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The Persuasion Show
15 minutes | Aug 3, 2018
Persuasion Killers: 5 No Good Very Bad Things To Do Online
18 minutes | Jul 6, 2018
What game of thrones can teach us about online persuasion
14 minutes | Dec 28, 2017
One Persuasion Secret to Teach Your Kids
We live in a culture of indebtedness - a web of indebtedness it is called by cultural anthropologists. I call it goodwill exchange, you might know of it as reciprocity but I think there is more to is than that. So today I'm talking about why we should teach our kids about goodwill exchange
23 minutes | Dec 12, 2017
How To Be Funny
18 minutes | Dec 8, 2017
How to Develop Charisma
33 minutes | Dec 5, 2017
Bulldozing Your Way to The Top using a Bestselling Book
26 minutes | Dec 1, 2017
Stand Out Social Proof
26 minutes | Nov 28, 2017
7 Trust Multiplier Formulas for Writing Guarantees
23 minutes | Nov 21, 2017
Turn Cynics Into Rabid Fans
The internet is FULL of cynics. And why? Because they have been burnt! Learn how to embrace cynics with the mind tricks that will have them begging to buy from you.
29 minutes | Nov 17, 2017
Learn From Lady Gaga
Polarity, Lady Gada uses it beautifully! You don't want neutrals in your business, NO you want lovers. Ys you will get haters too but they are better than the fence sitters!
33 minutes | Nov 14, 2017
Bart Simpson's Guide to No-Brainer Pricing
Should you price ending in a 9 or a 7? How do you price your product if you want to annihilate your competitors ? How do you price them if you want to be exclusive? And how do you use psychology in pricing without resorting to using a 9 or a 7?!
34 minutes | Nov 10, 2017
Persuasion Secrets of Videos That Edutain and Sell
A good persuasive video has to do these things: Entertain Educate Sell Why do you need entertainment? Because it gets you ATTENTION and that is currency of the internet! Tune in for more...
25 minutes | Nov 7, 2017
The 3 step system guaranteed to make you an authority in your niche
The way to go from zero to authority in your industry is not with flashy photos or a shiny website. Yes they will cement your authority but they won't get you there. Listen up to see what WILL work, and why.
33 minutes | Nov 3, 2017
Steal ALL my diabolical persuasion secrets
Want to win over everyone on the internet...and not go broke? Well listen up buttercup, in this episode I am telling you exactly how you can win hearts and minds ADN make bank using the psychology of persuasion. You'll find out what the hell a persuasion switch is (hint there are eight) and how to activate those little suckers. Dig in and if you love it, tell me!
34 minutes | Jul 19, 2017
How They Persuade: JP Sears
JP’s biggest OMG moment JP had been really fixated for about a year with a mindset that said, "I don't want a relationship, "I'm so like married to my career right now "and I don't wanna take the time for a relationship, "and it would just like take away from me," and then holy cow, life blindsided him with a beautiful woman. Nicely played life, nicely played. Biggest FML moment Being 18 and enrolled in university and just knowing "this isn't for me, there's no way I can make it through this because I don't want to" Biggest WTF moment Going from self-induced personality constipation to allowing his natural humour to show on video and...well, you've all seen the Ultra Spiritual videos, right? HOW JP PERSUADES You are lost in woods, you can only send one voice message to someone to come and save you. What do you say? *dead pan* - "I need help, I don't know where I'm at, I'm in the woods, please help." Someone that you respect, on a public forum tries to engage you in a heated religious or political debate. What do you do? - "I hear your words, but I feel more your feelings, and I'd be curious, you have so much passion behind your words, I'm most curious, how do you feel right now?"
10 minutes | Jun 28, 2017
MY EARTH-SHATTERING DISCOVERY ABOUT LAUNCH CONTENT (and how that discovery changed my life)
I recently discovered this and I am SO EXCITED. Are you ready? You don’t have to create new content for all your launches. God, am I the last one? Did you all know already? Here’s why, incase like me you didn’t know. When you launch something and create hype and content and ads and amazing beautiful emails and sales pages...people will react in one of three ways: They are so blown away that they will buy on the spot or after a little nudge Eager and hungry, they love you but they cannot afford you right now. Freebie hunters. They like you but they will never pay for anything (or they are competitors) So, the first type is not your target audience for the next launch - they already bought. Obviously The second type are already convinced - you only need to get them to act, you dont need new content. The third category are the ones you would be creating new launch content for. This is utter madness! Why would we do this? Then you have the absolute newcomers, who haven’t been exposed to your amazing content anyway. So there you have it. This launch I have used about 80% of recycled launch content. You know why? No, not because I am a lazy wench. Because if it worked the first time, it will work again! Here’s some tips to recycle without your content looking like the same old same old: Change the subject lines and the opening and closing of emails Present the same topics but change the webinar names Change the hook on the sales page Change the images on the sales page Done and dusted! Now there’s more time for chai and chocolate. I am a winner at life, I really am.
