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The Optimized Ecommerce Podcast

88 Episodes

23 minutes | Mar 24, 2022
Episode 088 - Why is Google Tag Manager Powerful for Ecommerce?
Today on The Optimized Ecommerce Podcast, our repeat guest from the BGS team —Aleksander Nikoloski— joins Tanner Larsson to talk about how powerful and how important GTM (Google Tag Manager) is for Ecommerce. Listen to this week’s episode as Aleks shares what he has learned about GTM and how important and powerful this tool is for your ecom store. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
11 minutes | Feb 2, 2022
Episode 087 - DON’T EVER Make This Homepage Mistake
This week on the Optimized Ecommerce Podcast, Tanner Larsson reviews a Shopify store to help you make better decisions on what to do with your E-commerce homepage on any platform — whether you're on Wordpress or WooCommerce. We take a look at the same "above the fold" keys, strategies, and best practices that Unif Clothing are missing that can instantly help make more sales. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
12 minutes | Jan 27, 2022
Episode 086 - DON’T EVER Make These Shopping Cart Mistakes!
In this episode of the Optimized Ecommerce Podcast, Tanner Larsson talks about shopping cart mistakes that make your store harder to make money and tips that will give you better solutions, so you can make more sales and quickly become more profitable. Listen as Tanner discuss how to avoid these shopping cart mistakes and some solutions that can help increase sales and become more profitable. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
11 minutes | Jan 20, 2022
Episode 085 - DON’T EVER Make This E-commerce Mistake in Your Store
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about one of the most common mistakes that beginners make in their Ecommerce business. He also shares a quick fix that can help you make more money from your store. If you want to have success with Shopify dropshipping, selling products you ship yourself through WooCommerce, or any other type of E-commerce business. One secret is to AVOID the mistakes in this TOP Shopify store review. For show notes or to listen to more podcast episodes, visit our page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
33 minutes | Dec 18, 2021
Episode 084 - Information Foraging Theory: Understanding Web-User Behaviors
Today on The Optimized Ecommerce Podcast, our repeat guest from the BGS family—Eric Kwoka—joins Tanner Larsson to talk about information foraging theory and how it ties into digital psychology. In today’s episode, Eric discusses in detail the connection between information foraging theory to digital psychology and how important are these in understanding your users and leveraging your ecom business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
40 minutes | Dec 9, 2021
Episode 083 - The Impact on Black Friday 2021 by iOS 14 and an Evolving Email Trend
In this episode of the Optimized Ecommerce, Jeremy Friedland joins Tanner Larsson to review the end of the Black Friday and Cyber Monday season of 2021. The main topic this week is the different things that affected this year’s Black Friday season including the post-iOS advertising scene and the changes on the email environment in 2021. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. And if you enjoy our content please subscribe and leave a comment or review on YouTube or Apple Podcasts.
59 minutes | Dec 2, 2021
Episode 082 - $145,020 LOST Revenue WON BACK: eCommerce Profit Hacks
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about how to win more sales from your online store. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
47 minutes | Nov 24, 2021
Episode 081 - Why Speed Copywriting is Important for Your Ecom Business
This week on the Optimized Ecommerce Podcast, Build Grow Scale’s very own Bret Thompson returned to join Tanner Larsson and talked about the importance of speed copywriting. In this episode, we discussed how stores can effectively create high-quality ads, email, sales pages, product descriptions and other types of copies in a fast way. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
67 minutes | Nov 17, 2021
Episode 080 - Ultimate Product Research Guide for Ecommerce Stores
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about an ultimate product research guide for Amazon FBA, Shopify dropshipping, or any type of e-commerce store. In this full walkthrough tutorial, you'll see exactly how we find, create, and develop products that have made us millions of dollars. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
35 minutes | Nov 12, 2021
Episode 079 - Online Shop 2.0: Shopify‘s Biggest Investment in their Platform
This week on the Optimized Ecommerce Podcast, our returning guest from the Build Grow Scale family—Igor Silva joins Tanner Larsson to talk about Shopify’s OS 2.0 update. Listen as Igor discusses the amazing features of Shopify’s 2.0 update and the reasons why this opens more opportunities for developers and store owners. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
