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David Williams is the Chief Development Officer for the College of Liberal Arts at Purdue Research Foundation, Purdue University. For over 15 years, David has been responsible for designing and implementing a comprehensive advancement program for ten academic units that comprise the College of Liberal Arts. In this episode… Something fundraising officers find most difficult, but crucial, is setting up the donor visit. How do you schedule successful donor visits? Some opt for phone calls, but run the risk of donors not answering the phone. Conversely, when they do talk on the phone, a face-to-face meeting becomes unnecessary.  How, then, do you set up the all-important face-to-face donor visits effectively? David Williams, Chief Development Officer for the College of Liberal Arts at Purdue University’s Purdue Research Foundation, has found success using the art of the introductory email—and is here to share his playbook.  Listen to this episode of Philanthropy212, as host Penny Cowden chats with David Williams, Chief Development Officer for the College of Liberal Arts at Purdue University’s Purdue Research Foundation, about the art of the introductory email. David shares why the email is more effective than phone calls and letters, how to structure the email, what to do during and after the donor visit, and more.

Eric Ressler is the Founder and Creative Director at Cosmic Inc., a social impact creative agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, brand awareness, and inspire action. Eric got his start in design from a young age. He left a design program in San Diego early to pursue freelance work. He organically built a strong roster of clients and soon discovered a passion for the social impact and philanthropic space from working with numerous organizations across that sector. Eric found that the social impact and philanthropic industry often have strong missions and visions, but ineffective communications, philosophies, and practices can hinder their efforts. Now, Eric and Cosmic are on a mission to help social impact organizations worldwide navigate a rapidly changing world. In this episode… Is your nonprofit organization struggling to find, grow, and maintain funding? If your answer is yes, then your organization is dipping into a starvation cycle where you're under-resourced and your donor engagement, marketing, and communications are almost non-existent.  And according to Eric Ressler, the Founder and Creative Director of Design by Cosmic Inc., says the problem will only get worse. Why? Because many nonprofits and social impact organizations are yet to build the digital-first culture required to win the attention economy, reach new donors, and spread their ideas more fully. Listen to this episode of The Philanthropy212 Podcast with Penny Cowden as she hosts Eric Ressler, the Founder and Creative Director of Design by Cosmic, to talk about how nonprofit and social impact organizations can get out of the starvation cycle and how they can find, grow, and maintain new funding. They also discuss why nonprofits are struggling in a highly-digital environment, how a digital-first culture would help fix that, how they can begin to adopt this culture, and more.

Gabe Cooper is the Founder and CEO of the all-in-one nonprofit growth platform, Virtuous. Virtuous is a responsive fundraising platform designed to help nonprofit organizations build lasting relationships with all their donors. After serving in a leadership role at a large nonprofit in the early 2000s, Gabe went on to help build a series of successful products in the nonprofit and profit-focused sectors, including multiple Apple award-winning mobile apps. Gabe’s drive stems from a passion for creating market-defining software, helping charities reimagine generosity, and increase their impact. In this episode… Have you heard? There’s a donor retention crisis in nonprofit organizations. As many as 76% of donors who give a single gift to your organization will never give you a gift again. That’s a massive problem—and as nonprofit professionals, how should we respond? How do we treat every donor like a major donor? How do we build personal relationships with donors at scale? Gabe Cooper says it starts by putting systems in place to help listen to donors better and respond to them quicker—all in a personalized way. Whether it’s done through marketing automation or suggesting the right gift at the right time, Gabe says nonprofits that implement these strategies see an average 12% increase in donor retention and a 10% increase in average gift size.  Learn more about using automation tools to increase donor retention, boost generosity, and build deeper relationships with donors on this episode of the Philanthropy212 Podcast with Penny Cowden and Virtuous Founder and CEO, Gabe Cooper. Together, they discuss how nonprofits can maximize their efforts through automation, responsive fundraising, and why it’s important to build your systems now. Keep listening for more!

