Created with Sketch.
33 minutes | Sep 8, 2022
Episode 107 - Transparency and Automation in OOH w/ Mehul Mandalia
Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market. Moving Walls is an international media technology group specializing in OOH planning, buying, and measurement technology. Their goal is to bring transparency and automation to out-of-home. Takeaways Measurement is key to scaling out-of-home markets and demonstrating to advertisers why it is worth investing in. Educate brands and agencies on the different measurement systems in ooh. The accuracy of ooh data is often questioned. How sure are you that these were the potential audiences that were exposed to? However, brands invest in this media without knowing data, so any measurement is better than no measurement at all. Associations in the Asian market are looking to build a single currency. Partnering with solution partners, they can create a guide for the industry to follow and be successful in this market. “You are only going to give confidence to clients once they have an idea that whatever they are investing in is actually being delivered on the screens.” ~Mehul Mandalia Mehul Mandalia predicts that the focus over the next decade is going to be standardization across new markets, formats, how bookings are made, and how industry is discovered. Pay attention to the Indonesian markets. Despite the amount of digital inventory compared to classic inventory being a lot less than other markets, out-of-home is huge here. The country is challenging because it is fragmented into many islands. Even so, there is a huge opportunity for out-of-home to scale. Links LinkedIn: https://www.linkedin.com/in/mehul-mandalia/ Email: firstname.lastname@example.org Moving Walls: https://www.movingwalls.com/moving-walls-plan-buy-and-measure-outcome-based-outdoor-advertising Powered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show
32 minutes | Aug 26, 2022
Episode 106 - Everyone Needs Billboards! w/ Shane Hutton
Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams. Billboard4Me.com is a service that offers billboards to the general public. These billboards can be used to celebrate birthdays, congratulations, anniversaries, memorials, and more on a day-to-day basis. Takeaways Everyone needs billboards! Without the general public advertisers would not have out-of-home advertisement. Billboard4Me’s goal is to get the public more involved in out-of-home. Creating ads for the public gets the community more involved and encourages them to look up at billboards. This content is relevant to the community and provides intrinsic value for advertisers. Use a brand’s known factors, such as color scheme or fonts, and current campaigns/offers to establish credibility with advertisers in the spec art stage. This shows prospective clients that you have done your homework on that brand. There’s a difference between good creative and good out-of-home creative. There’s a scale in terms of how effective a creative can be. The more time the creative team is allowed to create an ad, the more time there is for research and understanding a brand. Links LinkedIn: https://www.linkedin.com/in/tshanehutton/ Tasty Ad: https://www.tastyad.com Billboard4Me: https://billboard4me.com Merchandise: https://www.billboardstuff.com Powered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show
38 minutes | Aug 18, 2022
Episode 105 - The Ultimate OOH Sales Guide w/ Kevin Gephart
On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more. The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH is a culmination of the out-of-home selling experience Gephart has gathered in the past 12 years. Within these 38 chapters are everything he wished he would have known when he started selling. Takeaways We are not in the business of selling billboards; we are in the business of selling ideas. Your strength is your weakness and your weakness is your strength. For every business that is suffering during the recession there is one that is thriving. Do not pull back your advertising during a recession. Consumers tend to fall into four different categories during a recession: 1. Slam on the Breaks - people who stop spending and buying altogether. 2. Pained but Patient - people who are annoyed buy the price increases but are tolerant. 3. Comfortably Well Off - people who are not effected by any of it. 4. Live For Today - people who carry on as usual. There is no replacement for canvassing. It is a powerful and direct way to sell. There is a client for every billboard. You have to find out who that client is and make use of that audience. When you are in high commission or straight commission sales you are an intrapreneur; you are operating your own business within the context of a larger business. Plan to spend 3-5% of your gross income on growing your business through books, new technology, etc. Links LinkedIn: https://www.linkedin.com/in/kevin-gephart-5829198/ Website: https://oohsalesfaster.com Email: email@example.com The Ultimate OOH Sales Guide book: https://www.billboardinsider.com/the-ultimate-out-of-home-sales-guide/ A Technique for Producing Ideas book: https://www.amazon.com/technique-producing-ideas-simple-formula/ Ogilvy on Advertising book: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X 5 Step Framework For Idea Generation: https://www.billboardinsider.com/what-are-we-really-selling/ 47 Thriving Ad Categories During A Recession (request via email): firstname.lastname@example.org The 4 Categories of Messaging For Each Consumer Buying In The Recession (request via email): email@example.com Powered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show
13 minutes | Aug 9, 2022
Another Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)
Start on YouTube right at the live product demo part by clicking here:https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539sFor access to Persona Builder, email me directly at firstname.lastname@example.org Subject Line: Persona Builder AccessThe articles I referenced today are...https://digiday.com/media/apple-is-building-a-demand-side-platform/https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-kingSupport the show
8 minutes | Aug 2, 2022
Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)
How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode.WARNING: May trigger some hurt feelings because the talk is real.For professional inquiries, please email email@example.com#oohadvertising #marketing #advertisingArticles Referenced:https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/ https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/ Support the show
8 minutes | Jul 17, 2022
Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?
