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The One Burning Question
17 minutes | a day ago
24 How Do You Survive Your Side Hustle?
Here are six tips to surviving our side hustle, when our corporate 9 to 5 is not making the mindset shift as quickly as it needs to. See Show Notes
13 minutes | 8 days ago
23 Are You Emotionally Intelligent?
Religion, politics and teenaged girls don't corner the market on emotions. Come geek out with me on why emotional intelligence is important in your side hustle. Show Notes
10 minutes | 22 days ago
22 What Course to Take Next?
Not sure which course you should take next in your professional development journey? Should you learn about Instagram Reels? Pinterest? How to build a funnel? Write a book? Find out on this episode of THE ONE BURNING QUESTION. Find Show Notes here.
23 minutes | a month ago
21 What is Clubhouse?
A voice-only chat with no pressure to sell or be sold to but provides tons of learning and giving opportunities surrounded by other professionals in your space offering diverse perspectives? Yes, Please. Check out Blog/Show Notes HERE.
10 minutes | a month ago
20 What Hiring Mistakes Should I Avoid?
I’ve had my fair share of hiring mistakes. With 20+ years in Human Resources, I’ve seen my fair share of hiring mistakes. I’ve MADE quite a few as well. This week I share the top three hiring mistakes you can easily avoid. If you’re thinking of hiring, you won’t want to miss this episode of the ONE BURNING QUESTION microcast. Find show notes/blog here: https://vimandvigor.biz/episode20/
10 minutes | a month ago
19 How Do I Choose a Focus Word?
Have you chosen a focus word for the year? Why should you choose one and what does it do for your business? Show Notes: HERE
10 minutes | 2 months ago
18 What Do I Take and Leave Behind for 2021?
Learn from my mistakes and successes as I reflect back on 2020. Show Notes
15 minutes | 2 months ago
17 What is Strategic Planning? Part 3
Save time, money, and frustrations when you have your strategic plan in place. In this episode we close out the series with Client Experience and Personal Growth. Find the show notes here: https://vimandvigor.biz/episode17/
13 minutes | 2 months ago
16 What is Strategic Planning? Part 2
Strategic Planning helps ensure all of your resources and efforts are driving revenue for your business. It's concerted and intentional work that leads back to your core offers and products. In the third installment of the strategic planning series, I walk through a glimpse of my strategic planning process as it relates to visibility, operations and team growth. Find the show notes HERE. Tune in for installment 1 for work on Mission, Vision, and Values. Tune in for installment 2 for Strategic Planning (KPI's, Financial Review, and Product Development)
14 minutes | 2 months ago
15 What is Strategic Planning?
What is strategic planning and why do we do it? It's more than simply organizing your chaos. Listen to this episode so you can determine if you need strategic planning in your business and get a sneak peek into my planning process. Find Show Notes Here: https://vimandvigor.biz/episode15/
11 minutes | 3 months ago
14 Do I Really Need Mission, Vision, and Values for my Business?
When I come across brilliant CEOs, entrepreneurs, and expertpreneurs churning out their next great idea without the benefit of foundational mission, vision, and values, I fear they’re on the path to: Costly financial decisions, Limiting their opportunities, and Compounding their capacity issues Listen in to this episode of THE ONE BURNING QUESTION and find out if you’re on the road to overwhelm. I'm getting ready to launch my new mini-course: Ditch the Buzzwords: Craft Foundational Mission, Vision, and Values that Transform Your Business. Find out more about the program and join the waitlist now for a sweet discount. Head to: vimandvigor.biz/mvv for all the details. Don't forget the show notes here: Episode 14
15 minutes | 3 months ago
13 How Can I Better Manage My Time?
This ONE BURNING QUESTION comes from Mike who runs a brick and mortar accounting firm. His days are often back to back meetings and he has little time for completing the back end work, let alone answer his employees’ questions or work on his business operations. Time management is really about getting organized, right? Organized and prioritized. Some of these tips are easy and some of them you have to totally geek out on structure and spreadsheets, so I hope you find one or two that grab your attention and get you on your way to better time management. But first: a public soapbox announcement: Stop Saying You’re Busy Everyone is busy. Busy is a four letter word. When you don’t do something you’ve committed to because you were busy, you’ve just told the receiving party their time was not valuable. But wait! Don’t people make mistakes and miss meetings or phone calls or deadlines? YES, absolutely. And I hope we share a little grace with each other. But what we can’t do, is miss meetings, phone calls and deadlines because we were too busy. One of my colleagues reached out because they were super frustrated. They had gotten up at 4:00 AM to get into work early so they could get back home in time to work with a client who then didn’t show up because they were too busy and had too many things going on. My friend was also in the middle of a website rebranding and a course launch while working full time. They had rearranged their schedule and so they could attend this one. So the idea that someone was too busy to attend did not sit well with my friend. By telling her they were too busy to attend, the client were essentially saying, “I don’t respect your time.” I know, I know, harsh! Again, we all do this…we mess up. But the critique is not about the forgetting or about being disorganized even. It’s the words…I EMPLORE you… don’t say you’re too busy. Don’t’ list the things you had to do or the reasons you forgot because all your doing is saying your list of busy is more important or bigger than someone else’s list of busy and this isn’t a contest. Instead, follow the three A’s…Accountability. Apology. Action. Say something like, “Hey, I’m disappointed I didn’t have this in my calendar and I’m so sorry because I know how valuable your time is. I’d really like to reschedule if you have another opening in the next couple of weeks.” There you go. Accountability. Apology. Action. Second, Let’s Understand Your Screen Time Did you know that on your iphone, you can swipe all the way left and toward the bottom, you can view your screen time. Tap on that graphic and you’ll see: Total time – don’t get trapped in this. Don’t celebrate if it goes down or beat yourself up when it goes up. You’re going to fluctuate! Use total time as an overall perspective of how much time per day you are on your phone. Drastic increases or decreases may warrant a look, but don’t fall in the trap of praise and shame for tiny little moves in average screen time. Apps most used – Ask yourself if you’re checking how your own content is doing or are you looking to engage with others. If the top three apps you are using the most are to check on your own content, consider a mindset shift and spend more time engaging with others. The apps you go to when you first pick up your phone – this tells you how you use your phone…is it to check in and take a break from work you’re doing on your desktop? Is it to listen to podcasts? This is an interesting data point as it shows you your priority – the reason you have the phone. Especially if the same app appears in the top two to three each week. What does your phone indicate is your priority? – is it social media, is it learning, is it connecting, creating, gaming, is it to connect with family? Finally, it tells you the number of notifications you receive (think distractions) – what day are you getting hit with the most distractions? Is this the day you’ve set aside as your most productive day? Which app sends the most notifications? Please ask yourself why you need to be notified…do you really need a notification that your hashtag app now has a new user interface? What do you NEED to be notified about in order to get your to-do list accomplished, or to gain momentum on your strategic objectives. It might be time to change your notifications settings! And if you have a smart watch of any kind, consider those notifications as well. Not only is it a distraction for you, but for those you’re around as well. Have you ever been in a conversation with someone and they just have to check their watch because it’s buzzed? I think I’m showing my age as I become a grouch old lady, but I am asking you to consider what is absolutely essential to know RIGHT NOW? Did you know your smart gadgets are tracking all of this for their use too? They see that you tap your watch every time you get an email, or text, or snap, or whatever and they track your response time, then they feed you more and more of what you respond to so they can sell that information all in the name of ‘giving you more of what you want.’ This data is available on a daily or weekly basis. Other brands have similar features so be sure and check it out for your particular phone. Time Study Have you ever done a time study? Where you write down what you do every minute? If not, take some time to do this. It’s very simple: Draft an excel spreadsheet with these categories: Category, Activity, Start Time, End Time, Number of Minutes, Frequency, Priority Level Complete the spreadsheet for a period of time, but at least five days. Use every minute of every day. As you document, Mark the cell green for the Start Times when you felt most energetic. Mark the cell red for the start times when you felt most tired. At the end of your time study, the goal is to ensure you are working on your highest priorities in your green zones and your lowest priorities in your red zones. There are many other ways to go about this and lots of colors and shapes to add, but this is a great start. AND if you kind of have an idea of this already, then I encourage you to only document your non-productive An excel spreadsheet with this information: Down-Time activity, Activity Prior, Activity Prior Duration. And Down-Tme