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The Peter Drew Podcast
32 minutes | 2 years ago
The Google My Business Marketing Expert Interview.
In this podcast. Tim Ecureuil has a company that’s been helping small business’s around the globe with their online marketing for nearly 20 years. We discuss. We discuss everything related to Google My Business. Why GMB’s are more important for local business’s than they actually knew. Importance of GMB and Companies reputation. Google is starting to push GMBs as a communication tool between business and client. Importance of reviews. and how to. Keyword Unfriendly Business names.. and what to do with them. Advice for Local Storefront or Service business’s Cleaning the web for google. What if my business is not a service business? How does GMB help? You can contact Tim here https://www.facebook.com/resultsagencyau/
34 minutes | 5 years ago
Successful Amazon Kindle Author Dana Willhoit Interview
Dana and I have been friends for a long time now, we finally arranged a time to get together to discuss her incredible success as an Amazon Kindle Author. In this podcast Dana is very open about her entire process, from choosing what to write about and how she pumps out so many books and gains a large following. Transcript coming.
34 minutes | 6 years ago
Facebook Advertising Podcast with Brian Carter
Briand shares his wealth of knowledge on Advertising in Facebook Hey everybody, I just had a great interview with Brian Carter where we discussed Facebook Advertising. These are the links he mentioned in the podcast. Briancartergroup.com and amazing.com Get it on Itunes Here Why should you listen to Brian? Brian is the Internationally Bestselling Author of the books, The Like Economy, Linkedin for Business and Facebook Marketing. He has appeared on Bloomberg TV and in ABC News and the Wall Street Journal. The Full Transcript of the podcast below. [00:00:20.14] Peter Drew: Hi everyone and welcome again to the Peter Drew podcast. Today we got Brian Carter, a friend of mine who I check up on our Facebook messages and we connect back in April 2012. So known for each other for a while and Brian is the internationally bestselling author of the books of The Like Economy, LinkedIn for Business and Facebook Marketing. Which will be translated into Spanish, Chinese and Portuguese. He appears in Bloomberg TV and in ABC News and Wall Street Journal. Brian has improved business results for companies and many industries in all sizes. Including well known institutes such as Microsoft, NBC, Universal, US Army, The World Health Organization, Hardee’s, and Carl’s Jr is more than 150,000 readers, students and fans. And his content is huge of 8 Million times a month. So Brian, Thank you very much I know how busy you are… I really appreciate of taking the time out to do a podcast… It’s great to have you here mate… [00:01:23.00] Brian Carter: Thanks for having me… Always for you… ahm… You know I probably would have done for the Australian Army if they contact me but they didn’t reach out so… You know, I have to do it for the US Army for some–whatever reason… They are the ones that they ask.. So… You know.. [00:01:38.26] Peter Drew: Awesome and today what its all about is Facebook advertising I–as you know I am the SEO guy and I am a software developer so that’s what I specializing and I don’t have the time to learn the stuff that you… ahmm… So I want to connect and share with my audience as much we can learn about Facebook advertising cause you know a lot of people having a lot success with it… [00:02:04.02] Brian Carter: Yeah its huge I mean I have–you know how what’s with internet marketing its–there’s always a big opportunity right or several but anyone time on the internet and we go to this phases you know it wittners one real outsize opportunities where there is a real chance to leverage with something. I really think Facebook ads are one of those thing right now and I tell you why throughout this thing. You know… [00:02:30.25] Peter Drew: I’ll tell you my experiences, I got Facebook pages with a lots of fans and you know it incredible easy to boost a post… You know so that’s pretty much my level of expertise… [00:02:40.29] Brian Carter: Yeah… [00:02:41.00] Peter Drew: So I have–I have drill down with the advertising video on my Facebook page and I can get it down to an on the one cynically so the conversion aren’t very good I can get video, video feed, but ahm… they don’t–they seem to click on the Call to Action that pops up at the end very much… [00:03:01.01] Brian Carter: Right… Right… So one thing you need to know about Facebook ads is that they very good at achieving the one objective that you choose for them… So if you run a Facebook video ad it will give you view for that video, that it… If you boost a post it will get your comments and share’s for that post and that’s it… Ahm… If you have a link on that post, you might get some clicks on it. But when you look at the cost per click on that link its gonna be 1 to 2 Dollars it gonna be fairly high. Ahm…. [00:03:32.17] Peter Drew: Yes… [00:03:32.17] Brian Carter: Its not the best way to do it. But when you go to the Facebook ad manager, and you—you’ll get–when you create an ad it will give you a choice of objectives and so it could be video views, it could be for boosting a post, it could be to get a promote a page and get fans, it could be for website traffic, it could be conversions, app installs and other things like event–event promotions. Now if you want traffic and conversions, you really have to