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The Passive Project

54 Episodes

99 minutes | 18 hours ago
Episode 69 | Webinar Replay: How to 10X Your Online Course Sales in 2021
If you are someone with a huge desire to get your online course or digital offer in front of more people so you can increase your revenue this year, then you're not going to want to miss this episode.Today's episode is the replay of my LIVE training from last week!It’s been a year since I’ve done this training.The slides are updated and it is LIGHTING ME UP.The power of a data-driven sales system to scale your course business is like nothing else.After I made my first evergreen sale of my online course in 2018, it was like a whole new world opened up.And I’ve been testing every day since on how to keep growing my revenue from online programs (we hit $500K CDN in gross revenue in 2020!).Let's roll the tap!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
28 minutes | 16 days ago
Episode 68 | Breaking the Rules as an Entrepreneur, with Kaitlyn Kessler
Have you ever felt dread or that pit-in-your-stomach feeling when it comes to your business?Like cancelling a discovery call at the last minute, not wanting to show up and talk about your offers, or ignoring certain tasks on your to-do list?Well, it could be because something in your business is out of alignment.What if instead you could build a business that truly lit you up? That felt way more in tune with what you really loved doing?That’s what I’m talking about this week with our guest expert, Kaitlyn Kessler. Kaitlyn is a mindset coach who helps entrepreneurs break the rules and expectations and ultimately create a business that fits them like a gloveIf you’re thinking about where you want to take your own business in 2021 and doing all that goal-setting that is so common around this time of year, make sure to tune into this episode so you can do it in a way that truly lights you up.Ready to join The Passive Project?If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!Enroll here!Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
42 minutes | 23 days ago
Episode 67 | The Passive Project in 2020: What Worked, What Didn’t + What’s Changing
Want to go behind the scenes?In this episode I’m peeling back the curtain and showing you everything that went down inside my membership community, The Passive Project, in 2020. I’m covering … How much revenue we brought in for the year (and how much we spent in ads)Why we only launched once in 2020 (and what we did instead)What parts of the program were a huge hit with our membersThe things that flopped (that we’re saying bye-bye to!)You’ll also learn about the makeover we’re giving to The Passive Project in 2021, the exciting new changes that are coming, and what the year is going to look like! Ready to become a member? Head to www.gemmabonhamcarter.com/passiveproject to enroll at our limited time pricing - just $497 for the entire year! Get in before it expires!Ready to join The Passive Project?If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!Enroll here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
29 minutes | 2 months ago
Episode 66 | 3X your revenue with a Virtual Summit, with Krista Miller from Summit in a Box
Want to 3X your revenue and email list with one strategy?My guest this week, Krista Miller, used to run a web development business. But after 3 years of hustling, she had only grown her email list to 500 subscribers and was getting close to burn out. Then she decided to host her first virtual summit. She tripled the size of her email list, made $16,000 and booked out her services for 4 months.She has since hosted a virtual summit every year, and now helps other entrepreneurs do the same with her business, Summit in a Box. In today’s show, you’re going to learn more about what makes summits so great, how to stand out in a sea of summits, why diversity and inclusion are incredibly important in this discussion, and some key tips to making sure your summit is profitable.  Let’s roll the tape!See more of Krista:WebsiteInstagramFacebookDownload her summit freebieFreebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!52 PromptsHow would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
39 minutes | 2 months ago
Episode 65 | Announcing The Digital Entrepreneur’s Cash Kit
Create it, write it, sell it3 courses, 1 price, TOTAL business transformation. The Digital Entrepreneur’s Cash Kit combines 3 powerful courses to help you create and launch an effective online course or digital product, and expand your audience on social media to sell it. We believe you are ready to level up your business, and it starts with the CASH KIT. Can we be super real for a second? There’s a good chance 2020 threw a wrench in your plans. Maybe you had big goals about this being the year to start, the year to scale, or the year when you could finally achieve an income spike without the side order of burnout and exhaustion. Maybe you’re finally sick of your spaghetti-and-meatballs sales strategy… (That’s the one where you throw stuff against the wall to see what sticks, occasionally forking over some dough for a fancy rebrand or a new piece of gear, hoping it’ll level-you-up.)Or maybe the last 8 months have made you brutally aware of how important it is to diversify your  income streams.You might be seeing others thriving in the online education space and asking yourself,Do I have what it takes to make that happen?These three cheerleaders say F*CK YEAH. The Digital Entrepreneur’s Cash Kit gives you instant access to all 3 programs that will show you EXACTLY how to make this happen. Because by the way… you ARE ready to monetize your expertise.And if you’re the kind of hustler who loves to creep the clearance section for the hidden gems at the lowest possible price, you’re gonna love how the CASH KIT snags you a spot in these 3 programs at an all-time discounted rate. Getting goosebumps? Good, because this is just the tip of the iceberg. Head here for all the details!Free workshop: Fat Stacks MasterclassHow to build and sell a successful online course that makes money while you sleep!Register for it it here!Catch Laura and Mallory on Instagram:Laura KellyMallory RowanDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
41 minutes | 2 months ago
Episode 64 | How Mallory + Laura grew their businesses with online courses in 2020
Online course businesses are pandemic-proof.That is one of those lessons that I never thought I would have to learn, but this year I did.Thankfully, in 2020 I have seen so many online course creators thrive. This isn’t just in my business which has grown like crazy, but also my clients, students and friends have all been seeing success, too.There has never been a better time to launch a course. Even if you think the market is saturated - it’s not.Today on the podcast I have two of my business friends - Mallory Rowan and Laura Kelly - telling us why they decided 2020 was the year to finally launch their first online courses. We get into why they chose the course route, the obstacles that they got stuck on, and ultimately what it has done for their businesses. Time to pull back the curtain and dive into these case studies!Free workshop: Fat Stacks MasterclassHow to build and sell a successful online course that makes money while you sleep!Register for it it here!Catch Laura and Mallory on Instagram:Laura KellyMallory RowanDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
18 minutes | 3 months ago
Episode 63 | How I grew my email list to over 15,000 subscribers
Have you been hearing everyone talk about how the “money is in the list” but you’re stuck on how to actually grow your email list? If you are stuck on knowing how to grow your email list so you can sell your online course and digital offers, then this is the episode for you.My own email list is my most precious asset as a course creator. If you have an engaged email list, you will always have the ability to make offers and revenue in your business. There is no algorithm to contend with - you own your list.It’s honestly one of the things that gives me the most peace of mind and security as an online entrepreneur.In this episode I’m taking you through the exact 5 steps you can use to grow your list - whether you are a brand new course creator or have been in business for a while. These are the same steps I have used to grow my own list to over 15,000 engaged subscribers.Let’s dive in!Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
44 minutes | 3 months ago
Episode 62 | How This Yoga Teacher + Wellness Expert Launched her First Online Course (and tripled her sales goal), with Meghan Johnston
In today’s episode I’m sitting down with Meghan Johnston - a Yoga Teacher and Wellness expert from Ottawa, Canada. Meghan has been a yoga teacher for 10 years and entrepreneur for the last two years, but hadn’t ever launched an online course. When the pandemic hit and yoga studios were being closed all over town, she knew this was her moment to tap into the online space. After enrolling in my program, Course Creator School, Meghan created and launched her first program - Radical Rest Rhythms. And she tripled her sales goals.Tune in to today’s show to hear how she did it, the surprising thing she did during her launch that everyone tells you NOT to do, and more about how she developed her program. Let’s roll the tape!Want to see more of Meghan?Attend her free workshopVisit her websiteCatch her on Instagram and FacebookFreebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
39 minutes | 3 months ago
Episode 61 | How to use SEO to get free leads into your business, with Mariah Magazine
Between Instagram, email marketing, doing live videos, and all the things - it can be tough to think about yet another strategy to grow your audience and bring leads into your business.But there is one area that is often overlooked. Particularly in the digital product world.And that is SEO. Or search engine optimization.What if you could rank on the top page of Google for some of the best search terms related to your business?Imagine having all those hot leads land on your website, turn into subscribers, and eventually buyers. That you wouldn’t have to stress about your ads strategy or being famous on Instagram.Pretty dreamy.That’s what I’m talking about today with Mariah from Mariah Magazine. She’s an SEO expert and we are diving into some of the basic stuff that you can start implementing in your business today to start getting found online.I loved this conversation. It totally brought me back to my blogging days, where I focused hard on SEO (and spoiler alert - I still get tens of thousands of hits every month on my blog thanks to those highly ranked articles I wrote years ago!). SEO is a sweet strategy and I was so jazzed to dive into the topic with Mariah. I have a renewed mission to make it a top priority in my own business over at gemmabonhamcarter.com too. Let’s roll the tape - Want to see more of Mariah?Snag her Free RoadmapVisit her WebsiteCatch her on social: YouTube | InstagramFreebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
16 minutes | 3 months ago
Episode 60 | How I got 40 students into a course I hadn’t created yet
It’s really easy to see where people are at today with their businesses, and frankly feel kinda intimidated by it, but not truly understand what came before. The pivots. The decisions. The strategies. I’m going to rewind the clock in this episode back to early 2019 when I was ready to shift gears in my business. I had been a course creator for 2 years by this point, but knew that it was time to expand and teach about something new. Although I’ve taken a lot of missteps in my business and often taken the long road in figuring things out, this one decision I made in early 2019 was a really good one.It allowed me to pivot, get 40 students into a brand new program I hadn’t even created it, and ultimately set me up to follow the path I’m now on today. If you are thinking of launching an online course, a membership, or any kind of digital program, you’ll want to hear this one. I’m sharing all of it in today’s episode, so stay tuned.Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here: www.gemmabonhamcarter.com/course-classDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
16 minutes | 4 months ago
Episode 59 | How to pre sell your course before you’ve created it (from a 6-figure course creator)
If there is one thing that sets apart the new course creators from the experienced ones, it’s pre-selling.Literally every successful entrepreneur in the infopreneur marketplace - anyone who’s out there teaching in their area of expertise - will pre sell their programs before they launch anything new.What does that mean? How do you do it? And why is it so important?That’s what I’m diving into in today’s episode. So stay tuned -- Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here: www.gemmabonhamcarter.com/course-classDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
17 minutes | 4 months ago
Episode 58 | How to price your online course
One of the questions I get asked all the time is “Gemma, what can I charge for my course?”. Pricing is one of the trickiest things because it’s so different with digital products. This isn’t a physical product with clear cut costs, shipping charges, and margins. This isn’t a service-based business where you can estimate your hours for carrying out a task. This is a digital offer that you create once and sell again and again.And that can mean that people waaaay underprice for their program. The amount I charged for my first course was laughable.Or I see the other end of the spectrum, where people see other programs on the marketplace that are highly priced and price their own offer similarly. The danger here is that if you are newer in your space and don’t have the reputation and serious social proof that your program works, the over-inflated price tag will make it hard to sell. Like an over-priced house on Million Dollar Listing LA that goes stale. You want to end up in the sweet spot. A price that is going to be profitable and worth it for you, demonstrate what you’re teaching is seriously valuable, but also be fair for your customers.And that’s what we’re diving into in today’s episode. I’m going to tackle the 6 things you need to consider when you price any of your digital offers. That’s all coming up - so stay tuned! How to launch an online courseWant to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
32 minutes | 4 months ago
Episode 57 | Hot Copywriting Tips with Megan Taylor (+ how she built her biz!)
Today on the show I have a special guest - Megan Taylor! Megan is a copywriter and is sharing some of her best tips on how to write compelling and engaging content. If you want to stop being a carbon copy of what’s out there and learn how to tap into your own voice to attract your dream clients and customers, this is an episode you don’t want to miss.But beyond that, we are also talking about her business model. I love the way Megan has structured her business and we even get into how she landed her very first client.This is a fun, coffee chat type episode that I know you’ll love. Let’s roll the tape!Want to see more of Megan?Catch her on InstagramSee her on FacebookCheck out her copy template shopWatch her masterclassAlready have an online course and want to scale it? Watch my free class: https://thesweetestdigs.lpages.co/pp-webinar/You can also join The Passive Project here: http://www.gemmabonhamcarter.com/join-tppDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
12 minutes | 5 months ago
Episode 56 | The #1 thing you can do to double (or triple!) your online course sales
Today I’m going to be talking about one of the most important things you can be doing in your marketing to majorly increase your course or program sales. Just by implementing this one strategy, you can really turn around a course that has had lacklustre sales. It’s a strategy that’s used by big and small brands ALL the time -- from shops like Target to airlines to coffee chains to hipster gift shops. It’s simple, but often missed.Tune in for the full scoop on this strategy! How to launch an online courseWant to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here!How to scale your existing courseAlready have a course or digital product? Cool! Let’s scale it. Here’s the class for you to learn how to do exactly that” Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
17 minutes | 5 months ago
Episode 55 | The 3-step system to create your online course content WAY more effectively
“Gemma… creating a course sounds way too overwhelming. It’s going to take me forever to record every single video, make the workbooks, and do all the things. I’m out.” Are you being a negative nelly about actually putting in the work to create your course? You can’t just make a crappy course and then expect to rake in millions of dollars. (Despite what the bro marketing lamborghini ads would have you believe)But… the course content creation process doesn’t have to be horribly stressful, either.It comes down to having a solid course map, batching tasks, and tackling things in the right order.After creating 5+ courses myself, I’ve kinda got it down to a science. The last program I made is my most comprehensive and yet took me the least amount of time to pump out. In this week’s episode I’m sharing with you my 3-step system to creating online course content. I’m not going to pretend you can whip this out in a couple of days. That’s not how transformative, long-lasting courses are created.But I am going to share with you exactly how to systematically work through creating your course content so you can end up with a program you are really excited about and proud of. And one that your students will be obsessed with. Let’s roll the tape!Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
17 minutes | 5 months ago
Episode 54 | How to make money with webinars
