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The Needle Movement Podcast
45 minutes | 18 days ago
How to Turn Videos and Longform Content into Social Media Gold with Kate Bradley Chernis
Creating social media content can be a huge time-suck and often, takes up the valuable bandwidth of marketing teams. Join us with special guest Kate Bradley Chernis for an innovative fix. She is the CEO and co-founder of Lately AI, a social media automation platform which helps brands turns videos and website content into rapid-fire social media posts. We'll walk through Kate's journey from Sirius XM Radio DJ to emerging tech entrepreneur, the current state of content automation, and the exciting new tools available for emerging brands to do social media marketing at scale. Lately AI counts companies as diverse as SAP, Gary Vaynerchuk (and Needle Movement) as their current clients.
43 minutes | a month ago
(It's Big!) NBA Top Shot and the Digital Collectibles Revolution
2021 is barely three months old and there's already a huge winner in eCommerce: the NBA. In October, they launched NBA Top Shot, a digital sports memorabilia platform that is already on pace to make over $1 billion this year – all done with little to no advertising. How did they do it? During this solo episode, Stephen will go under the hood and walk through how the NBA innovated common eCommerce concepts such as owned media, product drops, customer service, lotteries and secondary markets to create a highly-engaged community experience that over 500,000 people regularly use. And how online businesses can make these concepts their own and what in the near future to look out in the exciting world of virtual eCommerce and NFTs.
26 minutes | 2 months ago
Next-Level Video Strategies with PJ Taei
A funny thing happened in between the taping of this episode a few weeks ago and its release: the company started trending on Google! Special guest PJ Taei of UScreen joins us to talk shop about video monetization and how brands can market their expertise by creating their own Netflix. The creator economy is changing video and brands can learn a thing or two from what influencers are doing to make the most out of their video library.
46 minutes | 3 months ago
How Two Brooklyn Sisters Rocked the Accessories World
Community and partnerships are more critical than ever these days – but often, these terms become buzzwords without a manual. See how they're done from two experts - Chioma and Uchenna Nguwado, the founders of Cee Cee's Closet NYC, who've developed partnerships with huge media brands like HBO and boost an active social media community of 180,000 people Cee Cee's Closet is an accessories and apparel project designed to celebrate and advertise the beauty and culture of West African print.
45 minutes | 3 months ago
A B!tch Session on the Agency/Client Relationship
It's time for a b!tch session! These days, most of us work with consultants or agencies to achieve our goals. we're either on the client side or the agency side. We can have all the tools but it's the team that handles the execution. And often, that's not just in-house people. With the gig economy too, the agency/client relationship has evolved. Staffing is so much different these days. Special guests Wendy Hu of Visual Conductor and Jason Zotara of Ten26 Media, both agency owners, join our panel and we'll have some fun with this episode, talking about why agencies suck. why clients suck. But ultimately, it's about how you can get more out of these collaborations.
17 minutes | 4 months ago
What's New for 2021, Goal-Setting Tips, The Value of Slowing Down
An exciting update: there's a new season of Needle Movement podcast episodes coming soon and today, we'll share the deets including some programming updates. This time of year, many of us are setting ambitious business and personal goals for the upcoming twelve months. Today, we'll share a couple of proven tactics to help you hit your marks: the multi-year journey and the 12-week year approaches. In the final segment, you'll get a sneak peek of two upcoming episodes along with a short discussion of the benefits of intentionally slowing down projects in order to reach a happier overall state.
51 minutes | 4 months ago
2021 Predictions: The 5 Key Trends to Know
On this solo episode, we discuss the five 2021 digital trends to prepare for – the new business models of selling online outside of direct eCommerce, how businesses are using fun and games to attract new audiences, the building momentum of conversation commerce, and what to do with the Facebook-Apple turf war on paid media. And Stephen debates the business adaptability of the Bee Gees vs Dr. Dre and why Lego Batman is the best-caped crusader film of all-time.
45 minutes | 5 months ago
The BFCM Awards: A Best of 2020 Holiday Marketing Recap
In this episode, we will be joined by two judges, one is Christina Hagopian, President, and Creative Director of Hagopian ink that has clients from fashion, global beverages, cosmetic companies, and other industry-leading event businesses including Mercedes-Benz, Burberry London, Pepsi Co, and many more. This episode will also be graced by another judge, Corinne Watson, a researcher and writer for SMS provider postscript as they both pick their best brands for Holiday Season 2020 that includes those who have the best offers and profits during Black Friday and Cyber Monday.
