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Chris Blair is the Head of Sales for North America at Jampp and an expert in mobile programmatic advertising. We talked about: · Reaching an audience outside of Facebook and Google · CPM/CPC/CPI/CPE - Pros and cons of different buying models · Incrementality and multitouch attribution · How to find the right number of partners to work with · Predictions for 2018 Find Chris on LinkedIn at: https://www.linkedin.com/in/chris-blair-3245a343/

Ryan is the Digital Marketing Strategist for onXmaps. They are the makers of onX Hunt, a top app in the sports and navigation categories. We covered: · The onXmaps history and how they built a bootstrapped company based out of Missoula · How they pulled off a complete rewrite of their app and infrastructure in nine months · The strategies they use for paid user acquisition, app store optimization, and engagement Find Ryan on LinkedIn: https://www.linkedin.com/in/themktgguy/

Jason Gong is the Head of Growth and Product at StrongApp. Strong is a top, highly-rated fitness tracking app. We covered a lot, including: · The tactics and strategies that they used to double their growth · How they measures in app activity and use that to inform product decisions · Their focus on simplifiying user flow to improve retention · Testing different monetization strategies/business models in different countries · Paid user acquisition and the channels they use · Recommendations for gaining traction and finding users early on Check them out online at http://strongapp.io/ or get in touch with Jason on LinkedIn: https://www.linkedin.com/in/jgong/

Jason Conger was the Director of User Acquisition and Monetization at Backflip Studios, and is currently the Senior UA Manager at Wooga. He has worked on well-known game titles, such as Transformers: Earth Wars and DragonVale World. We chatted about: · The models they use to forecast LTV quickly and optimize their ad spend · Ways they minimize churn and IAP fatigue · His predictions for the future of mobile games Find Jason on LinkedIn: https://www.linkedin.com/in/jasonmconger/