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Episode 11 of the Pipeline Podcast features Bill Glenn, ExtraHop’s Head of Demand Generation. With more than 1,200 companies in the cybersecurity space, ExtraHop works hard to capture the attention and interest of their target audience. Listen to the latest podcast to hear how Bill and his team rise above the noise with a clear understanding of their buyer persona. Bill shares valuable insight on: Understanding the voice of your customer The challenge of a technical buyer The value of industry communities Check out our latest podcast and let us know how you are breaking through the noise of your industry. You can follow Bill on Twitter @williamwglenn.

Episode 10 of the Pipeline Podcast features SAP's Jaana Linsenmayer. As the VP of Marketing for Mid-Market at SAP, Jaana experiences the value of partner marketing first-hand. In this podcast Jaana and Joe discuss why being a channel centric organization is so important. Often when organizations have large markets, it can be a challenge to have complete expertise in the variety of verticals they serve. Partners' impressive knowledge helps companies close that gap and meet the unique needs of their customers.  Listen to latest Pipeline Podcast to learn how Jaana and her marketing team enable their partners with the right messaging and resources.

The latest episode of The Pipeline Podcast features Owner of Ironclad Brand Strategy, Lindsay Pedersen. Lindsay and Joe share an in depth discussion on why brand strategy needs to be a cornerstone of your business. Lindsay covers: Why you need to be thinking about your brand Where to start with brand strategy How to better define your target audience Check out the latest podcast and let us know how you are approaching brand strategy by using #pipelinepod.