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If the horse world intrigues you.. But you’re not quite sure about offering equine portraits, do not miss this episode with two of the world's most respected equine photographers, Emily Hancock and Hannah Freeland of Training Barn.  We discussed if and how a pet photographer can also offer horse photography but then we went well and truly beyond that. We chatted about marketing and why shooting competitions was the opposite of helpful for Hannah trying to book equine portraits. We chatted safety and horse behavior.  And then in the members half of this interview Emily gave us an insight into the world of creating and selling art in the traditional sense. She also shared her experience working with a marketing firm for both her portraits and her fine art work, as well as how she sells her fine art work to interior designers.  Hannah shared exactly how she books great clients through referrals, and why clients would fly her to the other side of the world and pay £30k+ for portraits.WHAT WE COVERED: Can you successfully offer equine photography alongside pet photography or is it it’s own niche? Why being an equine competition photographer isn’t the type of exposure that helps you grow your business Safely offering horse portraits IN THE MEMBERS-ONLY EXTENDED EPISODE Transitioning from equine portraits to equine art Hiring a marketing team Working with an agent for art commissions How to find 20k clients How Hannah booked overseas clients Why clients would pay 30k+ for a photoshoot If you're a member, don't forget to use you private RSS feed to listen in your favourite podcast player. That was emailed to you from "captivate" when you first joined. Instructions here: https://thepetphotographersclub.com/rss-feed

How would you like to have repeat clients, purchasing only digitals, coming back to you multiple times per year? That’s what your calendar can look like as a commercial pet photographer. Today’s guest, Rowan Williams has a background in high level marketing and brand management- and today uses that knowledge to successfully offer commercial pet photography.  She shared what that entails including creating briefs and pricing structures plus in the members extended episode we covered charging for dog models, the impact of Reels and Tik Tok and of course- marketing!  WE COVERED: Rowan’s marketing background The charity that introduced Rowan to dog photography Briefs and getting the information for shot lists Rowan’s pricing structure and when she collects the funds EXTENDED MEMBERS-ONLY EPISODE: The difference between Small business Vs Big Business as clients Sourcing and paying dog Models Impact of video and Reels Where Rowan’s small business clients find her How big business book Rowan The different options that clients need Upcoming workshop Successfully launch a profitable commercial pet photography offering! Get into profitable commercial pet photography Rowan is guest instructing a workshop in May to help you launch a commercial pet photography offering. If you’d love to learn step by step how to win big brands as clients, book local small businesses and understand things like usage rights and briefs.. Then this Zoom workshop is for you! Places will be strictly limited for the live workshop to ensure your questions can be answer. JOIN THE WAITLIST OTHER MENTIONED LINKS: Mayhew - The charity Rowan supports Dubsado - For client management and automating contracts / invoices Narrative Select - For AI assisted culling ImagenAI - For AI assisted lightroom editing Link’s to Pooch & Pineapple Dog Photography: Website: poochandpineapple.com Facebook: www.facebook.com/poochandpineapple Instagram: www.instagram.com/poochnpineapple

Todays guest is Chris Miller, one half of the husband-wife team behind MIL Pet Photography in the UK. He photographs 30 clients a year as his version of semi retirement and in todays episode he shared why it’s worth setting up LinkedIn for your pet photography, and finding a couple of minutes a day to dedicate to the platform. WE COVERED: Working as a husband and wife team Why 60 images is too many Intro in how LinkedIn is working for MIL EXTENDED MEMBERS-ONLY EPISODE: Managing so many social channels  How does LinkedIn even work? How Chris has reduced the time spent on Social Media MENTIONED LINKS: LinkedIn for Photographers course Andrew’s VLOG Challenge Chris’ LinkedIn post about the career change Link’s to MIL Pet Photography: Website: https://www.millersimage.com LinkedIn: https://www.linkedin.com/in/millersimage/ Facebook: https://www.facebook.com/millersimage/ Instagram: https://www.instagram.com/mil_pet_photography/ Twitter: https://twitter.com/MillersImage Pinterest: https://www.pinterest.co.uk/mil_pet_photography/ Youtube: https://www.youtube.com/@milpetphotography

Today’s guest, Mareike Konrad was one of Europe’s first, if not the first, professional pet photographer. She started her business 12 years ago doing what most of you are doing today- selling digital only packages at unsustainable prices. She quickly realized that in order to put food on her table, something had to change. After reaching out to newborn photographers around the world to learn what worked for them, she introduced albums, wall art and other products too- and when she did- her clients thanked her! WE COVERED: Mareike’s journey into pet photography What Mareike offered when she first started, and why she changes How much Mareike’s clients spend EXTENDED MEMBERS-ONLY EPISODE: The exact products Mareike sells & which are the most popular  Offering digitals and the client response to that Where Mareike’s clients come from LINK: https://mareike-konrad.de/ LEARN MORE: Mareike is co-hosting an online conference for german pet photographers with Sarah Stangl! More on that here: https://mareike-konrad.de/onlinekonferenz-fuer-tierfotografen/ Es wird Zeit, dass sich in der Tierfotografie endlich etwas ändert. Seit Jahren schon beobachten wir den Markt und finden talentierte Fotografen, die sich völlig unter Wert verkaufen. Menschen, die den Spaß an der Tierfotografie verlieren, weil sie sich totarbeiten, um ein geringes Einkommen zu erwirtschaften. Viele, vor allem Frauen, die aus schlechtem Gewissen, ebenso wie aus Unwissenheit viel zu viel verschenken. Gleichzeitig gibt es ein Konkurrenzdenken unter den Tierfotografen, welches es einem schwer macht seinen Traum zu verfolgen. Das soll sich jetzt ändern, dachten Sarah (Abenteuerhunde Fotografie) und Mareike (Mareike Konrad Fotografie) und riefen mit „Mutig voran!“ eine Onlinekonferenz für Tierfotografen ins Leben, in der sie sich dem Thema Preise annehmen, ganz viel Wissen zum Thema vermitteln, Erfahrungswerte einstreuen und dir zeigen, was du sofort ändern kannst, um als Tierfotograf:in faire Preise aufzurufen

If you’re interested to know if you can run a profitable pet photography business part-time, today’s guest, Hanako Soncini is sure to inspire. She is Swiss, living in Canada, working full time as a teacher and on top of that, shooting for 30 paying clients a year- mostly only in the Summer break! She spends winter working on her marketing plan and has no intention of ever going full time! Hanako was truly an open book in this interview, particularly in the members-only extended half we got into financials, pricing structures and lead sources. This is an episode you don’t want to miss so if you’re not yet a member, be sure to join now at the petphotographersclub.com/join so you can hear the entire interview. WE COVERED: When Hanako shoots among teaching How many clients she has per year Why going full-time isn’t on the cards for Hanako How knowing your personality can help your business How the impact of keeping the safety net can differ for certain people PLUS IN THE MEMBERS-ONLY EXTENDED HALF Increasing from 17 to 30 clients from 2021 to 2022 When Hanako fits in time for marketing and her best lead sources  Annual revenue, pricing structure & pricing Automation https://kiwisphotography.com/

If you are feeling like you’re stuck in an echo-chamber of information, today’s guest is sure to show you a different way. I’m chatting with german photographer Anika Lauer. She started off as a wedding photographer, then transitioned into pets and opened a studio space which she shares with a newborn photographer, even though she is now combining shooting with travel and often has clients out of town or even out of Germany! If your ears perked up at travel.. You will love the strategy that Anika shares in the members half of the interview which she used to get her first few “international” clients, and it’s something you can do right now! If Anika’s name rings a bell, no doubt it’s because you’ve seen she’s on our instructor line up for this years Retreat in Tuscany. You can join her for a shoot or two to learn how she captures that gorgeous connection between people and their pets that you’ll hear her discuss in this interview. Plus her classroom workshops will help you to better prepare your clients for a look of harmony and then how to finalise that with her editing style. Want to join us and the other instructors and attendees? Bookings close this Friday, January 20th. Tickets are €2290. Head on over to retreat.thepetphotographersclub.com to learn more.

