AMZPPC #118: 5 Hidden Amazon PPC Ratios
Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more.
Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from Mike!
We'll see you in The Badger Den!
3:34 Amazon’s Hidden Ratios
6:44 Ad Sales to Total Sales
17:00 Percentage of Each Targeting Type
23:29 Percentage of Each Ad Type
29:30 Revenue Per Click
33:16 Spend by Number of Orders
40:02 Closing Thoughts
42:30 Post-Episode Message
Links & Resources
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (firstname.lastname@example.org)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver