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The New Marketing Show
5 minutes | Jun 12, 2021
BONUS CONTENT: Happy Pride Month 2021!
June marks Pride Month, and the team here at Trinity Web Media wants to remind everyone the importance of remaining allies with the LGBTQ+ community. Our company never stands for any discrimination, and we will stay that way. Whether based on race, religion, sexual orientation, creed, ethnicity, or anything like that, we are allies.
2 minutes | Jun 5, 2021
BONUS CONTENT: How to Make Your Content More Engaging
For all of the content creators out there, it’s no secret creating engaging content is key to growing an audience. With so much content already out there, the internet is flooded with options to choose from. Make your content stand out from the crowd by providing high-value resources that are both educational and entertaining. Creating videos or podcasts just for the sake of publishing something to hit a deadline isn’t going to cut it. Add value to a person’s life. Create content that you yourself would enjoy watching. Engaging content takes time to master, but the extra work is always worth it in the long run.
3 minutes | May 29, 2021
BONUS CONTENT: Happy 18th Birthday to WordPress!
Can you believe WordPress is already turning 18 years old? As time goes on and technology advances, WordPress has grown from a blogging platform to a web development powerhouse. Trinity Web Media is a company that specializes in WordPress development, so we're proud to say we've been along for the ride. In today's Trinity Web Minute, Greg mentions just how incredible the community built around WordPress is, and how we can't wait to get back involved with WordCamps & other WordPress-related activities in 2021. With all that being said, happy 18th birthday to WordPress! Cheers to the tremendous growth experienced over the years.
5 minutes | May 27, 2021
BONUS CONTENT: Working with WordPress Professionals vs. Doing it Yourself
If you're new to the world of WordPress, it can be easy to feel as if you can handle everything yourself. The WordPress community makes information very accessible and provides an excellent background of knowledge for those trying to get in tune with the platform. One problem we see with this is when clients start to feel as if they can begin to manage their entire website without help from professionals. Without the proper knowledge, taking down a site you worked so hard to build can happen with just one bad plugin. When it comes to building and maintaining the technical aspects of a WordPress site, leave it to the professionals. The extra costs you spend on working with industry experts will always pay off in the long run.
4 minutes | May 19, 2021
BONUS CONTENT: Demonstrating Value to Your Clients
If a client doesn't understand your value, the dynamic of your relationship is going to turn for the worse later down the line. From the beginning of a client relationship, you need to establish the value of your work and just how much effort goes into everything. One interesting takeaway we've seen with clients is the issues that arise from overdelivering. Here at Trinity Web Media, we always do our best to provide a streamlined and comprehensive process to complete tasks for our clients. Unfortunately, when you become so good at your job, the client perceives what you do as being easy. When your value is diminished and perceived as easy, what's stopping the client from trying to do things themselves? Join Greg Taylor as he explains a problem that many experienced marketers run into. To ensure the longevity of a client, always make sure you demonstrate your value to the fullest.
4 minutes | May 15, 2021
BONUS CONTENT: Effective vs. Efficient
Everyone has a different work process when it comes to operating in the world of business. Although it’s hard to pinpoint which working technique is the best, we’ve pinned it down to either being effective or efficient. Both ways of thinking are justified, and we’ll you why. When it comes to the highest quality of work, effective is the word that comes to mind. Providing your clients substantial value is always at the top of the priority list, but so is profitability. Finding the most streamlined and profitable way of working is what we consider to be truly efficient. At the end of the day, how do we strike a perfect balance between the two?
5 minutes | May 10, 2021
BONUS CONTENT: What is “Results Bias?”
Let’s say you achieved the results you wanted, but your process was entirely flawed. Although you get the end product you wanted, we consider this impartial thinking “results bias.” Sure, you may feel as if you have a process solidified by getting what you want out of it, but it won’t be scalable at the end of the day. To have a successful business model, you need to evaluate every part of your process and how you achieved results.
3 minutes | May 5, 2021
BONUS CONTENT: Transitioning from IGTV to Reels
Since “Review, Refine, Repeat” is the name of the game here at Trinity, we’re always doing our best to improve the ways we bring you content. As Reels becomes more of a center point on Instagram, our media team has decided on a slight pivot. Don’t worry; the same great content will be posted here on our website and youtube, but our IG page is switching things up. As we advance, you can catch 30-second clips with Greg on our Instagram page in the Reels section. These clips will be short takes on everything in the digital marketing world. We’ll continue answering industry questions as well as giving you tips along the way.
5 minutes | Apr 28, 2021
BONUS CONTENT: Generating Business Reviews
In the modern-day of digital marketing, customer reviews and testimonials are a must-have for a successful business. We see way too many brands out there that are excellent at what they do but fail to generate the recognition they deserve. Let's get into a few of the best ways to garner reviews, starting with the most straightforward way; asking. If you don't reach out to past clients and ask for reviews, how can you expect them to know where & how they should review? Here at Trinity Web Media, we provide the direct link to our Google profile reviews. This makes it both simple and convenient for our clients to leave their thoughts and feelings. There's a lot to cover when it comes to business reviews. Join Greg Taylor as he covers generating reviews as well as maintaining the ones you already have. We're all going to get bad reviews here and there; how you handle them is what counts most.
5 minutes | Apr 24, 2021
BONUS CONTENT: A Year Into the Pandemic - Update
As we pass the year mark of being in a pandemic, a lot has changed in both our personal and business lives. Adapting to remote working while trying to remain as close-knit as possible has been a challenge. Even with our team being spread out, we've done our best to emphasize teamwork and collaboration. Who knew Slack would become everybody's best friend over the past year? By communicating via Slack and Zoom calls, our team has been able to keep the ball moving, even without face-to-face interaction. Now let's be honest; it hasn't been easy for anyone. Going from working hand-in-hand at the office to transforming into a dispersed workforce has taken some adjusting. Fortunately, the Trinity squad has been able to adapt to the changes facing the world. Transitioning back to a sense of normalcy, we want to hear from everybody else out there. How have you been adapting to the past year? Have you made unexpected changes in your lives? Let us know! We're always happy to catch up.
4 minutes | Apr 17, 2021
BONUS CONTENT: The Best Ways to Handle Client Requests
When client requests are coming in from all angles, things can get overwhelming, to say the least. In order to filter out “pie in the sky” ideas while still acknowledging the requests from the company you are working with, there are several processes you should get in tune with. Here at Trinity Web Media, we always do our best to respect our clients’ requests and respond to them promptly. One of the ways to ensure we keep on track with requests is by implementing a ticketing system. There are a variety of different ticketing systems out there, but we tend to side with GitHub. By permitting the higher-ups in a company to make requests, those lower on the chain can have a dialogue before it reaches us. This way, when we hop on a new task, we know it’s going to be the real deal.
4 minutes | Apr 12, 2021
BONUS CONTENT: Keeping Your Website Up, Online, and Healthy
Making sure you adhere to the proper protocols is essential to keeping your website up and online. Without web development experience, it can be easy to overlook a few steps that may leave your website jeopardized with security risks. Here at Trinity Web Media, we keep a close eye on our web properties to ensure our client’s websites are always up to speed with the latest security updates. Aside from keeping your finger on the pulse of a site’s health, there several things to lock down when developing websites. When it comes to keeping your site as secure as possible, make sure you: Always have a backup of your site Work with a reputable host Don’t touch aspects of your site you don’t understand Test plugins with your current version of WordPress Use a malware detection service
3 minutes | Mar 27, 2021
BONUS CONTENT: Let’s Talk Problem Solving & Over-Engineering
Whether it’s internally or for clients, problem-solving is always an important topic to cover. Regardless of the issue at hand, reviewing the overall scope and complexity of the problem is the first step to take. Is it a one-off issue, or is it recurring? With that question in mind, you can determine how much time and effort should be allocated to the task. One of the most significant issues people tend to have with problem-solving is the tendency to over-engineer solutions. Over-engineering often results in wasted energy that should be allocated in other places. By taking the time to evaluate the different options for problem-solving, you’ll provide better answers for both your clients and your hard-working team.