Philip Purcell is a Consultant and Adjunct Faculty at the Indiana University Lilly Family School of Philanthropy, where he teaches nonprofit organization law and planned giving. He is also Adjunct Faculty at the Indiana University Maurer School of Law, where he teaches law and philanthropy, and nonprofit law. Philip is the Editor of Planned Giving Today, and a Senior Consultant in Legacy and Estate Planning at Heaton Smith Group. He is Lead Counsel for the Community Foundation Legal Help Desk, a Member of the American Bar Association, and a Charitable Committee Member of the Internal Revenue Service Tax-Exempt Organization Advisory Committee. In this episode… When it comes to governance, the board has a proven duty of care to manage the nonprofit’s affairs prudently. But that doesn't necessarily mean the board does all the work; instead, it means that good governance is critical to any organization's success. And for this success to be met, there must be core principles at play behind it.  What are these core principles of good governance for nonprofit organizations—and how can fundraisers better partner with their boards?  Join the conversation on this episode of the Philanthropy212 Podcast with Penny Cowden and Consultant and Adjunct Faculty at Indiana University Lilly Family School of Philanthropy, Philip Purcell. Together, they talk about sound governance principles in not-for-profit organizations, how to work with the board of your organization on best practices, and the importance of continuous education.

Michele M. Rebeor is the Owner and Philanthropy Consultant at Michele M Rebeor Consulting (MMRC). MMRC specializes in helping not-for-profit organizations of all sizes enhance their current resources to build more deliberate practices that garner increases in contributions, donor loyalty, and sustainable giving. As a seasoned philanthropic and community engagement professional, Michele helps not-for-profit organizations create strategies to cultivate and build meaningful relationships with donors.  Michele has also developed niche expertise in women-focused philanthropy, applying a decade of hands-on experience in preparing, educating, and advancing organized aid organizations to effectively establish practices that recognize the significant role and substantial impact women have on the future of philanthropy. Michele also led the Arizona State University Foundation's Women and Philanthropy program. In this episode… Women have a history of being philanthropic and recent research indicates that women give more than men—and are happier when giving more.  According to Philanthropy Consultant Michele Rebeor, the data shows a massive wealth transfer where women will inherit 70% of the intergenerational wealth. What’s more, these women are more likely to put that money into philanthropic endeavors. Because of this (and more), it’s crucial that nonprofits and donor development professionals understand women's transformative role in philanthropic opportunities and how to engage them.  In this episode of Philanthropy212 Podcast, host Penny Cowden engages Michele M. Rebeor, Philanthropy Consultant at Michele M Rebeor Consulting (MMRC), in a conversation about engaging women in philanthropy. They delve deep into women's role in philanthropy, how dynamic it is to engage women, and strategies for engaging women donors in the right way.

Paul Kaminski is the Executive Director of the Long Beach City College Foundation. Paul has been working in philanthropy for about 18 years, defining himself as a mission-driven fundraiser. Before joining the Foundation, Paul was the Director of Advancement for St. John Bosco High School and Providence High School.  In his past, he’s served as the Vice President of Philanthropy for St. Mary Medical Center and the Director of Philanthropy for St. Jude Heritage. Paul was also the Regional Director for Operation Smile in Southern California. In this episode… Building trust in philanthropy is one of the key components when creating relationships with your donors and staff that aren’t transactional but transformational.  But, the problem is many nonprofits either don’t know how to build trust or aren't building the adequate amount of trust needed to see increased donations, staff performance, and retention. In this episode of the Philanthropy212 Podcast, host Penny Cowden and Paul Kaminski, the Executive Director of the Long Beach City College Foundation, talk about building trust in philanthropy. They discuss the different trust-based relationships in philanthropy, how to develop trust in these relationships, and what to expect from building trusting relationships.

Kris Putnam-Walkerly is a trusted adviser to the world's leading philanthropists. For more than 20 years, wealthy families, ultra-high net worth donors, foundations, Fortune 500 companies, and celebrity activists have sought and benefited from her advice to transform their giving and catapult their impact. As President of the Putnam Consulting Group, philanthropic advisor, speaker, and award-winning author, Kris has helped over 100 philanthropists strategically allocate over half a billion dollars in grants and gifts.  Kris's clients include the J.M. Smucker Company, Charles and Helen Schwab Foundation, and the National Center for Family Philanthropy. She has been named one of America's top 25 speakers for the past three years and is the author of the book, Delusional Altruism: Why Philanthropists Fail To Achieve Change and What They Can Do To Transform Giving. In this episode… Philanthropists, donors, and funders genuinely want to make a difference, positively impact their community, and change the world—but they’re getting in their way.  Why? A lot of the time, they're clinging on to misguided beliefs and practices, and they're not alone; philanthropy professionals are guilty of this, as well.  Kris Putnam-Walkerly, President of the Putnam Consulting Group, describes this situation as delusional altruism in her book. She says she wrote the book to help funders and philanthropy professionals recognize how they get in their way and what they can do differently to drive a more impactful giving.  In this episode of the Philanthropy212 Podcast, host Penny Cowden sits down with Kris Putnam-Walkerly, President of the Putnam Consulting Group. They talk about the timeliness and relevance of Kris's book, Delusional Altruism: Why Philanthropists Fail To Achieve Change and What They Can Do To Transform Giving. Highlights of their conversation include how families, foundations, and corporations can have more impactful philanthropy, how donors get in their own way when making a positive impact, and more.

Rita Fuerst Adams is the President of Charitable and Philanthropic Management Counsel. With her work, Rita transforms organizations into better funded, more effective entities while building internal and external teams to diversify and increase funding. Primarily working with entrepreneurial and collaborative organizations that focus on the common good, she has also served causes in education, youth, the arts, community and economic development, healthcare, and more.  Rita has taught Entrepreneurship for Nonprofits for the Master in Organizational Leadership program at Wheelock College. She's also written and published extensively in the field, including editing the book for the Center on Philanthropy, What Fundraisers Need to Know About State and Federal Regulation: How it Can Influence All Aspects of Their Work. In this episode… Philanthropy is the third leg that balances governance and business in society. But, it’s not that easy: Rita Fuerst Adams says that for philanthropy to thrive, it has to include social movements and community building that drives the common good for all in society.  This begs the question: why? Does philanthropy really need to prioritize the common good to be successful? And, if it does, how are you supposed to make philanthropy a part of social movements and community building?   Join the conversation on the Philanthropy212 Podcast with Penny Cowden as she discusses philanthropy at its best with Rita Fuerst Adams, President of Charitable and Philanthropic Management Counsel. Together, they talk about the power of the message for a social movement's success, how philanthropy weaves into community building and social movement, and more.

Jennifer Radics-Johnson is the Executive Director of the Alisa Ann Ruch Burn Foundation (AARBF), an organization focused on enhancing the quality of life for burn survivors and promoting burn prevention education. Jennifer has sharpened her management and leadership expertise within the not-for-profit industry for 14 years and has been with AARBF since August 2012.  Jennifer has a Bachelor's degree in Communications from the University of California, San Diego, and a Master's in Business Administration from Loyola Marymount University. Jennifer is a Certified Fund Raising Executive as well as a Certified Volunteer Administrator. In this episode… Events are a great way to raise funds, but they require a lot of funding themselves, not to mention staff time and other resources that many small nonprofit organizations lack in large supply. So how do these nonprofits leverage events to raise funds without all of the overhead and staff time?  Jennifer Radics-Johnson says you need to turn to third-party events. With third-party events, you're essentially employing volunteers, partner agencies, or your biggest advocates to host events for you. And all you have to do as a nonprofit is receive the funds from the event. In this episode of the Philanthropy212 Podcast with Penny Cowden, Jennifer Radics-Johnson, Executive Director of the Alisa Ann Ruch Burn Foundation (AARBF), shares everything you need to know about third-party fundraisers. She discusses what third-party fundraisers are, how AARBF is leveraging them, and how you can do the same for your organization.

Karen Eber Davis is a nonprofit consultant, advisor, and President of Karen Eber Davis Consulting, through which she helps organizations and businesses discover propulsion tools to grow their profits and performance. As a leading authority on nonprofit revenue, Karen helps clients create dynamic partnerships and make an extraordinary impact.  Karen loves to work with leaders who lead from vision rather than fear. When people consult Karen, not only do they grow their revenue, but they gain strategies that improve their organizations forever. In this episode… A culture of philanthropy feels intangible—but desirable. Many nonprofits aren’t aware of how important it is to foster this culture in your organization or even how to create it. According to Karen Eber Davis, the culture of philanthropy is a collection of behaviors. To that aim, this demonstrates a collective mindset that everyone around the organization determines, to a large extent, the success of the organization.  So, how would you know if your organization has a culture of philanthropy? And how do you build one if there’s none?  Listen to this episode of the Philanthropy212 Podcast with Penny Cowden as she discusses the culture of philanthropy with Karen Eber Davis, a nonprofit consultant and President of Karen Eber Davis Consulting. They talk about what having a culture of philanthropy means, how to identify it, and build it in your nonprofit organization.