Did you know that photographers are three times more likely to experience mental illness than the general population? We’re kickstarting Season 14, and the podcast for 2023 with a conversation around this very important topic with Jessica McGovern from That Tog Spot who not only shares her own experiences, but has also extensively researched Mental Health and the impact on photographers. Tune in as we break down the three biggest factors and what can be done to help counter those. P.S. Jess is an instructor at our upcoming Pet Photographers Retreat in Tuscany. Want to join? Bookings close Friday: https://retreat.thepetphotographersclub.com/

Today’s interview topic might not excite you- but it certainly is a useful one! We’re talking insurance. I learned from personal experience the importance of a good insurance policy, you’ll hear all about that and how luck was on my side in the interview!  Other than my story, you’ll learn what means what in your policy and about the application for accepting risk so that you can make sure all your business activities are actually covered. And for the members tuning into the second half you’ll learn the difference between all the policy types you may want to consider and why. WE COVERED: How to find what is actually covered Application for accepting risk and examples  When you’ll never be covered  IN THE MEMBERS-ONLY EXTENDED EPISODE: Types of insurance  Which type will cover what? Cash value Vs Replacement value  Third Party Property Liability  Professional liability / Professional indemnity  What if I can’t work? How to find a broker MENTION LINKS: Tool for finding a broker: https://web.ambest.com/home https://harvardwestern.com/ Business Foundations Challenge

Are you selling digital only but would love to sell more product? Or perhaps you offer product but you find you can’t sell it? In today’s episode I chatted all about selling product with Maggie Robinson. We also covered the impact of booking a shoot for yourself, how her background in sales helps her in photography and the benefit of IPS that no one likes to mention - the ego boost! And if you’re a member you’ll hear Maggie share her entire client process in the second half, including the questions she asks on the phone, when she shares her prices and how, how she starts her sales appointments and leads that into a top package sale, and a few key lines that she uses too plus so much more! WE COVERED: Why you need to book a photographer today How a job in trading is the same as photography The ego boost that comes with IPS, and how it helps you grow your business IN THE MEMBERS-ONLY EXTENDED EPISODE: Maggie’s response to an initial enquiry When Maggie shares her pricing and how How many images Maggie shows and why The only way to start an IPS appointment How to introduce the top package as the only option Selling lines that work The only closing line you need MENTION LINKS: Dinky Feet Photography Tog Academy Business Foundations Challenge - The Pet Photographers Club One big takeaway from this interview will surely be the importance of processes, that the sale doesn’t actually happen in the salesroom. If you’re looking for help setting up those processes we cover them week by week in the Business Foundations Challenge. If you’re interested head to foundations.thepetphotographersclub.com

Are you guilty of seeing a particular dog pose or expression on Instagram and wanting to capture it too, before really stopping to think if that was a nice experience for the dog or not? Today’s episode might make you uncomfortable but I challenge you to take a listen and then keep in mind all that you hear during this episode, for your future photoshoots. Personally, I’ll be trying to help my clients recognise stress in their dogs by pointing out when their dog is happy. That’s my big takeaway from this interview! And if you’re looking for a reference for positive pet poses, head on over to the site to download our free PDF, Pet Poses That Sell. WE COVERED The questions to ask clients to prepare for a stress-free photoshoot The top signs a dog is stressed How to educate our clients during the shoot