Duration. So, in the down-time activity column, log what non-productive thing were you doing – reading, checking your phone, watching TV, stretching – all the things you do when you take a break. In the Activity Prior, log what you were doing before you stopped and needed a break, were you freewriting, editing, or creating social media copy? Were you preparing for a client, doing client work, or plugging away at the operations side of your business? Then, in the Activity Prior Duration, log how long you were plugging away at your job. And finally log how long you needed downtime. Logging when you take your non-productive time can be pretty eye-opening to what you work on the hardest and what you work the hardest on and this can help you schedule your time more productively as well. Know Thyself Are you an introverted thinker or an extroverted feeler? Are you a quick start? Are you a Type 3? Whatever personality or productivity test you take to get to know yourself better, you can use that to understand how to best schedule your work. I am an Introverted Thinker which means I will concentrate for long periods of time, often staring into one place, organizing my thoughts, then type everything out in one long session. If I get interrupted, it’s like I’ve lost all that thought process. It’s not the best situation, but I know that about myself and its why I often shut my door at work or go to the coffee house to work. I have to limit my distractions when I’m working on something that requires my full and complete attention. I’ll put some links in my show notes so you can check out the various tests I’ve used over the course of my career. Get a Quarterly Plan in place I’m saving this one for last because it is ESSENTIAL. My fear is you are chasing your tail because you have all these great ideas and you run into all these great courses you want to take and your business has just kind of taken off and now you’re not sure how to prioritize your work. My other fear is that some of you have not seen the kind of growth you were hoping for. Neither of these options are good for your emotional or organization health. I want you to have a quarterly plan in place! It begins with your mission, vision, and values and continues with your quarterly strategic plan. Without these in place, you are at risk of making costly financial decisions, spinning your wheels about social content, wasting time relearning procedures because you don’t have work flows or SOPs in place, or you are risking a meltdown because your capacity issues are out of control. I can’t wait for you to listen in next week because I am starting the Strategic Planning Series. The next episode is going to focus on your mission, vision, and values and you won’t want to miss it. In the meantime, I created a pre-work mini workbook that outlines the data and work you need to do before you work on your quarterly plan. The link to that workbook is in my show notes. Check that out here>> Strategic Planning Pre-Work Checklist There are a ton of blogs and articles out there about time blocking, time management apps, and the top techniques for using your time wisely and there’s some really good stuff out there so I thank you for spending a few minutes of your day with me. Please join me in our private Facebook group Small Business Confidants where we come together to join, share, plan, create, and give. Do you want your One Burning Question to hit the podcast waves? Visit vimandvigor.biz/oneburningquestionform and it might just get on a future episode. Also, would you drop a review and rating so others will have confidence in the value of the ONE BURNING QUESTION microcast? You’re the best. Talk to you next week. I’m here for you.
13 minutes | 3 months ago
12 What's the Difference Between a KPI and a Metric?
Today’s ONE BURNING QUESTION is brought to you by my brand new mini course. Have you created your mission, vision, and values yet? Do they need refining, or do you need to better understand how to integrate them into your business? I have a mini-course coming called, Ditch the Buzzwords, Craft Mission, Vision and Values that Transform Your Business. And if you sign up for the wait list, you’ll receive a special discount. Go to https://www.vimandvigor.biz/mvv You might be asking yourself, what difference does it make, vs. what’s the difference. As long as you’re measuring something, isn’t that good enough? I mean no one understands these numbers anyway, so as long as you’re tracking a few things for your accountant, you don’t have anything to worry about right? You’re making money, so setting a bunch of goals you have to spend time monitoring isn’t really necessary, right? Um, Nope. Albert Einstein said, “Not everything that counts should be counted and not everything that is counted, counts.” Like everything we do in our businesses, there should be a purpose and driver behind it. If your only goal is to make money this quarter, that’s great, but are you measuring revenue, profit margin, owner distribution, or some other measure? How does making money contribute to your annual goals as well as your quarterly goals? What about your long term goals and your vision? The concept for measuring my money is overwhelming to me because to be very honest with you, I’m in business to make money. I want to help people and I am doggedly passionate about bringing you great content, but I can’t do it if I’m not making money. And, there’s more than one way to make money and new gurus seem to pop out of the woodwork to tell you the way they do it is better than the last guru who did it differently than the one before them. These ads for “the one proven way to make a gajillion dollars” drive me nuts…they worked their hinies off to get there and so will you. Making money is a science that requires us study, grind, and calculate daily. Consistency refines what that science looks like and propels us into the next quarter. Making money is also an art that motivates us to constantly shift our perspective and periodically adjust our business models. So in an age where consistency is King but flexibility rules the roost, do we even know if we’re coming or going anymore? THAT is where KPI’s and Metrics come in. And I’ve invited my friend Kelsey Schmidt to help me with some