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Kristin Taylor, The On-Call Marketing Director, shares supercharged marketing strategies for small and mid-sized businesses. This week Kristin explores the Baby Boomer Market. She'll fill you in on how essential this market is to today's business mix. Plus, you'll learn what you must do to reach this market in an effective and meaningful way.  Gretchen Asher of BeFabRevolution joins the show to share her insights and experience with the fabulous Boomer Women market.  This is a show specifically designed for small to mid-sized businesses looking for supercharged marketing insights that will rock marketing and drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week in an action-packed podcast.  Connect with Kristin on Facebook, LinkedIn or Twitter.

Kristin Taylor, The On-Call Marketing Director, shares supercharged marketing strategies for small and mid-sized businesses. This week Kristin explores the #1 marketing tactic for building business--personal referrals. Kristin gives the steps needed to turn social media into a personal referral generation tool. Networking expert Stephanie Arnheim joins as a guest and gives her top tips on using in-person networking as highly-effective marketing tactic. Kristin also provides some additional insights into networking as a top marketing tool for any business. This is a show specifically designed for small to mid-sized businesses looking for supercharged marketing insights that will rock marketing and drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week in an action-packed podcast.  Connect with Kristin on Facebook, LinkedIn or Twitter.

Kristin Taylor, The On-Call Marketing Director, shares supercharged marketing strategies for small and mid-sized businesses. This week Kristin shares her Three Step Formula for Marketing That Rocks. What are some common marketing mistakes? How do you build a model for your target audience? What is the importance of measuring your marketing results? And finally, what exactly does your business need to do for marketing that rocks your bottom line? This is a show specifically designed for small to mid-sized businesses looking for supercharged marketing insights that will rock marketing and drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week in an action-packed podcast.  Connect with Kristin on Facebook, LinkedIn or Twitter.  

Kristin Taylor, The On-Call Marketing Director, shares supercharged marketing strategies for small and mid-sized businesses. This week Kristin looks into the juicy truth about emotion in marketing. Why is emotion the most important part of your marketing outreach? Kristin interviews Elicia Putnam of Brand Genie for her insights into the role of emotion in marketing plus a fantastic free tool. Kristin also shares stories of successful marketing campaigns that have used emotion in marketing and fills you in on how you can add emotion to your company's marketing.  This is a show specifically designed for small to mid-sized businesses looking for supercharged marketing insights that will rock marketing and drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week in an action-packed podcast.  Connect with Kristin on Facebook, LinkedIn or Twitter.

Kristin Taylor, The On-Call Marketing Director, shares supercharged marketing strategies for small and mid-sized businesses. This week Kristin looks into marketing funnels: What exactly are marketing funnels? How can you use a marketing funnel for your business? Kristin interviews Twila Kaye for in-depth exploration. Plus, in Kristin's On-Call Marketing Action Steps, we look at the importance of Lead Magnets and how to create one that is perfectly suited to your business. This is a show specifically designed for small to mid-sized businesses looking for supercharged marketing insights that will rock marketing and drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week in an action-packed podcast.  Connect with Kristin on Facebook, LinkedIn or Twitter.

Kristin Taylor, The On-Call Marketing Director, shares supercharged marketing strategies for small and mid-sized companies. This week Kristin details streaming video, with action-packed tips on getting started. Kristin interviews Ashley Roda of Iconic Details about her work in Personal Branding. Then learn how to turn your newsletters into GOLD in Kristin's On-Call Marketing corner. This is a show specifically designed for small to mid-sized businesses looking for supercharged marketing insights that will rock marketing and drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week in an action-packed podcast.  Connect with Kristin on Facebook, LinkedIn or Twitter.

Kristin Taylor, The On-Call Marketing Director, shares the ins and outs of marketing for growing companies. This week Kristin shares her "80/20 Rule" for Social Media.  In "Rants & Raves" she tells you the features to use AND to avoid with the free app Crowdfire. Kristin pulls back the proverbial marketing curtain and gives you step by step instructions for building your Brand's Persona Profile. Then, Five Easy Ways to Create Marketing Content. She also shares insider stories about the earlier days of Starbucks marketing--learn what they did to bring their coffee concept to America.  This is a show specifically designed for growing companies looking for action-packed marketing insights that will drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week in an action-packed podcast.  Connect with Kristin on Facebook, LinkedIn or Twitter.

Kristin Taylor, The On-Call Marketing Director, shares the ins and outs of marketing for growing companies. This week Kristin looks at the truth about Social Media Automation, and tells you what your company should do. In "Rants & Raves" she fills you in on Canva, the online graphic design tool. Special guest Dotty Scott shares some surprising tips and experiences with public relations. Kristin gives counsel on the peril of wearing too many hats. To wrap up, she looks at a cautionary tale for growing companies and their marketing. This is a show specifically designed for growing companies who are looking for action-packed marketing insights that will drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week.  Connect with Kristin on Facebook, LinkedIn or Twitter.

Kristin Taylor, The On-Call Marketing Director, shares the ins and outs of marketing for growing companies. This week Kristin looks at the surprising performance of LinkedIn. In "Rants & Raves" she lets you know exactly what she thinks of Klout as a business tool. Special guest Stephanie Murphy shares her collaborative experience with Kristin's Brand Voice Workshop process. Then, we look at the PR nightmare that is Uber. This is a show specifically designed for growing companies who are looking for action-packed marketing insights that will drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week.  Connect with Kristin on Facebook, LinkedIn or Twitter.   

Kristin Taylor, The On-Call Marketing Director, shares the ins and outs of marketing for growing companies. Learn the real differences between advertising agencies, marketing consultants and in-house marketing departments. Which one is best for your company? Kristin also shares her Two Step success formula for marketing that increases sales. This is a show specifically designed for growing companies who are looking for action-packed marketing insights that will drive sales. Kristin Taylor brings her years as an advertising agency owner, marketing director and On-Call Marketing Director right to you each week.  Connect with Kristin on Facebook, LinkedIn or Twitter.