AMZPPC #115: The Trinity of Amazon PPC Revenue
Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it.
Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.
We’ll see you in The Badger Den!
4:02 The Rise of Total ACOS
7:27 The Trinity: ACOS, Total ACOS, Organic
11:22 Increasing Total ACOS for Higher Sales
20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue
24:27 Ad Revenue % of Total Revenue
32:00 How Total ACOS Goals Relate to the Trinity
37:47 The Total ACOS Trinity in Action
43:45 Closing Thoughts + What’s New with Stephen
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/
Have a question or suggestion for the show?
Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (email@example.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver