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The hidden sickness that destroys most humans, mostly entrepreneurs as well. And this has been a thread that's been coming up across my desk, in my zoom calls and at the event and in coaching. I'm going to give you some energy through osmosis. I was in Mount Shasta, California a couple years ago, doing some deep men's work on myself. Six days of deep work practice, transformative work healing, some childhood trauma and really deciding on who I wanted to be in the world and making a declaration to go build this person to build this man. And I was sitting out in the grass and if you've never witnessed Mount Shasta in California, it is a sight to behold.  You can see it from, I don't know, 40, 50 miles away and we're right at the base of it. And so this thing is massive and I sat out there and I just spent a couple of days in silence at the completion of this. And I was sitting there thinking, reflecting, and this is what I wrote, and I want this to be thread. This is just something I'm sharing with you, but it's called, I am a mountain.The man who becomes a mountain does so by staying focused on becoming a mountain inch by inch, the foundation gets wider, stronger, and more stable storms come earthquake shift. Man tramples and the mountains still always grows. Every storm brings rain that helps the plant grow and thrive the cracks from the earthquake, widen the base and that rainwater naturally filters giving man drinking water.As they trample, see the mountain knows there are things happening outside of its existence, but it never allows them to influence its mission. So with every trigger storm disaster, the mountain finds a new opportunity to evolve and grow to his mission, to be a mountain.I wrote that as a permission slip for myself to focus as a way to realize there's nothing outside of my control. I can't control anything outside of my sphere. I can control my reaction. I can control my intention. I can control my energy and I can control the actions that I take, but I can't always control.What's going to come in. I can't control when the world's going to happen. An ad account is going to get shut down. An employee is going to quit. Somebody is going to steal a competitor, rip us off. I can't control those, but I was always can control myself. My response, my reaction and the choices that I make.And so I wrote that as a reminder of myself to take action, which feeds perfectly into what I'm talking about on today's episode, which is finding, okay. And eradicating the hidden sickness that I watched destroy most entrepreneurs, myself included.We’re entrepreneurs, right? We're the ones who stand here and we look out into the future. And we look out into the future and we determine what we want it to look like. And then we have the courage to come back into the present and start building it to be true. That is exactly what entrepreneurship is and even deeper, even if it's not entrepreneurship, even if it's fitness, even if it's nutrition, whatever goal it is that you have in life, your deciding on what you want it to look like for you, which means the, how can only be determined by you. And I always love asking this question because people come to me like, okay, here's my vision. How do I do it? And I was like if I answer how, then you're building my vision to not yours. And so it's a really important distinction to understand is that the, how has to come from you? What, how stands for in the world that I live in?Wait, waiting on progress. Waiting on dreams, waiting on action. Waiting on permission, waiting for someone else waiting for it to magically happen. But the truth is that if you plant something, you have to tend to it to grow it. If you plant something, you'll have to water it to grow it. If you set a destination, you have to step towards it every single day. And how is the biggest sickness that I see we will live in how. And overanalyze how, and try to come up with a perfect plan in how, as a form of validation and justification that we just haven't taken action or gotten the results that we want yet, because we don't know how well news flash, none of us know how.Business is just a series of guessing and testing, and then continuing what works and then guessing and testing again. So as our life, so is our fitness. You can have the best trainers, the best coaches, the best people in the world give you a plan. And if you want to succeed, eventually that plan becomes nothing more than a lane guide and you build your own parameters inside of it because you are unique. And how was my biggest enemy as an entrepreneur? How, and I thrived under the pressure. I loved the trauma response, loved the pressure but I really didn't. It was just a new form of distraction for me and what was missing. And you hear me talk about this all the time, which was space. It's that I want to build something. I want to build the vision that I feel or that I had clarity on in my brain, but I don't want to give myself the space to lead into my own soul, my own heart and my own mind and trust myself enough to take a step in the direction to build the vision.So instead of building everybody else's cause I'm copying them and replicating them or waiting for somebody else to tell me to do it. And this is mild and trivial, but it happens all the time. We're entrepreneurs, we're human beings that want to be different. We carved the path. So right. If you drive up to an off-roading section in a remote part of the country, you've never been to before.And there's a mountain in front of you or a Lake you want to get to, and no road has been paved. You have to make one. And if you really want to get to that Lake, if you really want to get to that mountain, then you will find a way to make a road. You might drive over it. You might hike through it. You might chop something down, you might do a million things, but if you really want to get to that Lake, and if you really want to get to that mountain, you're going to find a way.But ultimately it will always come down to the person holding the tool, not the tool itself. And as I hear this question over and over, everyone's tell me what tool to use. Tell me what tool I need. Tell me what strategy and tactic, and I'm like, Hey, listen, you can have 18 hammers, but if you don't know how to use one, the other 17, aren't going to matter.So I would challenge you to use you for you to be the tool for you to find the how for you to make the commitment for you to take the step and realize that along the way. If you get to a point where you're an action and you realize you need a tool, will then you pick it up. But I watched people trying to build toolboxes with thousands of tools in them before they're ever taking action.So they can have a tool to go, but they don't realize that their packets too heavy and they can't even start. You need real-world feedback to determine which direction to go. You need the inputs from you taking action to see what adjustments should be made. You need to put yourself in motion. To build the momentum and confidence and figure out where your honor you're off. But none of that comes from standing still in how, which you now know stands for. Hold on, wait a minute. I E stagnate, I E stay stuck. I E don't progress. And if we're not progressing, we're regressing. And I'm going to give you a couple of steps that I use, that I have my team use, that I have my students use.But first you have to understand that if you want something, it's your vision. If you want something it's yours to build, it's your step to take? It's your vision to design. It's your dream to find. It's yours. It's always going to be your step. It's always going to be your race, your tool, your game, your business, your relationship, your fitness now.Can you call on help? Of course you can. Can you get some advice? Of course you can. Can you get some direction? Of course you can, but ultimately it will always be down on you taking the action. And so rather than planning a perfect race, I'd rather you start running and call for help when you're in the middle of it. Because at least if you stop at mile seven and you need to take an hour break and we can address a blister, you're already seven miles in, rather than spending an hour at the starting line, how's it going to work? But this might happen. But what if I have this? I don't have mole skin here. I didn't tie my shoes tight enoughIt's not going to work. I'm going to tell you right now that I've made a lot of mistakes. I've made a lot of mistakes in entrepreneurship in life. I've screw it. I've made a lot of mistakes in life. And I will say that when I look back at my life and all that I've succeeded with and all the big labels and the things that I had on my vision board, and like basically me living a life that I dreamed of, and I have everything I want right now.There were really only a couple of things that were underneath all of them, one of them was taking action and my willingness to take action. And the second one was consistency over a long period of time, but consistency can only begin if you start.Stop moving the starting line. This is a deeper iteration of that same concept, except this one should cut all of it out. Because if you tell me you want to become an entrepreneur and you haven't started yet, if you have a general idea, like I want to coach people, or I want to sell a product, I bet you, if I asked you what are three things that you could do today? That would be a positive input and helping you accomplish that goal, you could identify them and you could do them. And instead of planning and overthinking, if you just did those three things, you would be closer to that goal. And I know I use so many metaphors and analogies that I need to keep them congruent, but the one that always comes up to me, that always seems so, so simple is you come to me and you're like, George, I want to run a marathon. I'm like, that's amazing. Okay. Cool. And they're like, this is what I did. I watched a hundred YouTube videos. I hired a running coach to work on my gate. I got the best shoes in the world. I'm doing my diet. I'm going to study all of this for six months and I'm going to run. I'm like, or that's dope. You could put your running shoes on and go for a five minute run and then study it and then go for a six minute run and then study it. And you can be in the practice of it. And I'm going to say it. It's scary being an action. It is scary being in action. I don't know if anybody else feels that way, but I feel that way, like when I'm standing on stage and I have 75 entrepreneurs in the room and I'm like, I have a schedule, but the schedule doesn't feel right in this moment.I feel if I threw that out of the schedule and did this, it would work. And then to take 75 preneurs that have no idea what I'm doing. And the lean into it is a very vulnerable and scary place, but it's also very rewarding and the ability to be seen and to take a chance and to push and to trust because what's the worst that happened.So Hey guys, that didn't work. And they're like, yeah, that sucked. I'm like, all right, let's go back to the schedule. But what's the best that happens is that it does work and it was 10 times more effective, 20 times more effective. Because I trusted and I took the action, but it's scary. Like I'm not sitting over here being like, Oh, it's so easy to go keynote for all those people or to go on that big podcast or to do coaching calls or to realize that I could give them a strategy and tactic answer, but I think it's deeper, but I got to say it anyways and they might not like me.It's scary. It's scary to put money and time and energy into things that might not work. But I believe 95% of everything you put in will work if you give it the right intention and the right energy. But it starts by taking action and not asking how. Because how stands for hold on. Wait. And you don't get to wait any more. No waiting on progress. No waiting on your dreams. No waiting on permission. No waiting on somebody else. No waiting on funding. No waiting. If you're met with a roadblock assume it's going to be there. So find a way around. If you're waiting for funding and it's not coming, but great. What might it look like 10 other ways if you're waiting for that one thing don't wait, what might it look like to do differently?What might we do anyways? Can we do both? Like you have to start challenging your thinking and you have to start finding a bigger range to sharpen that edge so you can iterate because the only guarantee in business is that it's going to change every single day. And the truth was is that I remained stuck in the how, because I was scared to take the action and trust myself enough to live in the uncertainty because taking action means I can't rely on a book or a coach or a strategy or tactic. It means I have to rely on myself. And that wasn't an edge that I practiced. I never sharpened that edge. I ignored that one, watching videos, reading books, coming up with plans, the best things ever, but those were distractions for me taking action. Because at the end of the day, I was afraid to take a step because I didn't trust myself enough to step.And really that boiled down to me, not spending enough time with myself to get clear on where I wanted to go and realize that all I have is my ability to step. And the only thing stopping me is me. And so when I think about the, how disease, cause that's what I'm labeling it. I literally think that it's the hidden sickness that destroys most human beings.We want it to be perfect. We'll wait and we'll do it really big, but then we'll quit instead of just doing a little bit every single day. And Wes Watson said this in a video, I heard it a couple months ago. Success in life doesn't come from hitting a home run. It comes from hitting base hits every single day, and it's not as fun. It's boring. It's completely boring. It really is, but I would rather be bored, happy and successful than miserable, reactive over hustling, not sleeping and always thinking the world is going to end because I'm hiding and waiting for this big home run that's not going to come. The home runs come, but they come occasionally and they come as surprises when you're consistent every day. And the consistency starts by taking action.You never find the how you build the how. You never find the, how you build the how. And that was probably the biggest secret for me in achieving happiness and success at the same time, because it was something that I struggled with. I want to use the word horrendously. Like I struggled with it horrendously because it consumed everything that I did. I would be like this isn't working. What do I do? And then I would go study and obsess and I would find thousands and thousands of things of ways I could do it. But then I would have so much that I wouldn't know what to do or what to choose first. So then I did nothing and stated an action instead of realizing that, Hey, what I just didn't work.But let me step in a different direction and then ask myself how as I go. And so there will never be a how for you that anybody else can lay out because it's your vision, it's your goal. It's your life and it's your race car. And so your job is to realize that you will never find the how, but you can build the how starting right now.Let's get into defeating the how monster. So step number one is get fuzzy. Step number two is get current .Step number three is find yourself and step number four is take one step. And so here's what I mean by that. So step number one, get fuzzy. Okay. There's this concept of fuzzy goals. And I know my buddy, Brad told me about it. I don't remember who teaches it.But fuzzy goals are the easiest way to win. And so the way that I think about this, as long as you have clarity, I E you have one iteration different than your current life that you want to be different. You have a fuzzy goal. And so the mistake that I made was I'd be like, okay, where do I want to do?And I'd be like, I need to have contract type clarity on what my life looks like before I take action. But that doesn't really happen. It doesn't exist and it's not going to be that way. And so what you need is a fuzzy goal and a fuzzy goal means Hey, you know what I do want to be in better shape.Cool. You might need a couple of weeks figure out what workouts and diets, but can we agree that if you want to be in better shape and that's a fuzzy goal, then you could take an action. Just go for a 10 minute walk today, but accomplish that, or you could drink more water and it would accomplish that.So like for me in my business, I don't have a revenue goal. I don't have a team size goal. I have a minimum what I want to pay my employee goal. And I have a lifestyle that I want to live by giving back to charity and rescuing animals. And we want to open our own school for children here. And we want to run retreat centers for healing modalities and breath work.I have a vision of what that will look like in Montana. I don't know how much revenue it's going to take. I don't know how to get teachers. I don't know how to do any of that stuff, but I know that when I record a podcast and I'd run an event and I. Work with consulting clients that I'm generating revenue, that's going to be used in that direction and we'll figure out how to best use it.Once the business is funded, where it needs to be. And so what you need to get is you need to get a fuzzy goal. A fuzzy goal means you need to have a general direction in which you want to go. And as long as you have. Clarity that you're moving forward. I E if the circle's 360 degrees, as long as you're moving in the hundred and 79 degree range, you're making forward progress.And listen, there's sometimes you'll take a step back, but you can step forward again. So you need to get fuzzy. And by fuzzy, that doesn't mean in 85 areas. You can't accomplish 85 things at once. So you gotta look for the common denominator of the input. And so like for me, if I wanted to output more in my business, everyone would think Oh, produce more.But for me, I would need to work on my personal