4 minutes | Mar 24, 2021
BONUS CONTENT: Evaluating Projects for Your Clients
Interested in learning the inside scoop behind evaluating projects for clients? We have you covered. When it comes to taking on new projects and initiatives, there are a number of things to reflect on before diving in headfirst. Start off by analyzing the scope of the work ahead of you. Is it what you’re comfortable doing? Is the client going to value your expertise? Also, keep in mind the value of making sure the relationship with your client is one that can grow. If you feel as if working with a particular team isn’t a good fit, it likely isn’t. Last but not least, ensure you are charging accordingly for what you do. The quickest way to go out of business is to continue providing hard work for free.
3 minutes | Mar 14, 2021
BONUS CONTENT: How to Vet Digital Marketing “Experts”
We can all agree finding an “expert” in digital marketing these days isn’t difficult. What’s more important than ever is having the proper criteria in place to vet them and their work. Many companies are quick to promise you the world in results, but these “experts” often fail to deliver. Before committing to a service or company, there are a number of questions that you should present them with: “What are you promising my company and me?” “What results have you achieved in the past?” “Can I talk to one of your current clients?” Never let so-called digital marketing “experts” try to convince you of something that you can simply vet to find out for yourself. And most importantly, always trust your instincts.
4 minutes | Mar 6, 2021
BONUS CONTENT: Being Authentic on Social Media
In the world of business, as much as some companies try to make it seem, not everything is glitz & glamour. When you scroll down the feed of most brands, it always feels like everything is positive, but behind the scenes, that’s not always the case. There’s often a big difference between what’s going on Instagram vs. reality. At the end of the day, the more real and authentic you are on social media, the more people will respect you. These tough times aren’t easy for anyone, and it’s okay to let people know you are struggling. You can’t always put up the facade that everything is going to plan because, frankly, today’s world is more unpredictable than ever.
5 minutes | Mar 1, 2021
BONUS CONTENT: Influencers vs. Ambassadors
It’s no secret that there is a buzz around social media influencers, but not everything is always as it seems. For those of you with access to HBO, we highly recommend you check out their new series, “Fake Famous.” The show revolves around the concept behind influencers and ambassadors and how their passion for a product or service may be misleading. Did you hear about Instagram models renting staged sets of “private jets” just to portray a particular lifestyle? That’s just the tip of the iceberg. Although there’s plenty of money to be made as a brand ambassador, understanding the difference between influencers and ambassadors is the first place to start. Tune in with Greg Taylor to learn all about the significant differences between the two and what you should keep an eye out for when scrolling down your feed. As we mentioned, not everything is always as it seems!
4 minutes | Feb 25, 2021
BONUS CONTENT: Charging Clients Accordingly for What You Do
Are you charging your clients accordingly for what you do? At times, it can feel like you’re providing clients with so much value, but not seeing anything in return. This is when you have to reflect on how you’re charging for work and where to draw the line. If you don’t charge for what you do, it’s only a matter of time before you go out of business. Of course, charging accordingly doesn’t mean you have to be rigid. By using your judgment, it’s crucial to recognize when and where to provide value. If a client dismisses your work and continues to ask for more, it may be time to take a step back and evaluate the relationship. Be comfortable with your value and continue charging clients accordingly. It’s as simple as that.
3 minutes | Feb 18, 2021
BONUS CONTENT: The Value of Site Architecture
It’s no secret there are tons of moving parts that go into a successful web build. When it comes to the development process, it can be easy to overlook a few crucial details that can make or break your site—one of those being our topic for today; site architecture. Site architecture is essentially how everything on your site works together, how one page interacts with other pages, how your homepage is the foundation, and much more. To give your users the best experience possible, your site architecture must stay on point.
3 minutes | Feb 6, 2021
BONUS CONTENT: How Do Websites Work? 3 Things to Know
When it comes to exactly what goes on behind the scenes of web development, there are three major components you should be aware of. As simple as some of these concepts may be, it’s important to understand each aspect a much as the next. For those who are a little less tech-savvy, this is the perfect Trinity Web Minute for you! So, how exactly does a website work? First things first, let’s begin with your domain. This is your purchased URL that needs to be renewed every year. Domains are purchased from a domain registrar such as GoDaddy or NameCheap. Next up, you need reliable web hosting. Web hosts essentially host all of your files, your database, and everything that comes along with your site. Last but not least is the designed final site. Depending on the platform in which you develop your custom site, you then take your web files and upload them to your web host.
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