AMZPPC #117: Is Exact Match Always Best?
It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.
Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.
We'll see you in The Badger Den!
4:55 The Exact Match Conspiracy Theory
6:17 Elizabeth’s Broad Match Story
14:25 Does Amazon Favor Broad Match?
15:44 What to do When Exact Match Doesn’t Land
24:45 Bid Optimization
30:06 The Art of PPC
31:42 Using Negatives
33:15 Explaining to Clients
40:23 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (firstname.lastname@example.org)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver