32 minutes | Jul 14th 2018

Incubate Your Passion

Welcome to Episode #24 of The Parenting Biz Podcast - coming to you every single Monday. Now let's chat with this week's featured Guest, Jen Cochrane. This week, our entire interview will be acquired around the board game, Monopoly. So choose your game piece, let the banker divide out $1500 in game money and let’s roll the dice to see who start today’s game called “Incubate Your Passion”.   Summary of today’s board game:   The Setup - 2-8 players and 1 player to be the banker... > Branding Business Creating logo is so important. It doesn't matter if you like your logo. The point of branding a business, the point of even having a logo is to appeal to your target market to your ideal clients.  One of the most important parts of branding is really deeply understanding your target market and who you're trying to talk to,  what language they speak.   Finding things that people are ready resonate with visually to help segment yourself into the right area. Creativity- to find out what they're expecting which leaves you to look into if they're kind of going into a more luxury market or a more bargain market or kind of middle-of-the-road. Colors and Fonts- having a brand is everything look streamline no matter where you are > Parenting You can be strong but you don't have to be masculine to be strong you don't always have to run in that energy. Find some time to nurture yourself and you’ll find strengths from within. Don’t be a people-pleaser. Learn to make decisions based on what you wanted and best for you rather than just trying to please everyone.   Chance Cards - commonly move players, often with lethal consequences (especially due to the Advance To Boardwalk card) Take a chance- you don't have to control everything. Flexibility- be flexible in your planning and be quick on your feet. Satisfaction of simplicity- value the little things in life to see that you don't have to have tons and tons of stuff to be happy.   Give Yourself Time To Play -  on average its a 2 hour game however, the longest record standing is 10 weeks. Being Impatience-  Either you get yourself into a situation where you feel completely and utterly overwhelmed because you're trying to do all the things all at the same time and or you end up with this kind of scattered approach to where you're not really digging in deep and accomplishing much of anything. Figure out who you want to work with, the kind of people that you resonate with and how you can integrate your talents and what you're good at into some sort of product or service that can sell to them.     Monopoly - by owning all the properties with the same colour on the board Branding is one of the most underrated aspects of running a business because it gives you an edge, what makes you special and what makes you stand out from the crowd. Know your special unique features are so that you're instantly recognizable.     Tips & Tricks- buy as many Railroad as you can as they are spread across the board and great for tying up your opponents money later in the game. Don’t buy green properties - they have the highest cost and the lowest return. Instead buy red & orange properties - as players are more likely to land on them due to the adjacent jail. Strengthening your brand- Give yourself time to think about planning and process. It gives you an edge on so many of the other people that are kind of floating through things. Railroads- Have your distribution lined up and know where you can sell stuff. Don’t get too comfortable, stay on your railroads. Know the “Green”- Don't chase the money, chase the passion. If you're just in it for the money, you're not gonna win the game. “Greens” not gonna do it for you. Know the “Red and Orange”- the most attractive to the eye colors in marketing. They instantly grab your attention. Make sure your branding and products are attractive, make sure that you know what your customers are looking for.    *Final message from today’s board game: Stop being afraid and just dive in headfirst and play the game and approach your life and your business with that spirit of play. Be more open and authentic so  people can understand your thought process and who you are as a person.Your right audience is going to be attracted to you and bond with you as a person.   Want to contact the guest? Website  Facebook Business Incubator Program  Find out what kind of entrepreneur you are over at ​Jen's FREE Pineapple Party!  ​*Listen To Ted Talk Here                   Music in Interview is: BACK IN SUMMER by Nicolai Heidlas Music https://soundcloud.com/nicolai-heidlasCreative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b...Music promoted by Audio Library https://youtu.be/sGsC98vR4Q4
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