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Dave Gerhardt is one of the most innovative B2B marketers in the field.  Dave wrote his new book, Founder Brand, based on his experiences building incredibly successful companies by promoting the founder story.  Dave first used this strategy at Drift, where he leveraged the reputation of their charismatic founder, David Cancel, to build a groundswell of interest in Drift before they even had a product. In a few short years, Drift sold to a private equity firm for over $1B.  Dave used the same strategy when he was the CMO of Privy, a leading platform for the Shopify community.Dave's book provides a simple recipe for creating and promoting the story of your founder to deliver amazing success.Along with his work at Drift, Privy, and HubSpot, Dave is the founder of DGMG, a community for innovative marketers.Key links:Founder BrandDave Gerhardt on LinkedInDave Gerhardt on TwitterDGMGThe Next CMO PodcastPlannuh Produced by PodForte

HubSpot is making big investments into building media channels into its marketing strategy. Kieran was foundational to the company's acquiring The Hustle, a leading daily newsletter for tech and business news, and launching its own podcast network to expand its content offering with credible daily news sources. Since HubSpot's founding in 2006, the company invested significantly in inbound marketing–a category it created–to provide educational and entertaining content. Today, HubSpot's podcast network boasts 12 shows, including notable offerings like “Entrepreneurs on Fire” and “My First Million” and its blog sees millions of visitors each month. About Kieran hereAbout HubSpot hereAbout Plannuh hereAbout The Next CMO podcast here  Produced by PodForte

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike.Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame.To learn more about Tim, text "grow" to 844-311-3200About Tim hereAbout Plannuh hereAbout The Next CMO Podcast here Produced by PodForte

Julius Solaris is an event industry expert with focus on event technology, hybrid, virtual & onsite events. He is currently VP of Marketing Strategy, Events at Hopin, the fastest growing European company of all times.Previously he has been the founder and editor in chief of EventMB. Started in 2007, EventMB is the number one online platform for event professionals. EventMB was acquired in 2019 by Skift, the largest and most influential travel media company worldwide.In 2017, he also sold Showthemes.com, an event technology company.Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. in 2020, his online events have been attended by over 60,000 event professionals.More about Julius: https://www.linkedin.com/in/juliussolaris/More about Hopin: https://hopin.com/More about The Next CMO podcast: https://www.plannuh.com/the-next-cmo-podcast/More about Plannuh: https://www.plannuh.comProduced by Podforte. 

In this episode of The Next CMO podcast, Peter speaks to Scott Todaro, the CMO and co-founder of Plannuh. Peter and Scott discuss key external planning considerations for 2022. The discussion was inspired from a blog Peter wrote in December of 2021 on this topic, which can be found here: https://blog.plannuh.com/blog/2022-external-planning-considerations-for-cmosMore info below:About Scott TodaroAbout PlannuhAbout The Next CMO Podcast  Produced by PodForte

In this episode, we speak to Cari Jaquet, the VP of marketing at BigPanda, and Jamie Barnett, investor and marketing advisor, about the path to the CMO office, the difference between a VP of marketing and a CMO, and they both share their advice to current and aspiring CMOs. About Cari JaquetCari, the VP of marketing at BigPanda, is a full-stack marketer with a track record of leading happy teams who build tight relationships with the field and deliver bottom line results for the business. Cari is responsible for cross-organizational strategy and development of marketing initiatives that support corporate goals and revenue targets. Prior to BigPanda, Cari has run marketing at several highly-successful tech companies including Rimini Street, Paxata, SAP, Hyperion/Oracle and Cisco. About Jamie BarnettJamie Barnett is an advisor, investor, and board member for high-technology startups. She has spent most of her career as a product and marketing leader in high-technology with a focus on artificial intelligence, cloud computing, and cybersecurity. She served as chief marketing officer for AppZen and Netskope, as well as chief customer officer at Scalyr. Jamie has a bachelors degree from U.C. Berkeley, an MBA from Stanford University, and is a Certified Information Systems Security Professional (CISSP). She also was an adjunct lecturer at University of San Francisco, where she taught Strategic Communications in the Executive MBA program. She is a die-hard Monty Python fan with a zest for movie lines, terrible puns, and practical jokes.Read Jamie's blog of best practices and marketing templates here: https://jamiecatherinebarnett.medium.com/ More about Plannuh here.More about The Next CMO podcast here.Join The Next CMO community here.  Produced by PodForte  

In this episode, we speak to Deidre Hudson, the CMO of Payability, the leading funding platform for eCommerce businesses, providing much-needed growth capital to thousands of seller-entrepreneurs based on their marketplace sales.When we spoke to Deidre, she had recently started - her first CMO role. We talk about how Deidre started out dreaming of being an accountant while in high school, and ended up learning to love the analytical side of marketing.More info:More about Deidre hereMore about Payability hereMore about Plannuh hereMore about The Next CMO podcast here  Produced by PodForte

