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In episode 10 of the Mobicast, Hugh Hancock, founder of Machinima, legendary marketer, filmmaker and omnipresent STM Forum overlord (as Caurmen) comes by to discuss marketing automation, the performance marketer's mindset and the future of digital marketing.

Today Bob Bentz from Purple Gator comes by to discuss his book, Relevance Raises Response. We talk about mobile advertising as an unprecedented opportunity to deliver tailored ads to consumers dependent on their exact moment and mindset. We also talk about Bob's interesting career path, pioneering mobile marketing from his Ringtone days to now being the founder and CEO of Purple Gator, a highly successful mobile agency out of Philadelphia. To get in touch with Bob, or to buy his book, head over to his site: http://relevanceraisesresponse.com/

This week we have John Koetsier, the resident mobile economist at TUNE. TUNE is a massive mobile attribution and analytics partner in the space, and John has been brought on to be a bit of a soothsayer about what's happening in the mobile space, so he's an obviously an ideal guest for the Mobicast.

In the first Mobicast of 2016, Victor Lopez from https://programarketer.com/ stops by to discuss the rapidly expanding and sometimes confusing world of programmatic marketing.

Hank Blank stops by the Mobicast today to chat about the changing agency landscape and how these companies are adapting to the mobile revolution. Hank Blank is an advertising industry veteran who's worked at several advertising institutions on top accounts. Currently he consults under his personal brand, filming educational videos about the ad business on his youtube channel.