create a website traffic ad and then you have to go back and create website conversion ad and you have to do both of those. Ahh… [00:04:06.00] Peter Drew: Hey, Hey, Hey… You said your going… Your going too fast for me… [00:04:09.00] Brian Carter: Sorry [00:04:09.30] Peter Drew: Okay so they are two different types of ads *laugh* [00:04:13.24] Brian Carter: Well there’s ten. There are 10 types of ads… yeah… [00:04:15.28] Peter Drew: Right… Okay… So these last two… You talking about, can you say that… Can you say those type again… [00:04:21.11] Brian Carter: So for traffic, you gonna create, when you… when you create the ad… Its gonna give you a choice of goals and one is for traffic and other for conversions…. Right? [00:04:31.00] Peter Drew: Gotcha… [00:04:33.18] Brian Carter: You need to create both, because each have its strengths and weakness. [00:04:37.03] Peter Drew: I see… [00:04:38.12] Brian Carter: Okay and like I said each one–each ad gonna help–its gonna achieve one objective. Right? So the strength of the traffic add its gonna give you alot of traffic… Not all people going to convert, thats the weakness… Right? [00:04:52.12] Peter Drew: Gotcha… [00:04:52.28] Brian Carter: So if your not careful… Your going to get a lot–if you only run that website traffic ad you might end up with 3000 clicks and no conversions which sucks… [00:05:01.06] Peter Drew: Yes… [00:05:02.09] Brian Carter: *laugh* that’s sucks… Ahm… But when you run the website conversion ad, whe–you know Facebook make it so picky about when show to that you get one conversion and it barely shows the ad to anybody and its stop running. So that its weakness… So you have to–you have to kinda massage these thing to create multiple ads and test different targeting test different creative and make sure you test both traffic and conversion objective. I wish it was simpler than that but… You know, that’s the biggest problem with Facebook there is a lot of ways to screw it up… [00:05:40.14] Peter Drew: Yeah… I recently ahm… a talked with a friend of mine who is a successful entrepr–entrepreneur online and ah–he’s spending 150 Dollars a day on advertising for 5 days. From that he generated 17 leads and I am listening to him and telling me the story and it go “Well this guy spend alot of money on ads”, but he converted 17 of those leads into 7 sales and he did it very very decent 6 figure sale on those 6 leads ah–7 leads sorry… So the return of investment is phenomenal ahmm… I kinda blow my mind because that I suppose I’ve been seeing in marketing a lot is you know the most clicks for the least make of sense and going from a totally different demographic where selling T-shirt and some stuff like that… may want to spend on a 10 and get a whole bunch of money for a 10 dollar egg. When this guy is doing the opposite he is drilling down to finding these people, spending the money but getting phenomenal results. [00:06:48.23] Brian Carter: Yeah, I mean this is… you know this is ain’t Facebook but this is marketing its like what is your product, who is your target market… you know… What and how are you qualifying them what are you selling them… This is basic marketing in sales in business right? But– [00:07:03.27] Peter Drew: Ahuh ahuh… Right… [00:07:04.28] Brian Carter: But the cool thing about Facebook is that it does give you a–the majority of people using it are-are using it… right so you could reach virtually anybody. Ahm the targeting is pretty phenomenal. Yeah you maybe need to get creative in term of thinking about “well does my prospect, how do I–how do I find that one interest that my prospect would like that the people I don’t want wouldn’t like”. You know. [00:07:31.21] Peter Drew: Ahuh ahuh… [00:07:32.26] Brian Carter: And that’s–that requires you to know your target customers little bit better than we had known them in the past. It definitely requires to think a little bit more than we had to think about with search… Because with search you like “Oh want to buy a T-Shirt, Okay, I know people who want to buy T-Shirts, I am going to sell them T-Shirts.” Its–its actually–thats actually not that hard to do with our daily lives. [00:07:53.25] Peter Drew: Ahuh… [00:07:54.02]: Brian Carter: With this we are going to think about, ahmm “Well does–does my prospect drive a Mercedes? and the people I don’t want to sell to don’t have a Mercedes? Is that what I –” you know… it’s different for every ahum–every company you know… ahm… and every customer… So… [00:08:12.15] Peter Drew: Absolutely… yeah… [00:08:13.28] Brian Carter: Yeah… [00:08:14.23] Peter Drew: One of my friends are from Presint a leading a 4-Drive ahum in–4 Wheel Drive in Australia and ahum and they really get great results from there in the same pages there are getting tons and tons of likes but when they promote their–they get phenomenal massive video views and the content is spectacular. They find it very hard to break in to the American marke
82 minutes | 7 years ago
Software Development Podcast with Jameson Brandon
HI Everyone and welcome to the Peter Drew Podcast. Today we are very lucky to have Jameson Brandon CEO of www.NettySoft.com He’s a Serial Entrepreneur, athlete and lifestyle design hacker. He has worked with many industry leaders in both Online Marketing & The Investment space. Jameson advises and mentors for entrepreneurs and Start Ups. Together with a combined 20 years in Software development, we discuss software development and answer many questions emailed to us. If you wish to create your own software products, this is the Podcast for you.
