19 minutes | Oct 18th 2020

Episode 135: Helping Experienced Originators Adapt a New Way of Selling

Danny Deaton, EVP, Head of National Production, Highland Residential talks about Helping Experienced Originators Adapt a New Way of Selling. Highlights include: knowledge is power in serving customers; servant leadership; net promoter scores matter; selling is a value added process and when there is a problem—apologize. Danny has been in the mortgage business for over 40 years and you will enjoy listening to his comments on selling.