In this episode of the next CMO podcast, I speak to Sean Doyle, the co-founder and director of strategy at Fitzmartin, an innovative agency from Homewood Alabama that helps mid-market companies with organizational and system design based on behavioral scienceWe talk about aligning marketing and sales and designing your marketing organization to deliver on results. Useful links:More about Fitzmartin hereMore about Sean Doyle hereMore about The Next CMO podcast hereMore about Plannuh hereSean's bio below:Sean is a principal at FitzMartin, and our leading mind and voice on sales and marketing strategy. Sean is particularly adept at applying the science of behavior change to the art of sales and marketing. It’s an approach that he and FitzMartin have developed over thousands of client engagements since 1992.Sean is an author and speaker. His first book, Shift: 19 practical, business-driven ideas for an executive in charge of marketing but not trained for the task, was published by Rockbench Publishing in 2018.The bottom line? Sean, for the length of his career, has been helping emerging middle-market clients acquire more and more profitable customers. While the principles he uses work in almost any industry, Sean has particular experience in manufactured goods, professional services, carpet, software, and healthcare equipment. Sean’s core principle applied: “Few companies fail for lack of quality products or services. Most companies fail for a lack of revenue. If nothing gets sold, nothing else really matters.”Every marketer, when asked for a list of representative clients, will pull out the biggest names in their portfolio. For Sean, it’s Georgia Pacific, the Southeastern Conference (yes the college sports empire), BBVA Compass (one of the largest banks on the globe) among other attention getters.But the truth is that Sean has spent most of his career helping the kinds of companies that make up most of American business.“Most of my clients are owners and executives who live with the daily pressures that come when cash flow is unpredictable. They are worried about meeting payroll. They are worried about short-term sales. They are worried about the twin obstacles of regulation and competition. My clients prefer answers to rhetoric. They prefer good enough to the perfect solution at 5x the cost and twice the time to implement.”

In this episode, we speak to Rikin Diwan, the SVP of Marketing for Thimble, a small business insurance marketplace.  Rikin is a deep expert in marketplace models from his time running bike and scooter marketing at Uber, and running all marketing at JUMP Bikes before its sale to Uber.More info:More about Rikin hereMore about Thimble hereMore about The Next CMO Podcast hereMore about Plannuh here

In this episode, we speak to Amanda Reierson, the head of marketing  of Thumbtack, an online marketplace used by millions of consumers for all the services they need to manage their home.When we spoke to Amanda, she was 7 weeks into her new role after leaving her previous assignment as the  chief growth officer for Farmers Insurance.Before joining Farmers, Amanda oversaw all advertising marketing at Yahoo and led a strategic planning and analytics group at DIRECTV,We talked about transitioning to a new head of marketing  role in a remote only world, marketing to a two sided marketplace, the challenges of performance marketing in the new competitive world, and the balance the head of marketing  needs to strike between performance and brandMore about Amanda hereMore about Thumbtack hereMore about Plannuh hereMore about The Next CMO podcast here Produced by PodForte

In this episode of The Next CMO podcast, I speak to Dan McGaw, the founder and CEO of McGaw dot IO, an analytics and marketing technology company.Dan has spent 20 years as a marketing leader and one of the original growth hackers.He was previously the head of marketing at KissMetrics and VP of Growth at Code School.Dan has been called a living MarTech encyclopedia and he recently released a book called, build cool (stuff…), which is a blueprint to creating a marketing technology stack.Dan and I discuss the importance of a data taxonomy for marketing, his contrarian view on the idea of a single source of truth for data, we bust some myths about attribution modeling, and even gives our listeners the opportunity to get a free copy of his book.If you are listening at home in front of the kids, you might consider using your headphones for this one - Dan’s vocabulary is a little spicier than mine.More about Dan McGaw hereMore about McGaw.io hereMore about Plannuh hereMore about The Next CMO podcast here  Produced by PodForte

In this episode of The Next CMO podcast, we speak to John Wall, partner and head of business development at Trust Insights, a marketing data consultancy helping organizations who don’t have their own data science team with all things marketing data.He is also the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin. More info about John hereMore info about Trust Insights hereMore info about Marketing Over Coffee hereMore info about Plannuh hereMore info about The Next CMO podcast here  Produced by PodForte

In this episode of the next CMO podcast we speak to Erin Hutchinson the global CMO of Merkle, a leading provider of customer experience technologies and solutions.Erin helps us understand how global brands are approaching their customer experience transformation projects, and how those projects have been accelerated because of changing consumer expectations during the pandemic.Merkle is also going through their own brand transformation as Erin shepherds them through Merkle 5.0, the fifth iteration of the company's brand.We also learn how Erin, who trained to be a teacher, went from an SQL developer to the global CMO of a leading technology company during her successful 20 year career.Learn more about Erin hereLearn more about Merkle hereLearn more about Plannuh here

