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Five of the most common reasons why you’re not booking more discovery calls. Are you a coach, consultant or small business owner that is having trouble inviting people to book your discovery calls? If so, you’re not alone! In this podcast, we’ll be going over the five most common reasons why you’re not booking more discovery calls and how to address them. We’ll discuss what could be wrong with your discovery call booking process and why the timing might be off. We’ll also explore ways to build enough trust and authority so that prospects will be more likely to sign up for a discovery call. Tune into this Podcast to learn how you can get more people to book a discovery call with you and start having successful conversations with potential clients. Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started today by BOOKING A CALL With me.

How bright shiny objects lead to inconsistent sales Are you struggling to stay consistent in your sales and marketing efforts? Do you keep chasing bright, shiny objects that promise the world but don’t deliver on their promises? If you’re a coach, consultant, or small business owner, it can be easy to get caught up in the allure of quick wins and short-term success. In this Podcast, learn how to stay focused on your core services and commit to your marketing strategy for at least 90 days. We’ll discuss tips and strategies to help you identify your core services, create a plan and network, and stick with it even when the shiny objects come calling. So, there you have my top three small business tips to avoid bright shiny objects so you can attract consistent clients and grow your service business. When you follow these tips, you’ll be well on your way to getting the sales breakthrough you’ve been looking for and deserve.

Generate sales leads without using social media If you look at what most coaches, consultants and small business owners are focusing on with their marketing efforts and you will likely see social media at the top of the list. But it is dangerous to put so much focus on it. Who said you HAVE to be on social media to market your business? That is a big myth that is simply not true. You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world) Certainly, social media has its place in business but it should be less than 20% of your entire marketing effort. Focusing more than that is simply a waste of time because EVERYONE knows you will never beat the algorithm! It is not designed to be beaten. SOCIAL MEDIA IS OPTIONAL!! In this podcast, we explore seven ways to generate sales leads for your service business without using social media: Search engine optimisation (SEO) Networking Local marketing activities Engage with past clients Email your subscribers Host an event or workshop Paid advertising I recommend having around three to five strategies to attract new leads to expand your reach and open your business up to more opportunities. Having multiple lead generation strategies also reduces your business risk as you won’t become reliant on any one form of marketing to generate sales.

5 Powerful qualifying questions to ask before a sales call Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However, there are some powerful qualifying questions that you can ask to reduce the chances of it happening. Now you may be wondering, what does it mean to qualify a client? Well, it simply means that you’ve researched what your client needs and determined that there is a good chance that you have a service to match. If you don’t believe you can help your prospect with what they’re looking for, then they aren’t qualified as a potential client. In this podcast, I outline five powerful questions that you can ask to qualify your lead before your next sales call. But before I jump into these, let’s first start by understanding why qualifying questions are so important. And how you can simply add a sales qualifying step to your sales process.

In business, failure is always an option. This is especially true for coaches, consultants and small businesses that require a steady flow of leads to stay healthy. So it serves these service-based businesses well to know the ins and outs of lead management both for better and for worse. While there are endless tips and tricks out there (which can sometimes feel overwhelming), it can be even more helpful to know some of the things to avoid when it comes to generating leads. The key takeaways in this podcast: Knowing your audience is key to building a strong reference.  By understanding every stage of the sales funnel and planning through the process, you can achieve a lot more.  Don’t try to achieve everything all at once. Strategy and analytics are your best friend when it comes to lead generation.  Here are the top five reasons your lead generation campaigns may be failing.

How to choose the right keywords for your target market Drive More Traffic And Maximize Your Search Engine Results Livelong Keyword Explorer is the perfect tool for any business looking to drive more traffic and maximize their search engine results. This free tool makes it fast and easy to find valuable keyword data for your website, Google Ads campaigns, and more. With accurate, up-to-date keyword volume and cost-per-click data, Just enter a keyword or website URL, and you’ll get precisely what you need to target your audience and get the best results from your search engine campaigns. Choosing the right keywords for your target market involves the following steps: Identifying the primary or head keywords that describe your niche and what you do Building on these keywords to create body and longtail keywords Researching client pain points to identify additional longtail keywords Analysing keywords to find the best combination of volume and competitiveness Monitoring, adjusting, and improving your keyword performance over time As mentioned, it can be quite easy to get caught up looking for the perfect keywords. So, be mindful that you are not spending too much time researching. Try Livelong Keyword Explorer Today And Start Winning The Search Game!

10 Simple ways to research your target market Trying to get more people to your website, but nothing seems to be working? It could be that you’re not doing your research properly. In this podcast, we’ll show you simple ways to research your target market, including keyword research and competitor research. We’ll also show you how to use the insights you gather to create a more effective marketing campaign. By following these steps, you’ll be able to find your ideal customer base and ensure that your efforts are focused on the right people. With this approach, you’ll quickly start seeing improved results from your online marketing. Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and struggles are. You need to understand what they want and need from you and your business. And, you need to understand where they are so that you can reach them and engage them.

How to create an effective marketing collaboration Are you looking for ways to reach more people and expand your business? If so, then a marketing collaboration may be the perfect way to get more eyeballs on your content and grow your visibility. In this podcast, I'll show you how to create an effective and profitable marketing collaboration. From identifying the perfect target audience to leverage the collaboration for maximum value, I'll give you a step-by-step guide to creating a powerful partnership that could transform your business.

The simple steps you can take for marketing in an economic downturn These are tough times, and the economic slowdown is likely to have an effect on your marketing, but don't lose hope. In this Podcast, I'll be going over the simple steps you can take to make sure your marketing strategy is future-proofed in an economic downturn. We'll explore how coaches and consultants can use content to stay top-of-mind with their audience, how consistent messaging can build trust even in tough times, and how emphasizing empathy can go a long way in securing and maintaining relationships. Finally, remember that this economic downturn will pass, and market conditions will return to normal in time. While it may feel uncomfortable now, focus on those practical things that you can do to adapt and keep serving your valued clients. So let's get started with the simple steps you can take for marketing in an economic downturn.

7-Step Roadmap to Understanding Your Target Market Are you a coach or consultant who's looking to better understand your target market and what they need from you? In this podcast, I'm going to teach you how to figure out what your target market wants from you and how to use that information to create an irresistible offering they simply can't resist. We'll cover how to create a buyer persona, use customer avatars, create a customer journey map, and use surveys to understand what makes your target audience tick. By the end of this podcast, you'll have a clear understanding of who your target market is, what they want from you, and what value you can provide to make them happy. If you want a profitable, enjoyable and purposeful brand, your target market should be your BFFs. The Thelma to your Louise. Because the more you know them inside and out, the easier it’ll be to reach and connect with them.

Marketing is about trust. It's about building relationships and creating consistency. The goal of marketing is to earn trust at scale. In this podcast, we'll cover the strategies that coaches and consultants can use to gain trust and build relationships with their audiences. From creating content that speaks to them, to engaging with them on social media, to showing up consistently, this podcast will help you determine how to establish trust with your audience so they're ready to invest in your business. Earning trust at scale. That's real marketing. Good marketing. Dare I say helpful marketing? Let's unpack what this means by honing in on "earning trust." Trust is the belief in the reliability, truth, or ability of someone or something. "Does this person know what they're talking about?" "Will this product really do what it's said to do?" "Will this thing solve my problem?" Every time a product is bought, a contract is signed, or a link is clicked, people are demonstrating trust. Both personal and business relationships are continuous exchanges. And exchanges require trust: I give you this and you give me that in return. Trust can't be bought. It has to be earned. It's hard-won and easily lost. It's a brand's most valuable asset. It must be protected at all costs. But the magic is that once you have it, you have it. Having someone's trust means they'll listen. They'll buy. They'll refer. And they'll come back tomorrow. Marketing is earning trust at scale. The question is, who's trust are you trying to earn? How will you earn it? Which levers are you going to focus on pulling?

The ORB Framework Whether you're sitting down for the first time to create a marketing strategy for your new offer or brainstorming where to allocate $100k in the additional budget this year, you'll have to wade through the plethora of strategies and tactics available today. Newsletter referral program, editorial blog posts, programmatic SEO, PR stunts, engineering-as-marketing, TikTok, Whitelisted Influencer marketing, Twitter threads... the list goes on and on and on. I've found that marketing strategies and tactics can be broken down into three main categories: Owned, Rented, and Borrowed. In other words, you have lines of communication with an audience that you either own, rent or borrow.  All are viable ways to reach your intended audience and have their place in the overarching marketing plan. When you look at those three categories together, you get a handy framework to create a winning marketing plan. Here’s what the ORB Framework is and how you can use it for any business or marketing campaign.

