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The Peter J Thomson Podcast
13 minutes | Jun 11, 2020
Mistakes people make when starting a website project
I've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing.
12 minutes | Jul 2, 2019
The Uncertainty Principle In Marketing
The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation.
18 minutes | Jun 25, 2019
What is a strategist?
Quotes on what a strategist is and what makes for good strategy.
19 minutes | Jun 11, 2019
Value Proposition Canvas
A look at the value proposition canvas template. Original article here: https://www.peterjthomson.com/2013/11/value-proposition-canvas/
22 minutes | Oct 12, 2018
Ad Agencies vs Management Consultants
Ad Agencies vs Management Consultants by Peter Thomson
13 minutes | Nov 7, 2016
Marketing vs Design
The difference between marketing and design isn’t obvious. They’re obviously different professional disciplines, but the real difference is in the mindsets that they bring to approaching a problem.
9 minutes | Oct 24, 2016
How Value Your Intellectual Property
How to value the intellectual property generated by a design project by comparing your product to similar products.
9 minutes | Oct 20, 2016
Accounting for Innovation
Using accounting and economics to explain the importance of investing in design and innovation. Episode 3 explores two articles from 2009 that are still important today for their look into the business case for design.
6 minutes | Oct 18, 2016
The Business Case For Design
A quick look into the business metrics that you can use to help build the business case for design and innovation. A blast from the past review of an article from 2009 on how to explain the importance of design thinking to cynical business people using financial metrics. Episode 2 of the Peter J Thomson podcast.
5 minutes | Oct 17, 2016
Why I Love Design
First episode of the Peter J Thomson podcast. This week we cover how I first became interested in design.
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