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Your website is more than just a platform for you to sell, it is a place where your customers come to learn more about who you are and what you do. The user experience of your website can make or break a potential customer. Learn about new ways to see your website through your customers’ eyes.

A picture is worth a thousand words, so make sure it is saying what you want. Your logo is a symbol of your business and what you represent. In this episode, I discuss how the Outbranders logo came to be and how other iconic logos are categorized.

It is all about the name! Learn how I came up with the name Outbranders and how other prominent companies came up with their names. Here is the list of the companies I discuss and their history pages. The History of:  Crate&Barrel  Whole Foods Campbell’s Soup Ford Motors adidas Google IKEA KFC

This is it. Finally, after 2 years of telling myself that I want to start my own business, the day has arrived! But I don’t just want to keep this journey to myself. In this first episode of the Outbranders podcast, I share “why” I decided to take the risk of creating my own business, “who” I am, “what” this series will cover in the coming months, and “where” you can find more about Outbranders.