32 minutes | 5 months ago
The Home Run Formula to Better Copywriting with Kaleigh Moore
Writing for eCommerce platforms is one of the key elements in selling. It has to be strategic enough to convert leads and revenues. In this episode, our special guest Kaleigh Moore will share her formula on how to become a stronger copywriter over time. Kaleigh has created 75+ #1 Google search ranking articles for client-designated keyword phrases and has written eCommerce pieces for Forbes, Shopify, Vogue Business and Adweek, Kaleigh will also discuss the things that could help you become a better and fluent writer, the importance of focus groups and research, and some tricks to persuading your customer base.
35 minutes | 6 months ago
Your 2020 Holiday Marketing and BFCM Playbook (Part 2)
On this solo episode is Part Two of holiday marketing and Black Friday Cyber Monday Strategy. Definitely check out the companion episode, Part I, Episode 28, which was taped back in August. Everyone's crystal ball is a bit wonky - COVID has changed the landscape and this will be a unique BFCM with different dynamics. Especially with the shipping carriers. Holidays are all about sales, right? So, we took a deep dive into the anatomy of a Good Sale from website execution to email to some cool extras that communicate urgency like countdown timers. And then, we'll circle some dates on the holiday calendar that you should pay close attention to since they tend to be high volume sales days.
40 minutes | 6 months ago
How I Built the 'Seinfeld' of bedding brands with Colin McIntosh of Sheets & Giggles
Today’s guest is Colin McIntosh, from the DTC bedding company, Sheets and Giggles. Listen in because Colin has some great tips for marketing teams and business owners on how to make your brand stand out. Often, marketing can get overly technical especially with things like CRO, conversion rate optimization or marketing performance. But there's a simple route. A great way to improve your conversion rate is to create a cool brand. Some people call that likeability. that people enjoy, like or can laugh with. Think about it: there have to be a dozen companies selling beds and bedding: Casper, Brooklinen, Sleep Number, Boll and Branch, Purple, Tuft and Needle. And they all mix in together. But that name, Sheets and Giggles. You can't forget that name. And their humorous take on bedding. Plus how they plant a tree for every sale and their COVID- donations. On their website, they also won me over with a cute Dog mention - it's like they know that I'm a dog owner and they know my dog, Nico, my border collie. All these things create a moat for a business. Everyone's concern is copycats and how do you protect yourself. Do things that another company can't replicate. Sheets and Giggles makes their product out of eucalyptus trees. That's more unique but even if a competitor went there, they still have enough to stand out. I also love their take on sustainability. You can be irreverant and also be committed to social causes.
39 minutes | 7 months ago
Exceptional Customer Service, Simplified with Nicole Baqai of Gorgias
In running a successful business, one thing you should be considering is your customer support. As the heart and soul of your business, they should be of the utmost importance. We are joined by Nicole Baqai, Gorgias Strategic Partnerships Manager. In this episode with her, we will discuss entirely the benefits and privileges of having a multi-channel helpdesk integrated with e-commerce merchants' back-office. Gorgias also allows merchants to manage all their support from one place and connects all business apps and all communication channels to provide support agents a unified view of their customers. With Gorgias’ effectiveness, merchants could easily leverage support as a way to increase sales.
48 minutes | 7 months ago
Giving Back: The Secret Weapon to More Sales with Mel Lubey of DailyKarma
Today, we’ll talk about an appealing provider within the conscious consumer space, DailyKarma. How giving back within an eCommerce store is worlds easier than it used to be and how certain stores are boosting their conversion rates and acquiring new customers through give-back charity campaigns. Our guest today, Mel Lubey is the Chief Impact Officer at DailyKarma where she spends her days helping brand partners integrate giving back seamlessly into their e-commerce experiences through their app, Shop for Good. She has a passion for advocacy that extends into everything she does from her work at DailyKarma to her passion work in maternal health advocacy. She has a strong penchant for curse words & vintage clothing.
40 minutes | 7 months ago
SMS Marketing Explained with Alicia Thomas of Postscript
Alicia Thomas, the community director at Postscript, joins us in this fresh new episode about SMS marketing for Shopify stores. And she’s the perfect person to speak with about conversation marketing since she was an early member of Klaviyo AND now, Postscript. On a mission to teach the world how to use SMS marketing the right way, Alicia dives deep into the world of SMS marketing best practices and shares successful tactics learned from the results of working with hundreds of Shopify and Shopify Plus merchants.