health more because I already give a whole lot of energy out and I have the capacity to give more, but it wouldn't be sustainable. So I would work on. Increasing my cardio eating, even cleaner, prioritizing sleep. And then in turn, I would have more capacity in business.And so what you want to find is the common denominator, right? And so maybe it's just connecting with more customers. Cool. If that's a fuzzy goal for you, like I just want to connect with more customers. Awesome. Then you have a good direction to head in and you can ask yourself every day. Did I connect with more customers today?So step number one is you want to get fuzzy. Okay. Get fuzzy. Step number two is you've got to get current and current means, where are you? Because in order to go somewhere different, you have to know where you are, where are you spending your time? Where's your energy being depleted? What are the things that you're doing that are moving the needle and making you happy.But also what are the things that you're doing that are making you miserable and draining you? And you need to know where you are. Because if you call me on the phone and you're like, George, I don't want to live here anymore. I don't know what to do. I want to get out, but you can't describe where you are.We can't help you. You got to turn some light on your current situation and get really current to where you are. And that might be just in one area. You might be like, God, I'm not going to bed on time. I'm using my phone too much. I'm addicted to social media. I'm not eating clean and boom, I really just want to be here.And that will give you that will give you the path or direction in which to go. Because when you're current, you now know what levers you can pull. So that's step two. Step number three is you got to find yourself, and this is my favorite one. Find yourself means you're not going to accomplish your goals, your fuzzy goals, or change anything by just filling all of the space to distract from yourself.You're going to have feelings you're going to have to start breathwork or walking or silence, or do something to get yourself plugged into your intuition. It's your vision. It's your life, it's your world. But you have to know how to use yourself as your tool, because you are the most effective tool that you have.But if you don't practice your own tool, It will never work. And your tool isn't consuming YouTube videos or podcasts or other people's social content. It's being in a relationship with yourself, going for a walk in silence, having a five minute day stillness practice, spending time in boardroom going and filling your tank going and doing pottery, going for a hike, going for a Lake swim, going for a mountain bike, but present with yourself so you can explore that.And you can check in with that and you can be there. And so my big recommendations breathwork and stillness, and that will help you find yourself. So you can start to develop that relationship with self and trust to just take an action and take an action and take an action. So that's step three and step number four. This is the hardest one for me. Take an action. Identify those one to three things every day that if you do, you're guaranteed to move away from your current state and closer to your fuzzy goal and do them prioritize them, put them in your calendar, get accountability, make the choice to do it. And remember that you might want to build the Taj Mahal or one of the Seven Wonders of the World. But all of those started with one thing, one brick. One shovel one worker, one thing. And as long as you are doing at least one thing, every single day, I guarantee that you're progressing closer towards your goals. And that is how you defeat the how monster, the house sickness, the how disease, whatever we're going to call it.I'm going to call it the how disease and it stands for hold on, wait. And you're not going to win by waiting now. One disclosure, one, disclaimer. I'm not saying to be frivolous with your money. I'm not saying to go, take your entire life savings and invest it in blank. It's a little bit different, have common sense and have some reasoning with yourself.But in anything else I'm asking you to take some more action. And so my challenge for you. My challenge for you after today's episode is to just take some time, take 20 minutes, 20 minutes, and reflect in the last month, three months, six months, and ask yourself what's something that's important to me that I haven't been taking action on. Is it my health, my fitness, my business, my relationship, my kids, my art, my craft. I want you to find. One area that you haven't taken action on. And I want you to get a fuzzy goal around it. When you might know what that is. I want you to get current. I want to really check in with yourself and I want you to take a step in that direction.And I want you to commit to it. I want you to commit to doing it at least every day for seven days, maybe five minutes, maybe two minutes, maybe 20 minutes. But if it's important to you, you'll prioritize it. And if you really want it. You'll do it because it's not building itself and it's not getting any closer by staring at it. So I want you to bring it into your view and I want you to start walking towards it

The biggest mistake that I made truly was spending a lot of time convincing and explaining and arguing with people that were committed to misunderstanding me and my work cost me a lot of time. It costs me a lot of money and more importantly, it costs me a lot of my peace and a lot of my energy. And that is the most expensive thing we can give up. Is our time and our energy and our peace.The thing was when I was speaking up about what I was doing with women in my coaching. And I just started speaking my mind and sharing my opinions and sharing my point of views. And like I was giving women permission to do the same to be themselves. I call it being them full-flavored cells to stop watering themselves down. I was getting a lot of pushback and then I was spending a lot of time arguing with the church Karens about why it's okay for women to be their full flavored cells. And I did that for a long time, like two years, this is no lie. Two years. I spent more time talking to the people that we're never going to work with me and didn't understand me and were genuinely committed to misunderstanding me and my perspective and my point of view and the work that I do with women.I can remember having memories, like I've always been strong-willed, I've always been hard headed. It was always my way or the highway. And I noticed, like I got my first job at 15 and I'm 36 now. And I left my job last year when I was 35 to go full-time entrepreneur. For all these years, like 20 years, I thought something was wrong with me. But I laugh when you and Angie say, you guys are certifiably unemployable. I'm like, Oh, I just was not meant to play by the rules. I just not because I want to be rebellious or, in subordinate or disrespectful, it was never that I've always been a really hard worker at most jobs I've ever at. They will tell you that I had a difficult personality, but I was always one of their best workers. They were always trying to make me team leaders and management and put extra responsibilities on me. And it. But I was always the one, like secretly like leading the rebellion of this job sucks and they're treating us very unfairly and we should all quit.And I would have employers pull me to the side and be like, listen, you are definitely our best employee. However, you can't be leading like revolutions behind closed doors. Like you can't be attorney. I remember I had a boss, I worked with this Greek guy, Doris, and at this restaurant, I was the bartender. And he was like, listen, Whitney. You can't be turning my employees against me. But it was always this like this, if I didn't get it, if it didn't make sense, if it was not, if I didn't feel like it was fair, if I felt like it was only serving the top 1%, like I just couldn't get behind it. And so I just, whether, and I'll say this, like whether it was in church, because I grew up in the church, I am a Christian, my faith, my dad was a pastor. My husband's a pastor. My parents were missionaries. My brother's a missionary. Like we grew up in the church, but like I never fit in the world. And the problem was me being an eight as a woman was hard because we're loud. We're opinionated. We're, hard-headed, we're like you said, if you don't create space for me, I'm just gonna make it, you said something in Montana when you were like, Whitney finds the line and then way over the line.Like she's like going to the edge and then we're all of a sudden over the edge. I was always being told, like there was something wrong with me. I was always like too much. I was like too opinionated, too loud. Sometimes my energy was too masculine. I was too hardheaded. I was too independent.It was like, I was just too all the things. So what happened was like, I hired a life coach. I'll fast forward that story, but I got a lot of healing, inner healing working with her. She gave me a lot of permission to be myself and I thought, I need to bring this gift to the world. Like more women need to know that there's people out here that if you just pay them, they will literally talk to you and every week, and we'll just show you how to unlock who you really are.And it was such a gift. So I became a life coach. And the first, probably two years of my business, I've been in business three years now. I just did inner healing work. I was like, Hey, you need emotional freedom. You need emotional healing. You need inner healing. I got you. Here's what I was finding. Every woman that God was sending to me was also an entrepreneur.They weren't coming to me for help with their business, but here's what was happening. As we were getting them inner healing. I was realizing that where they were stuck in their lives was they were being put in boxes by society that was telling them that they're too much. And not enough at the same time, because if you're too much, that means you're not enough of something else.If you're too much, it means you're not this, like you're too much. So you're not this, which means you're too much. And not enough. How do you walk that line? I attract a lot of aides. I attract a lot of women that are like me. And so I was finding that like, when we would begin to pull away and peel back the layers and bust them out of the box and I basically would just pour gasoline on their fire.It was changing their lives, their relationships, how they parent, how they showed up at their jobs, in their businesses. And finally, in 2020, I was like, I just felt like God was like, I want you to be this like prophetic voice for women, that own businesses that just need, they need someone to give them permission to be their full flavored selves and walk the journey with them because it's hard.If you start just showing up as your full flavor itself, its hard family members. Aren't going to like it. Sometimes your spouse, doesn't like it, your friends get uncomfortable. Your parents get uncomfortable. People at your church get uncomfortable. You have ex coworkers that are like, who does she think she is? And he just said, walk through this with them and so on. But I had to walk it myself first and God was like, listen, if you're going to show women how to stop watering themselves down, you're going to have to figure out where you're doing it and you're going to have to stop. So all of 2020 was this like in January of 20, 20, God said to me, like your word for 2020 is you're unreal. It was like, you're undoing, you're unravelling. And I was like, Oh, and he did. And we undid all the things so he could put it all back together. And I just started showing up as myself. And let me tell you, there were people that were here for it. And there were people that were not here for it and the people that were not here for it, let me know. But I also tripled my income in 2020. And I know it's because as I started to show up as my full flavour itself, as much as it polarized people, it was magnetic to the women that needed me.It’s the question I ask is where are you abandoning yourself? Like where have you abandoned yourself to make other people more comfortable with you? And that's not usually something that anyone has to dig into for too long. If they're willing to sit in a place where they feel safe, which is what I create safe containers where it's you know where you're abandoning yourself. Tell me, let's say it out loud. We know where we are abandoning ourselves. And we know where we are sacrificing ourselves to make ourselves more palatable for other people. But we can't do anything about it until we're willing to look it in the face. And that's the work that I do that lights me up. And it makes me emotional. It's I want to create these safe containers where I'm like, you can say anything here and then we can walk through it.Talk about Karen's. It's like the memes, it's the concept that it's the Karen's right. It's like the urban dictionary. It's the people that always, they're committed to misunderstanding you. They want to shut you down. They want you to play by the rules.They want you to stay in the box. They're going to let you know if they don't like what you're doing, they're going to shame you. They're going to be, it's, they're very preemptive. They think they're better than everyone. They need to go around policing everyone on how they live their lives. And I, the funny thing is I always say this, and I guess it's not funny. It's sad. I've always said. And some of my other friends that are Christians and entrepreneurs, we talk about this. I get so much support from people that are not. Tied to any religion that are just like, in the church world, we call it like the secular world, but it's just people that did, they just, they don't really care about church. They're not into religion. Those people are so supportive. It's the people inside of religious institutions that I'm a part of that always give me the most pushback. And so I just started calling them the church Karen's cause I'm like, I don't really deal with other Karen's. I deal with church Karen's it's like I post something and like the pastor's wives or the ministry leaders or people in like churches, I used to attend. They all want to come tell me that's not biblical. Or you can't tell women to do that. Or we should be seen and not heard. They're not using that language. But that's what they're saying. They're like, you can't tell women to be their full flavored selves. That's not what we're called to do. We're not called to love ourselves. You can't preach that kind of stuff.You need to say what feels in alignment with you and you have to be willing to give people permission to be wrong about you or not. They think I'm going to be able to coach them to where they're going to create this perfect like you said, they're going to build this perfect glass house where nobody ever disagrees with them. And if they do disagree, they don't vocalize it. And I'm like, no, you have to be willing to, to in your mind, say, I give people permission to be wrong about me today. They get to be wrong about me. I give them permission to do that. And then when they actually quote, unquote, are wrong about you and they voiced that to you because here's the thing like George, it's not people think Oh, you're so good at deflecting. The hate on social media. Like what people don't see is when I have friends that I've been friends with for 15 years, that call me and rip me a new one on the phone for 30 minutes.And tell me my delivery is wrong and I should try sugar and not vinegar. And I get that. It's all out of love right there, looking out for me, I get it. But I have to be willing to like, am I willing to stand my ground in those moments? And here's the work. Am I willing for someone that I genuinely respect. Cause this is where it comes from. I'm okay with people. I don't know, not agreeing with me where it's hard is when it's people you do love and its people, you do respect and its people you do hold in high regard. It's people's opinions that you actually care about when they come and tell me they don't agree with me and they do it publicly on social media or they call me and tell me, or they don't call me. And then they just avoid me for two months and don't talk to me. Am I willing to sit inside of the emotions of feeling really bad about that because it hurts. Like I people think that they're like, how do you not care? And I'm like, no, I never told you guys. I don't care what people think. There's some people I don't care. There are some people that I do absolutely care what they think. And I have to ask myself, am I willing for that person to be wrong about me and love them anyways, and then sit in the emotions of it really hurting that. They don't agree with me because if I'm not willing to sit in it. Then you're right. That's where reactiveness comes from. And that's where convincing and trying to prove my point and defending myself. I got to a place where I would either ask myself, is this worth defending my stance? And if it's not, I'll just delete their comment. I don't care if I win. If I wouldn't let you say these things to me in real life, I don't have to let you do this to me on social media. And so you have to be willing to do that. Sometimes you have to cut people. Spirituality is recognizing and celebrating that we're all inextricably connected to each other by a power greater than all of us. And that our connection to that power and to one another is grounded in love and compassion. Practicing spirituality brings a sense of perspective, meaning and purpose to our lives. And so I had to close that, but what you've said, and what you've been talking about is that. Underneath all of it. It's this kind of inextricable commitment to be compassionate for self and accepting of self and create space for self. our motive is always like protection, self-protection and justice. Like we really fight for justice for us, for other people, for the underdogs, for people without a voice.

