35 minutes | Aug 11th 2020

SuperPacific: #5 Spencer Houser and Peter Williams, From Outdoor Product Idea to Launch [EP 230]

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This is episode number five of the special series I’m doing with Spencer Houser and Peter Williams. We have been following what it's like to develop a new product from scratch and launch a new brand.

We talk about how they came up with their idea, what the initial steps were, and all the wins and challenges along the way. Be sure and go back to the previous 4 episodes if you haven’t heard them. These are “must listen” to anyone thinking about launching a product or brand.

Today we talk about the initial prototypes they received, user feedback, and plenty more in this step of their journey.

Be sure to subscribe to The Outdoor Biz Podcast on Apple Podcasts, Spotify, Pandora, or wherever you get your podcasts so you don’t miss any future episodes. You can always ask Alexa to “play the latest Outdoor Biz Podcast episode and she’ll queue it up!

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Introduction to the Outdoors

Spencer- I grew up in rural upstate New York, in an old farmhouse with 60 acres of land. So outdoors was just part of life. I just spent all my time outside, you know, making forts in the woods with my buddies and BMX tracks and, and camping out all summer long. Then in high school got into mountain biking and rock climbing. I was always into skiing.

Peter- I grew up in North Carolina, outside of Raleigh. We lived on some land, the back doors were like a pasture, with a couple of Ponds and a bunch of woods. Outdoors was kind of like the default setting, and after school go outside and when it was time to come in my mom blew a whistle. We would also go down to the beach in North Carolina. We spend a lot of time poking around the outer banks.

Things we talked about

Hard Shell Roof Top Tents | SuperPacific

Roof Top Tents


"provide jobs for quality jobs for people"

Favorite Books and Podcasts

Channel Mastery

99% Invisible

American Icon by Bryce G. Hoffman

A Finer Future by L. Hunter Lovins

Favorite Outdoor Gear under $100

Houdini Jacket

Kinco Hydro Flector gloves

Connect with Peter and Spencer





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