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For the first edition of Mobile Growth Show Live, we’ll be talking Steve Young, the founder of AppMasters. AppMasters is a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more. His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories. For the transcript of this episode and more such awesome mobile content, check out our blog at upquire.com/blog!

Today on the Mobile Growth Show, we have Deepak Abbot who currently heads the mobile growth division at Times Internet, the web arm of Times group, one of the largest media companies in India. Before Times Internet, Deepak was Head of Product Marketing at Paytm, one of the fastest growing e-commerce companies in India with more than 10 million app downloads. Check out our blog at upquire.com/blog to read the transcript of this episode and read blogs on mobile marketing.

In this episode, we talk to Rohit Nadhani, CEO and Founder of CloudMagic. Cloud magic is an award-winning email app for iOS and Android. The app now has 3 million happy users across the world and is one of the most downloaded and highest rated email apps out there. To read the transcript of this episode and check out some great mobile content, goto our blog at upquire.com/blog. 

In this episode we talk to Alice Default, the head of product marketing, at sunrise, a popular calendar app that’s available across desktop, tablet and mobile devices. At the beginning of this year, Sunrise got acquired by Microsoft, as part of its strategy to rethink the productivity category. Check out our blog at upquire.com/blog for transcripts of podcasts and blogs on app marketing with a focus on engagement and retention.

In this episode, we have with us Tony Stubblebine (@tonystubblebine), the CEO and founder of Coach.me, which was previously known as Lift.  Coach.me is a marketplace of the world’s best coaches, matching people to the right coach for their top ambition. Coaching is a 9 billion dollar strong industry and Coach.me hopes to make a dent into it by bringing the power of coaching to your digital world.In This Episode We Talk About:The reason behind the shift from a popular habit-forming app Lift to coach.me.How nerve-wracking it was to pivot a successful app.Metrics were being tracked for Lift and now for Coach.me.Why its important to not just track improvements but also how long it takes to achieve them.How coach.me maintains the quality of coaches that come into the system.How tracking the each and every digital conversation of coaches helped them understand what top coaches were doing.The existing model of coaching and how coach.me is creating a new niche for itself.How does a coach handle a global client base that has access to her all the time and not just for a certain period, like a regular coach.How does Coach.me win back users who have a bad experience with Coach.me?How does coach.me acquire its users?Scaling coach.me bus

In this episode, we have with us the Founder and CEO of Nozbe, a popular productivity app. Nozbe entered the app market in the early days of 2007, when the iPhone launch was all the rage. Fast forward 8 years, and Nozbe has managed to stay relevant amongst competition and tsunami of changes in the mobile space, building a strong user base of 300,000 people in the process. Here’s Nozbe’s mobile growth story.[00:40] What is Nozbe and inspiration behind it?[01:25] What were you doing before Nozbe? how has your journey been developing an app and building it to 300,000 users?[05:05] Nozbe is based on Get Things Done methodology. Can you give us an insight into what GTD or getting things done is all about?[07:28] There are a lot of people out there who do not know anything about GTD methodology. How do you educate your new users about it and make them realise the benefits of it? If not, what kind of onboarding experience do you have for your app?[08:55] Your app has a

Today we have with us Ankit Jain, the CEO and founder of Quettra, a mobile intelligence platform that developers can use to know more about their users, personalise their experiences, increase retention and monetize by serving them highly relevant ads. Before Quettra, Ankit was leading search, discovery, personalization and infrastructure for Google Play.We talk to Ankit about the state of app discovery today, personalizing your app using Quettra, what's broken with mobile advertising and future trends in the mobile industry. Its 30 minutes jam-packed with awesome information!Show Notes[01:15] Can you tell us a little about your background before Quettra and your role at Google?[03:15] Before we get into personalisation, based on your experience building google play, what are your thoughts on app discovery in its current state?[08:34] Should indie apps not create apps because the competition is too stiff?[10:00] How should an indie app developer keep on motivating herself when the downloads are there in the first few days for the app[11:45] How can Quettra Portrait improve retention?[15:00] How does Quettra figure out users’ information?[15:50] How’s your app different than the analytics software out there?[17:00] Can you give us some examples of companies are using Quettra innovatively, other than the usual use-cases for the platform?[19:33] Personalising marketing messages such as onboarding, push notifications, in-app messages, offers etc. is great. But can someone personalise the entire app experience based on the user data?[20:40] What kind of retention improvement have you seen in apps that are using Quettra?[21:52] Why is so hard for apps to monetize and make any kind of money from th

