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On today’s show we talk about a simple way to get along with people and make them feel special… and also, if you’re a leader of a team, you’ll see how to get the most out of people so they are happy and more productive. And you’ll see how my Persuasion Players Doctrine #21 achieves all this… and what’s even better, it’s easy to do… and you don’t need any new hacks or Ninja secrets or any of that bullshit. Listen in and discover… The worst thing you can do to a person if you want them on your side… and why this shatters any hope of them doing your bidding What people secretly crave but rarely receive… do this to win over anyone, anytime The insidious behaviour that robs people of their persuasion powers… and the one book you need to read and study to make you a master of people and persuasion And plenty more Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

As marketers, we get paid when a promotion is done. It’s that simple. So if you want to make more money as a copywriter or a marketer, you’ve got to get quick at pumping out the promotions. But more importantly, we need to maximise the earning potential of every piece of copy we write. This way, we make more money without more work. And that’s what I reveal in today’s podcast. Listen in and discover… Dan Kennedy’s advice on attracting money… money is irresistibly attracted to this one thing Why recycling is not just good for the environment but good for your bank balance too… often times, you’ve already got what you need for a successful promotion How to maximise the earning potential of every piece of copy you write… see simple ways to repurpose your copy so you make more money without more work How to get all the copy you need for all media including emails, social media posts, blogs, videos and so on… do this one thing first and you’ll never look at a blank screen again And plenty more Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Everyone wants to write better copy faster. And templates can help. However, most fill-in-the-blank templates are rigid and hard to adapt. So on today’s show I make it easy. I reveal a simple process to create your own copy templates. And even though on the show we talk about creating an email auto-responder template, so your emails connect, persuade and ultimately sell… this process lets you create templates for all kinds of copy pieces. And unlike fill-in-the-blank templates that are one-size-fits-all, the process I reveal lets you create copy templates that are uniquely suited to you and your business. Listen in and discover… The critical flaw of most copywriting templates and why you should do this one thing instead… this way you create winning templates that are uniquely yours  2 simply questions that give you the backbone template of any copy piece… lets you write better copy faster  The winning elements of a successful email auto-responder series… this ensures your list gets to know, like and trust you and ultimately buy from you  How to create riveting back-stories that instantly hook your reader… see the one thing all strategic back-stories MUST contain to be effective  And plenty more packed into this brief and fast-paced show Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

We’re back after a couple of months off and I’ve got to tell you… it feels so good. This week’s show is all about Persuasive Writing which is one of my favourite subjects. I’ll show you what elements to include so your words connect, persuade and ultimately sell. And I’ll reveal what you should avoid at all costs. Listen in and discover… The 3 main purposes of persuasive writing… internalise these points so they become ingrained The cardinal sin of persuasive writing… I’m sure you’ve committed this sin many times (I know I have) 3 ways to make sure you never commit the cardinal sin… use these as a checklist especially when writing your second draft And plenty more packed into this fast-paced show Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too. Listen in and discover… The one thing your audience secretly craves from you (give it to them to build instant rapport)… this puts you on the same page as your audience, like you’re a trusted confidante who understands their lives 4 critical things to know about your market… and how this gives you an unfair advantage when it comes to building rapport and bonding with your audience Share these two things with your audience to create instant connection… so easy to do yet so thoroughly effective The number one trait you must possess to persuade any audience… without it, your attempts at persuasion fall flat, and your persuasion powers remain weak and unfocused PLUS loads more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert. Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today. Listen in and discover… A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging PLUS loads more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile News Feed, after which people get prompted to click to view additional text. Point is, your leads have always been important, but now, more than ever, you’ve got to get them right. But this isn’t bad news if you know what you’re doing. And on today’s show we look at what these changes mean, and how to adapt your ads so you still get plenty of clicks. Listen in and discover… Joe Sugarman’s advice on how to write captivating leads… so simple yet extremely effective The book that solves your lead writing problems… and it doesn’t cost an arm or a leg Ad agency owner’s advice on how to prosper with the changes in facebook ads… see her simple approach to creating winning ads PLUS loads more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show. Listen