Listen Now

NOW AVAILABLE! Sign up for Joe & Sophia's Udemy course: OOUX Fundamentals! In this super candid conversation, Joe Natoli and Sophia sit down to talk UX process, sketching, creativity, agile, and how OOUX can fit into to all of the above, "meeting you where you are". We'll give you a look into the new course that Joe and Sophia are launching on April 1st, 2023 — a course that targets the fundamentals of OOUX and can get you rocking and rolling in about a weekend. Joe brings his 30+ years in the field of UX to explain to us how OOUX can solve so many of the problems he's seen out in the field. In addition to his consulting work, Joe's THE guy to teach you UX on Udemy. He's taught almost 300,000 students there. And with this newest course with Sophia, he'll introduce them (and hopefully you!) to OOUX and the ORCA process. --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

This is a story about finding a path from struggle to satisfaction and from frustration to way more fun. In yet another solo episode (we promise we’ve got some interviews coming up!), Sophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.  Download the OOUX Launch Guide: OOUX.com/resources/launchguide Get on the waitlist for Cohort 8: OOUX.com/certification Better yet, enroll in the Self-Paced OOUX Masterclass: OOUX.com/masterclass --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy! LINKS: OOUX Happy Hour: Noun Foraging with Rik Williams, Sophia Prater, and Robots Take The Self-Paced OOUX Masterclass! --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

In this first episode of 2023, Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.  LINKS: For background on this episode, check out episode 033 - The ORCA Sprint with Sophia V. Prater, as well as The OOUX Happy Hour with Certified OOUX Strategist, Allie Ofisher - OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher, as well as The ORCA Sprint Outline in Notion - www.ooux.com/hi/orca-sprints. Download The OOUX Launch Guide! Contact Sophia with your thoughts on the ORCA Sprint on Twitter @sophiavux Email Sophia at sophia@rewiredux.com to get more information on ORCA Sprints --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes). Sophia will take you through each day of the ORCA Sprint schedule going step by step with recommended tools and templates included. And she's looking for feedback! We recommend you listen to this episode in front of your computer so that you can follow along and take notes.  Following this episode, the OOUX Podcast will be going on hiatus until the fall.  LINKS: The Notion ORCA Sprint Outline The Whimsical ORCA Collab Hub OOUX-Style Sketch Worksheets Keep up with the latest OOUX News with the OOUX Newsletter Give us feedback on the ORCA Sprint or set up a meeting with Sophia to discuss doing an ORCA Sprint for your team by writing us at hello@rewiredux.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Keith Rich and Anthony Gallo join us from Think Company, a bespoke UX and software firm out of Philadelphia. Anthony, the "engineer" of Think Company, began his career in system administration. He took learning how things work "under the hood" to a new level when he later became a self-taught developer. Keith, the "midfielder" at Think Company, comes from Pharma advertising and is passionate about prototyping new ideas and bridging the gaps between design and development. In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign." LINKS: Don't miss hearing more from Keith and Anthony at the upcoming Object-Oriented UX Happy Hour on May 5, 2022 @ 6pm EST. Follow Keith on Twitter: @keith_rich Follow Anthony on Twitter: @_ant_g Read the series on OOUX by Keren Toledano on the Think Company blog: Part 1 and Part 2 And Think Company’s article “What the Heck is a ‘Full Stack’ Developer, Anyhow?” --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Samuel Hulick runs UserOnboard where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode, Sophia and Samuel chat about Value Paths and how they hone in on the deeper value of our products. Listen as they lay this lens over a medical prescription app design challenge, the Headspace onboarding experience, and even OOUX.com's offerings. LINKS: OOUX Fundamentals workshop recording — mentioned in the intro! OOUX Podcast Episode 024, Value Paths and OOUX — Samuel Hulick’s first time on the podcast Useronboard.com — Samuel’s website The Elements of User Onboarding — Samuel’s book Value Paths — Samuel’s new onboarding approach Follow Samuel on Twitter Follow UserOnboard on Twitter --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Caroline Sober-James is the Director of UX at Acumium, where she and her team have successfully instituted OOUX to great success. In this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests." LINKS: Follow Caroline on Twitter: @wildwend Connect with Caroline on LinkedIn: https://www.linkedin.com/in/carolinesober/ Tune-In to Caroline's talk, When OOUX meets API design: Love at first "site" at THAT Conference, July 27: https://that.us/activities/As01VUh3JNJGcHFrXhyW Listen to Caroline's previous appearance on the UX Hustle Podcast (Replayed on the OOUX Podcast) Buy the Self-Paced OOUX Masterclass! --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Scott Kubie is "a designer who writes." He's the author of "Writing for Designers," a must-read for anyone who writes, and the brain behind "Content Ecosystem Mapping," a visual way to represent your content reality—what you have and where it is. In this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.  LINKS:  Follow Scott on Twitter: @scottkubie Buy Scott's book: Writing for Designers Keep up with Scott through his linktree: scottkubie Check out the first draft Rewired Content Ecosystem Sophia and Scott talked about in the episode. Also don't miss Scott Kubie's talk at The OOUX Happy Hour, March 3, 2022 12-1PM EST --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Lou Rosenfeld needs no introduction. If you are listening to this podcast, you have most likely read or are aware of the Polar Bear book he co-wrote, or one of the many other design books published by his company, Rosenfeld Media, or have attended one of his many excellent IA conferences. In this episode of the podcast, Sophia and Lou discuss why portals should be banned, what precisely is the definition of "moment prison," and why we shouldn't get emotional about our professional metaphors.  LINKS: Polar Bear Book: https://amzn.to/3o0f9mT Get tickets for the Advancing Research 2022 conference: https://rosenfeldmedia.com/advancing-research-2022/register/ Next OOUX Happy Hour, with Marsha Haverty: https://www.meetup.com/objectorientedux/events/283051710/ Email us about creating an internal OOUX Masterclass Cohort at your organization: hello@rewiredux.com Get one of the last spots in Cohort 6 of the OOUX Certification Program: OOUX.com/certification Sign up for the OOUX newsletter: OOUX.com/newsletter --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Steve Smith is a software engineer, a UXer, and a serial entrepreneur. His early company, Ordered List, was acquired by GitHub and after a long stint as a product designer at GitHub, we met when we were both consulting to NineLabs. He is the founder and lead designer at Box Out Designs, which is basically Canva for the sports industry. In this episode of the podcast, Sophia and Steve discuss what designers and developers have in common with potters and woodworkers, which programming language is best for OOUXers who want to learn some code, and the ins and outs of OOUXing a whisky. Enjoy! LINKS: Follow Steve on Twitter: @orderedlist Check out Box Out Sports Take your career to the next level! Cohort 6 of the Object-Oriented UX Masterclass Certification is open for enrollment. Cohort 6 kicks off February 21, 2022! Email us at hello@rewiredux.com if you have any questions! --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