Welcome back to another episode of the mind of George show. And this is a mindful Monday, a mind fill your mind Monday. And before this episode, I had to ask my team with the new format of the show. Do I still say as a mindful Monday, is it minute, Monday? Is it just Monday? And we decided what we fill in it.So I don't remember. So we're just going to call it a mindful Monday. And I'm going to be okay with that. I'm here for that. It's a mindful Monday episode and I feel like a secret weapon for all entrepreneurs and all human beings is to practice more mindfulness, something I struggled with for years, and I still work on every day, but I love it.And I love the results of it. So why not call it a mindful Monday, but today's Monday episode is a little bit different. It's a little bit different because we just finished the event, the lighthouse business accelerator in Montana. And if you're watching this on video, I'm literally dancing in my office.This is why I have my own office by the way. And I have eight feet behind my desk because I'm pretty animated and I like to run. And so I'm like bouncing around. Because I'm passionate and all too often, people mistake my passion for like anger, rage. I'm like, no, I'm just passionate. Like I care, I got to get it out, which is great that I do live events because I got to stand on stage and get it out.And today is May 5th that I'm recording this. So then you're going to hear it in a couple of days. But the event ended, I think on like April 26th or something. And so I took eight or nine days off to really recover, fill my tank and get checked back in. But today I want to talk about the event.I want to talk about the event and the biggest lessons and the biggest takeaways from the event to give to you with some practices that you can use. And. I've had this fear. For a long time of sounding like a broken record, right? So we're 170 something podcasts in. I've been creating content on the internet since 2010. So 11 years, I've probably made 2,003,000 videos. I've been on a couple thousand interviews and I've still have this deep rooted fear of saying the same thing over and over. And so what I was get cutesy with it, I would always try to repackage it or find a way, but at the end of the day, success is boiled down to simplicity and the most powerful results in the world will come from the most simple practices done consistently over and over. And so this is something that I'm learning to fall in love with that I'm learning to understand and came to me as one of my biggest takeaways at the event cause at the event we had our private mastermind first and we spent three mindblowing days together getting clear on legacy and vision and needle movers and execution and prioritization, and literally unlocking hidden potential in our beautiful mastermind members. And what came up for me and it comes up for me a lot.I'm like, said this before, or I've done this before, and I've been afraid of that for a long time. But the truth is Hey, if I have this knife and this knife makes dinner, a breeze is really safe to use. Always cuts the perfect slices. Why wouldn't you use the same knife over and over. And so one of my biggest takeaways as I facilitated and I went through this event, the mastermind first and the public event was really learning how to trust my tools.And when I say learning how to trust my tools, meaning that I have a deep toolbox, I can use a whole lot of things. And they all really boiled down to the same things. But for a lot of my life, I've always thought I need another tool or I'm missing a tool or that screwdriver is not good enough for that hammer isn't the right one. But the truth was is that they were always the right ones. I didn't trust myself enough to use them. And, we can unpack that on another time, but typically it would be from a lack of clarity on the vision or a lack of clarity of why I use that tool or how I can most effectively use that tool.And after these events and the mastermind, and then the public event, one of my biggest takeaways was to stop trying to find new tools and to start honing and sharpening and honoring and caring for the tools that I have, because the tools that I have created massive amounts of success in my life and many other people's lives and what was missing was my ability to own the fact that those are my tools, those tools were shaped and molded and forged through coaching and experimentation and successes and failures and learning, and experiences and a whole lot of things. And those tools are my greatest weapons for the best way possible, but I have to use them. And so that was one of my biggest takeaways was having the clarity that it's time that I fall in love with my tools, which on a deep level really means falling in love with myself and my ability to be the person who can hold master and utilize those tools to create an effective, positive result.And so I'm gonna let you sit with that one for a minute, cause that is deep in the mind of George of, self-acceptance and confidence in my abilities, as I think with any people in life that have goals and work hard, whether you're an athlete or an entrepreneur or a coach, or even a parent really what we lean into is we lean into ourselves and we take everything as a measure and a feedback loop to make iterations, to become the best versions of ourselves wherever we apply it.And for me, I've liked denied the acceptance of my sovereignty. I've denied the acceptance of my gifts. I've denied the acceptance of my willingness to play. And even when I've created massive drastic results in my life, like some of the best things ever, I've accomplished everything on the vision board and everybody around me is celebrating. I would have this backdoor of my brain that would find reasons not to celebrate no, you didn't do it or you can't do it again, or you can't believe that's possible. And quite frankly, it's all bullshit. And so now I practice closing that door and having it. So one of my biggest takeaways was what I just shared.And so we facilitated the mastermind for three days. And it was amazing. My good friend, Brad Costanza, who has been on the podcast who've you heard, came out to be a guest. One of my teachers and really dear friends, Evan who facilitates my men's work, came out and helped me facilitate and also participated. And then my amazing staff was there, like holding space in the container and pouring their hearts into every single person that they touch. And the mastermind was mind blowing, we did deep integration. We did deep practice. We literally unlocked the next level for the people in the room, and I'm going to read some of what they shared before I get into the public event as well.And so I'm talking about all of this because I love human beings. I love being in rooms with people. I love being on stages with people. I love being there and playing the game with you. And we are not going to stop. That was our first event after the craziness of the world. And we're going back to doing three events a year minimum that will be public. And then you'd have to attend one of those events to come to one of the other events. So we still have our mastermind, but we have the lighthouse business accelerator, which we are already locking in dates for the next one next less than five months from now, back in Montana. So if you didn't come to this event as you really want to come party and turn the light up in your business and be crystal clear on where you should be spending your time and what you should do. Not be doing and then unlock a super power inside of you to be able to execute it with passion and fervor. You're going to want to come. Okay. And so that's what I'm talking about this now is because it gave me a whole lot of clarity of where I want to spend the rest of my life. At least in this moment where I have clarity of where I want to spend my time and how I want to utilize my time and how to best use my tools and my guests while also sharpening my tools and myself and growing.And that's through the experiences that we have, which is this podcast, which is our monthly group coaching program, which is my mastermind, which is like my. It's like going to be one of my legacy moments in my life. And then with our events that help people and all of our mastermind members come and speak and all that stuff.And so here's what I wanna do. I'm gonna read you just from two amazing human beings that are in the mastermind. I just pulled these up because they make me uncomfortable to read. So I'm gonna read them, but this is from Whitney and Ashley. From the mastermind before we get into the public event.And so Whitney posted and I have to say this woman you just listened to her podcast, but I got to share this because this woman is setting the world on fire. So I'm going to read you what she wrote after the event. Can I call you Wit all crying eyeballs? I'm reading emojis. I don't know how to read emojis.It's one thing to hire a coach. It's another thing to be invited into a family I've been invested in quite a few coaches and programs, and I became another transaction for them. But when I came into George Bryant's mastermind family, it's exactly what it was family until January, 2021. I'd never been at a group of program or cared as much about who I am as a human, as much as who I am as an entrepreneur.The first thing my coach George ever said to me was, can I call you Wit that was everything to me. It was the love, the care, the energy behind the question. I felt it from George and from everybody else in the mastermind. It was like, I'd come home. I joined the George Bryant's mastermind on January 4th, 2021. And in three and a half months, I've made as much money in my business that I did in all of 20, 20 combined the right container, the right family, the right energy, the right intentions. That's what matters go where your heart feels aligned. Run with a group of people who want to change the world and are unapologetic in their pursuit of it. It's George Bryant. I said this to you at dinner last night, but I want to say it again. Thank you for taking a chance on this underdog and open me up a seat at your table. For me, I'm eternally grateful. Whitney, you always have a seat at the table and I'm eternally grateful as well and stoked to have you.And I'm gonna read one more because part of sharpening my tools and having self-confidence is also being open to the feedback. Whether positive or negative, but being open to it and letting it come in and be received so that I can utilize that as information and tools to move forward and be a better coach or a better mastermind host, or make adjustments or continue doing more of what I'm already doing.And so Wit thank you. And thanks for coming on the podcast Wit, and if you haven't listened to Whitney's episode, listen to it because. Wait maybe, Oh no. Whitney's episode comes out after this episode. So keep your eyes peeled when these episode comes out after this one. So now you have a really big open loop about how she teaches you, how to light the fire of yourself and your story and own everything. And so that was from Whitney. And then this one is from the absolutely amazing the queen of avocados turtles email. And I always forgot the fourth one avocados turtles email and coffee. And this is our dear Ashley DeLuca, who is like the queen of email. And so this is what she said. I didn't really have the right words to share or to say, to go along with this picture. I figured I would just describe it. This is a picture of George Bryant and I, we meet, I love that we meet almost a year ago via Facebook posts. I joined his group, binged his podcast, and basically commented, liked on everything he shared. I figured I would just get lost in the sea of others. I had a one-year-old on my hip and I was trying to juggle all of the things.I had just gone in all. I just gone all in on email marketing. I love that George Bryant and I shared the same thought concepts. He just did a better job of sharing them. No, I did not. You are better than me, Ashley. But when I got my first DM from George asking to hop on a call, I was so nervous. He bought me an hour of his time to chat with me fast forward to the month of October of last year.And I joined his mastermind group and I could write a book about how the last six months has rocket ship to my business and my life. And then fast forward to the week of April 18th for an in-person event in Montana. George believed in a version of me that I didn't quite understand or see three days for just us mastermind peeps before the public event. That was the upcoming weekend. I had so many thoughts, breakthroughs, tears, moments of, Oh, I get it now. But you know what? My biggest takeaway was from the weekend Montana, when you water a seed, right? It won't just grow. It will explode just that week. I gained so much confidence in myself and the impact I want to create and the clarity to know how to make it happen.And it's thanks to this one, dude who puts a week's of energy and intentionality into creating two events that would shift and change me and so many others for the better. He believed in a version of me that I didn't quite understand or see, but everyone got to see it. I shared the stage with other powerhouses in the industry. There's so much more much, much more, and I'm not joking. I could write a whole book about my experience in the past six months and that week alone. But what I do know is that if you're looking for someone who is on the brink of exploding, stay here and watch 2021 is my year y'all. And if you're looking for somebody to help you explode you need to be in GBS world.Ah, I love it DeLuca, and here's why I love it. Cause DeLuca is one of the greatest human beings I've ever met with the biggest heart. And she literally wants to open a sea turtle rescue help people with special needs and donate to charity and literally changes the world and would give every ounce of her being to help people in need. And so having her in our family and reading that and having her unlock that potential to fund those dreams and make it happen makes me extremely happy. And. I shared my biggest takeaway from the mastermind for me. And I'm going to share the biggest takeaway the group. And this is going to be a takeaway that I talk about often.And I'm going to give you a tool on how to practice this takeaway. So the takeaway for the group, both for the mastermind and for the public event, which you're going to talk about in a minute was space, and people hearing it to those that surround the world. Let me take a sip of coffee. I'm not editing that out.It's space and people hear me throw this word around a lot and spaces, not passive spaces active. So what do I mean by space? We live in a world, social media world an instant gratification world. If I want it now I can have it. Now, if I want it now I can have it. Now. Give it to me now. I'll buy it now. I'll do it now. Boom boom. But really. That's just distraction. And it's preventing us from having space to find clarity. And so at this mastermind event, intentionally I left big pockets of space, big breaks, two hours to talk about one concept to allow things to mold and develop and space and space is the secret.And I said this at the event, and I said, what most entrepreneurs and most businesses don't realize is that they're not succeeding because of a lack of space. When you give your clients space, they have more time and space to fall in love with you to iterate the process and to put them into work. When you give yourself space, you have more time to fall in love with yourself. Be in a relationship with yourself, explore your intuition and find that edge to play with. But when it's constantly go. Now. Now here. Boom boom. There's never any space. And so what you're telling me is that you want water, but your cup is already overflowing. And if all you do is pour more water in the cup, it just gets wasted.You have to have space to drink the water, to empty the cup, to make space, to fill other things in. And I'm going to give you a couple of things that you can do on this podcast to create space. And it's a huge takeaway. And it's something that I will help everybody with at every event that we ever do. And there was a lot of them coming up, so get ready, strap in your seatbelt cause it's time to go. So now let's shift a minute. So we did the mastermind. For three days, then we took a day off for everybody to go play and not us, me and the team we recovered, but we set up the room for the public event.So we then shifted energy and focus to taking that mastermind energy and saying, okay, now we have 65 ,70 entrepreneurs in a room. Let's. Blow their mind. And so what we did is we set a team intention of what we want everybody to take away. If we said, by the time they leave here, this is what we want them all to have. This is what it is. We worked on that together. We grounded, we set the room and then we filled the room and we filled the room and we had a party. And a party of the most amazing, powerful entrepreneurs that I've ever meet in my life. It couldn't have come together any better. And if you want to see the video, it's on my Instagram, it's also on my personal Facebook. But I'm going to read you some of the comments that people who left the event left on the video. Because a lot of their takeaways are similar. And so I'm going to start ripping through these Ashley Fernandez says, this is the best. Thank you for pouring into us. All George beyond thankful. Richard Sweet is thanks, George for pulling this together. Thank you to the team you have assembled. Thanks to the amazing, wonderful souls that were there to share in such a wonderful community. Brianna says this was such an amazing experience. I couldn't be more grateful. Thank you for running the race with us and passing the Baton. Steph's . I love this so much. Thank you, George. Thank you for bringing all these incredible humans together.Alicia Schmidt, there are so many reasons that