Kirk Lowe on Building Your Authority with Content Marketing
Kirk Lowe is the Founder and CEO of ProudMouth, an influence accelerator on a mission to “free the world’s experts from sales.” For over 20 years, Kirk and his business partner, Matt Halloran, have helped financial experts and advisors produce, publish, multiply, share, and boost their thought leadership. Kirk and his team are shifting the way experts approach marketing. He is a frequent contributor to Nasdaq, the featured expert on the Top Advisor Marketing Podcast, and the co-host of the BeYourOwnLoud podcast. Kirk regularly speaks and writes on topics related to building authority, becoming a micro-influencer, marketing, and podcasting. Kirk joins me today to discuss how to effectively create a content marketing strategy that builds your credibility and authority as an expert. We discuss the concept of ‘brand depth,’ what it means, and how you can use your content to prove your deep understanding and expertise of the industry you serve. We discuss Kirk’s journey into the world of podcasting and what inspired him and his business partner to launch the ProudMouth brand. We discuss how you can use your content to attract new clients and the importance of staying consistent with your content marketing efforts. We also discuss organic strategies you can use to accelerate your content marketing results, why a small podcast audience can be just as powerful and rewarding as a large one, and how you can determine when your business is ready to hire a PR firm. “Be patient, do the work that you know is going to make a difference, and when the time comes, that’ll all pay off.” - Kirk Lowe This week on The Model FA Podcast: How to use content marketing strategies to build your credibility and authority The evolution of Kirk’s career and the inspiration behind building the ProudMouth brand Turning skeptics into fans and prospects What the “expertise economy” is and why it’s important Creating a system and staying consistent with your content marketing strategy How Kirk’s clients have benefited from content marketing and podcasting Why you need to tell your audience the steps you want them to take Creating a “give to get” offer and the value of smaller audiences Creating the customer journey and advancing relationships through your content Navigating compliance hurdles when developing a content marketing or podcasting strategy How the intimacy level between blogging and podcasting differ Organic strategies to accelerate your content marketing results Identifying when you’re ready to partner with a PR firm Kirk’s top 3 favorite business books Resources Mentioned: Three Feet from Gold: Turn your Obstacles Into Opportunities (Think and Grow Rich Series) by Sharon Lechter & Greg Reid The Compound Effect by Darren Hardy Canva The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber Fix: Break The Addictions That Are Killing Brands by Rob Howard and Ryan Gill The Story of Lululemon: Little Black Stretchy Pants by Chip Wilson Our Favorite Quotes: “The more specificity that most experts can have when they’re marketing their business, the more you can clearly target and win-over those people,” - Kirk Lowe “Find a way to enjoy what you’re talking about because your audience will probably enjoy it more, too.” - Kirk Lowe Connect with Kirk Lowe: ProudMouth Influence Accelerator Academy Email: email@example.com ProudMouth on LinkedIn ProudMouth on Facebook ProudMouth on Twitter Kirk Lowe on LinkedIn Podcast: Top Advisor Marketing Podcast: BeYourOwnLoud About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.