As you probably know, Brad Frost is the author of "Atomic Design," the creator of pattern lab, and a design systems advocate and educator. He writes front end code, writes about writing code, and consults to companies looking to create successful, effective design systems. In this episode of the podcast, Sophia and Brad discuss how technology is like a river, why it's important for everyone on a project to have a shared language, and how design systems are like furniture parts.  If you like this conversation, make sure to scroll back and listen to the first three episodes of the podcast. I’ve got some introduction episodes as well as a conversation with Dan Mall, which as you might expect, compliments this episode nicely. As a huge fan of the atomic design philosophy and brad frost himself, I am super excited to share this conversation with you! LINKS: Follow Brad on Twitter: @brad_frost Keep up with Brad on his site: bradfrost.com If you haven't read "Atomic Design" yet, what are you doing? Buy it here: Atomic Design Cohort 6 of the OOUX Certification Program is being pushed to February. If you want to be a part of that cohort I STRONGLY encourage you to get on the waitlist by going to OOUX.com/waitlist. We will only email you when enrollment opens. Promise to respect your inbox. If you don’t want to wait until Feb, you can get started now by enrolling in the Self-Paced Masterclass which is the exact same content, just without the bells and whistles of the certification. And if you decide you want to upgrade to the certification when enrollment opens, you just pay the difference. See a side by side comparison and Ooux.com/training Not convinced? Check out Ooux.com/testimonals to see what certified strategists say about OOUX and the course. --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Sondra Eby Eisenstat is a Certified OOUX Strategist and UX Designer at web development agency Oddbird. Miriam Suzanne is a self-described software engineer and artist. She is co-founder at Oddbird, as well as an Invited Expert with the W3C (The World Wide Web Consortium) CSS Working Group where she works with other experts in the field to develop open standards that ensure the long-term growth of the Web. In this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.  LINKS: Follow Miriam on Twitter: @TerribleMia Check out Miriam on Github: mirisuzanne And on Stack Overflow: Miriam Suzanne Also check out her Codepen Showcase: MiriamSuzanne Follow Sondra on Twitter: @sondraeby Also follow Sondra on Dribbble: Sondraeby If you haven't already, join the waitlist for Cohort 6 of the Certified OOUX Strategist Program, kicking off January 2022! --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Samuel Hulick runs User Onboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.  LINKS: Useronboard.com — Samuel’s website The Elements of User Onboarding — Samuel’s book Value Paths — Samuel’s new onboarding approach Follow Samuel on Twitter Follow User Onboard on Twitter --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Cassie Eddy is a UX Designer and Researcher at Health Catalyst in Boston. She is also a Certified OOUX Strategist and active mentor in the OOUX Certification Program. In this episode of the podcast, Sophia and Cassie discuss learning to code, the information architecture of Crossfit, and how OOUX can help with combining passions in career and life.  LINKS: Join the waitlist for "Fundamentals of Object-Oriented UX - A collaboration between Joe Natoli and Sophia Prater" Connect with Cassie on LinkedIn Follow Cassie on Twitter: @CassieEddy2 --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Harrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust. The script got thrown out the window on this one. Enjoy! LINKS: Get 20% off the UX Hustle Summit: https://hopin.com/events/ux-hustle-summit-2021?code=Sw0wStYrK2pSUfRy3HwF2VlvI Interested in creating your own cohort with the Self-Paced OOUX Masterclass? Let’s talk bulk-pricing! Book a call with me: https://calendly.com/sophiavux/opportunity Harrison Wheeler on Linkedin: https://www.linkedin.com/in/hmwheeler/ Harrisons Object-Oriented Design Article: https://www.linkedin.com/feed/update/urn:li:activity:6833086562109140992/ Harrison’s podcast Technically Speaking: https://www.gettechnical.io/ Harrison’s website: https://www.harrisonwheeler.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