every single human being was in the room at that time. This last weekend. Thank you, George, for bringing us together to make it impactful and to all of you who were there. I got you. No matter what, where to find me. The amazing George, the other George has. I don't think words can express the love that I have for you. And that's coming from a man. Good with words. You're a true leader. An amazing man. Thanks for making me feel seen and heard. Erin says words, can't describe an incredible experience. It wasn't how much respect I have for you in your heart. You are a gem of a person, a business owner, father, friend, and you poured into all of us. And for that I'm eternally grateful. The genuine connections you facilitated with massive heart and lots of laughter was a gift to all of us. Thank you so much for being, you honestly are a massive inspirator, which is Erin word.Jared Hanning said one of his biggest takeaways was for some reason, choose your pain or the suffering will choose. You really landed for me. And that came from my dear friend, Brian Bogart, who will be on this podcast, talking about that. Gabe, who will be on the podcast as well. So thanks for putting this together, George, not only did you give me a million dollars of value, but way more importantly, you helped me become a better father and better partner to Rachel. I love you, man. Hailey says such an incredible experience from start to finish. Thank you for filling us with your light and your love. I hope your heart is exploding in a million sparkly bits. Miss April, who is another one of our mastermind family members is George Bryant. There are not enough words to describe what you brought to the table this week. Million dollar strategies, trade secrets, inspiring stories mixed with deep personal development work. Yes. We all came home this week and light our businesses on fire. But what you really did was build community that reminds us we are not alone and helps us be better humans in the process. So much love for you. I hope your bucket is overflowing with goodness, hope and light.The miss Vanessa Thorpe. Since words can't really describe the magic. You created George with your team and every single person who showed up and shared that special container. It was a life-changing experience. It was the hugs, the laughs, the tears, the gleam in your eyes, the wisdom, the understanding, the plunges deep into the water and into our hearts and souls, the leadership, authenticity, kindness, and desire to truly connect and grow as felt each day and grew into a wave of powerful energy led by you. I'm so grateful to you and every single one of us who showed up and dove right in. It was everything and more we needed, we got our buckets filled and get to shine light to each other and back to our loved ones. And to ourselves, of course, there was brilliant business strategy, but there was far more for our hearts, our health, our families, our friends, our minds, our love, and it's what we all needed.And what a hell of a birthday party to one, I'll never forget so much love and gratitude. Jennifer says, I discovered greater confidence to pursue my dreams and real, tangible, next steps actually do it. It seems silly to say it, but it's true. I changed truly. Matt, I'm truly grateful to have been surrounded by some extremely remarkable people. Thank you. And the team for putting on an amazing event. Finally connecting us in person. I honestly feel like up-leveled and looking forward to make our biggest impact in my life and business trainer, Dane. Show up be present. The world needs our lights to shine. Do the work, never stop learning and trying.You are the product of the people you hang around. All emotions are good. Speak up and let your voice be heard. I heard. And Jesse  shared my biggest takeaways and one of the favorite things I said, and he said, thank you brother. George biggest takeaway. My job is to find my edge and sharpen it. Not to get reactive. If I go too far and get cut. And I loved when I said that Steve Dale says, can't say nothing credible things about the mind of George and how you're able to unite like-minded humans together, pushing us all outside of a comfort levels, creating an experience that developed us to shine our light brighter. Pretty sure my wife is very curious. What the hell happened in Montana. I've gotten like 10 of those text message. Like my spouse says I'm different. Jennifer Armstrong says this experience ranks in the top three best experiences in my life. I've encountered many humans on this earth and very few have touched my soul to the depths and known George Bryant. I'll be forever grateful that you created this space. Took the time to intentionally curate the most incredible people to be in that room and poured everything you had into those days. And every person in that room, what you did is not easy. It's likely natural for you to run a room or capture people's attention.The work you did takes exponentially more time working on yourself to be able to pour the way that you did. If anyone is even thinking about attending the next event, do whatever it takes to be in that room. It will change everything. It doesn't matter how little or how much you make. It doesn't matter how little or how much self-development, you've done. It doesn't matter where you are in life or business. You will a hundred percent be elevated and supported on a level that you cannot fathom. And there are about 50 more of those that I won't read to you on the phone tire podcast. But I want to know if you could hear the takeaway. And all of those things, because I'm going to tell it to you, the takeaway for me, from all of those amazing human beings and what we witnessed and.Let me just say, thank Jennifer reading your comment again today in this moment, just brought a lot of gratitude in my heart again. Thank you for seeing me and thank you for doing the work that you do, helping women create abundance and doing all of that. But thank you for seeing me and leaving that comment.It means the world to me to be seen. So thank you. The biggest takeaway from that whole event for me, there were two of them for most people. Number one is success is not a solo game. Success is not a solo game, but in order for you to be on a team, you have to be your fully transparent, authentic self. Because if people don't know you and the real you, how you feel, the fears you have, the struggles you have, then they can't serve you and be on your team. And if you're in a group of people that don't see you. For your potential, not your past, you're in the wrong group of people. And so success is not a solo game.Success is not a solo game, but it requires us as leaders, us as entrepreneurs and us as business owners to bring our full self to the table, to bring our unapologetically authentic self, whatever, happy version, messy version, quote, unquote too much, not enough, like whatever the world judges us forward and be like, screw it this as who I am and to bring that person to the table full out every day to be seen and to be witnessed by people that stand in your potential and help you get there, celebrate every win, make adjustments to your losses and do it.And so success is not a solo game and part number two. There is no strategy or tactic that will ever supplement for growing yourself. There is no strategy or tactic that will ever supplement for growing yourself. Now I've been in this world for a long time. I've been doing personal development work since like 2013, 2012 and longer, but that's when I really got intentional about it. And there's these nasty connotations, so personal development and blank here and blank that, and really, I see these things being isolated, like from helmets, batter, business strategies is bad, or, those tactics are bad and I'm like, it's not that any of them are bad it's that they all belong together to be effective because you can't have one without the other and they won't work without the other.And so my other takeaway for this is that as my dear friend, Alex Charfen says, who has been on this podcast before. The reason you don't have the business or the results that you want yet is because you haven't become the person to get them. And I used to get really pissed about that, and I haven't had the sense of entitlement, but the truth is that if you were to give me the level of responsibility and business that I have today, five years ago, I would have broke. I didn't have the tools. I didn't have the capacity. And it wasn't because I didn't have the strategies or tactics it's because I didn't put in the reps to sharpen my edge or my ability to mitigate or manage what's here. And if you use analogies, right? If you go build your first ever house of your first time, you might build a shed. 20 years later, you're probably building a 30,000 square foot mansions. Right? Same thing with cooking, same thing with running like your first run, you don't go out and run 50 miles. You run a half a mile, you stretch and you work up and you work up and you work up. And it's the same thing here, but I watch all too often, people go chase answers that stopped them from doing the practice that would actually give them the answer. And that full circle goes back to the distraction, to the dopamine, to all of it. And you needing space. There is no way to out work. The practice like you can't decide right now that you want to lose 50 pounds and go read a hundred books, hire the best coaches in the world, the best food, the best diet, the best, everything you do, one workout. And number one expect you to lose 50 pounds. Then number two, expect you to recover well from it. If you push yourself that hard, it would kill you. But yet as entrepreneurs we're trained, we live in this culture. Reverence like hustle more. Post-mortem be here more. But we're all doing it, or I don't want to speak for you.I watch a lot of people do it at the sacrifice of themselves, which is actually creating a self-fulfilling prophecy. That you won't be able to have the space or sharpen your own tool or be in deep enough practice with yourself to get the result. And so then you get stuck in the hustle culture of hustle hustle. Bye, bye, bye. Pay me more money and you're forever perpetually fucking broken, and they convince you that all you have to do is one more thing and buy one more thing and give them one more thing as they're getting rich and your suffering. Sacrificing yourself and sacrificing the life that you want to live to build a business. That's never going to come because you need space. And so the biggest takeaway part too, that I noticed from people and I heard from people and everybody that called me was that there is no compartmentalization. You can't have a successful business without having a successful relationship with yourself.You're not going to get better out there and out there being in your funnels and your ads and your copying, all of that stuff. Unless you work on the internal game. And I denied this for six or seven years and I would have success and lose it and have a result and lose it. And it's because I was afraid of space. I was afraid of being in a relationship with myself. And so I'm going to give you a practice to do, and I'm going to keep talking about this practice, but I had a, one of my men's teachers said this to me last night. And it made a big difference for me. And he said, notice when we're in practice, we were doing a practice last night, just a breath work process. And he, we completed the practice. It was a cheek long practice. And so it's a little tiring with one of the things we were doing. And when the practice was over, he counted down for five, four, three, two, one, and he said, bring your hands down. But instead of me slowly bringing my hands down because they were tired, I dropped them and he asked this really. Pertinent and powerful question. He said, where else do you rush to be done? Where else do you not hold? And you just quit? Where else do you have a little bit more, but you try and yourself to let go. And it was a deep question. And then I was at the gym this morning and I was like, Oh, I'm doing my programming three sets of 10, three sets of 10. And it's always right around rep aid. And I could stop at nine. I could stop at nine or okay, cool. The 10th one. And I was like, but why am I not celebrating? Being like, I can go to 11. I can go to 12. And really what it's from. It's from a lack of practice in pursuing that edge and pushing past it.Same thing I do. Cold therapy and ice baths. Like when you do ice baths, like the first 60 seconds sucks. No matter how many times you do it. But it's your commitment to get through it that increases your capacity. There's a really good book called the wedge by this the wedge by Scott Carney that talks about this.And so it's just this big concept that's been coming up for me. It's that I don't get to become a better human or a better tool or more in tune to my intuition or more happy by filling my bucket with more shit than I can't even maintain or have I have to have the space. To explore myself and my relationship with myself and then choose what I let in that bucket and then push the edges of it and utilize it.And so the two big takeaways from the public event that I saw everybody have that I will help everybody unlock is a success is not a solo game. Success is not a solo game. And the fastest path to success is the internal game. And so instead of trying to find shiny new tools or buy new race cars, thinking it's going to help you win the race, make the driver better.So it doesn't matter what car he's in. He'll win the race. And if you think about a professional athlete, like you can go hand a professional golfer, a set of golf clubs. That's a hundred years old and they'll still beat 99% of the people in the world because it's not the golf clubs, it's the golfer. And as entrepreneurs, we are the greatest athletes in the world.And I will say, I executed a 10 year vision of something that I wanted to do that I was petrified to do. And that was running an event based on my intuition and combining business strategies, tactics with mindfulness and breath and space and facilitating a breakthrough. And I'm forever proud of myself for doing it.And there are so many more levels and I'm gonna invite you to do the same. So what is the practice I'm going to invite you to implement a daily stillness practice into your life. And I want you to pick a number that makes you uncomfortable, but doesn't scare you. So let's start with 10 minutes. I want you intentionally for at least seven days to have a stillness practice every day for at least 10 minutes. And that's non-negotiable 10 minutes, which means stillness means no phone, no music, no TV, no distractions. Like you find somewhere alone, you can't close your eyes. You have to be witnessed. You have to be present. And your job is to be still. And the best analogy I can give you is I want you to look at whatever you're watching. Like a movie. You might be sitting out the Lake, look at it like a movie where you're not trying to memorize every scene. You're just watching it for the experience. You're going to have thoughts. You're going to have things. I didn't do this. I didn't do that. And you have to be like, cool. And let it go.Cool. And let it go. And the rule is when you're done with your 10 minutes, you can't write anything down. You can't try to record anything. You can't put it in your phone. You literally have to leave it in that moment. So have a buffer period of 30 minutes to an hour after where you're not trying to figure out what to think about, why to think about that was the best business idea ever, blah, blah, blah. No. That is the antithesis of space. You need to practice being witnessed and unattached to anything that comes up. And so that is my challenge for you. And half of those testimonials that I read and those breakthroughs came from them doing that practice. And they did that practice once for a longer period of time and got to experience those moments.And so I'm going to challenge you to take that practice on. So that's what I got for today. That's what I got for today. I would read the rest of the testimonials, but I don't have time because I have another interview and I would sweat a little too much. And I still get to practice my edge of letting that feed back in and feeling worthy that you're listening to a podcast and thinking that you want to listen to a podcast where I read these testimonials and I hear them because I make up stories about that too, because it's a never-ending internal game. So it's just something we play with and practice. So here's what we do. I'm going to wrap the episode. We're going to do the outro. I'm going to challenge you to take that practice on, and I'm going to challenge you to send me a DM on Instagram with the results of it. Tell me how you felt. Tell me what came up, tell me the clarity you had. There's no way to lose that game, but here's what I will say is that. You can't expect a tool to work or something to work when it's neglected. If you don't start a car for a year, it doesn't run the same. If you ignore food until it goes bad, you're not going to eat it. If you don't practice sharpening yourself, it's not going to perform at the level that it could.And so it's an intentional practice. I'm gonna invite you to take it on and keep your eyes peeled because you're going to want to buy tickets for the next event because we are capping it. So I can create the same experience again. And so the moment tickets go on sale everybody who's been at a previous event gets first dibs. So that means they'll probably be 30 tickets left and you're to want to grab them. So keep your eyes peeled and your ears peel. Cause we'll be talking about it. And when to get them, we're looking at October. Of 2021. So go do the practice. I'm going to cue the outro. I absolutely love you. Remember that relationships will always beat algorithms, go give that bright light of yours to the world.