of the details. And she has a FREE cheat sheet, you will NOT want to miss! Visit her website at https://www.innowik.com/opt-in for 3 Profit Maximizing Metrics. This phenomenal info graphic defines metrics, gives you three primary categories of metrics with examples, AND how to calculate them. Not only that, but she’s got some bonus examples as well. Here’s the bottom line: KPI’s measure the success of a specific business outcome at ABC, Inc. Metrics measure the contributions of a specific effort, project or objective at ABC, Inc. They measure a progress toward a goal. To help break this down a bit more, we’re going to follow the path of two companies throughout the rest of this episode: Todd’s Tattoo Parlor and Sophie’s Handmade Wearable Art. Todd wants to see his customer acquisition costs decrease by 20% in the next twelve months. Todd has decided that this is a Key Performance Indicator that his entire business is doing well or not as well as he would like. He will not react to one terrible month or superior month, but will instead watch closely for month to month trends and if one is found, will dig more deeply. He may also choose to keep this KPI year over year to consider longer term trending. Several metrics rooted in individualized efforts will help move the dial on the KPI. For example, Todd’s customer acquisition costs -remember, this is a KEY performance indicator of his business’s success, relies heavily on the number of client bookings. Todd will track these bookings in monthly metrics. In order to reach the goal of decreasing his costs, Todd needs to book more clients at the higher service levels. Because he knows his profit margins on each level of service, he determines how many bookings in each service level he needs and sets the targets accordingly. Then, of course his content and advertising go toward selling the higher end services and each month he tracks the actual numbers, compares them to the targets, and adjusts his content and advertising accordingly so he can make or exceed his goal of reducing his customer acquisition costs. Todd watches his metrics and sees that the number of level 1 clients is increasing, and levels 2 and 3 are decreasing. Due to COVID, people have more time on their hands to get tattoos but less money to spend on the super-customized design. He makes some small adjustments to where he is spending his advertising dollars and may adjust his store hours temporarily to account for all working shifts in the workforce. Now he can accommodate the needs of his potential customers without changing the vision he has for his company. Now, let’s look at Sophie. Sophie owns an online business selling handmade earrings, necklaces, bracelets and other wearable art. For the third month in a row, her Client Retention key performance indicator is indicating that she is consistently losing her customer base. When she looks at the metrics that help support the business objective of a 62% customer retention rate, she notices that her metrics measuring blog reads and You Tube views have also gone down. So, her Key Performance Indicator of business success is maintaining a customer retention rate of 62%. The metrics that measure her effort (blog reads and YouTube Views) are decreasing. This helps her decide where to focus her energy and resources over the next coming weeks. She can choose to look at her competitor’s stats, ask her customers point blank, or check in with colleagues on trends they are seeing. She finds that businesswomen don’t need beautiful, custom pieces to show off at the office anymore, because, well, they’re not in the office, or the club, or the beach or where ever. Sophie needs to make a decision about whether to alter her business model or simply redirect her customer’s attention back to her custom made pieces. Is it becoming clearer? Let’s try this: A metric tells you how you did yesterday, or last week or last month. A KPI tells you how well your business is contributing to your vision. Metrics are the everyday efforts that make a contribution to moving the needle. KPI’s measure how the effort of all those metrics is working. Metrics measure your website clicks, your email subscribers, your podcast downloads, and your Facebook Group membership numbers. KPIs measures your conversion rate, your profit margin, and your customer retention rate You can see how important KPIs and metrics are to helping you decide who you need to hire, where you should focus your money, whether your past efforts have given you a return on your investment, and have given you a picture of whether your strategy is working for you. They will tell you if you need to make tiny adjustments or a major shift in your business model. Make sure you have done your strategic planning first, that you’ve created your mission and vision statements and you know the top focus areas of your business for this quarter and this year. Otherwise, we find ourselves the butt of albert’s quote: we’re counting anything that can be counted, whether it counts, or not. I’d love to help you get started, book a free consulting call and let’s see how I can be there for you. And don’t forget Kelsey’s free cheat sheet! You’ll find the link in my show notes or you can visit https://www.innowik.com/opt-in Thank you for listening to this episode of the ONE BURNING QUESTION microcast. Please join me in our private Facebook group Small Business Confidants where we come together to join, share, plan, create, and give. Don’t forget to send in your ONE BURNING QUESTION by submitting the form on my website, vimandvigor.biz, and it might just get on a future episode. If you think you might be ready to walk through strategically mapping your business so you can increase your visibility, reduce your stress, hire better, and grow a bigger vision, then let’s talk. Don’t wait any longer to schedule a free call to see if Vim & Vigor is the right plan for your business. If you’re not sure where to begin, my website has a short quiz just for you. It all starts by visiting my website at vimandvigor.biz Also, would you drop a review and rating so others will have confidence in the value of the ONE BURNING QUESTION microcast? You’re the best. Talk to you next week. I’m here for you. https://vimandvigor.biz/kpiandmetrics/