in and discover… My Master File principle… and why this almost guarantees you a winning promotion 6 essential elements of a Master File… this gives you an unfair advantage when putting together any promotion The fluid nature of Master Files… and the importance of updating your information to reflect the changes in your market PLUS loads more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly. Listen in and discover… If you’re at a crossroads in your life this is the book to get… makes you realise it’s never too late to change and if you’ve got the energy and will you can reinvent yourself and your circumstances any time you please Age-old wisdom packaged to suit today’s world… and how this book has caused outrage and scorn from the politically-correct, easily-offended crowd 2 books that help you think clearly and see what’s really important… and the one critical chapter that explains exactly why over-sharing and being too ‘authentic’ ruins your reputation How not doing your work takes more work than actually doing it … see the book that helps you banish procrastination so you lead a productive, purposed-filled life The book that shows you how to get through tough times… and come back even stronger PLUS loads more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief. And sure, I’ve left out many and some will find fault in my list (yeah, some people are like that), however these 10 books have stood the test of time… and… the info they reveal is 100% applicable to today’s fast changing world. Listen in and discover… A big mistake many make with facebook ads… and the 50-year-old book that fixes this problem The 100-year-old copywriting book that gives you the core essence of Direct Response Copywriting… and it’s freely available all over the web A hard to find book from the man who invented monthly membership marketing reveals great lessons for modern-day marketers PLUS plenty more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good thing right?) I brought this up in my facebook group the other day and I got plenty of positive feedback… one guy even said it was the best advice he ever got… so I go a bit deeper into this today, because it’s such a big lesson and has made a big impact on many who have heard it and took the advice on board. Listen in and discover… It’s not easy, but if you practice this one thing each day you will get better at persuasion… and you’ll be a better human too A way of thinking that lets you see what’s really going on… gives you perfect 20/20 vision … you’ll never see through rose-coloured glasses again How to be more understanding with other people’s stuff-ups and idiosyncrasies … however, keep a look out for patterns of self-sabotage and if you spot them in others, do this one thing I recommend The ‘old guy on the train with two out of control kids’ story… and how it rams home a powerful lesson when dealing with others PLUS plenty more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Australia recently had a federal election. It was an emotional election on many levels with emotions running on high (a perfect time to observe and record what’s going down and how people think and act). On today’s show, I reveal two big persuasion lessons I observed from the recent election. Listen in and discover… What caused such heated debates over this election? The answer may surprise and enlighten you A quote from George Bush gives us a great reminder of what’s really important… if you haven’t got this straight it really doesn’t matter who wins an election The only time persuasion works… yet most people do the exact opposite and wonder why folks don’t want to hear their words of wisdom Why no one ever wins an argument… and what you should do instead PLUS plenty more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague. Listen in and discover… The worst guilt you can ever feel and why this robs you of your persuasion powers… hear Ayn Rand’s 9-word quote that sums this up perfectly A day in the life of Pavlov’s dog… and why you must resist this insidious behaviour Do this one thing to insure you never finish what you start… yet this is what many people do and it’s a real dream-killer (see what to do instead) Dan Kennedy’s Millionaire Mindset… 6 powerful ways to think like a millionaire PLUS plenty more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my Facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become a true player. Plus, what behaviours rob you of your persuasion powers and why you should avoid them like the plague. This is a big subject so I’ve split this into two shows… so this is part one. Listen in and discover… How to build unshakeable confidence that attracts an audience like moths to a candle … see the simple mantra understood by all top influencers that puts steel in your backbone and instils an aura of self-assurance others will notice (and crave for themselves) The 15 word quote by Helen Keller that fires up your persuasion powers… this gives your audience a clear compelling reason to buy into your story and to listen to you while ignoring others Why giving out ‘participation medals’ should get banned immediately and why this kind of thinking robs you of your persuasion super powers… this ‘everyone wins’ philosophy is the exact opposite of how persuasion players think and behave PLUS plenty more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, join my facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience. Listen in and discover… Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection with your audience… and what you should look for instead What great copy is NOT… yet many take this path and wonder why their promotions fail The missing word of persuasion that connects, persuades and ultimately sells… without this word it won’t matter how many copy strategies you know, how many clicks on the dial you’ve got; you’ll never have true success with your promotions. 3 questions to ask of any copy piece to insure your copy connects at a deep, emotional level… this is an awesome checklist to use on any of your copy pieces A simple lesson on human psychology… PLUS so much more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, make sure to join my facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