69 minutes | Nov 4, 2021
Episode 078 - $3,442,813 In 90 Days On Shopify! How They Did It
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about the 6 principles that form the foundation of every 7 and 8 figure Shopify store that BGS has built, partnered, or consulted on. He’ll give real world examples from successful Shopify stores showing each principle in action. And a complete breakdown of what is making each of the core areas work. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
31 minutes | Oct 28, 2021
Episode 077 - Applying Revenue Optimization Principles on Stores with Less Traffic
This week on the Optimized Ecommerce Podcast, our returning guest from the BGS team—Dominik Meiu joins Tanner Larsson to talk about a topic that is most asked about and that is applying revenue optimization principles on stores that don’t have a lot of traffic. In this episode, we discussed how low-traffic stores can still apply the revenue optimization principles that were being taught at Build Grow Scale live events, courses, training, podcasts, etc. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
44 minutes | Oct 20, 2021
Episode 076 - Leveraging Your Ecom Business Through the Use of Influencer Marketing
Today on The Optimized Ecommerce Podcast, Paul Benigeri joins Tanner Larsson to talk about how ecom brands can leverage their business through nano influencers. Dive in today’s episode as Paul discusses a completely different way to leverage influencers and drive sales in your ecom business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
44 minutes | Oct 13, 2021
Episode 075 - How to Use A/B Testing Efficiently and Improve Conversions
This week on the Optimized Ecommerce Podcast, our returning guest from the BGS team—Eric Kwoka joins Tanner Larsson to talk about the importance and benefits of A/B testing as well as some great results BGS had running A/B testing. Listen to this week’s episode as Eric discusses the efficient ways on how to use A/B testing and some of the new wins BGS had using A/B testing. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
85 minutes | Oct 6, 2021
Episode 074 - 4,000% Return On Investment: Copy Our Retargeting Strategy
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about retargeting and remarketing strategies that BGS uses with Facebook, YouTube, Google, and more to get MASSIVE profits. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
33 minutes | Sep 30, 2021
Episode 073 - How to Build a Seven Figure Business Through Compound Layering
This week on the Optimized Ecommerce Podcast, Jason Portnoy joins Tanner Larsson to talk about Compound Layering. What does it mean and how does it help build a seven-figure business? In this episode, Jason discusses the concept of Compound Layering and the “how-to” for this methodology to build a successful business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
46 minutes | Sep 23, 2021
Episode 072 - Building a Long Term Sustainable Business
This week on The Optimized Ecommerce Podcast, Erik Huberman joins Tanner Larsson to talk about effective ways on how to build a long-term & sustainable business. Listen as Erik shares his insights and knowledge about a topic that's mostly missed in this space and that is, company sustainability and building a foundation for a good organization. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
25 minutes | Sep 16, 2021
Episode 071 - How to Leverage Reviews Through Social Proof
Today on The Optimized Ecommerce Podcast, our returning guest from the BGS team—Mariana Dourado joins Tanner Larsson to talk about a topic that gets neglected by most ecom businesses, and that is—Social Proof Through Reviews. In this episode, Mariana will walk you through the process of how to leverage reviews inside of the BGS revenue optimization framework. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
49 minutes | Sep 8, 2021
Episode 070 - Average Order Value: Why is this type of metric Important?
This week on the Optimized Ecommerce Podcast, Tanner Larsson talks about what an Average Order Value is and why it is important. Join us for this week’s episode as Tanner discusses the importance of Average Order Value and some of the best ways to increase this type of metric. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
39 minutes | Sep 1, 2021
Episode 069 - How to Boost Your Store’s Average Order Value
Today on The Optimized Ecommerce Podcast, our returning guest from the BGS team—Casey Brown—  joins Tanner Larsson. They talk about an important aspect of your ecom store: boosting your Average Order Value. Join us in today’s episode as Casey discusses tactical ways to boost your store’s Average Order Value and increase your revenue. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
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