In this episode of The Next CMO podcast, Kelsey and I have a conversation with John Readman, the CEO of Modo25, an innovative agency based in the UK with offices in Leeds and London.John specializes in helping companies in-source their marketing, instead of relying completely on external agency partnersWe talk about the roles that are most important to bring inside your company first, issues and opportunities with in-sourcing your marketing, and about  BOSCO, a benchmarking tools that Modo25 created to show you how your marketing stacks up to your competitors.Learn more:John Readman on LinkedInModo25More info on BOSCO Plannuh websiteMore about The Next CMO podcast Produced by PodForte

In this episode, we speak to Chris Wallace, the co-founder and president of Innerview, a brand consulting firm with a unique perspective — they specialize in helping brands leverage their front line workers to communicate their brand values more effectively.Innerview created a concept called the brand transfer score that helps measure how effectively your team communicates your brand message to your customers.Chris has an amazing pedigree with a degree in communications from Syracuse and an MBA from Temple university, where he continues to teach as an adjunct faculty member.If you are planning to invest in your brand, you definitely need to listen to this episode to make sure you are getting the most out of that investment.Useful links:Company page: Innerviewgroup.comBTS Page: Brandtransferstudy.comChris LinkedIn: https://www.linkedin.com/in/christopherewallace/Plannuh website: https://www.plannuh.com/  Produced by PodForte

In this episode, we speak to Jay Kulkarni, the founder and CEO of Theorem, an innovative digital marketing services company.  Jay has over 20 years of experience in digital and was one of the earliest employees at ad network pioneer at DoubleClick.We discuss strategies to deal with ad targeting with the increasing restrictions on 3rd party cookies, how owners of the walled garden networks will become even more powerful, and how flexibility in marketing will be one of the keys to survival in an increasingly competitive world. Links and resources: Learn more about TheoremLearn more about JaySubmit an idea to The Next CMO podcastLearn more about Plannuh Produced by PodForte

In this episode, we speak to renowned author, academic. and brand strategist, Erich Joachimsthaler,  about the future of brand transformations and the role of the CMO. About ErichErich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian.Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. Special areas of emphasis include: leveraging new growth and marketing strategies in the context of industries that under deep disruption and transformation due to rapidly changing customer expectations. Helpful LinksWhere to buy Erich's book, The Interaction FieldThe Vivaldi websiteThe Next CMO podcast websiteThe Plannuh website Podcast produced by PodForte

The pandemic opened the door for consumers to interact with products and services in an immersive way through technology based off the gaming industry.Adam Voss, the CMO of Surreal, tells us it’s time for companies to begin to invest in a 3D virtual component to their traditional physical events and spaces.   With concepts taken from the gaming industry, marketers can differentiate and show products to customers in virtual environments.  Some in person events will return post-pandemic, surely,  but companies should be investing in virtual technology to socially engage with your customer and in turn, go from interactions into transactions.It’s the beginning of a whole new way to engage with customers on the web, just like the early days of mobile marketing or web marketing, and Voss has a lot of thoughts on where immersive, 3D marketing can take marketers and customers.Helpful links:SURREAL EventsAdam Voss on LinkedInThe Next CMO PodcastMore info on Plannuh Produced by PodForte

In this episode, we speak with Preston So, senior director of product strategy at Oracle and author of the book, Voice Content and Usability.Voice interfaces for marketing campaigns are the face of current and future advertising outreach.     In this podcast, Preston So talks  us through some of what marketers will face as they make the change from print media and website to voice interface:How usable is voice interface for your customers?How easy is it to add voice marketing to campaigns?How expensive will it be to develop voice marketing?Navigating cross-channel marketingPlan early to guarantee privacy for your customersWhen does the Conversational Singularity arrive?  (Spoiler alert: we don’t know the answer to that yet!)Useful links:Preston So on LinkedInPreston's bookMore info about PlannuhThe Next CMO Podcast site Episode produced by PodForte

In this episode, we speak to James Gilbert, the CMO of CRMNEXT. James is a self-professed journey mapping geek and a deep expert in customer experience.  We cover a broad range of topics in the discussion, including:Understanding customer experienceRaising expectations for multi channel experiences from consumersKeeping up with AmazonHow do you start a customer experience transformation - journey mapping as the first stepWho owns the customer experienceLeveraging a crawl, walk, run strategy for improving customer experienceHow should the marketing team measure customer experienceAdditional information can be found at the following linksMore info about JamesCRMNEXT on the webCRMNEXT on LinkedInMore info about PlannuhMore info on The Next CMO podcast