Elle Lamboy is the Vice President of Advancement and Communications for the Gettysburg Foundation, specializing in philanthropic fundraising, membership strategy, and marketing. In her role for the Foundation, she led her team in raising substantial funds to preserve Gettysburg National Military Park and the Eisenhower National Historic Site. Brian Klinzing is the Senior Director of Strategic Partnerships at the Gettysburg Foundation. He is a proven business development leader and relationship manager with twenty years of experience. In this episode… Many organizations put on fundraising events and galas—but not many use it as a strategic vehicle to get the fundraising results they desire.  Elle Lamboy and the Gettysburg Foundation team have perfected the strategy behind planning a gala to achieve friendships, partnerships, and donations. So how do Elle and her team go about organizing a successful fundraising gala?  Listen to this episode of the Philanthropy212 Podcast with Penny Cowden to learn more about strategic gala fundraising. In this episode, Penny and her guests Elle Lamboy and Brian Klinzing of the Gettysburg Foundation, discuss the strategic gala fundraising planning process, strategies for following up after the event, and how to make each gala bigger and better than the last.

Nina Fascione is the former Vice President of Philanthropy at Defenders of Wildlife. She oversees efforts to raise organizational fundraising through foundations, corporations, and individuals for strategic conservation work. Before working with Defenders of Wildlife, Nina was Executive Director of Bat Conservation International from 2010 to 2012, where she guided the Austin, Texas-based organization in their mission to protect bats and their habitats around the world.  Nina has also been the Vice President of the Field Conservation Program at Defenders of Wildlife. She managed 30 staff members at nine regional offices dedicated to endangered species and habitat conservation. She is the Co-Founder and Board Chair of the Emerging Wildlife Conservation Leaders, is on the board of the Ewaso Lions, a conservation organization in northern Kenya, and has authored and edited dozens of journal articles, book chapters, and technical reports covering wildlife science and conservation. In this episode… Fundraising efforts are knit around a collaborative circle that includes donors, development and non-development staff, and leadership. However, this sort of high-level collaboration isn’t as easy as it sounds. At any given moment, there are often turf wars incited among development and non-development staff that hinder fundraising efforts. So, how can development and non-development teams collaborate more effectively? Listen to this episode of Philanthropy212 with Penny Cowden and hear more about fundraising collaboration from Nina Fascione, the former Vice President of Philanthropy at Defenders of Wildlife. They talk about how marketing and development teams can work together, the importance of establishing a culture of philanthropy in your organization, and more.

Kim Meredith is the Chief Executive Officer of the San Francisco General Hospital Foundation, overseeing all aspects of the Foundation and working closely with the Foundation Board of Directors. Before joining the Foundation, she spent 11 years as the inaugural Executive Director of the Stanford Center on Philanthropy and Civil Society (Stanford PACS). During her tenure, Kim was responsible for strategic leadership, strong financial performance, and consistent organizational growth—including scaling the Stanford PACS by expanding research and programmatic initiatives like the Stanford Innovation Social Review.  Kim launched her business career in corporate America at AT&T and has since gone on to serve as the Chief Development Officer for the Planned Parenthood Federation of America in New York City, the Chief Operating Officer for Planned Parenthood Golden Gate in San Francisco. Currently, she serves on the Advisory Board for Stanford PACS, the Board of Directors for the George Lucas Educational Foundation, and more. In this episode… Times are changing in philanthropy—and we have the data to prove it. According to 2018 research performed by Stanford PACS, we see barely 1% of the donors accounting for 49% of gifts. Even more intriguing is that 20 million fewer households participated in charitable giving since the year 2000.  The current data also shows that only 55% of households participated in philanthropic giving in 2018, compared to 10-15 years ago when about 80-90% of households participated. That's a significant shift that raises a caution sign for philanthropy professionals and begs the question: what does this changing face of American philanthropy mean for the long-term sustainability of nonprofits?  Listen to this episode of Philanthropy212 with Penny Cowden as she hosts Kim Meredith, the former inaugural Executive Director of Stanford PACS. Kim shares insight into America’s changing philanthropic landscape—including how donor giving is transforming, the sectors receiving the most gifts, the rise of Donor Advised Funds, and more.