Demonstrate Marketing with Love to your clients Marketing with Love Why should you care? People’s BS meters have evolved. And with this evolution comes scepticism. Sneaky tactics and fear-mongering aren’t going to win you any fans. We live in a world of sophisticated and savvy consumers who demand genuine connections. But, what is Marketing with Love? Marketing with Love IS: Building meaningful relationships Offering real value Nurturing over selling Delivering on your promises Serving the right people Marketing with Love is NOT: Grinding out meaningless emails to fill people’s inboxes Rationalizing pushy sales tactics to serve your own needs Executing cheap tricks to sell a product Eliminating your fans’ needs to focusing on your bottom line Deceiving people about who you are. Align with your mission, vision, and purpose. Then share your story; we promise you’ll win the RIGHT people’s hearts!

Tips on How to Build Customer Loyalty Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times. Customer loyalty is especially important during the pandemic, as consumers are extremely conscious of their budgets. Repeat customers tend to spend more money on your brand than new customers because they trust your business. Retaining customers is about five times cheaper than recruiting new customers. This Podcast is for Coaches, Consultants and Small Business owners who want to increase their brands’ customer loyalty in tough times. As a business owner, you know your customers are the reason for your business. That’s why it’s important to consider your customers in everything you do. Your customers’ needs should be at the forefront of your business. This will not only drive more sales but also build customer loyalty for the long haul. Here’s why cultivating customer loyalty is important and tips on building it.

A good lead-nurturing strategy can drive many positive results for your business. Lead nurturing is a strategy that coaches, consultants and small businesses use to maintain and grow relationships with potential customers. Lead nurturing can help you gain your audience’s trust and increase sales. There are several lead-nurturing strategies you can try, such as focusing on content marketing, using data to target prospects by email and learning more about your audience via surveys. This podcast is for coaches, consultants and small business professionals who want to build stronger relationships with customers via lead nurturing. Nurturing leads is important to the growth of any business. According to Forrester Research, companies that are successful at nurturing leads generate 50% more sales-ready leads at a 33% lower cost. However, lead nurturing can fall by the wayside for many coaches, consultants and small business owners. If you haven’t already implemented a lead-nurturing strategy, you should consider doing so. But before you get started, make sure you understand why lead nurturing is important and what strategies you can apply to your own business. What is lead nurturing? Lead nurturing is when businesses build relationships with prospects. It is an important aspect of inbound marketing, which is the use of content marketing, social media and other online communications methods to attract customers’ attention. When a potential customer finds your business, they may not be ready to purchase your products or services. Nurturing leads is an effective strategy for driving sales because it can keep you top of mind for prospects so they come back when they are ready to purchase. Lead nurturing is similar to any relationship: The more you put into it, the more you get out of it. But if you fail to strengthen a relationship, then you’ll naturally drift apart.

Everyone Is Not Your Customer: That’s OK Narrowing your focus to a niche market helps your business find better customers. To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer helps you narrow your marketing needs, develop a competitive specialty, and adapt to your customer’s changing needs. This Podcast is for coaches, consultants and small business owners who want to learn all about their customers to reduce their marketing spend to $0. Starting a business as a coach or consultant is an exciting time, and it’s understandable that you want to introduce your new services to the world and believe that everyone – young or old, male or female, urban or rural, you name it – needs what you’re selling.  As a small business owner, you should feel enthusiastic about your business and confident about what it has to offer, and you need to be an evangelist for your business. But believing that everyone is your customer is counterproductive because you’ll spend a lot of time, energy, and money trying to reach people who just aren’t interested. 

Direct marketing vs Brand Marketing Do you know the difference between direct marketing and brand marketing? ⁠ Direct marketing is intended to drive an immediate customer response. It could be the advertisement of a sale or promotion, the opportunity to get something now if you sign up today the offer can be short term or it can just be a very clear call to action, such as ‘the first 10 people that register will receive abc’, it simply calls for an immediate response from the customer.⁠ Brand marketing is a long-term approach to marketing. It’s everything that goes into building your brand, it builds awareness and allows people to get to know you while feeling less like they are being ‘sold’ to. Brand marketing allows you to demonstrate who you are, what you stand for and what you do. It adds value and invites conversation, it builds relationships and connections between you and your community – it harnesses trust, and remember, no one will buy from you if they don’t first trust you.⁠ Both direct and brand marketing are important when it comes to laying out your marketing strategy, however, it’s important to get the mix right If people feel like they’re just constantly being ‘sold’ to by you, they’ll no doubt eventually turn the opposite direction however it’s important that they do understand what you do and how they can work with you. So make sure you add lots of value, let people get to know you, and love your community hard, but don’t forget to remind them what you do and how they can work with you every so often, you’re a business, and they know that they’ve joined your community because they value you what you do, imagine the value you could add if they had the opportunity to work with you. So your job is to develop your marketing strategy, but if you want to take your business to the next level you need to create a brand that will make your team, clients and suppliers happy. I hope you understand the difference between branding and direct marketing and that this podcast will help you in promoting your business. Thank you

