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The Power of Digital Policy
37 minutes | May 27, 2021
Can a sustainable decentralized search platform help you bid Google goodbye?
We all know that we need to focus on SEO, whether it supports our website or to support users searching via a voice device such as Alexa. But with the rise of blockchain technology, we now have an alternative, community-driven search engine that can help us in a new era of open information. Decentralized search platforms can not only allow us new inroads to conversing with prospects and consumers, but they can also help deliver on the promise of protecting user’s personal information. In this episode of The Power of Digital Policy, Colin Pape talks about all things search and how it intersects with privacy to ensure your marketing and communication efforts are well-positioned.
25 minutes | May 13, 2021
Does your organization's DNA include corporate social responsibility?
Businesses that practice corporate social responsibility (CSR) aim to improve communities, the environment, the economy, and their business bottom line. But what is CSR, why should you care, and how do you go about standing up a CSR program? This practice, which has increased as a result of the pandemic, offers a good deal of opportunity as well as risk. To learn more and determine how CSR addresses digital policy risks, such as data privacy, I reached out to Infobip’a Anisa Taraj.
37 minutes | Apr 29, 2021
Three things to protect your privacy
By making a few simple changes to your devices and accounts, you can maintain security against organizations' unwanted attempts to access your data. You will protect your privacy from those with whom you don’t consent to share your information. And if you are part of a business, take note and start to treat consumer data privacy with the respect it deserves. Cat Coode talks about individual and organizational data privacy considerations, cybersecurity, and how to get a grasp in an increasingly complex digital world.
28 minutes | Mar 25, 2021
Is Apple making GDPR and other regulatory frameworks irrelevant?
Over the past several months, Apple has slowly been releasing and updating its iOS. With the latest (iOS 14), there are tons of new additions, including a new privacy feature that will stop advertisers from collecting users' personal data unless they explicitly agree to be tracked and receive the ads. What does this mean for today's advertiser? And how much oxygen will be depleted in the ecosystem? Most importantly, if you rely on ads – including those on Facebook and other social media platforms – what should you do? Have a listen and learn what is changing in the advertising world and how to adapt.
29 minutes | Mar 11, 2021
Brand audit: how to oversee your biggest asset
Successful brands pay close attention to their marketing and communications, ensuring a laser focus on close, meaningful customer relationships. But what does that look like, and how do you ensure that you understand your customers’ needs, problems, and what solutions they want from you? How do you ensure that your brand continues to thrive as a strong asset? Daniel Diosi talks about the importance of the brand to the business, how to perform a brand audit, and the biggest lessons learned from brands that must get it right – luxury hotels.
28 minutes | Feb 25, 2021
The pivot to podcast livestreaming
If you are comfortable walking the tightrope without a safety net in order to delight your audience and earn their engagement, then you may want to pivot to podcast livestreaming. In this episode, Christoph Trappe discusses the pros and cons of adopting livestreaming, what equipment and planning you need to make the pivot, and how to get the most out of this interactive podcasting approach. Christoph even shares tips from his upcoming book Going live – Livestream your podcast to reach more people
33 minutes | Feb 11, 2021
From micro to macro-influencers, consumers demand trust
Does Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuPont/Kardashian question!
38 minutes | Jan 28, 2021
Evolving the insurance industry through data and analytics
Two major innovation-related topics are top of mind for commercial insurers worldwide: data analytics and the use of artificial intelligence (AI). Amir Raskin, Data and Analytics Product Strategist at Sapiens, joins Kristina to discuss how companies can uncover insights using capabilities that were once seen to be like science fiction and drive customer service, top-notch experiences, and profits.
22 minutes | Jan 14, 2021
Using AI-assisted writing software for your business and marketing needs
Unless you are a business of one, you are likely challenged with getting multiple content creators to write in a consistent tone and coming across as intended. And let’s face it, communicating effectively and not making silly mistakes that detract from your message or brand is hard at an enterprise scale. That’s where AI-enabled writing tools such as Grammarly come in. It’s like having an editor paying attention to every content creation in your organization, but without the associated cost. In this episode, Dorian Stone (GM of Business at Grammarly) lays out the business case for AI-enabled writing tools and what Grammarly is doing to enable enterprises to consistently deliver content aligned with editorial policies and standards.
37 minutes | Dec 10, 2020
The Power of Storytelling for Brands
Stories have a greater ability to cut through the noise, reach consumers, and build an emotional connection with users. That's why brands use stories to build engagement, loyalty, and sales. But a brand's storytelling is more than just words and a logo. It is about evoking an emotional response that will drive people to buy from you – not a nameless, faceless company. Storytelling can appear like a hard task, made more complicated by sound design. But Chiara Aliotta breaks down storytelling into manageable components and joins this episode to share experience and insights that every brand ought to adopt.