On today’s show I’ll talk about one thing I see lacking in many people today… and how this lack causes so many problems. Yet armed with this one thing you’ll be able to achieve more than you ever thought possible. Listen in and discover… An old saying that holds the key to getting what you want… however there’s a caveat that I fully explain The ancient Chinese secret to getting things done… and why this makes them so damn powerful How the advice I received from an old mentor can stop you revealing too much on social media… and why this is so important for your wealth, health and peace of mind Why getting rich quick might not be the best option… see how most millionaires make their fortunes which goes against everything the ‘want it now’ brigade hate Another old saying that makes sure you never go hungry… in fact you’ll thrive PLUS so much more. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, make sure to join my facebook group that supports this show. Just make sure you answer the one simple question when prompted… otherwise you won’t get in. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is true to some extent, it’s only a part of the story. That’s because Vito understood human psychology. He cultivated a simple behaviour that built his influence and power and that insured loyalty and devotion. And it had nothing to do with threats, violence or intimidation. On this week’s show you’ll discover what this simple behaviour is, and how to use it so you build your authority, influence and power. Listen in and discover… The one kind of bank you can really bank on… pays great interest too Vito Corleone’s famous quote that reaps big rewards… patience is the key with this one How to apply the Godfather’s charisma secret that builds loyalty and devotion… simple to do yet highly effective And way too much to mention. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, make sure to join my facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

One segment of my former newsletter was a real favourite with my subscribers, and that was my Wizard on Wealth series. This is where I talked about the habits, thoughts and behaviours that make a successful life… and also, all those nasty things that can derail us and what we can do to defeat them. Like a Wizard peering into a crystal ball, you too can accurately predict your future earnings. Your actions, thoughts and behaviours of today determine what you reap in the future. So on today’s show, I share 3 Wizard on Wealth nuggets that became popular… You’ll discover… Take this attitude to boost your finances… it’s a hard-line approach but thoroughly worth it if you want to accumulate wealth A simple ritual that almost guarantees you make more money… this is a fundamental success secret to use in all areas of your life, not just wealth accumulation 3 synergistic traits that work together to attract money into your life… do not ignore even one of them… their power comes from working together… this creates an unstoppable wealth attraction force in your life And way too much to mention. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Last week, we talked about the 4 critical areas in membership marketing to focus on. And I went in detail on the first two of these areas. This week I finish off this membership series with the third and fourth area to focus on in your membership. It’s these final two areas where the big money is made. So listen up and take some notes. You’ll discover… The one thing you must encourage to keep the loyal support of your members… see the Tom Sawyer effect in action 2 things that ensure your members stick around… done right, your members won’t go anywhere; month after month they’ll stick around to hear your words of wisdom A simple add-on that boosts your sales to current members… this is an overlooked area that many miss that slashes their profits The longer they stay, the longer they pay… see what Dan Kennedy says is “the best retention strategy by far” The psychology of ascension… this is where the real money is made And way too much to mention. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on. Stick to these four areas and develop strategies to meet these objectives to give your membership group the best chance of success. (No more hit and miss.) Anyway, this is an important subject. So I’ve split this one up into two shows. Part two is next week. For now, listen in and discover… The 4 critical areas to focus on to make more money and to have happier members… each area is linked and forms a solid, almost unbreakable chain An important, yet overlooked fact about free trials to your membership… ignore this fact at your peril (yet many do with disastrous results) How to make your new members feel special and more likely to stay… so easy to do yet so few do it Embrace your uniqueness to build your own tribe of raving fans … this is the ultimate connection secret, and creates a real bond between you and your members And way too much to mention. Press the play button above. Enjoy! Cheers, Pete Godfrey Wizard of Words P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show. You can join here: https://www.facebook.com/groups/PeteGodfreyShow