48 minutes | Mar 10, 2021

AMZPPC #118: 5 Hidden Amazon PPC Ratios

Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more.

Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from Mike!

We'll see you in The Badger Den!


1:05 Intro

3:34 Amazon’s Hidden Ratios

6:44 Ad Sales to Total Sales

17:00 Percentage of Each Targeting Type

23:29 Percentage of Each Ad Type

29:30 Revenue Per Click

33:16 Spend by Number of Orders

40:02 Closing Thoughts

42:30 Post-Episode Message

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Junglr: https://www.junglr.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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