I'm going to track what's going on. I'm going to track it. And I kept calendar. Cause I just, I watched my skinny friends and I felt like I was doing the exact same things as them. And here I'm like bigger, and then the doctors reinforced my thoughts that it was harder for me with all the things that they said. then I rated my meals in a one to one to five and every meal was terrible. I wasn't working. I felt like I was working out all the time, but I was almost trying to work out for 10 minutes by running down the block.And then it was too hot and I would come back home once a month. Never thought that I could be tricking myself in that way. And it all roads lead back to our brain and mindset. And I always used to be so annoyed by anybody talking that's going to be about mindset meditation, all the things that now I'm so into, but starting that first camp, I just became obsessed. I get obsessed with things and I was obsessed with obstacle courses and I was watching kids at a playground to one time. And I was like, if I could have fun working out, then I would do it. And somehow it turned into just being miserable every day with people. But I had a lot of things going on mentally. And after the two hours of. Torture. I would feel better every time. And so for that first year, people would come, they would never show up again, but I lost the weight because it was the first time I had ever been consistent. So a lot of roads lead back to mindset, a lot of roads lead back to marketing and finding my people. And so I went on  to Fox five. And I told them that channel three, it challenged them to not school coursework out nights.I stopped coaching and I started running the business and I would get giant like corporate team buildings together. And I would run those, but obviously you're not going to take we had Patrona and Paul Mitchell, we're not going to take his people. And he was so gung ho, he was going on all the obstacles and just killing it. But so that was when the shift happened and when the pandemic hit, like people used to love my old style.We don't do it anymore. Now we take care of people. Like we want people to feel better. We want to help them. And you still get the benefits, the same benefits of exercise. That's good for you as you do. I like the torture and the telephone poles, and if anyone puts it down, we're going to do a hundred burpees. You still get the same benefit, but I did work out fundraisers back in the first recession. And and I brought it back again for people who had to quit because they couldn't afford their membership at the gym because of the pandemic. And I was like, we're going to do old school. Cause people ask me for old school all the time.And I did this workout fundraiser and it was supposed to be old school. We're just coming back from a pandemic. They don't need to have the old, you want to hear the old way? I used to introduce myself.Okay. So let's say you're brand new, right? You're brand new. I w I wouldn't really talk to you till we got started. For some reason, I don't know. Maybe I'd seen it somewhere, so then I'd be like, all right, guys, time to get started, gather up. So you're George, right? I'm like, okay, what's your name?George. I'm Julie. Nice to meet you. Here's the rules of bootcamp, no walking, no whining. Go to the bathroom and get water anytime you want, but just run their work as hard as you can, as long as you can. And as long as you're miserable, then I'm happy. Let's do the mile warmup. That was it. And people stayed for a year for years. But then I got this email, I got this email and this girl emailed me and she said, and it was the first time that anybody ever told me. And she said, I need to cancel because on my, and so our marketing said, this is going to be the most miserable thing you've ever done, where the toughest if you're late, you have to do push-ups. If you whine, you're going to be kicked out. There's no whining, right? There's no. And she emailed me and she said, I read the rules, but I just I felt so bad about myself that first day. And I felt so alone. And you didn't even introduce like yourself to me, you just told me like the rules and to go run a mile.And she's I guess I'm just not tough enough. And I'm so sorry. She was apologizing. And my heart freaking broke and then Mike customer journey was made. And then I started just like caring, like over caring for people. And I think, I felt like. I just felt like before, like they needed the drill instructor and a lot, a lot of them benefited and loved it.you get to a certain point where you have this reputation. And then everybody, like they can beat you, but they have it in their head that they can't because of the stories. And so then I would just sprint past people, holding my breath and tell them good job. And they would just cry. And I'm like, you could have beaten me. the problem is it wasn't enough? Like it was never enough. And so once we got to 24 hours out in the elements with our rucks and doing the 24 hour challenges and killing and eating a rattlesnake and , where does this end and the moment where I was at.So I have, I'm always at my parent's house or with my brothers, and I'm always excited about something. And I was excited because my members were excited about an idea I had and the idea was to do a hell weekend. And it was where and I was always up front about everything miserable. And I thought that I was like, okay, I told him, Hey, sign up for it.And so I wanted to do a whole weekend where we picked everyone up in a bus, they had a list of the things that they needed. They didn't know where they were going. And we were going to have a bell. And my dad said some of the wisest words he's ever said to me, he said, you're going to take your best clients. Like your absolute best ones, the ones who you've changed their lives, they're a team like you have the comradery, like they're happy, they're healthy and you're going to go hurt them. Yup. Yup. Because these are not 18 year old men in the military. These are tough. All my rhinos are freaking tough. They are so tough. They mentally tough. They love each other. They're just fierce. And they would have done it and they, they would have done it until their body's broken. Luckily, my body broke because I was the leader. I was doing four times as much as anybody. So luckily my body broke, ended up in the hospital.They said that I was close to kidney failure or whatever. With the rhabdo. And that was when I was like, Oh, okay. Like I want to live. . But I was still miserable because I was still eating like crap. Like I eat like crap for the first 11 years of owning my gyms and my fitness businesses. And whenever someone would try to tell me to eat healthier, I would be like, let's go race right now. Let's go. I had never been in like a wall sit or a six inch hold. Like the things that were long and miserable. I had never been beaten out.So for those of you guys listening. George Bryant mastermind come to his in-person event. It's okay. If you hate the first two days, don't you dare leave. Cause the third one I was writing in my journal and I'm like day one. Okay. I don't remember day one, day two. I didn't like it, but there were these unveilings of absolute genius on day two and then day three, because of the work of the first two days, because of that work. That's when day three's amazing ideas came out and I was in the hot seat in, I told everybody my dream for my gyms and everybody was just throwing out ideas.And I believe it was Brad Costanzo who said, what, if you did a workout and we're doing this is why I'm talking about it. We're going to do it. You had a workout where you had. Guest speakers and maybe they rotate and everyone's working out and you have the speaker motivating you while you're working out and it would be speed.And then you said, speaker fit. And I said, it's happening? And I was just like jumping around. And then you started playing it was welcome to the jungle and the Rocky soundtrack was just so just, I have yep. Have the domain name where we're going for it. And but what was really cool about the last three days is I have built my perfect little world and I live in it and we were in an Airbnb and I had four other people who I had never met before. And we had three out of four nights, not enough sleep because of unforeseen things and, or eaten out, and it's snowing outside. So normally I just run down the street. No problem. Get my workout in. And so I've my routine's been rocked and it's been amazing because I've noticed that even when I don't have my standbys, the breath work, whenever you did the breathwork, I would be back. I would come in and I, I don't ever have a bad attitude. Partly like I, hi. I'm really excited about, just about everything all the time. I had some little bad attitudes and then you do the, luckily you'd start thing with breath work or else.And now we know that we can trust you that we just know it. And everybody that you bring in to the mastermind and to like, like the trust is there. So just anybody listening, they need to know that part. But up until 25, I was under the rule of other people. So I was like married, weird. Don't even want to talk about that. But when I hit 25, that's when the like freedom just, and that's why I'm so freaking happy all the time is because I know what it's like to not have for you to be under somebody's rule and to not get, to make my own decisions. And so now every day that I have a choice, I'm just so happy and so excited.Now it's more, towing, sleds, nice air conditioning with turf, but whatever. And then I have the Ninja warrior gym, my rhino Ninja gym, and I have two amazing ninjas running that.And we have the little, we have a little gym next door for five to seven year olds with all miniature, a little warped wall, miniature little thanks. We'll be there next year. And then I have eight to 13 year olds and then a 13 and over, and a topic for another day as Ninja warrior, as a sport that makes everybody just feel super powerful. And like little girls, like they can be in this sport that they're not judged on their bodies and in little leotards and things like that, like they're there. They're celebrated, their strength is celebrated and it's an individual sport, but it's actually a team sport because you're on a team and everyone on your team is rallying around you as you're in the spotlight. And everyone's yelling Lake beat that wall. Like it's just, it's so such a powerful thing. And I'm, I think Ninja warrior is the one thing that can beat out video games. If you have kids that are playing video games and you want them to be more active, my mom always said that video games kept her kids out of the streets. And so she loved it and we're in Vegas and the bad part of town. And so it was great that my brothers were doing that instead of other things. But Ninja warrior look in your town if you're not in Vegas and find one, cause kids that are interested in sports, they usually really get into Ninja.Take care of yourself, all of a sudden you have this love for yourself that expands to a love for humanity, unlike anything you have ever felt. And it's this energy that just courses through you and it's easier than you think it's so much easier than you think. It's just one, one thing done consistently drinking, more water, eating, more vegetables, moving for a minute a day. Doesn't have to be an hour. And those key, those consistent behaviors add up. And then all of a sudden you start doing more and more to make yourself feel better and better. And then all of a sudden, like you have a clarity to run your business. You, you want to just love on people. You're not irritated by people anymore. It's just the most incredible feeling in the world. And I didn't feel that feeling until 2000, 15, 11 years into running my business because I still hadn't taken care of myself. And then you add the meditation and it's just all amplified. It's just peaceful. There's no end game right now. Other than just being right here in this moment, it's just peace. And it's just happiness and love and joy and . And you guys can do it. It's closer than you think it's easier than you think.