As pet photographers we are always looking for ways to give our clients a reason to stop saying “I’ll book that shoot.. One day”.. And instead, book now. Indian pet photographer, Prathima of Pawparazzi Pet Photography looked deep into the values of her culture to find a way to do just that - and it’s something that’s right in front of us and can easily be introduced around the world. And if you’re not yet a member, you’re certainly going to want to join to hear the members-only extended episode of this interview. We chatted about making gift certificates profitable, creating desire for wall art, and what to offer if that doesn’t work! PLUS we chatted all about offering shoots outside of your local area, and how you can incentivise your clients to do the marketing for you in a way that’s simpler than you might think! WE COVERED The difference between pet parents and pet owners When the focus is on an occasion Understanding culture in order to market Best lead sources Base package inclusions 

Does it feel like every business around you is somehow switching to a subscription model except us pet photographers? All our software, education, even our own dogs food can be purchased on subscription.  How would you like to jump on board this trend and improve your cash-flow? Today’s guest took inspiration from another photographer to launch an offering to do just that with a Monthly Print Club. Tune in to hear all about it. In the extended member-only episode you’ll hear all the details around pricing and workload, plus a conversation around the turning point for Cassie’s business which is sure to encourage those of you who are in the early stage of your business. IN THE MEMBERS-ONLY EXTENDED EPISODE: Stripe - scheduled payments  Logistics, workflow & workload  Pricing - discounted  Turning point Books and model calls  Practise clients MENTIONED LINKS: Julie Christie podcast episode Free download - Required Average Sale

Do you feel like you’re always chasing your tail? Like there’s always a huge to-do list and you just can’t get on top of it? You know you need a better system but implementing it is a whole other to-do list? If that all sounds familiar, tune in for today’s episode with Kim Hamblin where she shares actionable advice as we break down all the systems that can help you free up more time in your business. We covered How to save time in your business What enables you to bring on a team Which systems are important to put in place How to document your systems efficiently IN THE MEMBERS-ONLY EXTENDED EPISODE: Kim's top work-life balance tip Having set days for set tasks  The most important system to ensure a successful client experience  Bank accounts & the finance system Tips for improving your sales system for higher sales How Kim reduced from four days of production to one per week! Having a plan to meet your bookings goals How to bring on a team - know who you want and what their role could be  MENTIONED LINKS Free download: 7 Simple Systems To Build Your 6 Figure Portrait Business Fly on the Wall Studio ninja code: PPPI50 to save 50% on your first year Marketing Intensive Course DISC test Enneagram test SPECIAL OFFER Kim's Blueprint program mentioned in the episode is being retired but you can still grab access! Just use this link: https://www.kimmarietraining.com/six-figure-blueprint You can also join her coaching program and we have organised a cash-back offer for you on that! See the details here: COACHING CASH-BACK OFFER

Do you know who knows which products truly sell the best? Or if you as a print-based photographer are genuinely busy or not? Your lab. They have unique insights into our industry and in this episode we has Patricia Won of GTA Imaging share the answers to questions like, how do I calibrate my monitor?”, “how do I make hanging prints easier for my clients?”, “how do I offer unique products?” or “what can I add onto wall art orders?”.   Tune into this deep-dive conversation to find out all these answers and more, plus some great tips for how to work better with your printing lab.

Have you considered leasing or purchasing a commercial space to open a studio but always find the cost prohibitive, or the location is just never right? Beth Alexander found the same problem and so she decided to come up with a creative solution- a mobile studio which she had built from the ground up for a fraction of the price of a storefront! Tune in to todays episode to learn all about it including a break down of the costs, the important considerations to make in terms of sizes and requirements plus what Beth’s client experience looks like! MEMBER's ACCESS EXTENDED EPISODE Beth’s typical client Attending events The most important images to Beth’s clients What happens with parking and local council MENTIONED LINKS Beth's resource: https://unleashpetphotography.com/store/trailer-build SEO Workshop: https://petphotographerseducation.thrivecart.com/supercharge-your-seo/