15 minutes | Jun 21, 2017
An insanely easy system to dust off some old files and sell them for $5,000
Now before we start - all you slimey people I mean YOUR OWN files. Ok. Good. I have a five step system for this, so let’s rescue your half put together guide, the one that’s languishing on your computer lamenting its sorry life and being ashamed that it ever landed in your brain Ok let’s go #1 Market Scan (Cash Spotting) Don’t spend months and weeks, 1 day is fine. Look at what else is out there which is similar to what you are planning to do. I like Udemy for this. Find five other PAID products and look at how many students they have and the price point. I call is Cash Spotting #2 Break off a small part Separate one part as an opt in offer. This can be a checklist or a pdf or even better a fifteen minute video. Make it small, chunky and above all make it actionable. #3 Put together the course Take all your dusty old files and head over to Google slides. Open it up and write one actionable point on each slide. Now go ahead and record yourself talking over the top of those files. Something like Screencast O Matic. Now, take your recording and get over to Fiverr. Now get that video transcribed, make it into an infographic or checklist or pretty up your presentation. Now you have your beautiful materials record yourself giving the same lecture in a more professional way. There you have it. Done and dusted. I #4 Sell it Set up a sales page, add the link to your product and link to Paypal. You can use Get DPD, Gumroad or Teachable #5 Share it You don’t need a list, you can share with your existing contacts. Send them to your opt in page and after they have consumed the opt in, send them the link to your sales page. Price it at under $50 and you’re good to go! Simple, cheap, beautiful.
17 minutes | Jun 14, 2017
SIX Sensory Phrases That Can Take Your Pitch From Lame to Phenomenal
SIX Sensory Phrases That Can Take Your Pitch From Lame to Phenomenal Let me be really honest with you.I see A LOT of lame copy. ANd not just from newbies, from the supposed experts. One of the reasons it is so lame is that there is no mental picture. My senses have not been engaged. First things first, these phrases need to be talking about a strong offer - if it is shitty, not going to work. Here are six of these glorious phrases, compared to some of the lame oh copy we see. Yes yes I know, I am very generous. You may send gifts. Can you hear the sound of… Can you hear the rumble of their empty stomachs? Vs Can you imagine them being hungry? So close you can feel… You can feel your next loan payment breathing down your neck, all hot and prickly Vs Your next loan payment is looming ahead Nothing beats the taste of… Nothing beats the sweet, tangy taste of success Vs Nothings beats the taste of success Imagine laying eyes on… Imagine laying eyes on your own house for the first time, taking in all the details: The staircase, the patio, the wall to ceiling windows Vs Imagine walking into your new home for the first time Can you smell the.. Can you smell the crisp new smell of $100 bills you earnt when you slept? Vs Imagine making $10,000 while you sleep (which btw, please stop using because it’s so done) As you whooosh past People will stand open mouthed as you get your well earned promotion Vs They will stand open mouthed as you whoosh past all objections to a well earned promotion So next time you are talking about how your “thing” will change people’s lives, use these visceral phrases
46 minutes | Jun 7, 2017
How They Persuade: Todd Herman
Todd's biggest OMG moment in business When one of his former business partners embezzled all of the money out of the business. Biggest FML moment Having his then girlfriend leave him for someone more successful at the time because she didn't believe he was going to amount to much (oh sweet karma) Biggest WTF moment Touching down in South Africa to help all of the black managers and leaders inside of the South African government with their leadership and confidence skills, HOW TODD PERSUADES A client makes an unwanted physical advance. How do you respond? I would say, I really appreciate the you know, affection or just the thought, but I'm a super happily married guy and I would be doing a terrible injustice to my two little girls if dad represented the family this way. So, you know, thanks but no thanks. Someone buys your product, plagiarizes it and sells it as their own. How would you deal with that situation? I would certainly get a lawyer to draft up a cease and desist. I would just lawyer up, first. Secondly, I would absolutely email that person to let them know. You suspect that someone in your office or in your business is working against you. How do you approach the situation without causing a stir? I would approach them and say: "Hey just wanna let you know that, a couple of different people who kind of really look up to you have come to me and let me know that you're saying some things about me behind my back. Now whether they're true or not, I don't know, because I haven't heard them myself. But I just wanna let you know that there is this perception out there that you are talking about the organization and I just wanna let you know..." You quoted something in an article or in a speech or on a webinar and it's wrong and someone calls you out on it. How would you respond? I'd admit I was wrong, I'm always coachable in the moment.
58 minutes | May 24, 2017
How They Persuade: Jill Stanton
I have with me today Jill Stanton. Who is not only my online crush but also someone who I look up to in a lot of ways. Jill's biggest OMG moment in business Her first ever $100,000 launch. Jill spent $3500 on ads and expected to make $50,000 Biggest FML moment Spending $5k on creating a guest blogging course which sold...zero. Cue ugly crying and day drinking. Biggest WTF moment. Sending out private member links to a full list of approx 17k people (no, they weren’t members) HOW JILL PERSUADES You have a product it does not work the way it is supposed to work. It does not deliver the results you promised it would deliver. And someone calls you out on that, publicly. What would you do? Address it publicly, straight away. If my product wasn't delivering I'd probably email all of the members and offer a free training session or a master class to get them moving on the right track. Someone buys your product, plagiarizes it and sells it as their own. How would you deal with that situation? I would certainly get a lawyer to draft up a cease and desist. I would just lawyer up, first. Secondly, I would absolutely email that person to let them know. Someone buys your program, consumes the content, and files a charge back claim with their credit card company. How would you deal with that? I'd screenshot everything. And I'd fight it tooth and nail cause I'm like no. Fuck that noise. Someone asks you an open question on your opinion on either a program or a person or an ideology that you know does not work, is bogus or fraud. What would you do? Absolutely, if I don't believe in it or if I think it's bullshit or if I think it's misleading or irresponsible which I feel like a lot of stuff that's happening right now which is super misleading and insanely irresponsible on the entrepreneurs end I'd call it out. I have zero problem calling out bullshit online. Where can you throw money at Jill? Head on over to JoinScrewYou.com and that's where you can read about everything that’s going on inside the monthly membership community.
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