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The Pod Couple
17 minutes | Apr 18, 2017
Activist Advertising Pros & Cons
Activist advertising, it’s everywhere. Is it better for brands to be subtle with their activism or overt? When you get on your soapbox, are you just preaching to the converted? Weigh the pros and cons with John and Barbara!
16 minutes | Apr 11, 2017
Me, Myself And My Brand
What are we putting out there in social media and what does that say about us? In this polarizing age, are we posting too much and too often? John and Barbara discuss the ins, outs and pitfalls of social media. Plus don’t miss their tips for safeguarding your brand!
15 minutes | Apr 4, 2017
Where's All The Advertising Talent Gone?
When it comes to finding talent, are agencies their own worst enemies? These days, how can agencies compete with tech companies? Do millennials want a better work/life balance than what agencies can offer? Find out what John and Barbara think agencies need to do to fix their recruiting conundrum.
15 minutes | Mar 28, 2017
The Activist Agency?
Should ad agencies take political stands? For example, Leo Burnett’s recent homepage. Does it come off as genuine or too stunt-y? Should personal thoughts and opinions stay that way? Has advertising ever been free of politics? Tune in as John and Barbara weigh in! Tags: www.leoburnett.com SNL Pitch Meeting: https://www.youtube.com/watch?v=imUigBNF-TE HBO’s Crashing: http://www.hbo.com/crashing
13 minutes | Mar 21, 2017
Celebrity Influencers: Good, Bad or Otherwise
Celebrities everywhere. Is it good for brands? How do brands measure success with celebrity influencers on Instagram or Snapchat? Tune in to find out when it makes sense and when it doesn’t. Plus you’ll never guess who John thinks is the worst celebrity influencer of all time!
13 minutes | Mar 14, 2017
Fake News - Whose Problem Is It?
John and Barbara take on fake news. Who decides what’s real or fake? Love it or hate it, the Fourth Estate is part of democracy. So what’s going on with the news? Plus don’t miss when John and Barbara share what’s hot for the week.
15 minutes | Mar 7, 2017
Super Bowl - Are We Trying Too Hard?
John & Barbara’s Super Bowl recap – they’re talking ads, ads and more ads. What worked, what didn’t. In these turbulent political times, did brands who took a stand come out on top- or flop? Find out on this episode of the Pod Couple! Air B&B Ad: https://www.youtube.com/watch?v=5qUTYHnLz2g SNL Pitch Meeting: https://www.youtube.com/watch?v=imUigBNF-TE Coke’s 2014 Ad: https://www.youtube.com/watch?v=RiMMpFcy-HU Bud Light: https://www.youtube.com/watch?v=aYeXldMEpV8 Budweiser: https://www.youtube.com/watch?v=HtBZvl7dIu4 Kia: https://www.youtube.com/watch?v=1dQ9a5EFZeI 84 Lumber: https://www.youtube.com/watch?v=nPo2B-vjZ28 Lego Batman Movie: http://www.imdb.com/title/tt4116284/ Playboy: http://ew.com/news/2017/02/13/playboy-magazine-bringing-back-nude-photos/
16 minutes | Feb 28, 2017
Oscars vs Grammys
It’s Oscars versus Grammys when John and Barbara weigh in on which award show is more relevant, interesting and exciting. They each have their favorites. Which one’s yours? Girls Season Six: https://www.youtube.com/watch?v=554bdNWCXmA High School Lover: http://www.mylifetime.com/movies/high-school-lover Target Commercial: https://www.youtube.com/watch?v=ePHqiWj7BCA
12 minutes | Nov 29, 2016
Greatest TV Shows of All Time
John and Barbara share their thoughts on TV’s most influential shows. From the golden age to cable, will you agree with their picks?
13 minutes | Nov 15, 2016
Secrets For CMOs
When things go wrong, the CMO is often first on the chopping block. On this episode of The Pod Couple, ad gurus John and Barbara share their tips on how CMOs can succeed in this brave new digital world.
14 minutes | Nov 8, 2016
Who's Killing It Creatively
The good stuff. You know it when you see it. But with so much to discover, how can you tell who’s really killing it? In this episode, John and Barbara give the scoop on their favorite movies, shows, ads and even comics!
12 minutes | Nov 1, 2016
Is Journalism Dead?
Is journalism as we know it dead? Has it become more entertainment than news? And if so, what is journalism becoming? Join John and Barbara as they debate the present and future state of journalism on this episode of The Pod Couple.
15 minutes | Oct 25, 2016
Agency of the Future
Will there be robot copywriters in the future? Is flex time the new 9-5? Will offices ever return? Tune in to The Pod Couple, where ad gurus John Immesoete and Barbara Lippert weigh in on what the agency of the future could look like.
13 minutes | Oct 18, 2016
Media Guilty Pleasures
What makes one show classy and another trashy? Do you have a favorite show that you’re embarrassed to admit? On this episode of The Pod Couple, ad gurus John Immesoete and Barbara Lippert discuss their favorite “Media Guilty Pleasures.”
14 minutes | Oct 11, 2016
Pay To Play
Content is king. Nowadays, we’re surrounded by great content on our laptops, TVs and in theaters. But should it be paid for or free? John Immesoete and Barbara Lippert debate the pros and cons on this episode of The Pod Couple.
13 minutes | Oct 4, 2016
Hey You Or Hey Everybody?
Are companies moving toward complete personalization or are big brands doubling back to mass messaging? The internet lets brands tailor their messaging but does something get lost in translation? John Immesoete and Barbara Lippert weigh the state of advertising in this episode of The Pod Couple.
10 minutes | Sep 27, 2016
The Sleeping Giants of Advertising
The Keebler Elves, The Marlboro Man, The Jolly Green Giant - some of the greatest ad campaigns were built around characters. Should brands wake these sleeping giants? Is it time for brands to bring back great characters?
10 minutes | Sep 20, 2016
Pokemon Go Or No: Gaming and Augmented Reality in Marketing
Pokemon Go has swept the world by storm. 9.5 million players can’t be a fad. But does it make sense for marketers to jump on the bandwagon? Tune in as John and Barbara weigh in on the pros and cons. And find out which of them is secretly playing Pokemon Go!
12 minutes | Sep 13, 2016
Back to (Ad) School
Does it pay to go to ad school? Or can you still break into the ad business on your own? John and Barbara discuss the pros and cons on this episode of The Pod Couple.
12 minutes | Sep 6, 2016
Hollywood: In A Rut Or What?
What happened to Hollywood? As we live in the new “Golden Age” of television, John and Barbara discuss the current state of movies and what advertisers can learn from this trend.
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