Positive Entrepreneurship in the Music Industry: Gregg Latterman
Gregg Latterman is an entrepreneur and angel investor who is the Founder and CEO of Aware Records. Gregg started Aware in 1993 while a CPA at PwC, creating a compilation of unsigned bands known as the "Aware Compilation," which became immensely popular. Discovering his passion for helping give great musicians a bigger platform, Gregg left PwC to work on Aware full-time, which had 10 employees by the time Gregg completed his MBA. Through Aware and its joint venture with Columbia records, Gregg was able to bring several musicians and bands to prominence including Five for Fighting, The Fray, Train, and John Mayer. Gregg continues to stay active in the music industry today, and he also teaches Positive Entrepreneurship at Northwestern University and lectures at the Kellogg School of Management.Much of Gregg's approach to entrepreneurship involves finding a calling rather than a career, taking time to discover what you're passionate about and find intrinsically rewarding, and using that intrinsic motivation to create success and contribute positively to the world.Send comments and questions about today's episode to louisdanowsky@gmail.com