There is no one size fits all. Building a great, work-appropriate wardrobe that fits your body and personality may send a louder message than you thought. It will show you're in command, confident, bold and friendly. The ideas we have about certain images shape how we act around them. With this in mind, enter sales meetings wearing an outfit you and your clients associate with success in your industry. For many Coaches, consultants and small business people, that means a suit. Think of your clothing as a costume, and when you put it on, you're in character. The first thing to think about, and the most important, is what story are you telling? What do you want your audience to know about you? How do you want them to feel? How do you want to feel? I know it feels like a big question but it will help guide you to the right answer, and it might bring up some not-so-obvious answers! If you’re just looking at the outfit alone, it might not make sense, but once you know the story behind it, it absolutely makes sense. So, before you decide what to wear, think about YOUR story. Finally, go with what feels comfortable! If you hate wearing jeans, don’t wear them to your shoot – the more comfortable you feel the easier you’ll move, and the easier you move the greater the shots your photographer will capture. Have fun, be yourself and you can’t go wrong!

Shoestrings inside… Are you looking for ways to find clients without investing thousands into business coaching programmes? Do you want to connect with other entrepreneurs in the same boat as you? Find people to collaborate with, grow your audience, get some direction from and create a robust support system?  …all whilst maintaining a shoestring budget?  If the answer is yes, then check out what I've got for you inside this podcast episode today... Believe me when I say ‘I get it’… When you’re running a business (or starting a new one) you don’t always have a lot of money to put towards marketing, and while you know that you need to be doing something to get your business out there to attract those clients, you might not be sure where to start. Thankfully, there are so many amazing things that you can do that can really make an impact and grow your brand that won’t cost you a fortune, or anything at all – here are just some of my favourites: Social Media: I know, it seems obvious, and it kind of is, if you have a business and no social media presence you’re already losing out. The key here is to pick the right platforms and remember, you don’t need to be on them all. My top tip here is to focus on one or two platforms and do them well. Stay consistent, post, engage, comment, and be active – don’t post and ghost! Once you master the first one or two, you can then think about adding another channel. Get organised, have a strategy, know what you’re saying and when you’re saying it and know exactly WHY you are there. Email marketing: If you don’t have an email list, it’s time to get one! When someone joins your email list they are opting to hear from you because you have proven you have something valuable to say, I’d also say it means they trust you and the information you will be providing them. These people should be nurtured, love them hard, and provide them with so much value that when they do decide that they need a product or service just like yours, it will be yours they choose! Start a blog: Content marketing is so incredibly valuable, it’s good for your brand, it helps to position you and a good blog can help to improve your SEO. Share your blog (or snippets of) throughout your social media channels, send it to your email list, share to your google business listing and Pinterest (which is a search engine, not social media) – and drive everyone back to your website. And remember, you don’t have to do it all – don’t let marketing overwhelm and consume you, it should be fun, you’re speaking on a topic you know so much about. You can start by picking one to two activities to get you started, and then incorporate something new once the first are up and running. Marketing on a budget allows you to get creative and think outside the box, it’s an opportunity to do things differently. And finally, my last tip is, whatever you do, don’t blend in. Stay true to your brand, stand out and allow people to see your personality, it will set you apart. If you’d like to discuss how I can help you create a custom marketing plan for your business please get in touch.

Grow your company while keeping your existing customer base. It generally costs five times as much to acquire a new customer as it does to retain an existing customer. Use CRM software to keep customer order histories and create email marketing campaigns to send pertinent information.   Tiered loyalty programs encourage customers to spend more to get to the next level of perks. This podcast is for coaches, consultants and small business owners who want to grow their companies while keeping their existing customer base. Customer Retention Strategies is the perfect guide for any small business that wants to maximize its customer base and reduce lost clients. With insight into the facts and figures of customer churn, building customer loyalty, and other strategies, this podcast provides a simple, easy-to-understand guide to help you take control of your customer base. When in doubt, underpromise and overdeliver. Customers will be pleasantly surprised when things turn out better than they expected, and they will reward you with both loyalty and recommendations.