For consulting inquiries, please email me at:firstname.lastname@example.orgArticles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutionsHivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH) https://www.prnewswire.com/news-releases/hivestack-announces-global-alliance-with-xandr-for-programmatic-digital-out-of-home-dooh-301532845.htmlDIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities https://www.businesswire.com/news/home/20220620005103/en/DIRECTV-Taps-Yahoo-Unified-Ad-Tech-to-Unlock-Advanced-TV-OpportunitiesVerizon Media announces full-funnel DOOH ad suite https://www.verizon.com/about/news/verizon-media-full-dooh-ad-suiteT-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech https://www.adexchanger.com/mobile/t-mobile-acquires-octopus-interactive-and-says-its-still-committed-to-ad-tech/Scott Brinker's Tweet https://twitter.com/chiefmartec/status/1548376488864493570?t=ebzmqsHDN3llx3JXSPUMsA&s=09Pandium Studyhttps://info.pandium.com/hubfs/Pandium%20Ebook_Product%20Integrations%20and%20APIs%20at%20400%20SaaS%20Companies%20FINAL.pdf?utm_medium=email&_hsmi=215945825&_hsenc=p2ANqtz-_7-zI4tHFr2MgC0xiGisAsZtWr4mqWMJ1P_1aqDVW34Ptz7qGG6OfTZJ_3vyTElOmx8Lbu5RxNzeKuIotc4hKIIKhv5g&utm_content=215945825&utm_source=hs_automationSupport the show
14 minutes | Jul 13, 2022
$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?
For consulting inquiries, please email me at:email@example.comArticles Referenced Today... Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834 How One Simple Strategy Changed the Candy Industry https://www.neurosciencemarketing.com/blog/articles/friction-candy.htm More Americans Struggling; Inflation, Gas Prices Top Family Concerns https://www.monmouth.edu/polling-institute/reports/monmouthpoll_us_070522/ Support the show
11 minutes | Jul 8, 2022
Attribution Is Killing Your Strategy!
For consulting inquiries, please email me at:firstname.lastname@example.orgArticles Referenced Today... Attribution Is Killing Your Strategy https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-strategy.html Support the show
8 minutes | Jul 7, 2022
Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In California?
For consulting inquiries, please email me at: email@example.com Articles Referenced Today... U.S. Supreme Court denies review of reversal of California AB5 injunction https://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunction Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path https://www.mediapost.com/publications/article/375418/geopath-taps-patientpoints-luken-to-head-product.html Support the show
11 minutes | Jul 2, 2022
What Do These Retail Media Network Predictions Mean For Place-Based Media And Customer Loyalty?
For consulting inquiries, please email me at: firstname.lastname@example.org Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges https://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BCSupport the show
8 minutes | Jul 1, 2022
Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Under...And New Consumer Behavior Insights
For consulting inquiries, please email me at:email@example.comTry Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points...https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82QArticles Referenced Today...WWE Colonoscopy Billboards https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/ Google Trends Analysis Mentioned https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialists SXSW goes to Australia… https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/ New Consumer Data https://www.yahoo.com/lifestyle/data-finds-emerging-shifts-consumer-135342244.html Support the show
14 minutes | Jun 29, 2022
How & Why Travel Advertising May Withstand The Recession
For consulting inquiries, please email me at:firstname.lastname@example.orgArticles Referenced Today...https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.htmlSupport the show
15 minutes | Jun 28, 2022
What do recent Google searches reveal about the recession? And how can you prepare?
Article Referenced: Global Insights Briefing: Preparing for financial uncertainty https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/Your Motionworks Marketing Minute data nugget:https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.htmlAnd yes...Flipkart does a TON of OOHhttps://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoorSupport the show
12 minutes | Jun 25, 2022
F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against driver and supply chain shortages with truck side advertising.
For consulting inquiries, please email me at:email@example.comArticles Referenced Today... SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign https://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising company https://www.theadvocate.com/baton_rouge/news/business/article_3936d6ac-f3e4-11ec-a2ae-3b7d7b62ce28.html Vistar Media Secures $30M Series B Investment from Lamar Advertising Company https://www.businesswire.com/news/home/20210712005451/en/Vistar-Media-Secures-30M-Series-B-Investment-from-Lamar-Advertising-CompanyThe Real Reason America Doesn’t Have Enough Truck Drivers https://www.nytimes.com/2022/02/09/business/truck-driver-shortage.htmlSupport the show
12 minutes | Jun 24, 2022
Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For Now.