Jennie Boden is the Vice President of Strategic Relationships and Senior Consultant with Quantum Governance, L3C. At Quantum Governance, she's worked with clients as varied as Camphill Village, the Center for Arms Control and Non-Proliferation, and Children of Faith Missions as well as the Credit Union Executives Society, the Friends of the National Arboretum, and the Tipping Point Community.  She has more than two decades of experience in governance, strategy management, leadership, communications, and development expertise in the not-for-profit sector. Jennie has held every post in the sector from Executive Assistant to Executive Director. In this episode… Nonprofit organizations are under all different kinds of stress as a result of COVID-19. There are the usual suspects: financial pressure after experiencing a severe drop in fundraising dollars flowing into the organization. There's also programmatic stress, given an extreme increase in the programmatic demands placed on the nonprofit sector. Jennie Boden believes that nonprofits need governance now more than ever—especially if they wish to come out of these difficult times alive. According to Jennie, organizations need a board to steer and direct the ship constructively while influencing stakeholders to move things forward. What exactly should the board be doing?  Listen to this episode of the Philanthropy212 podcast with Penny Cowden to learn about governance matters from Jennie Boden of Quantum Governance, L3C. She speaks about the governing board's responsibilities, the board's role in fundraising, effective governance models, and more.

Marni Becker-Avin is the Executive Director of the Wuf Shanti Children's Wellness Foundation, a nonprofit that teaches children the importance of mindfulness and social emotional learning. Her son, 15-year-old Adam Avin, is the Creator, personality, and commandment behind the organization. Marni and Adam both teach mindfulness and social-emotional learning to kids aged 3-17, the primary purpose behind the foundation.  Adam is also a mental health speaker and advocate, and has given his own TedxYouth Talk, “Mindfulness in Education to Lower Stress and Violence”. In this episode… Kids today are going through a lot of stress and anxiety. From social media and gaming addictions to social peer pressure, kids end up experiencing a significant amount of mental stress. This phenomenon is partially why suicides among teens have risen in the past few years.  But, Marni Becker-Avin and her son, Adam Avin, are working hard to nip the problem in the bud by teaching mindfulness and social emotional learning to kids from preschool and through high school.  In this episode of the Philanthropy212 podcast with host Penny Cowden, you'll hear from Marni Becker-Avin and Adam Avin of the Wuf Shanti Children's Wellness Foundation. They talk about their work in spreading mindfulness and social emotional learning to schools, the importance behind the work they do, and some of their processes for teaching mindfulness to kids aged 3-17.

Deniz Tasdemiroglu Conger is a Certified Fundraising Executive and the Chief Development Officer for the organization, Alliance for a Healthier Generation. As a Certified Fundraising Executive, Deniz has raised more than $150 million leading capital and comprehensive campaigns for nonprofit organizations in Michigan, Oregon, and national organizations.  Deniz has a 22-year track record of success in the arts and culture, healthcare, human services, and higher education not-for-profit spaces. Her two most recent campaigns have been honored for being innovative game-changing projects and she's recognized as a leading force among her peers.  She serves on the local and regional board of not-for-profits and volunteers with youth education, schools, and art organizations in her community. She holds undergraduate and graduate degrees in political science, public policy, and not-for-profit administration. In this episode… There's no endpoint in building a culture of equity in philanthropy. Instead, it’s a continuous process that involves engaging and building partnerships with donors, community members, and funders. It’s important to ensure that everyone (yes, everyone) is aligned.  But, there are different layers when it comes to building these partnerships and balancing your organization's needs with those of the community they serve.  Deniz Tasdemiroglu Conger, Certified Fundraising Executive and the Chief Development Officer for Alliance for a Healthier Generation, is on this episode of the Philanthropy212 podcast with host Penny Cowden. They talk about building equity by prioritizing and collaborating with the community on the best way to address their needs. They also discuss how to balance the organization and the community as well as what pitfalls to look out for when building a culture of equity in philanthropy.

Dr. Jessica Louie is the CEO and Founder of Spark Joy in Healthcare, a community to uplift and inspire healthcare professionals. She is also the CEO and Founder of Clarify Simplify Align, where she helps burned-out pharmacists and health care professionals transition their lives from surviving to thriving.  Dr. Louie is a certified coach in the KonMari Method to help declutter your life, which she implements in her own technique as a Burnout Coach and chats about on her podcast, The Burnout Doctor. Dr. Louie has a Doctor of Pharmacy degree from the University of Southern California, is a board-certified critical care pharmacist, and currently teaches as an Associate Professor at West Coast University School of Pharmacy.  In this episode… As professionals, we all go through tough times. An experience that often gets taken for granted is stress or burnout. What’s most difficult about it is that you wouldn’t realize how burned out you are until you take note of the addictive, quick-win behavior you display when you have high stress in your life. Simply put, you go out shopping for joy.  Dr. Jessica Louie says you can turn burnout around and bring more joy into your life daily by asking yourself three questions daily. It’s simple: you start with, “what is one thing I can get excited about today?”. Next, think to yourself: “what is a situation that might stress me out today and how will I bring my best self to it?”. And, last but not least, “who is someone I can surprise with a note, gift, or thank you today?”.  Learn more about the steps you need to take to cultivate joy at work on this episode of the Philanthropy212 podcast with Penny Cowden and guest Dr. Jessica Louie, of Spark Joy in Healthcare. Together, they talk about the KonMari Method and how it can help you, her own burnout experience, and how to create and spread joy in and around you daily.