 I'll tell you this. And the truth, probably all bullshit. Probably all bullshit because here's the truth. I've been crying all morning. I have anger in my body. And so this is for me and I'm going to bring you along on the journey. And so before I do mindful Monday there's a couple things that I want to talk about. Number one, I'm going to come clean to all of you right now. So I post on Instagram. I talk about stories.And I tend to share the pretty version because when I share with you the full version it holds me accountable. It holds me accountable and I'm afraid to be seen. I'm afraid to post pictures of me working out without a hoodie on, because I'm not where I want to be. I'm afraid to show the aftermath of the breathwork because my soul felt like it was ripped open.The truth is as I've been afraid to be an influencer again, cause I had so many bad emotions and experiences back in the day. And so parts of me feel in congruent. And so I'm cleaning that up right now. And the other part of me that keeps coming up is this perfection mindset that I have that I can't show the world unless it's perfect.I can't give you the present unless every corner is taped, the bow is on and everything's there. And what I prevent myself from doing is growing. I prevent you from being on the journey and growing and seeing the process. And I keep holding myself stuck. And so I haven't been sharing about my breath work or my journaling or my stillness practices, because I keep saying I can't share them with you yet because who am I to teach them?I can't share them because I still have so much more ground to cover. Why would I share them when I still can't figure it out? And here's what I got to those thoughts and believing those thoughts are what make those thoughts. True. George. And so here I am today. Starting every Monday, going live with you for five to 10 to 15 minutes to talk about my mindfulness practices that we can do, because here's the thing.I don't care. If you're a coach, a consultant, a service provider, you work in a company, you own your own company, or you're an employee of somebody else's company. All of our success will come down to the internal game. And when I look at a scale. Zero to a hundred and a hundred percent. I'm meditating on top of a mountain with Beck, Tibet, and monks doing fire, breathing in the cold for 12 hours.I met like 1.1%, but I actually love my 1.1% and I'm going to be sharing more of all of the practices that. I'm pursuing to be on this journey with you, because here's the thing. I don't have all the fucking answers. I don't have your answers in any coach consultant program that says they have your answers is a red flag, like candy man in a van trying to kidnap you like run as far away as possible.Nobody has your answers. All of your answers are here, who you surround yourself with are people that hold space and see you or potential. And love you in your process for you to discover what it is that you want. And then when asked or prompted, give you tools or direction to help you run your best race.That's why I have coaches and teachers. Alex Charfen is one of my best friends, Stefano Stefanos, one of my best friends. Those are two human beings that I lean on immensely to help me navigate and vice versa. And so here I am coming clean. Today has been dog poop and I love it. I was sick last week.I had what would strep working out as my physical outlet to deal with stress. We're moving again today. I think for the seventh time in a couple of months, cause we're still trying to find permanent residents in Montana. We got business. I haven't two events next week back to back my mastermind for.Three days, a one day break, then a public event, the lighthouse business accelerated for three days. So I get anxiety flows, ticket sales expectation hangover for where I set myself up to fail. It's all coming up. And the biggest practice that I have right now. And the biggest thing I'm working on that I do not have figured out, but every one of us can benefit from is learning how to look at my emotions, to look at my current state.Like it's a movie and to witness it and not be it to watch it, but not experience it. And so literally I have been practicing, I have been practicing stillness coming and sitting right here. Look. Right here and staring at it and watching, and I'll cry. I'll laugh. I'll be angry. I'll have 10 ideas that I think are the best ideas ever that I have to write down and I don't do anything.I sit with it, I sit with it and I just watch and I watch, and I practice watching because the truth is we live in a world that practices distraction. We live in a world that rewards us with distraction. You don't feel good. Social media, you don't feel good. YouTube video. You don't feel good.Dopamine. You don't feel good music, but if you actually look and listen at what you're consuming, it's you don't feel good. You don't feel good. So let's give comparison syndrome. You don't feel good. Let's listen to toxic music. You don't feel good. Let's go get invalidated in the world. Us our relationship with ourself is the one that we're stuck with.The one that we're guaranteed to have until we are no longer in this existential meat suit. And it's the one that is not practiced. So today I'm practicing it right now. And so here's my mindful Monday tip for you. Now I haven't favored ask before I do this, and I am horrible at asking about this stuff.If this resonates with you, could you please share this, send it to a friend, share it, put on your timeline, do whatever it is you gotta do. I don't even know how this shit works anymore. Just share it. I'm going to consistently show up including next Monday before my mastermind event or during, I will be showing up here because that is my commitment.So the things I need from you, I need the hearts. I need you to share it. And I need you to comment below that this is something that you want to hear. I'm reading all of your comments. Awesome view. Can't wait to see you. Me too. I resonate with this. Tell me if this is what you want and then ask me in the comments.Cause I will go read every comment. Yes. Teach me. Yes. I want to learn about that. Yes. I want to do that. Yes, blah, blah, blah, blah, blah. Give it to me. I fuel off your engagement. And you know what? I'm not horrible. Marshall, call me out on speaking at Marshall's event, by the way, here. That was a really shitty program for me to say it was really horrible and Opie about myself.I'm amazing at asking for help. I am amazing at asking, so here's my ask. Share this video, please. And please leave a comment, letting me know what you want to see more of. So the two things I'm going to give you today, too. I'm going to give you two things right now, and I'm going to challenge you by next Monday to practice this.Now I'm going to give you the varsity version. I'm going to give you the professional version. The one that I give my mastermind students, the one that I give my private clients. Okay. Sometime some time in the next seven days, you need to make a date with yourself. You need to go out in nature and you need to sit and you must sit for one hour, one hour, no phone, no music, no journal, no, no pad, nothing to write with.You need to sit for one hour and practice. Boredom go watch a river. Watch these mountains. You can hear the trucks. You can hear the wind. You can hear the birds. You're going to have thoughts. If I did this, I could do this. And your job is to practice watching the movie of your life. See notice when you go to the movie theater, you don't remember the entire movie, like every detail CCL for scene for scene, you watch the movie for the experience.So I'm challenging you in the next seven days to go sit for one hour. One hour and watch your movie. And when you are done watching your movie, you don't get to journal about it. You don't get to write it down, you don't get to record it. You have to leave that moment as sacred. That is a present moment that you experienced and what you need, what it programmed will be remembered when it's needed, but there's nothing you can take from that moment.You need to leave it. All in that moment for one hour, one hour, and I want you to practice it. It is a muscle that must be worked out. Every single day, it's atrophied based on the world that we live in and the things that we're surrounded with. And so you must practice it.So your challenge in the next seven days is to go sit. You can be in your house, looking out the window. You can be sitting at a fire and just staring at the fire, but you must practice one hour of boredom and watching and you can explore whatever comes up, but you have to leave it in that moment. You find yourself in a rabbit hole up here.Get back out here. Oh, I didn't do this. Nope. What's in front of you. Oh, I didn't do this. Nope. Look at the mountain. Oh, I didn't look at the water and I want you to practice it today. I'm going to practice it and I'm gonna get off this call. In one minute and I'm going to do a couple rounds of box breathing.I'm going to stare at these mountains and I'm going to breathe. I'm gonna breathe. I'm gonna breathe. I'm going to breathe. I'm going to breathe in life. I'm gonna breathe in nature. I'm going to fill my soul. I'm going to breathe out anger and sadness and depression and imposter syndrome and anxiety and not knowing and frustration.And then I'm going to take that and I'm going to go into my day. Because what's underneath all of this is that your business and your life will never succeed. When the race car driving the race car racing is poisoned. If it's not got the right fuel, if it hasn't been tuned up, if the check engine light is being ignored, it does not matter what you touch.It will not perform at its potential. You go into the office with anxiety, going to create anxious results. You go in sad. You're going to create sad results, going exhausted, not sleeping, going to create lack of sleep results. You got to take care of the race car because you will always be the common denominator to your success.Every single thing that you touch you are the common denominator. And so ask yourself, was that my best performance? Was it heart aligned, belly aligned and had aligned the answer's? Yes. Do it again. The answer's no, get that shit in alignment. Get in nature, get a breath. And so my challenge for you this week mindful Monday and the next seven days go practice boredomSit for an hour and just be a witness and send me a DM with your results. I want you to DME be like, wow, I did it. I feel amazing. Wow. This came up. Wow. I cried the whole time. Wow. I never thought about that. Amazing. And then I want you to make it a part of your practice every day. So please share this video so more people can see it.If this is helpful for you, please come back next Monday. Number two, leave me a comment and let me know what you want to see more of. I'm going to be teaching the breath work that I'm not a master. And I just use it every day. I'm gonna be teaching the journaling practices that I use. I'm going to be teaching the journey that I'm taking with you because it holds me accountable to my biggest self.

Having those tight containers, having the team to help do some of that for me, has created so much space for me to enjoy life. It bought so much of my time back. So a lot has come through growing my business even lately from starting with adding the team members and creating some containers and opening up more space.  If you hire a team member and not knowing what they're supposed to do or what they should do, you're not going to get it. And I think a big mistake I see a lot is people try to hire out the outcome. They are not hired the outcome. They'd hire out the clarity. And instead of being like how could I get those or where they come from? They're like, Hey, let me pay you this money really ambiguously to try to generate something really ambiguously. So then I can get upset at you because I was so ambiguous, blame you, fire you and waste more money. You have to understand what your strengths are. And then you have to just implore either a team around you, people around you support around you that help reflect back the things that aren't really our skill sets.It's like the road to personal growth, where it be for ourselves and or our business. It is not a solo journey. If you get in that car and start driving, you are going to crash into a tree and maybe die. You got to have some passengers. You've got to have people in the back. You gotta have the what's, the NASCAR reference, the leader car. we all have a skill set. We all have expertise, we all have experience. And then we get into this trap of doesn't everybody have that? Hasn't everybody hosted an HGTV show or written scripts for television. Hasn't everybody done that I did it this morning. Like that literally you, we get into that trap. So when you want to step onto bigger stages or you want to get into bigger rooms, or you want to sit at bigger tables, you have to look at what your unique value proposition is. And while I know what mine is, I discredited it a lot or I sweep it under the table and I don't use it to my advantage. I don't think it's normal to want to promote yourself 24/7especially as entrepreneurs. But then I think the inverse is having, the relationship with is what gets the attention. This is what inspires people. This is what they're like. Wow. I can do that too.  Because every time we promote ourselves, every time we share our stories, every time we are willing to be like, this is who I am, of what I've done.We write permission, slips for other people to be like, God, I can do that. I think a lot of it is like understanding your strengths. Like one of my strengths in marketing and in business is my ability to play up in the clouds and think about things and then understand. There's really two ways to get the clarity is either you have to willingly land on the ground and be like, cool, I have to do it. Or you have to have a team or a process around yourself to allow you to ideate that process. All of our action comes from clarity in any stuckness stagnation, frustration. Anxiety is basically we have an energy or something to be given somewhere, but we don't know where to put it. this goes back to tight containers. Like once you start to understand where you're leaking and you have to just evaluate that you have to like, get really honest with yourself and figure out what are the tasks that as you call them, queen bee roles that I can't really outsource. so in the beginning I didn't do all that. I was just like, I literally was waiting for the VA to tell me what I needed. And so that was a horrible disastrous, couple of VA's that I went through. Not that they were bad VA's but I was a horrible boss. That's really what it was. And so finally it was looking at those things and actually writing down my tasks, like what the hell do I do every day. So that's how I started to create space in my business because I was doing all those things. So now that someone's in the business doing that for me, it's just created so much more space.One of the things that I struggled with a lot that I don't anymore was I was setting unrealistic expectations to my outsourcing. And so I had this like fear of letting go because I was like what if it's not perfect. In the beginning it is hard. Because this is your baby, especially as entrepreneurs, we've built this, these businesses from our head. You’ve built this business from your body. Like it comes out of us, and so it's hard to let go of that control in the beginning. And especially when, if you're a communicator, you have a certain voice, and I have, I've hired copywriters and people to come and do that thing for me before. And that's when I realized that's not where I need to outsource someone else. That may be where they need to outsource that. Wasn't it for me because I'm so particular about my voice and how it comes across. No one else can really do that for me. And that's important to me. So it could be a needle mover to outsource that, but I choose not to because I outsource other things. So you have to, I think there's some give and take in there. Yep. But you also have to learn to you have to indoctrinate your own team. You have to really show them, thank you, teach them and be patient with them and not have these high expectations.The expectation is that actually you actually have to be the leader and the CEO of your business, and you can't expect them to read your brain and be mind readers. They're not. And really evaluate that. And so once I started to realize those were all the mistakes that I made before when I didn't hire well. Then when I really made the commitment to make that change and do better. it's also not my team's job to own the vision of my business. Nope. Their job is to come in and they're like, I'm a part of the team I want to play. Just like we indoctrinate our customers customer journey. You have to give the team that same training. You don't indoctrinate your team by being like here's an SOP. Here's a boom. It's you got to get them into the culture. get them into the vision, and they have to feel a part of that vision. And they had to feel it from day one because I actually hired from that standpoint as you should. we're all out here playing a game and there's no guarantee you win the game, but there's always a guarantee that you can train with the right team and play with the right team and stay with the right team. You create a culture in your team and you're indoctrinated and you're like, this is the vision. This is where it is. And it sounds like then you give it to him and you're like, Hey, now you grow it. Like it's yours, you plant it, you water it, you make it better.What's the most important thing that they know they focus on? or that they can work on and really starting to unlock the power of their story? They're going to have to get really comfortable with being uncomfortable. They're going to have to get really comfortable with the idea that you're gonna have to tap into your vulnerability. You're gonna have to get really comfortable with this concept of being seen and heard. And that's people say they want to be seen in heart and innately. We do innately that we really is one of our biggest desires as humans is to truly be seen and heard.one of the big distinctions, even in business is the moment you own your story. And you really own it. Not judging it, not. And not advocating any result or consequence that came from it, but really being fully witnessed to it is when it gives you the greatest gift as a human being, which is the ability to be proactive and present and not reactive to the emotion. And I will tell you, in my opinion, one of the biggest ways for the fence to feel safe Is to acknowledge that I put the holes in the first place and that can only really come from fully owning the story. That's why there's a difference with people telling their story without emotion. And a lot of times people tell that story in chronological order and it reads like a resume. That is not a story. You're not telling us anything. And it's real, honestly, it's quite boring and nobody's going to listen to that. So the realness of it, the emotion of it, because the thing of it is to the story is we're on this planet. We play in a world where it's a global world, and there's people in your audience who speak multiple languages, different languages. They live in different countries. English is not their first language. They may not even speak English. We don't know. And that we come from different cultures and different backgrounds and different socioeconomic economic statuses and all those things. So those are all languages that we bring to the table, but we may not all speak them, but the one universal language we all speak is emotion. I know what happiness feels like. Sadness feels like fear, despair, all those things, joy. We know what that feels like. So if you can really tap into the emotion of your story, then first of all, you got to feel it. And that's why it's uncomfortable and vulnerable. And that's what people are hiding behind the most, by not telling their story.

