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Innovation must be a part of every business strategy. In this episode, Christina Gerakiteys, renowned innovation strategist and the founder of UtopiaX and IdeaSparx shares her insights on how to make innovation a part of everyday business.  You’ll discover… The two questions you must continue to ask yourself in business. The importance of ‘colliding’ and Read more The post S13 EPISODE 03: How to stay innovative in 2023 and be excited about the future first appeared on Basic Bananas.

Ed Bodkin from Video Skills Training has been in film and production for decades. He’s now focusing on assisting others to create their own in-house professional video content through his workshops. In this episode, Ed talks through 5 steps which you can implement to create professional video content for yourself. You will discover 5 steps Read more The post S13 EPISODE 02: 5 Steps to Creating Professional Video Content with Ed Bodkin first appeared on Basic Bananas.

Check Weight mobile caravan weighing was created by Jeff DeAth when his trip around Australia was cut short. He had always struggled with his caravan weights and realised many other people had the same challenge. Fast forward only 3 years and he’s already sold his first franchise with more in the pipeline. In this episode, Read more The post S13 EPISODE 01: How a Successful Business Came from a Failed Trip Around Australia first appeared on Basic Bananas.

Self-managed super funds – we’ve got a slightly different topic to marketing for you today! In this episode, one of our business members, powerhouse woman Natalia Clack, founder of Easy Super walks us through all the ins and outs of having a self-managed super fund. Natalia addresses questions such as: What are the advantages of Read more The post S12 EPISODE 23: All about self-managed super funds (not as boring as it may sound!) first appeared on Basic Bananas.

Beyond the viral challenges, voiceovers, and dances, TikTok has already reached one billion monthly active users. And with the TikTok user base continuously aging up (data via Comscore), it’s safe to say that TikTok is not ‘for kids only’ anymore. In this episode, Jahan Kalantar, Sydney-based solicitor, university lecturer, and entrepreneur takes us through his Read more The post S12 EPISODE 22: How to Scale Your Business Using TikTok first appeared on Basic Bananas.

Danny Fuentes is the founder of P & D Catering and a range of other businesses. P & D Catering has grown by 40% just in the last 12 months alone. In this episode, Christo interviews Danny about his amazing business and personal adventures. In this episode, you’ll discover… How P & D Catering generated Read more The post S12 EPISODE 21: How P & D Catering Grew by 40% During the Pandemic first appeared on Basic Bananas.

With over 30 years of sales and executive experience, Jack Daly is possibly the world’s best sales trainer. He built six companies into national firms, two of which he subsequently sold to the Wall Street firms of Salomon Brothers and First Boston.  In this episode, Franziska and Jack share an open and invaluable discussion about Read more The post S12 EPISODE 20: A chat with Jack Daly, the world’s best sales trainer first appeared on Basic Bananas.

In today’s competitive market, a business needs to have both an appealing brand internally and externally in order to attract A-players, create a high-performing team, and be desirable to customers. Building engaged teams and creating a thriving culture isn’t about the free food, fancy parties or beer on tap (although that might help). It’s about Read more The post S12 EPISODE 19: Mastering Culture – How to attract and retain a motivated and aligned team first appeared on Basic Bananas.

Paolo Ianigro is the founder of Pasta Gallery. He has grown the business and is loving the process. In this episode, Christo interviews Paolo about his remarkable business journey. In this episode, you’ll discover… How Pasta Gallery has more than doubled sales In 12 months Why fun is an important part of business How Paolo Read more The post S12 EPISODE 18: How Pasta Gallery More than Doubled Sales in 12 Months first appeared on Basic Bananas.

In this episode, Christo shares some straightforward marketing hacks to help you get found by more potential customers. In this episode, you’ll discover… How to use Google Reviews be seen in more search results How to collect more Google Reviews How to respond to Google Reviews in a way that gets you seen by more Read more The post S12 EPISODE 17: 3 ways to improve your SEO with Google Reviews first appeared on Basic Bananas.

Social media marketing is still incredibly powerful, yet also somewhat confusing for many business owners. What channels should you be using? What type of content could you be sharing? How often should you post? In this episode, Christian Stevens of Shore Financial reveals the best social media strategies that have helped him to become ‘Broker Read more The post S12 EPISODE 16: Practical Social Media Strategies from Australia’s #1 Broker first appeared on Basic Bananas.

Please meet courageous, brilliant and clever businesswoman Karla Armas, owner and managing director of Nordic Fusion, a retailer on a mission to inspire creativity by curating extraordinary Scandinavian homewares and gifts.  Karla and her team have worked hard on growing an amazing retail and ecommerce business even through a pandemic with 30% growth during COVID! Read more The post S12 EPISODE 15: [Entrepreneur Spotlight] How to run a successful retail + ecommerce business first appeared on Basic Bananas.

The facts about plastic pollution are incredibly disheartening. The task at hand seems huge. Yet, there is something we can all do. Join us in a discussion about how to make your business more sustainable and avoid the use of single-use plastics. Also, check out the great movement Plastic Free July and join in! Every Read more The post S12 EPISODE 14: [Sustainability] How to go plastic free in your business first appeared on Basic Bananas.

Please meet one of our incredible members, heart-centred entrepreneur Ana Lovera. In this chat, we discuss some of Ana’s favourite questions that have helped her grow a successful supply chain consultancy and recognisable personal brand.  Continuously ask yourself high-quality questions such as: Who are my clients? What do they need (I can help with)? How Read more The post S12 EPISODE 13: [Entrepreneur Spotlight] Wisdom from a heart-centred business owner first appeared on Basic Bananas.

Is email marketing dead? Far from it! Email marketing is very much alive if done right! Here are some strategies to help you get a much higher return from your email marketing efforts. In this episode, you’ll discover… 3 ways to grab attention with your subject line The simple little secret that keeps people subscribed Read more The post S12 EPISODE 12: The best email marketing tactics in 2022 first appeared on Basic Bananas.

Your email database is the future of your business. Christo Hall shares the importance of having a database and the process to grow your database.  In this episode, you’ll discover… How to structure your website to get more sales and leads How to position your opt in to grow your database more rapidly How to Read more The post S12 EPISODE 11: How to Grow Your Database first appeared on Basic Bananas.

It takes courage to start your own business and even more so to invest in your business growth! Please meet Tamara, the brilliant founder of Studio Tamara, one of our Clever Bunch graduates who went from starting her own business and quitting a freelance job to working in her business full time within less than Read more The post S12 EPISODE 10: [Entrepreneur Spotlight] From part-time start up to thriving business in less than 12 months first appeared on Basic Bananas.

Everyone can find more profit in their business and who wouldn’t love to know some tried and tested strategies to generate more with very little extra effort. Kevin Bees shares ways for you to generate more profit immediately.  In this episode, you’ll discover… 7 ways to find and generate more profit in your business. The Read more The post S12 EPISODE 9: How to stop leaking profits first appeared on Basic Bananas.

Business is a team sport! Or in the words of one of our favourite African proverbs: “If you want to go fast, go alone, if you want to go far, go together.” Scaling your business through collaborations is incredibly effective. In this episode, we are discussing how to go about collaborating with the fabulous Lisa Read more The post S12 EPISODE 8: How to scale through collaborations with Lisa Sweeney first appeared on Basic Bananas.

The last two years have pushed many business owners to change their offerings to survive the rapid change in consumer behaviour. For some, there has been a huge opportunity to digitize their knowledge and add an additional revenue stream to their businesses.  In this episode, you’ll discover… The exact steps to turning your knowledge into Read more The post S12 EPISODE 7: How to turn your knowledge into products first appeared on Basic Bananas.