Dr. Diana Rangaves is a Google Scholar Award-Winning Ghostwriter and Founder of Clinical Consultant Services and her ghostwriting business, Diana Rangaves Ghostwriting Services. She holds a Doctorate from the University of California, San Francisco, and has over 30 years of leadership experience and over 15 years as an academic professor. With her expertise, she offers progressive experiences in the development and oversight of academic programs, policies, and initiatives that promote student growth and achievement.  Dr. Rangaves is the author of the Rosy Posy Papillion children’s series, donating 100% of her author royalties to Pap Haven Rescue. She also donates 100% of her royalties for her growth educational books Escape into Excellence and Embrace Your Excellence to the Santa Rosa Junior College Foundation. She is also working on a new book, The Ethical Hacker, a political suspense thriller novel. In this episode… Giving is emotional, but how donors decide on which not-for-profit to partner with is entirely intentional. If this is the case, then how does a philanthropist choose a not-for-profit to channel their giving? Not only that but what can fundraising professionals do to help philanthropists make that decision ethically?  Listen to this episode of the Philanthropy212 podcast with Penny Cowden as Dr. Diana Rangaves, pharmacist, philanthropist, ethics professor, and now writer, shares insight into a donor's mind and how philanthropy professionals can improve their processes. Keep listening.

Neil Smithson is the CEO and Founder of Brightway Data, a company focused on empowering non-profit organizations through intelligent predictive philanthropy screening. This method identifies overlooked populations of donors with a high propensity to donate based on behavioral indicators that aren’t usually picked up by other wealth screening technology. Before developing Brightway Data, Neil founded PARO Decision Support, a predictive modeling and account analytics software for healthcare. Through the PARO Presumptive Charity Score, Neil helped hospitals identify patients who needed free care—ultimately serving millions of patients. In this episode… Data is ubiquitous, but not many organizations are collecting and analyzing data to guide their decision making. Neil Smithson, on the other hand, is revolutionizing the donor identification, outreach, and engagement process in the not-for-profit sector through his predictive modeling program. The model identifies overlooked populations of donors that have a high propensity to donate based on behavioral indicators that aren’t typically considered in wealth screening technology. Listen to this episode of Philanthropy212 with Penny Cowden to hear Neil Smithson, CEO and Founder of Brightway Data, speak about his intelligent model for measuring donor affinity to your foundation, which is critical for attracting, engaging, and increasing your donor base. He’ll also share the three reasons why your foundation should use predictive modeling and how it can even decrease staff turnover.

Justin Ware is the Senior Vice President of Digital at Bentz Whaley Flessner (BWF). He was previously the Founder of Groundwork Digital, which was later acquired by BWF. An Emmy winning videographer and fundraiser, Justin started in TV News and attended the University of Minnesota for his higher education. From there, he entered the not-for-profit fundraising world.  Justin has two decades of video-driven communication and fundraising experience for clients in education, healthcare, humanitarian aid, and other not-for-profits. In this episode… Digital fundraising is now inevitable for fundraising professionals. The problem is, inboxes are busy and news feeds are cluttered. Even worse, people may or may not open direct mail pieces, and it seems no one's answering the phone anymore as not-for-profit organizations are seeing contact rates plummet. So how do you stand out to further your digital fundraising efforts?  Here's the short answer: personalization.  Justin Ware says personalization helps you address someone by their name and tell the story that matters directly to them based on their behavior and how they supported your organization. This way, you're able to provide the same personalized experience that used to be reserved only for major gift donors. So how do you personalize and scale digital fundraising?  Listen to this episode of the Philanthropy212 Podcast with Penny Cowden as she chats with Emmy winning videographer and fundraiser, Justin Ware, SVP of Digital at BWF. Together, they talk about how to start, personalize, and scale your digital fundraising.