Now is the only time how we relate to it creates the future. In other words, if we're going to be more cheerful in the future, it's because of our aspiration and exertion to be cheerful in the present, what we do accumulates the future. Is the result of what we do right now. There's parts of this game that have been harder for me than others, but when it comes to future self journaling and like thinking about my future self and be like, what exhibits or what traits do I exhibit that's easy and practicing them as easy. But knowing when to practice them was always a challenge. Today's focus is all about building our future selves. So now is the only time. How we relate to it creates the future. In other words, if we're going to be more cheerful in the future, it's because our aspiration and exertion to be cheerful in the present, what we do accumulates the future is the result of what we do right now. And so our job as a human being is to build our future self in the moment. And for most of my life, I kept reverting to the old version of myself because I would go up in my brain. I would think of past experiences and past traumas. They will be present in my head and that I would act based on those past experiences, therefore recreating the past in the present moment, stagnating my ability to then grow to the next level. you can't know where you're going. If you're always looking out the back. And it was something I struggled with because I wore this badge of honor in the past and not in a good way, but it would ruin every present moment because I'm like, Oh, I just did this. And somebody laughed. I'm like, Oh, but I can't experience a story. Cause remember when I said this to them or did this to them and it was like, I kept this tally. I kept this tally of every slight indiscretion that I held against myself. Unfairly ignoring all the positive things that I had done. And I only took my hand and dug in the bag of indiscretions and used those to justify how I shouldn't be present or have joy in that moment. And then change how I acted because I was too busy staring at where I came from and how I got there and the mistakes that I made then realizing that was all the information I needed. There was nothing else to recollect about. There was nothing else to do. I had made my peace. I had cleared with everybody except myself. And all I had to do was take the lesson in that moment and choose something different. And I realized that overthinking was the trap for me. I would over analyze and rationalize and justify every single thing, which would actually prevent me from doing anything in the present moment to build my future self, because I was addicted to listening to the stuff that was playing in my brain from my past self. And overthinking was the trap. I'd make a mistake. . And it was this nasty evidence collection that I was basically cementing my feet into the ground. So I could not move. And then at the same time I was beating myself up because my feet were cemented and I couldn't step forward.  And it all kept me in it. Because I was overthinking all of it instead of taking a small, simple, different action that would build my future self.The biggest shifts that I had came from when I learned to simply move to move forward, to be in the present moment and to make an action or make a decision that would create me a different result. And I realized that at the root of everything, The guaranteed path to success is consistent, congruent and Action. action also doesn't just mean movement it's intention. I'm an action. When I'm intentionally doing breath work, I'm an action. When I'm intentionally journaling action doesn't mean I'm out running or running away from anything. It means that I'm intentional and I'm intentional about where I want to go. And I'm being consistent, understanding that it is the culmination of things over time that will get me to my destination. And I'm congruent that it's aligned with who I decided that I wanted to be.the universe will keep testing you until you learn the lesson. Whatever it is that you believe in source universe, God, Allah believe in something greater than yourself. None of us knows why this existential meets suit is really here in existence and how it works. So there's something greater. And believe in it, but whatever it is and whatever the meaning of that is that we are meet with opportunity every single day to grow. We are meet with opportunity every single day to become a better version of ourselves. the 10 behaviors that I use to change my life for the better that I still focus on every single day of my life in some form or capacity before we do. Number one is you must define your future self, but no more than three years out.  where you're crystal clear on like where you want to be in 20 years in 50 years. But the increments of measure to get there are too great. And so I want, one of the things I do is I define my future self three years out, right? Where do I want to be in three years. This is what my business looks like. This is how my team looks. This is how I spend my days. This is what I do with my kids. This is what my wife looks like. I literally take time. And I sit down for an hour and I envisioned like literally minute to minute, what my day will look like three years from now. And I want you to do the same thing. I want you to spend some time and make a date with yourself, and I want you to define your future self, like three years out, give it texture, give it, tastes. And I want you to write it out and I want you to literally design it. Cause it's your future. It's yours to design and you have to know what it is and what it looks like to at least headed in that direction.Number two, you need to start gathering all of the information that you possibly can about what that future self looks like. You just have to have awareness that you don't have to nail it. You just have to be aware of, so you can head in that direction. Yeah. What would that person eat? What would they drink? Where are they spend their time? Where would they hang out? What would that look like? And you need to gather all of that information required because that information is what's going to give you a clear direction to move towards knowing what's required to get there. As the quote said, what we do accumulates the futures, the result of what we do right now. So if we know what we want it to look like in three years, and we have all the information needed, we know what to do today. Every single day to make it happen.Number three, you need to tell. Everyone about your plan. You need to tell everyone about your plan and you need to speak it into existence. You need to own it. You need your friends to know your confidence, know your business partners, know your employees know because by you telling them, they're going to see you as that person. And they're going to hold you to that standard, which is going to hold you to that standard, which is going to allow you to pursue it and be committed regardless of how you feel.Number four, you have to invest at the level of your future self. masterminds, coaching fitness, nutrition, clothing, whatever that is for you only, you know what that is. if you want to get from five to six figures, you have to hire somebody who's made six figures. If you want to get from six to seven, you gotta hire them to make seven. If you want to be a marathon runner, you have to hire somebody who's run a marathon or knows how to get someone there has got somebody there. You don't go hire somebody that's only ever run a mile.number five behavior, eliminate everything that discourages your future self. You need to build a world that sets you up to succeed. If going to your gym, people all the time that talk negatively until you can achieve your goals. Change the gym. If you know that doing that one thing, doesn't support you. Stop doing it. If you know that doing that one thing supports you do more of it. If going out for drinks is not supporting your goals because you're not sleeping, then stop doing it. But you have to eliminate everything that discourages your future self. Because at the end of the day, we are 100% responsible for what shows up in our life. We are a hundred percent responsible for what shows up in our world.Number seven, defined three, three critical actions that you can make every single day towards your goal. Defined three measurable things that you can do every single day that, consistently will culminate with you achieving your goal. Defined three measurable things that you can do every single day that, consistently will culminate with you achieving your goal. And those consistent actions would add up to achieve your result. You need to define three critical tasks that you can make every day towards your goal.Number eight. And I don't remember who said this one, but it's eat the frog every single day. Do the hardest thing for you. First thing in the morning, earn the right to do the easy work, earn the right to the easy work. There are times that I don't want to go to the gym. I do my workout first thing in the day, because it's a non-negotiable. And typically my frog is the biggest needle mover for me. So that means that I have to eat the frog every day. So I don't really enjoy strenuous workout sometimes. And I don't enjoy some of that stuff, but the moment I do it, I always feel better. So I prioritize that on the front of my day.Number nine, report your progress daily to your accountability partner. Yes. And accountability partner, because there is no solo game here. We are tribal creatures. We succeed by who we surround ourselves with. This is not an alone game. You need an accountability partner, somebody who holds you your potential, but doesn't believe your story and excuses. They check in on me. I share with them where I am and I check in with them daily. So you need to have an accountability partner and you need to report your progress because if you can't measure it, you can't grow it, but you gotta be able to measure it. And when you do that, you'll make adjustments and you'll make iterations. But accountability is the secret weapon to defeat the overthinking trap, to defeat the stagnation trap, because the moment you report it and at least once a day, it's going to get you on stuck. Cause they're going to see you. You're going to clear it and you're going to move.Number 10 was the hardest one for me on this whole list and continues to prove, to be the most effective, the most powerful, and the one that challenges me the most. And I fallen in love with it, and that is completely unplugging every single day from everything. So I can plug into myself, having space, a walk alone. Space in nature, lone sitting in my chair alone, alone. I work out in silence. Now I spend a couple hours in the morning alone in silence, moving weights, defining who I am, figuring out who I am when I pick up that weight or when I go for that walk or when I go sit in the woods and stare at the water, but you need to completely unplug every single day. Because by unplugging from the world, you're plugging into yourself, you're plugging into your intuition. You're plugging into your barometer of how things are going. You're plugging into the thing that you live in and your soul every day to get crystal clear. Am I aligned? Is this what I want to do? Is this where I want to go? What do I need to shift? Where am I going? You need to create space and practice plugging in. You want to get stronger? You go to the gym consistently and you practice it. You want to get happier, enlightened, grow more conscious and more successful. You need to plug into yourself and go study all the greats.Your success is not an accident. Your success is directly correlated to the inputs that you give it today to the actions that you take. So make sure that you're moving forward every day. One step at a time consistent congruent committed action towards your future self

Mistakes see them as teachers and lessons more than anything else, a thousand percent. And I think the biggest mistake that anyone could make is being identity-based. What I mean by that is over the course of time that we've gone in different directions. But you let other people paint you into a corner. And that becomes very dangerous because people expect you to be one thing, which is only a fraction of yourself, and that can be true for your business as well. And so the biggest mistake that you can make is being in that corner. And not realizing it and just staying there because there are so many different projects and companies that we've worked on over the years. Even if it was from the outside, looking in very successful, it's one of those things where I think we need to be full expressions of ourselves, not always in a public way, but we do need to practice that expression, be full human beings in a multidisciplinary way. And we also need to be okay with letting go of whatever past identity successes, or whatever else they are and moving on to something that is more relevant and more passion-inducing for your present self.I think one thing that people don't get, especially now is space. Sometimes necessary, to be a little more alone than felt comfortable, was really important just, to realign with what am I doing here? What am I doing with my life? What am I doing with my time every single day? Am I just running on autopilot? And if you don't have that space then also you don't know who to be there for. And when, if you're there for everybody all the time and you're always, fulfilling their expectations, then also you forget who you are. And so it's important to take these steps back every once in a while.one thing I definitely make a habit of is I follow more of a weekly schedule than one that's daily because you just can't fit everything into the day. Batching things is really effective and also doing them on a seasonal basis. Growing up, I loved doing multiple sports. I was never great at any of them, but I loved playing basketball, baseball, soccer, running ice hockey, and all these different things, practicing different skills from season to season. And I'm always trying to create something, but it's, I want it not to come from me. I want it to be free energy that kind of appears to me, or I feel like I have. Nothing else makes sense to do, but this, and I try to follow that feeling and that passion, sometimes it's not there, honestly, sometimes I'm not really doing anything. I'm more like trying to stay in fighting shape from a fitness perspective, from a music perspective.So I see all of that is working on your craft and keeping your craft up and with multiple crafts, you need the partition that in a way that makes sense. But instead of one taking away from the other, as long as you partition them they enhance each other instead of taking away from each other. So like practicing scales and music to the point where I get Tendonitis. And it's really important for that not to be limited by money, but other times it's more like business things, which makes sense. It's Oh, I've got to do this today. So usually I'll start off with the creative and practicing my craft stuff like practicing music, doing a little bit of free writing. Also, spiritual readings are really important to me. That each thing and a number of different texts on symbolism, symbology and native American mythology and all sorts of different things. I try to have at least one reading a day and my wife does as well. And we'll go through them together for a few minutes, read a little bit of some ancient master, just to get a little bit of perspective and that's important.So the first, like a third of the day maybe is I try to make that where the time is untouchable and then the middle meat of the day that third is usually productive work. That's going to advance