How would you feel if you could say you’ve raised $250k for charity through pet photography and that those sessions were booked 6 months in advance? This is the reality for today’s guest who prior to Covid worked with Shelters all over the country but despite being proud of the fundraising efforts, he wishes he did it all differently! Key discussion points: How Adam went from a marketing role at an animal shelter to professional pet photography What shelters really think when they receive your collaboration proposal  What Adam’s packages looked like and how they evolved How and when he fit 300 dog photoshoots into a month! Members-only extended episode: Facebook Ads The marketing strategy that’s working now for Adam The current pricing model and insights into one of these mythical $10k sales PLUS: Adam’s biggest piece of advice for those of you who are just starting out p.s. If what Adam says about In Person Sales sparks you interest, definitely check out our Fly on the Wall video. It’s a recording of a real sales session I had with a client to take them from a $1500 digital only package to a $5k sale: https://thepetphotographersclub.com/pricing Links: agoldphoto.com B&H How to Take Better Pet Portraits in the Studio: 5 Tips with Adam Goldberg Westcott Lighting YouTube - The Importance of Shelter Pet Photography | Adam Goldberg Seth Casteel’s YouTube

If you’ve been looking for your next marketing idea, then today’s your lucky day because our latest podcast episode is out now and it’s all about Pet Photo Bingo. It’s a totally unique strategy that Marika Moffit launched and it’s a tonne of fun for you to play with your pet loving audience. Marika is an expert at building community and quirky marketing strategies. We chatted all about: Re-branding Finding a business name What is Pet Photo Bingo Member Extended episode Common obstacles in implementing Pet Photo Bingo Example of a bingo card and collaboration opportunities  Why you would implement this strategy

There’s something for everyone in today’s interview with printing expert, Debbie Bedford from Loxley Colour. If you’re just starting to dip your toe into the world of printing, Debbie shared some great tips for selling prints online. And if you’re an established pet photographer interested in taking your products to the next level, you’ll love our deepdive conversation about fine art printing in the extended episode. Wherever you are in your business, keep listening for another supplier spotlight interview where we get the answers to your most frequently asked questions. In the extended member-only episode: Do you really need to understand Colour profiles, Colour Space and printing specs? Paper weights and what to offer Handling fine art prints Vs the durable lustre prints About Loxley | www.loxleycolour.com Based in Scotland but shipping worldwide, Loxley Colour has provided professional photographers with high quality, hand crafted prints and photo products for pet photographers for over 30 years. To this day, they continue to creative innovative and unique ways to display your photography. Other mentioned links: Upcoming workshop with Les Walklings: Register here

Unhappy clients are an unpleasant, but inevitable, part of running a small business. And while negative feedback or criticism can feel like a real blow to our confidence - especially as photography is often such a personal, intimate service - there are strategies to handling unhappy clients that can turn the situation around. In today’s episode, Caitlin share five, easy-to-follow steps to effectively resolve complaints in your pet photography business. p.s. in case you haven’t grabbed your ticket for the upcoming FREE Inbox Zero Workshop yet, make sure you do that soon. Head over to https://thepetphotographersclub.com/inbox-zero-workshop to grab your free ticket!LINKS: Inbox Zero Workshop: https://thepetphotographersclub.com/inbox-zero-workshop

We all know that the business of pet photography can be challenging, and adding to that is the loneliness that can come with the self-employed life. In this member spotlight video episode we chatting with An Di all about the difference it can make to your business if you do get involved in the community of pet photographers. If you’d love to chat with other pet photographers (and maybe even make some new friends!), don’t forget we have out free Members Virtual Meet Up this Sunday on Zoom! Find out more about that here: https://fb.me/e/3hippYaL9 TOP THREE TOPICS: 1. The biggest challenges An Di found when launching the business and how to get through it 2. How being confident in your offer allows you to support others 3. What An Di is working on now for The Faithful Hound LINKS: Website: www.thefaithfulhoundphotography.com Social Media: https://instagram.com/thefaithfulhoundphotography https://facebook.com/thefaithfulhoundphotography