43 minutes | Aug 22nd 2018

073: Overcoming Negative Industry Perceptions with Jake Baadsgaard, CEO, Disruptive Advertising

“It’s better to invest in what you can track.” - Jake Baadsgaard On this episode of The Pivotal Leader Gina Trimarco interviewed Jake Baadsgaard, CEO of Disruptive Advertising. After growing one of his first PPC clients from 25 to 250 employees, Jake realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising. In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake’s basement to a flourishing agency with more than 90 employees and a run rate of over $12 million - putting it at #145 on the 2017 Inc 500 list! Podcast Topics Include: How Jake got started in PPC advertising Jake walks us through the moment he decided to create Disruptive Advertising in his basement and the transition out of the basement How to scale a business quickly Getting past founder-based selling What Disruptive Advertising focuses on, who they serve and how they maximize the results for their clients The biggest challenge in the PPC and advertising industry, plus Jake’s biggest business challenge Finding and developing talent: some of the ways Jake is finding, developing and keeping talent, including his approach to top performers - “We don’t penalize top performers.” How Jake deals with perception of industry problems by using case studies and quantifiable data Some of the ways to measure marketing results, blended customer acquisition costs and analytics Customer acquisition advice straight from Jake Why Jake dislikes the phrase, “Let me know what I can do to help,” and what you can do to put a different spin on it Jake’s advice to rising CEOs and entrepreneur who are growing or starting their businesses FULL SHOW NOTES
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