We talk to Varun, Mopub's first product manager about monetizing apps using in-app advertising. After Twitter's acquisition of Mopub, Varun works as a Senior Product Manager focusing on integrations at Mopub and Twitter, working directly with advertisers. Varun has experience working with publishers, at the exchange and now with advertisers. We tap into Varun’s experience to find out how can app developers can use in-app advertising to acquire and monetize their user base.Show Notes:[00:57] What’s Varun’s role at Mopub and Twitter?[02:52] What was the transition like when Mopub acquired Twitter?[03:22] How can indie developers can use in-app advertising to create a user base for their app?[06:22] How has in-app advertising evolved over the past couple of years?[10:11] Developers are concerned about in-app advertising leading to growth stagnation. What are your thoughts?[14:30] How can non-gaming apps have a non-disruptive in-app advertising environment within their apps?[17:35] What are the most common mistakes developers make when implementing in-app advertising?[20:25] A lot of dev offer two versions of their apps - a free and a paid one. Is it an effective method to distribute apps?[25:21] What should developers keep in mind when creating a monetisation strategy for their apps?[28:18] What are some of the best strategies you’ve witnessed so far?[32:40] Where do you see in-app advertising industry heading to in the next few years?[35:40] Any last advice for app developers who are looking to monetize their apps?

Bayram Annakov, CEO and founder of App in the Air, started off with a social app where people could talk to strangers in close proximity. Finding out that a lot of people were using the app at the airport, Bayram decided to solve this exact problem, and ended up creating a travel personal assistant in the form of App in the Air. In the first part, Bayram talks about his journey acquiring 100K users. He recalls how his app got featured by Apple in 130 countries resulting in a growth explosion. Byram talks about how his excitement soon turned into a huge challenge for App in the Air. We wrap up the episode by figuring out how to get the perfect onboarding experience. Show Notes: [01:22] How does it feel like having a million users? [01:43] How did Bayram come up with the idea of App in the Air? [4:00] What was the journey like getting to first 100K users? [6:56] How did you react to getting 100K users out of no where after getting featured by Apple? [8:10] App in the Air’s experiments with getting onboarding right. [11:40] What’s the process of getting onboarding right for someone who’s starting out? [16:12] How important is it for the user to experience the Aha moment of your app as soon as possible? Links mentioned: 7 Onboarding Mistakes you don't want to make - http://leananalyticsbook.com/seven-onboarding-mistakes-you-dont-want-to-make/ User Onboarding Teardowns - https://www.useronboard.com/onboarding-teardowns/ Subscribe to our Blog: http://www.upquire.com/blog Follow us on Twitter: @upquire Like us on Facebook: https://www.facebook.com/upquire

Bayram Annakov, CEO and founder of App in the Air, started off with a social app where people could talk to strangers in close proximity. Finding out that a lot of people were using the app at the airport, Bayram decided to solve this exact problem, and ended up creating a travel personal assistant in the form of App in the Air. In the second part, Bayram talks about retention, channels he uses to acquire users, app virality, feedback loops to track the health of your app, monitoring competitors, must have growth tools and single most important metric for your app. Show Notes: [00:35] How do you bring back people to your app after the aha moment? Its important that you create an app that people use frequently. [3:09] Why Bayram chose Google Analytics to keep track of Retention metrics? [4:00] Retention metrics for App in the Air and what should be your retention metric? [5:32] 2 questions you should ask when people don’t come back to your app. [7:55] Channels App in the Air uses to acquire users [08:30] Things you should check before publishing your app [9:20] App virality - types of viral traffic [10:16] Highest quality traffic. [11:32] What’s the single most important metric for your app? Feedback loops you should keep in mind. [14:00] How to keep track of the competition? Tools you can use to monitor. [17:44] Bayram’s favourite tools for mobile growth. [20:20] Bayram’s holy grail advice for app entrepreneurs. Links mentioned: Mobile App Growth Framework - https://medium.com/mobile-growth/mobile-app-growth-framework-c40e6496e544 ASO Checklist - https://medium.com/@bayramannakov/checklist-how-to-make-your-app-stand-out-eeac31ef9846 Tools to monitor competition - AppFollow (http://appfollow.io/), Sensor Tower (https://sensortower.com/) Subscribe to our Blog: http://www.upquire.com/blog Follow us on Twitter: @upquire Like us on Facebook: https://www.facebook.com/upquire