In this episode of the podcast, Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?  LINKS: Learn more about the 4 unintuitive objects: ooux.com/4mistakes Get your ticket for the UX Hustle Summit: uxhustle.org Talk to me about Information Architecture and OOUX on twitter: @sophiavux --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users. LINKS: Get one of the last spots in Cohort 5! www.OOUX.com/certification Start the OOUX Masterclass today: www.ooux.com/masterclass See a side-by-side of the OOUX Certification and the OOUX Self-Paced Masterclass: www.ooux.com/training Join the OOUX World Facebook group: https://www.facebook.com/groups/oouxworld/ See a visualization of the ORCA process: www.rewiredux.com/ooux Download the Object-Mapping Quick Start Guide: https://www.ooux.com/resources/quickstart Get the Mural ORCA Discovery Template: https://www.ooux.com/resources/mural --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Today we have a discussion with an amazing UX designer Duo -- Andrea Neuhoff and Kristen Kite. Andrea is a Certified OOUX Strategist and a Senior Product Designer at Duo. Kristen is a Senior Product Designer at Detroit Labs and has designed products for enterprise users at companies including Duo Security, GE, and Google. In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products. Enjoy! LINKS: Connect with Andrea on LinkedIn: Andrea Connect with Kristen on LinkedIn: Kristen Get what is "easily one of the best training investments you could make.” Learn more at Ooux.com/certification and read more real reviews of the course at Ooux.com/testimonials Object-focused vs Task-focused Design by Everyl Yankee When Coffee and Kale Compete by Alan Klement --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support

Amanda Worthington is the creator of the UX Portfolio Powerplay course, where she teaches other designers how to use OOUX to build and sustain a portfolio that's uniquely them. She's also the the host of the UX Hustle Podcast and the organizer of the UX Hustle Conference, the world's only UX career conference. In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.  LINKS: The UX Portfolio Power Play: UX Portfolio Power Play Get your ticket to the UX Hustle Conference: UX Hustle Follow Amanda on Instagram: @AmandaWorthington Keep up with Amanda on her website: www.amandaworthington.com Connect with Amanda on LinkedIn: amanda-worthington Watch the Four UX mistakes you don't know you're making free training: 4mistakes --- Support this podcast: https://podcasters.spotify.com/pod/show/ooux/support