40 minutes | Jun 2, 2021

AMZPPC #129: Search Term Impression Share Reports in Amazon PPC

Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.   We'll see you in The Badger Den!   Links & Resources   Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/  All our episodes and show notes are available at https://www.adbadger.com/podcast​  Ad Badger Version 2: https://www.adbadger.com/pricing/​  Junglr: https://www.junglr.com/​   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver  Highlights: 1:05 Intro  4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report  12:26 Finding your True Search Volume  17:04 Things to Think About with the Search Term Impressions Share Report  22:11 How to Optimize for Impressions  25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms  32:04 ASIN-Targeting Search Terms  36:32 Closing Thoughts
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