6 minutes | 3 months ago
11 Should I Celebrate the Holidays with My Employees?
2020 has brought unprecedented changes in one’s patience, tolerance, determination, and ability trust. It is indeed the Year of the Toilet. People need hope. They need to believe in their fellow humans again. As their employer, how will you help spread a little Holiday Cheer? This short microcast introducing you to the Employer Holiday Guide. A short booklet of ways to celebrate that don't include an online party. Find the show notes here: https://vimandvigor.biz/episode11/ Download the Employer Holiday Guide
16 minutes | 3 months ago
10. What Workplace Trends Should We Leave Behind in 2020?
2020 has shifted how we work, both alone and together, how we define and measure work, and how we lead and are led. I know many of us, even introverts like me, are hoping and praying that we get back to the office at some point in 2021. It got me thinking that when we do arrive back, all hopeful and courageous like we’ve survived a zombie apocalypse, that we do things better. That in the midst of our Zoom calls, we’ve taken the opportunity to imagine a better workplace, and will harness the leadership to take action on what our imaginations have triggered. Today, I’m addressing those trends I hope we don’t drag into 2021. Check out the show notes here: Click Here
15 minutes | 4 months ago
9 Is it Time to Ditch Annual Performance Reviews?
Some companies get employee performance reviews right: they are tied to quarterly objectives and move the dial on all kinds of metrics and KPIs, plan for professional growth, and build rapport and relationship. So many, however do not. From rating biases to disastrous systems, to miniscule links to the company mission, maybe it's time to think about ditching those annual performance reviews and implement something better. You can find the show notes here: https://vimandvigor.biz/episode8/
13 minutes | 4 months ago
8 How to Initiate Difficult Conversations
You have the unique opportunity as a leader to influence someone to use their strengths to stand on their own two feet again. Instead of giving feedback, try engaging someone in a difficult conversation. Show notes: Click Here
15 minutes | 4 months ago
7 How Leaders Can Avoid Cringe-Worthy Engagement
Are your employees disconnected, disengaged, and disheartened? Engagement might not be the problem. Instead, let’s look at our follow through, our planning, our accountability and leadership. Leaders who focus their energy on engagement efforts to improve metrics and results, may be looking in the wrong place. As small business owners, we have the luxury and responsibility to do engagement better. Listen to find the engagement traps even the best intentioned leaders fall into. You can find the show notes here: https://vimandvigor.biz/episode7/
16 minutes | 4 months ago
6 How Do I Use Client Profiles and Avatars in my Business?
Learn how creating the ideal client profile will help your content planning, help exceed the goals and objectives of your strategic plan, and help you execute on your mission. Learn the elements that go in to your client profile. Read the show notes
20 minutes | 5 months ago
5 How Do I Hire my next great candidate
If your business is growing, hiring should be the number one project on your quarterly objectives. Hiring takes a great deal of resources and the hiring strategy should no look like what it did a year ago. So how do you hire your next great employee? How do you select the right candidates? In this episode of the ONE BURNING QUESTION, I answer this question and give you the framework you need to begin. Show Notes: Click Here
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