37 minutes | 8 months ago
A Crash Course in Conversation Marketing
People nowadays spend a lot of time shopping on their mobile apps rather than going to a physical store for convenience. Due to these upgrades in our modern technology, conversational marketing is another effective yet unminded way of speeding up sales in a business.In this solo episode, I will breakdown the things that make conversational marketing an effective way of boosting your sales while increasing customer engagement by helping you understand this method. There are also key points on why companies fail in these methods you can take note of so you can maneuver your gameplay and successfully do it.You can start practicing this method with this list of platforms you can explore later on. I will also share with you the importance of managing and setting up your team to successfully work this out.
42 minutes | 8 months ago
Nathan Hirsch Schools Us on Outsourcing
When you’re bogged out with so much work to do and only have a limited amount of time to accomplish things, you either burn down or slow down your business growth and productivity. That’s when outsourcing comes in handy. Nathan Hirsch, the co-founder of Outsource School, joins us in this episode and walks us through his entrepreneurial journey helping businesses with their low-value tasks and helping freelancers across the globe land on jobs.Nathan discusses the advantages of having a Virtual Assistant, how it can help you leverage your time and speed up your business growth and sales, and where you can find them. We also got a quick glimpse of what Outsource School is all about and how this platform eases jobs that are beneficial on our ends.
38 minutes | 8 months ago
Your 2020 Holiday Marketing and BFCM Playbook (Part I)
During this solo episode, we’re prepping early for the most important holiday season ever. BFCM isn’t a mystery anymore. Savvy brands have figured out how to maximize revenue while avoiding all the pitfalls of high ad costs, competition, and attention.Here, I’ll share all our marketing secrets learned from Black Friday past and present a template of what to do in digital marketing, particularly email. You'll also learn about two huge early shopping holidays that many stores forget about, a template for your holiday email promotions, and how merchants can hack the BFCM calendar to get the most attention in what’s a very crowded promotion season. Stay tuned for our Part 2 episode – this holiday season is so important that one show just wouldn’t do it justice.Want to see if your brand is ready for Black Friday? Take our eCommerce holiday marketing quiz on NeedleMovement.com.
46 minutes | 9 months ago
How Unbound Merino beat COVID and hit $5 million in sales with Dan Demsky
Special guest Dan Demsky, the co-founder of Unbound Merino, joins us for a quick trip down memory lane as he plays back the past four years: the apparel brand’s crowdfunding origin to its rapid rise to five-million-dollar in annual eCommerce sales.Our conversation isn’t exactly what you’d expect. We talk through digital marketing and Shopify et al. But Dan’s really all about the product. It all goes back to what his customers are looking for and how Unbound Merino delivers a 360 retail experience.That borderline obsessive approach is what helped what was originally a travel-centric apparel brand that beat the pandemic and growth even faster than before.Along the way, Dan shows us how to hack a crowdfund, an amazing video trick that catapulted his campaign and Unbound Merino’s overall digital marketing philosophy.This episode is especially geared towards emerging Shopify brands who are looking for more than marketing tips and want to understand how a nimble young brand makes business decisions through each ladder step of their growth.
41 minutes | 10 months ago
A Deep Dive into Shopify and eCommerce Marketplaces
Following up on Episode 23’s ReUnite recap, we’ll talk to marketplace strategy guru Rick Watson and continue our conversation about Shopify. Rick's the closest person I know to being a bonafide eCommerce futurist so he’s the perfect person to query on Shopify.Sometimes, we get into the weeds on tactics that boost performance. Though it’s our mastery of eCommerce trends that keep our eye on the prize. This episode is a refreshing step back to the big picture, a 40,000-foot view of Shopify and where it’s headed, particularly in non-DTC areas such as marketplaces. And we should get cozy with marketplaces since they represent a majority of total eCommerce sales.
48 minutes | 10 months ago
Affiliate Marketing, Customer Referrals, Influencers
These days, nobody wants to be sold to and shoppers suffer from ad fatigue. That’s one reason influencer marketing, customer referral programs, and affiliate programs are catching on as people value authentic recommendations from real people over corporate marketing-speak and ads.Most brands have heard of affiliate marketing but they just don’t know where to start. During this episode, we’ll dive in with Affiliate guru Arlen Robinson – the co-founder of Omnistar Affiliate – who will share his secrets to affiliate program success based on his work with hundreds of Shopify stores.We'll cover common affiliate marketing FAQs:The key pillars of an affiliate marketing program Who are your best affiliates?Turning your best customers into influencers 95/5 rule of affiliate marketing* How to reach out to influencers at scale.
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