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Monica Lafuente joins Tavarus Hogans on the Pernod Ricard Connect Podcast to discuss Jameson’s Legendary Tales Campaign and all the momentum surrounding it. Here Monica highlights:The New Jameson Ads AiringJameson’s GrowthCampaign OverviewSupport toolsThe podcast ends with Legendary Tales from Tavarus and Monica. Sit back and enjoy, Sláinte!

Attorney Juliana Bleiberg and Director Max Moody from our Legal and Government Affairs teams joined host Tavarus Hogans on the Pernod Ricard connect podcast to have a proactive conversation around the changing times.Things you will hear in this episode:Hand SanitizerCocktails-To-Go3rd Party Delivery ServicesQR CodesE-Commerce and more. Tune in for these things plus a current state and projected outlook for the industry.

Take a vacation from the norm and join Whiskey Convivialist Dom Venegas on the PR Connect Podcast, with host Tavarus Hogans. Dom gives us a taste of the tropics as he introduces The Bold Glenlivet Caribbean Reserve.  He explainsWhy this unexpected bold and tropical twistThe process in producing TGL Caribbean ReserveTaste profile and drink strategyTarget demo and social media handlesBreak tradition this summer with a little sweet sunshine mixed with a lot of smooth single malt and enjoy the NEW Glenlivet Caribbean Reserve whisky.

Giuseppa Gallo, CEO and Founder of Italicus sits with Tavarus Hogans on The Pernod Ricard Connect Podcast to discuss the new partnership.They explore:Why Italicus is The Most Valuable Premium Aperitivo from ItalyInspirationAward Winning Early SuccessHow Italicus Will Continue to Win

JR Allen, VP of National Accounts American Liberty Division joins the Pernod Ricard Connect Podcast to discuss the current state of our chain business.JR and Tavarus Hogans discuss:Overall PerformanceKey TrendsInsights & OpportunitiesThe Lasting Impact of Current Times

Andrew Weir, brand leader of Aberlour takes us on a journey of this award winning brand.  He and Tavarus Hogans discuss:Brand CEP: Louder than wordsTop facts:• Double Cask, double depth• James Fleming founder storyRecent brand news:• Launch of A’bunadh Alba and Top 5 award• Pack restage Social calls to action• Follow @ Aberlour_US• Get your whisky portrait customized coaster at AberlourLouderThanWords.comAny social handles/hashtags to follow• #Aberlour• #LouderThanWords• @Aberlour_US

Jennifer Gerrie, brand leader Lillet sits down with Tavarus Hogans to discuss recent new.** A French wine-based aperitif, Lillet brings a fruity smoothness to every occasion** For more than a century, Lillet has been introducing consumers to the apéritif – a refreshing, light drink that’s perfect any time ofday. The Lillet Spritz continues this tradition. 

Saragh Killeen Brand Manager of High End Irish Whiskey, gives us background and history on our beloved HEI portfolio.  We discuss:Redbreast Family History and The Redbreast RangeSpot Irish Whiskey and Interesting Stories Behind These MarquesMidleton Family and BrandsHear about new and exciting things to come in relation to all 3 brands.

Michael Penn, Brand Activation Mgr of Power brands gives us 6 Reasons to believe in Martell.  We also discuss:AwarenessBasketball Viewing ProgramQuavo PartnershipSmall Size OpportunityCultureFind out what it means to “Put the brown down and drink Blue!"

Corey Laney and David Lewis unpack the importance of why digital matters in the spirits industry and how we as both supplier and distributor can collaborate with digital advocacy.  With the New Jr. Digital Advocacy program embraced by both supplier and distributor we now have local advocates who also champion the importance of why digital matters at the local level, truly being a digital resource to our valued customers, the retailers.

Fernando Salazar and Rachel Stowell dive into the behaviors that drove success during the Digital Challenge.  Here they discuss:AssetsProgrammingSocialWinning 

Trey Zoeller - 8th Generation Master Blender and Founder of Jefferson’s BourbonFour brand facts/bullets:Jefferson’s pushes the boundaries of the definition of bourbon without bastardizing it, while always tipping our hat to tradition. Of the 19 Jefferson’s expressions, 17 do something more that what most distillers do, which is distill, age, cut to proof and bottle.  We put more time, money and effort to massage the juice to taste what we are trying to achieve. We do most of our innovations with collaborators. i.e. Chris Fischer -Ocean. Cyril Chappellet-Pritchard Hill. Chef Ed Lee- Chef’s Collaboration. Transform corn get bourbon, transform bourbon get Jefferson’s. Social handles:Facebook: Jefferson’s Bourbon Instagram: Jeffersonsbourbon Website:  www.jeffersonsbourbon.com 

