.
1 minutes | Dec 9, 2019
Giving Gifts to Your Audience
It's fun to give gifts to your audience. In this episode, I explain a common gift-giving mistake businesses make.
2 minutes | Dec 3, 2019
Zig When They Zag
It can be hard to be seen and heard when everyone else is also vying for visibility and attention. If you zig when they zag, there can be little to no competition.
2 minutes | Nov 21, 2019
Hitting the Mark
Hitting the mark with your audience makes you inspiring, relatable and memorable, which are 3 great ways to build your authority.
3 minutes | Nov 20, 2019
The Seinfeld Effect
Seinfeld, the 'show about nothing' offers some great lessons for story ideas and authority building.
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