19 minutes | Oct 14th 2019

PGS 173: Gary Halbert the Master of the BIG Idea

On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert. Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today. Listen in and discover… A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging PLUS loads more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow
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