25 minutes | 8 years ago
The Affiliate Marketing Podcast for Video Marketers!
This is a Podcast related to Affiliate Marketing for Video Marketers. I Interview Richard Roy and discuss how I came up with a test to reveal the power of the new Video Hosting Network I created, and how this turned into some pretty Powerful Information relating to Video Marketers promoting Affiliate Products. Which ones to chose, the how too’s and why too’s This Podcast is for New Video Marketers and will be especially appreciated by existing Experienced Video Marketers. Please note, hang in till the end as it gets more juicy! You can register with the Affiliate Product we discuss here Tons more information here that I just posted on my Blog. http://www.peterdrew.net/video-marketing-2/smashing-affiliate-marketing-using-video / The Product that is paying up to $1500 per commission you can see here http://www.videocurationpro.com/DPBJV/ You can Subscribe to this Podcast on Itunes here Look forward to any questions and comments below. cheers Pete!
34 minutes | 8 years ago
Video Marketing Podcast with Cliff Carrigan
In this Podcast I’m Interviewing Cliff Carrigan, long time Video Marketing Expert. If your a Pro or New to Video Marketing, this podcast is a must. Additionally we discuss product development, which I’m sure a lot of marketers will find very interesting. A product from thought to inception. I also discuss a new Youtube channel I created that is 100% Automated that’s had 200,000 Video views in under 2 months. How that came about and where its up to now, and the new software that was developed because of it. Look forward to your comments and feedback @peterdrew Subscribe to this Podcast on Itunes Here
23 minutes | 8 years ago
The Brian Carter LinkedIn Interview
Brain Carter Director of SEO, PPC, and Social Media for Interactive Marketing Agency. In this Podcast Brian and and I discuss how How he went from being an Acupuncturist to very successful Public Speaker, Internet Marketer and Author. He discusses “Adwords Remarketing”. I get Advice about LinkedIn, Why? or Should you? Why $20k month in Adsense isn’t as great as it seems. He discusses B2B companies and social marketing and Collaborating between B2B. Books Authored by Brian Carter. * Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns (3rd Edition) http://www.amazon.com/Facebook-Marketing-Leveraging-Facebooks-Campaigns/dp/078974113X * LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn http://www.amazon.com/dp/0789749688 * The Like Economy: How Businesses Make Money With Facebook http://www.amazon.com/Like-Economy-Businesses-Facebook-Biz-Tech/dp/0789749068 Contact Brian Carter. http://www.briancarteryeah.com/ https://twitter.com/briancarter https://www.facebook.com/brian.carter.man Brian is a ballsy guy, he also does stand up comedy, so we know he’s a risk taker. His stand up comedy links: https://www.facebook.com/standupcomedian.briancarter http://twitter.com/standupcomedy
34 minutes | 8 years ago
Tony Dyson R2 D2 Interview
Hi Everyone, in this podcast, I’m interviewing my buddy Tony Dyson. The creator of one of the worlds famous Robots R2 D2. He is The man behind Star Wars R2-D2. The versatile Emmy nominated Film SFX supervisor is the creative genius at the helm of many of the biggest SCI-FI movies to date. Among them are Superman 2, Moon Raker, Dragon Slayer, and of course, The Empire Strikes Back. In this podcast we discuss his past and current projects, and discuss contemporary education for kids, which is a passion of mine, having two young kids myself. You’ll learn how he broke into the Hollywood scene and much more, he’s a fascinating guy. Now onto the Podcast! Our Indiegogo project: http://netdreamer.com Our website: http://netdreamerpublications.com Fanpage: http://www.facebook.com/pages/Bobbekinworld/137238533106251 Twitter: https://twitter.com/Bobbekinworld
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