50 minutes | Feb 27th 2020

Understanding IoT and Its Advantages for Our Life in the Future with Ilya Sokolov

Informative, interesting, and real is what we think of our conversation with Ilya Sokolov, the CEO and co-founder of Connax. In this episode, we dive into the topic of Internet of Things (IoT), PSD2 and digital identity. Ilya also shares his journey on establishing Connax, the company that connects IoT and the world of payments, what it takes to be a serial entrepreneur and the challenges he had to overcome to be where he is today. So get ready to learn more about all of the above and find out what advice Ilya has for future startup founders!

Key Takeaways:

*In order to solve data privacy concerns, GDPR is not enough - it should be embedded in all ecosystems, globally. The same way we address global warming, we should be addressing security and privacy concerns. 

*Be as agile as possible! Firstly, establish yourself – the legal side, onboard customers, receive funding, and then start your detailed business plan. Because there are so many details that make it work which you can’t calculate before getting that first customer on board.

*Market won't wait for you to develop the perfect product - you need to satisfy the demand at first.

*IT is becoming more and more serious. Bring more fun, - make your job as fun and exciting as a hobby, like playing football with your friends and you'll attract more good people.


You can find more about Ilya and Connax on:

- Ilya's LinkedIn: https://www.linkedin.com/in/ilya-sokolov-99919368/

- LinkedIn: https://www.linkedin.com/company/connax/

- Connax: https://connax.io/

And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social media:

- Website: https://www.aurabear.com/podcast

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- Linkedin:  https://www.linkedin.com/company/aurabear-growth

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