Danielle Beale - Sr. Brand Manager KenwoodKey brand facts/topline bullets:Kenwood Vineyards was established in the 1970s in the heart of Sonoma. On the property is a historic cellar (“the barn”) dating back to 1906 which is where we conduct our tastings to this day Sonoma’s wild nature surrounds Kenwood with its unique geography and diverse microclimates. The Kenwood founders were fascinated by the untamed region and believed its wild lands had great potential to create premium wines Kenwood has just launched new packaging that has been well received by both trade and consumers under the “Kenwood Discoveries” range Kenwood’s Six Ridges range is crafted sustainably to reflect the wild of Sonoma and has received over ten 90pt + ratings Social:Follow us on Facebook and Instagram @kenwoodvineyards

Finian Sedgwick, Brand Manager - G.H. Mumm, joins Tavarus to tell you 4 key things to know about G.H. Mumm.About The Episode:G.H.Mumm is the fastest growing Super-Premium Champagne in the U.S. and is way outperforming the overall category G.H.Mumm has a game-changing bottle design with the iconic, indented red sash and the striking label-less bottle G.H.Mumm Grand Cordon is rated at 90 points by Wine Spectator while our Grand Cordon Rosé is rated at 91 points Our legendary liquid has been around since 1827 and we celebrate champagne’s boldest grape: Pinot Noir Follow Us:@ghmumm_us#champagnedifferentlySip With Us:Shop G.H. Mumm and our brand new drinking vessel, The Cloupe, here!

Megan Stroud, Director - Avión and Altos Tequilas, Martell Cognac, and Culture Marketing System, joins Tavarus to tell you 4 key things to know about Tequila Avión. About The Episode: Avión means airplane in Spanish, and this meaning ties closely with our new consumer platform which is all about collecting global experiences and having a borderless mindset for a more vibrant life Avión has partnered with A-list celebrity and recording artist, 21 Savage, to help bring this campaign to life Avión is made from agave grown at the highest elevations, which gives it its unique flavor profile across the range of products we offer which are: Silver, Reposado, Añejo, and Reserva 44 Avión Reserva 44 is a rare Extra Añejo tequila and it has developed a cult following, becoming the drink of choice for many celebrities and influencers. Consumers love it too; Reserva 44 recently won Platinum Best in Class at the 2019 SIP Awards Follow Us:@tequilaavion#DepartElevateArriveSip With Us:Some of our favorite cocktails can be found here.

Kate Zaman, Director - New Business Development, joins Tavarus to tell you 4 key things to know about the team + Pernod Ricard’s Gift Guide!About the Episode:The NBD Team focuses on creating symbiotic partnerships with Corporate clients who do not have liquor licenses and do not resell our products The NBD Team has been around for 3 years and has 3 key members: Kate Zaman, Kyela Faett, and Claudia Leee The NBD Team created and released the Pernod Ricard Corporate Gift Guide which offers something in every price point from $20-$100,000. The NBD Team has had tremendous success with an expansive sponsorship at New York Fashion Week + an impressive client roster including luxury fashion and jewlery brands, Real Estate agents, and tech companies Shop The Gift Guide: Show Now!

Kaveh Zamanian, Founder & Whiskey Maker, Rabbit Hole Distillery joins Tavarus to tell you 4 key things to know about the brand.About The Episode:When Kaveh created Rabbit Hole, he set out to build a brand that would serve as the new voice in American Whiskey.All of Rabbit Hole’s recipes were created by Kaveh himself.Rabbit Hole is guided by these principles: Transparency, Innovation and Authenticity.Rabbit Hole’s Distillery is an architectural icon of the Kentucky Bourbon Trail where the entire process of whiskey making is on full display. Follow Us:@rabbithole#theresnogoingback

Brand Director of Chivas Regal, Mwanza Lumumba, joins Tavarus to tell you 4 key things to know about the brand:About The Episode:Chivas Regal’s performance to dateCelebrating the launch of new Chivas 13 Y.O. and what sparked the ideaThe partnership between Chivas Regal and Manchester UnitedHow Chivas is bringing this new launch to life in both Win & Fight Markets Follow Us On Social:@Chivas_RegalUS#ShareYourChivas

FY20 is the year of new for Absolut Elyx – new pack, new platform & claim, new market focus, new campaign, new price point, new programming Elyx has sharpened who they’re for with a laser focused target audience Elyx’s new claim and campaign is “Handmade for Real” which boldly showcases the brand’s superior, handmade credentials Elyx is rolling out more consumer & shopper relevant programming Sip With Us:The Elyx Martini5 parts Absolut Elyx 1 part Lillet Blanc Aperitif Vessel: Elyx Copper Coupe Garnish: Lemon Zest Combine all ingredients in a mixing glass and stir over cubed ice. Strain into a chilled cocktail coupe and garnish. Follow Us On Social:@absolutelyx#CopperMakesItBetter

Manager - Prestige Sales, Lisa Marino, joins Tavarus to tell you 4 key things to know about the Pernod Ricard USA’s Prestige Portfolio:The Prestige Division is PRUSA’s route-to-market luxury selling arm. There are 9 key SKU’s within the Prestige stable of brands. The team is focused on high-energy and low-energy accounts as well as brands. The main goal for the team is to capitalize on all portfolio opportunities across spirits, wine and champagne. Follow Us On Social:@pernodricardusa