For consulting inquiries, please email me at:firstname.lastname@example.orgArticles Referenced Today... Levi's Beyond Yoga Opens First Store https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676 Busted! Five Myths About Retail Media https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/busted-five-myths-about-retail-media Oil prices fall 7% as recession fears mount and Biden calls for a 3-month gas tax holiday https://markets.businessinsider.com/news/commodities/crude-oil-prices-recession-fears-biden-summer-gas-tax-holiday-2022-6?fs=e&s=cl Support the show
7 minutes | Jun 22, 2022
Pizza, Pizza! Big News For Volta EV and...can someone just build this for OOH?!
For consulting inquiries, please email me at: email@example.com Articles Referenced Today... Little Caesars Becomes The NFL's Official Pizza https://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126664&hashid=2RQV0zk9R0-sWEGNUBOhQACatalina, Volta Partnership Propels DOOH at EV Charging Stations https://streetfightmag.com/2022/06/22/catalina-volta-partnership-propels-dooh-at-ev-charging-stations/Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scale https://martechseries.com/sales-marketing/b2b-commerce/drift-introduces-drift-deal-room-to-streamline-collaboration-between-buyers-and-sellers-at-scale/Support the show
13 minutes | Jun 21, 2022
What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headlines...
TikTok Reveals Platform Strategy At Cannes https://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/ Amazon's $30 Billion Advertising Business Debuts at Cannes https://www.adweek.com/brand-marketing/amazons-30-billion-advertising-business-debuts-at-cannes/ There’s less disposable income’: The home goods boom starts to slow https://www.modernretail.co/retailers/theres-less-disposable-income-the-home-goods-boom-starts-to-slow/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail DTC period care brands see sales spike as talk of a tampon shortage picks up https://www.modernretail.co/startups/dtc-period-care-brands-see-sales-spike-as-talk-of-a-tampon-shortage-picks-up/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail Hollywood Execs Brace for Advertising “Storm Clouds” Ahead https://www.hollywoodreporter.com/business/business-news/advertising-outlook-tv-streaming-2022-1235168866/ Despite Economic Headwinds Agencies Forecast A Strong Ad Market For Second Half In The Year https://www.forbes.com/sites/bradadgate/2022/06/14/despite-economic-headwinds-agencies-forecast-a-strong-ad-market-for-second-half-in-the-year/?sh=569b45ba29cf Support the show
13 minutes | Jun 20, 2022
Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That Are Off? And Facebook Gets Sued, Again
Ad Market Expands For 15th Month, Continues To Decelerate https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgLamar Advertising Company Announces Increase In Cash Dividend on Common Stock https://www.gurufocus.com/news/1767597/lamar-advertising-company-announces-increase-in-cash-dividend-on-common-stockBetter Buy: Lamar Advertising vs. Clear Channel Outdoor https://stocknews.com/news/lamr-cco-better-buy-lamar-advertising-vs-clear-channel-outdoor/Online Advertising Braces For Rocky Road https://www.mediapost.com/publications/article/374743/online-advertising-braces-for-rocky-road.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgGroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off' https://www.mediapost.com/publications/article/374724/groupm-unveils-ctv-viewability-initiative-finds.htmlFacebook Sued For Allegedly Collecting Patient Data From Hospital Sites https://www.mediapost.com/publications/article/374905/facebook-sued-for-allegedly-collecting-patient-dat.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgSupport the show
10 minutes | Jun 17, 2022
The Power of OOH for Streaming Platforms & The Online Ad Platform We Should Model
We Know a Little Bit More About Netflix’s Advertising Plan https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.htmlVideo streaming platforms return to splurge on outdoor advertising https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.htmlMark Boidman, PJ Solomon video...Start at 1:04https://vimeo.com/367319424Prime Video’s OOH campaign blasts onto the streets https://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/3 Big Advantages Of Native Advertising https://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821How Companies Should Invest in a Downturn https://hbr.org/2022/06/how-companies-should-invest-in-a-downturnSupport the show
10 minutes | Jun 16, 2022
Sports Betting, The Economy and Ad Spend, and a New Startup Emerges
From Globe Street...New Fed Numbers Show Zero GDP Growth at Best globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403From Legal Sports Report...Data Shows Sports Betting Advertising Blitz Has Massive Scope https://www.legalsportsreport.com/71406/2022-sports-betting-advertising-tv-surge/From Venture Beat...What Advertisers Need to Know About the Federal Privacy Law https://venturebeat.com/2022/06/15/interactive-advertising-bureau-updates-guidelines-for-measuring-in-game-3d-ads-for-the-metaverse/From AdWeek...What Advertisers Need to Know About the Federal Privacy Law https://www.adweek.com/media/what-advertisers-need-to-know-about-the-federal-privacy-law/From Yahoo Finance...Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode https://finance.yahoo.com/news/advertising-technology-startup-sustainable-skylines-140000937.htmlSupport the show
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022