37 minutes | Nov 18, 2020
How small businesses can overcome the biggest challenges
Small businesses face a stark reality that they need the same type of infrastructure that large businesses need, just at a smaller scale. From security, privacy, and marketing to accounting and finance, small businesses have never been as challenged as they are in this pandemic-laden time. But amongst the obstacles, there are many great opportunities to be harnessed, and thus marketplace gains to be made. Rachael Powell, CCO of Xero joins this episode to talk about risk and opportunity for today’s small business.
29 minutes | Nov 12, 2020
From professional soccer player to brand builder and beyond
What do you think of when I say soccer and digital marketing? Is it Nike or Adidas that come immediately to mind? What if I told you that a professional soccer player, who isn’t Ronaldo nor Messi, is taking the world on with same enthusiasm and ingredients as the big brands, but with more heart and focus on the long game, to successfully recruit a legion of followers? In this episode, Quincy Amarikwa talks about his journey through the sports world and what drives him to be relevant in today’s fluid digital world. It’s a recipe that each and every marketer needs to understand, including associated guardrails (or as I like to call them, digital policies).
45 minutes | Oct 29, 2020
Mastering the science of email marketing
In a world full of artificial intelligence, machine learning, conversational chatbots, and the latest cool digital capability, it is easy to feel like email marketing is dead. After all, this channel has been around for so long, what can it possible have to contribute to the customer experience? Andrew Kordek joins me to discuss email marketing, it’s increased relevance in consumer communication, and the critical aspects for getting it right. Email marketing is still going strong today and could be the best possible strategy for your business.
38 minutes | Oct 8, 2020
Balancing business risk and digital opportunity through the CMO’s eyes
Governance, risk management, and compliance are unavoidable words in today’s marketing world. But if you flip that on its head, what you end up with is opportunity to engage and thrive in the fast pace digital world, impacted by COVID, data privacy, and evolving regulations. In this episode, Gina Hortatsos, CMO of LogicGate talks about her approach to successfully engaging users, keeping the business safe, and harnessing opportunities that digital represents.
32 minutes | Sep 24, 2020
How to make automated AI a reality
With the persistence of the pandemic, users are spending the majority of their time at home and avoiding physical interaction. How do leading enterprises reach customers in this new paradigm? According to Evan Kohn, Chief Business Officer (CBO) at Pypestream, it is about hyper-personalization by adopting AI and automation into the customer journey.
43 minutes | Sep 10, 2020
Freeing up people through conversational AI
Employees are inundated with emails, phone calls, shoulder taps, and tickets. Customer service is answering a basic customer question and having trouble scaling in order to truly personalize service for your products. Why not empower your team with instant access to centralized knowledge, so that people can be freed up to focus on strategic goals and tasks that require higher-level thinking? Justin Schmidt breaks down how to make it all happen with conversational AI.
32 minutes | Aug 20, 2020
Moving towards personalization in IoT
Personalization impacts nearly every industry, with IoT providing new opportunities and a competitive edge. Wearables, healthcare, pharma, nutrition, CPGs, and other verticals are being impacted by an increasing personalization trend, and that means growth (or decline, for those not focusing on personalization) of consumer focused companies. Jonathan Melnick talks about the impact of IoT on industries, how to develop a roadmap, and why personalization is more important than ever.
18 minutes | Aug 6, 2020
Making IoT and personalization work for your business
For the past five or more years, we have been hearing that IoT will revolutionize digital marketing and how we connect with consumers. The claim by most industry experts has been that the very devices that allow us to receive personalized environments such as self-learning thermostats and predictable timing coffee machines will generate hordes of new data. And based on inordinate amounts of new data, companies can market more precisely, more predictably, with greater relevance and value. In this episode tap into the insights you’ll need for sound digital policies where IoT and personalization are concerned. By balancing out the risks and opportunities, you can make IoT and personalization work for your business!
40 minutes | Jul 23, 2020
Why your digital program needs cyber insurance
Last year, ransomware victims collectively paid out more than US$1.3 billion to attackers. The evolving digital security threat landscape signals the need for a more holistic plan, which, for many organizations, should include cyber insurance. In this episode, Courtney Hensley talks with Kristina Podnar about insurance as an additional layer of protection against a myriad of malicious activities that enterprises face and breaks down the real costs to an organization of a security event. Courtney also breaks down the unseen risks that enterprises face amidst COVID and remote working, and how to ensure that your business is not unexpectedly interrupted.
24 minutes | Jul 16, 2020
Align your digital security policy to digital operations
Digital security, cyber security, or just security. It doesn’t matter what your policy is called, the facts surrounding security remain the same: It’s a day-to-day struggle for businesses because of the huge increase in hacks and breached systems, including mobile and IoT devices. Only 5% of business portfolios are properly protected and 68% of business leaders feel their cybersecurity risks are increasing. Is your security policy properly addressed? I this episode, I share what my 20+ years in digital policy has taught me about structuring the right security guardrails.
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