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In this episode of The New Sale, Jeffrey shows you how he transforms his goals into big paychecks.

In this short rant Jeffrey Gitomer explains the importance of taking responsibility in all situations especially in closing. Listen in for his tips and insights on how to become a better sales person.

Listen to Jeffrey Gitomer take on Grant Cardone’s 7 Top Sales Secrets, and offers a few secrets of his own!

Starbucks is a 30-year old company that sells coffee all over the world. The stick, called a ‘coffee stopper’ is designed to prevent spilled from the plastic cup top, but was only introduced 5 years ago. That means Starbucks was in business for 25 years before introducing something so seemingly obvious. They did not come up with the idea. One of their customers suggested it on their bulletin board, and they went with it. The lesson: The obvious is still waiting to be invented. Your job is to be thinking about it. And you cannot be thinking about anything creative unless you’re in ‘positive zone’. Most people are in a negative zone. Don’t be worried about the news, the wars, the weather that brings you down—you will never be creative. “The only difference between a rut and a grave is the depth.”