The best strategy I use to make sales in my business? WEBINARS.I personally use webinars - or masterclasses, as you might’ve seen them referred to - to grow my revenue and enroll students into my courses and programs.Webinars, combined with email marketing, have been the catalyst to my multiple 6 figure business. They are a game changer. I have had over $10k days - like actual money in the bank, not anticipated payment plan payments - just from hosting a single webinar.I teach all of my clients and students to use them too..Like Tara who had a 25% conversion rate on her first webinar, and then had 10 more prospective students waiting for her in her inbox after she got off the webinar.Or Rachel who made $5k in her launch using a webinar. Or Vicki, who’s live webinar converted at 15%.I want that for you too. So I took your questions about webinars and am answering them all today.What is a webinar?Who should use them?What should a webinar include?How much do you give away in a webinar?And my fave - How to make your webinar NOT a huge sleaze fest?Let’s dive in.Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Software mentioned:EverWebinarWebinarJamZoomDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
13 minutes | 5 months ago
Episode 53 | The FAN Method: How to Make Each Piece of Content Stretch Way Further
Hands up if you feel like you're on the content hamster wheel. Always producing the next thing. Having to be on all the platforms. Showing up with new things to say day-in and day-out. Let alone actually working on your business, landing customers, and delivering an incredible course or digital offer experience.It's exhausting. Enter: The FAN Method. The FAN Method is a way in which you create one piece of stellar evergreen content - like something really good - and then use it in a bunch of different ways. Sure, you are going to turn it into a social media post, maybe an Instagram story, or a live video. But it goes beyond that. You can take that one piece of content and break it up into a bunch of different ways you probably never even considered. It's the quintessential method of working smarter, not harder. Essential especially for the parent-entrepreneurs who are working at home right now with the littles! (I feel ya). Tune in to this week's episode of The Passive Project Podcast or the video version right here (hyperlink to youtube) so you can learn this method of showing up as an expert in your space, but without the content overwhelm. Less scattered. More organized. Fully intentional.Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Rapid List Building Guide:Want to grow your email list?Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.Download it here!52 PromptsHow would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
17 minutes | 6 months ago
Episode 52 | Killer Lead Magnets to Grow Your Email List
I love email marketing. I will shout it from the rooftops to entrepreneurs any time, any place. Having a VIP list of subscribers who open my emails, trust me, learn from me, and ultimately buy from me, is the backbone of my business. It’s where I focus most and spend time growing and cultivating my audience. But how can you get people to actually hop onto your email list?Nobody is going to hand over their email address for a boring newsletter. You need to give them an amazing reason to subscribe.And that’s where lead magnets come in. It’s basically a bribe: Give me your email address and I’ll give you this cool, valuable thing for free! In this episode I’m going to share some of the best lead magnet ideas out there. These are things that have worked for me and my students, and have resulted in tens of thousands of new subscribers. Dive into this episode to learn what makes a killer lead magnet. And get ready to leave with a bunch of ideas to get your email game on point.Let’s roll the tape!Linked we mentioned:ConvertKitFloDeskFreebie of the week: The Rapid List-Building GuideWant to grow your email list?Get the top strategies from 20 online marketing experts like, Jill Stanton, Tyler McCall so many others!Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.Download it here: https://thesweetestdigs.lpages.co/list-building-guide/Grab 52 Prompts: https://thesweetestdigs.lpages.co/52prompts/Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
30 minutes | 6 months ago
Episode 51 | The 5 Ways I Make Money with My Online Business
Ever wonder how online business owners are making money?Want to know which offers are really working to generate revenue?And are online course creators just making money from one course all the time?In this week’s podcast episode I’m going behind the scenes to share with you the 5 ways in which I make money as a business strategist and course creator. I’m peeling back the curtain on how my offers work together to create the income I make every month in my business, how you can copy this same framework, and which streams to start with.As someone who has made money doing ALL the things online, it’s been a journey to get to where I am today. Alright… in true Cuba Gooding Jr. fashion… SHOW ME THE MONEY!Let’s dive in.Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register here: https://thesweetestdigs.lpages.co/course-class/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
14 minutes | 6 months ago
Episode 50 | How to sell your online course… before you’ve even created it
Have you wondered how you can actually validate an online course idea? Like how can you actually know that it will be worth your time creating? No one wants to spend months creating an online course that is ultimately going to flop. In this episode, I’m diving into how you can validate your online course idea in the marketplace.This episode was actually from a talk I did at the recent GEM conference. We got incredible feedback from the audience about this session, and so I knew I wanted to share it here with you! Let’s roll the tape...Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register here: https://thesweetestdigs.lpages.co/course-class/Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses! www.teachery.co/gemmaWant access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :) Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
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