business products that we can or processes. And we have to get that done in order to pay our bills, generally speaking, or stay above water. And then the end of the day is more that's where the consumption comes in, where. I'm out of willpower for the most part, but I do want to either spend virtual time with somebody, like I consider, if you're watching someone's YouTube video, if you're watching this right now, it's not exactly like hanging out with this with us. It almost is. And so if you're watching someone for an hour or two hours, be very careful about who you're watching. So a lot of the people I tend to watch are literally like I watched my neighbor down the street, who's a filmmaker who has a YouTube channel. And I want a lot of my friends who were in the health space and then a lot of people in music some, I don't know, but a lot of them I do. And most importantly, the people who I'm, if I'm consuming their media or their books, or even their music, I need to trust them as a person from a spiritual direction to at least some extent, because if it's coming from a bad place, I don't want it to be involved in my life at all.I think that everything matters. And if that's true, especially once you start singing songs and writing them, you realize that they're all mantras, whether you like it or not, that's what it's doing to your brain. And that's where I come from the brain science perspective, because everything isn't mantra, everything is programming your brain all day long, whether you realize it or not, your consciousness is aware of a tiny piece of how you're being programmed. So try to take a step back and be aware of what's influencing you. Be very careful of what you include in your media diet.realizing at some point, this is the healthiest thing. Yeah. That people love you for your weaknesses and your mistakes. Not because you're great at something or great at everything. And that's so powerful because especially, and this happened to both of us, George, cause we experienced success young. We were still puppies in our twenties and started getting tastes of some legit success. And then people treat you differently. They want something from you, or they'll put you on this pedestal, which actually degrades your humanity and reinforces whatever masks you have, and makes you think that people only love you for what you've accomplished. And that actually leads to a mentally sick place that we all have to go through at some point. But what heals it is realizing that people love you for your weaknesses and failures, even more than what you're great at.But one thing I will share that I think is super important is to the extent that you can when you're trying to create, do not have any editor mode on your brain, put yourself in that creative mode, free writing or doodling or noodling on your instrument or whatever it is creating and do not assess it, do not try to edit it, just let it come straight out a stream of consciousness and give yourself that freedom. Because once you start trying to put the brakes on, as you're hitting the gas, that's where you get the writer's block, that's where you get into your own head. And so when in doubt, there are always things that you can come back to deadlifts and squats. Like those will always work. And so will practicing your scales because like the circle of fifths and the major keys in the minor keys will always be there. You've always got to keep your dexterity and you'll lose it if you don't keep this stuff up.like everyone doing before the big game is they're all just like bounced and getting their nervous system ready. And so that is one big thing that I learned is if you don't warm up and I'll just call bath warming up. Priming your nervous system. Where you're like getting ready into that performance state from the, just maybe I'll have a coffee or I'll go over, you have to like, you have to get out of that state and go into the performance state. And I think it is about hyping your nervous system and getting it ready to fire.One thing that's incredibly important to me that I've realized a couple of times is that you don't want to be like making a bunch of money and not working, or at least I don't. I've done that a couple of times. And number one, it does not work out generally from a business perspective. I know there are people out there who are just like, Hey, build this business and then kick your feet up and watch the millions come in. But that is not how it works in my experience. It's number one, that's not a good business decision. Usually. Number two. It's just something where the ability to once again, make that space for the things that you really want to prioritize means that you can do whatever you want to do.one of the things that people assume about once you get big or you become in influential or you become successful is that you want everything to be super fancy and covered in gold. And for me, the best moments were really backstage. Once again, it's those moments that you share that is hard with other people that really matter not the money. Once you have enough money doesn't matter. At least it doesn't for me, it's not the game that I'm playing. Staying above water is one thing. Being an entrepreneur. You've got to worry about cash flow. You've got to worry about future cash flow all the time, especially if you have a team and that's hard it's important to have creative projects where you don't try to squeeze money out of them and you recognize them for that And a lot of times that's what music is for me that doesn't mean that it's a hobby though.You can still take it really seriously, even if you're not squeezing money out of it. That's what a craft is. Most people who practice a craft of some kind aren't rewarded until after they die. So that's not why you do it anyway, but then in the business fear, you got to get to work and do the things that matter to your business and not obsess yourself with the things that don't, and you can't try to match other people tit for tat because it just doesn't work that way. And it never will. And other people looking in are always idealizing for the most part, whatever you're doing. And they think you're more successful than you are. You're happier than you are, or your life is more seamless or figured out than you are. And I've experienced this. I'm not talking from my own, I guess some of my personal experience, but meeting other people who have achieved this over life, it's no, it's the ones who maintain their humanity and their ability to hang out backstage, with the guys who are broke and have always been broke and hang with them on a human level. Like a dirty jobs level where you realize you never get out of that. Like the most fun I'll ever have is eating dehydrated bean burritos out in the woods on a camping trip.

You cannot sacrifice yourself and expect to win. There's this amazing book by Jamie smart called the little book of clarity that talks about toxic thinking. But I see this all the time and I was the same way. There's this amazing book by Jamie smart called the little book of clarity that talks about toxic thinking. But I see this all the time and I was the same way. You're like, I want to sail my boat around the world and like awesome. That's so awesome. But every time you don't sleep, it pokes a hole in the boat. Every time you sacrifice yourself at post a hole in the boat, every time you ignore your health, it posts a hole in the boat. Every time you make reactive emotional decisions, it pokes a hole in the bow. And then you're like, no, I got it. You get in your boat to sail the world and you're exhausted, mentally fatigued, fogged. And then you end up stuck in the middle of the ocean and you drown.You can not sacrifice yourself and expect to win. And this includes my confession time. This includes in your authenticity, in your alignment to yourself, to your core beliefs and to your values, meaning that at the end of the day, the only relationship you have is the one with yourself. And it is the most important one. And to this day, I still find myself in moments or pockets where I go against my intuition, or I sacrifice my morals or values by just remaining silent or avoiding a situation because it's too hard or I'm not ready to stand in the resistance, but then I get upset then for the next week or month, I'm. Unhappy the results weren't there and I'm sad. And it's because I sacrificed myself. I sacrificed what I believed in. I sacrificed what was important and imperative to me. We would never let our children, our significant others, those that we care about sacrifice themselves, but yet. It's something that I watch us do over and over and myself included.I will forever help human beings unlock their potential in whatever form that is. But I also been hiding behind that. Cause I've been judging myself. Like I can't teach breathwork cause I'm not the best in the world. Editor. Who am I to say that because I'm still working on it and I'm still learning it. And I found myself accidentally falling back on that pedestal of perfection and in turn, silencing my voice out of fear of self judgment, and then not sharing who I really am. Like you haven't seen me post pictures of myself working out or many selfies because I got sad and I gained some weight. And I'm okay with that. And I'm actually proud of the fact that I'm working back in a healthy way, but I haven't shared it out of fear of self judgment, which prevents me being authentic in here.And one of my wives, his teacher said to me a long time ago, I was like, who am I? And he looked me dead in the eye and he said, name me one Olympic athlete that doesn't have a coach. And I was like, I can't, and he's, OCO named me one of the coaches that has a gold medal. I was like, I can't do that either. He's you don't have to master the game to know how to play it. You don't have to have performed every play in the book perfectly to be able to teach somebody. And I was like, wow. And he's share your journey. And I was like, ah, and I needed to be reminded of that. And so for me, part of sacrificing myself is it feels like a sacrifice when I don't share all parts of me, because it feels manipulative, it feels positioned, it feels like I'm hiding in plain sight.your focus is understanding that you will never win if you sacrifice yourself in the process. And so I'm going to be sharing in this episode, six ways to increase your ability to practice, to honor yourself, to get in touch with yourself, to find your intuition, to eliminate toxicity from your life and actually scientifically proven to increase your brain's ability to learn like super fuel your brain. If you ever saw that movie with Bradley Cooper limitless, you can naturally do that. There are ways in your life to utilize your super power, your brain and supercharge it. And so before we get there one of the tips that I'm going to share with you in silence, and I spent some time in silence today.And so in today's silence episode, what ended up happening? I want you to picture this. I get to the gym and it's leg day, right? So I'm doing legs. It's Monday. I walk up, I load the bar bell. I know I don't even load the bar barbell. I just had the bar, the 45 pound bar, and I'm doing warmups in doing 20 squats with a 45 pound bar. And then I put 95 pounds on the bar. Now I have giant tree trunk legs. Cause I'm a lighthouse. And so I have a solid base and structured and not move, but my legs are huge and I'm really strong. I can squat a lot. And so 95 pounds is nothing. It's like warm-up weight. It's I dunno, like 30% yeah. 30% of my max. So it's not hard for me.And so I put this weight on the bar and I'm in silence. I'm not listening to anything. I have my noise canceling headphones in, but not on, I just silenced the gym too. I just sit there in silence and I get under the bar in the moment. I feel the load on my back. Like the moment I feel that 95 pounds, it was like a metaphor story, a symbol for the weight that I've been feeling like the weight. And so I started to squad. And in the middle of my squat, like rep three, I started crying and I was doing 15 reps to warm up and I started crying like on the squat rack. If you're watching this video, I'm pretending I have a barbell on my back, but on the squat rack, 95 pounds, I start crying and I'm like tears running down my face and I'm like purging and getting it out.And I finished my 15, I went through it. I put the bar up and. I had to go sit for a minute. I'm like, what was that? And it felt great. I felt better. My body needed to purge and release. I was like, what was that? And I was like, how ironic that I had to place that barbell on my back. I had to place that barbell on my back. And then once the weight was on my back, I got sad and I had to think, and I was like, wow. A lot of the pressure I feel is weight that I put on my back. Not that it's placed on my back that I put on my back now that's placed on my back. And so I started to have this realization in this silence wow.I'm feeling things that aren't mine. I'm taking on things that aren't mine, but I'm taking on things that are preventing me from actually supporting the pressure from actually supporting people. And I was like, why? And I was like, wow, like I'm looking for ways to find my value. And I'm like, wow. Look at me trying to be the guy who can hold it all, trying to be the guy who can suffer more or endure more instead of just being the guy to live. And then it hit me and then it hit me. I realized that I was only looking for weight to bear, to try to find value because space was open because I haven't been celebrating my wins. Say that again. I figured out in my thinking myself, and you probably think I'm bat shit crazy at this point, but this is what happens in my brain. Hence why it's called the MInd of George. So I figured out that I was taking on other people's burdens and trying to endure and hold space for people and create codependent ties to people to hold their stuff. So they could be like, look, George can hold. He's valuable. He's valuable. And I was collecting my worth from that because. I was advocating my own responsibility to celebrate my own wins. Wow, you did good today. You did this look at all the amazing her husband. You are a father, like you made this. And because I wasn't actively celebrating my wins, there was this vacuum of space that I was filling up with things that didn't support my soul.And so today's silence reminded me to celebrate every one of my wins. And in that I realized that I haven't celebrated a lot of my wins because I feel like I'm unworthy to ask for help. I feel like I'm unwordly to celebrate now. That's not true. I know I'm worthy. I've do a lot of work on this, but my default still feels unworthy. And so you'll see that if you follow me on social or anything else, I don't ask for a lot of things a lot, and that's rooted in things that I'm working through, but I also eliminate the ability for people to support me and to be close to me because asking is intimate. Asking is vulnerable and if I'm intimate and vulnerable, and then you come in that my work might actually just have to be on who I am as a human, not in the things that I do. And then, we got a relationship, right? So the guy who teaches relationships, beating Algorithms needs, to gets to keep doing this work. And so that's where I got to, that's where I got to. And in this moment, right now I'm feeling so self-conscious, but at the same time, so proud of myself for sharing that because successes and internal game, these conversations like this one I'm having with myself is the same conversation I have with every one of my friends that is a massive high achiever. Billionaires sent a millionaires. Multi-millionaires this is the stuff we talk about. And it's hilarious. We laugh at each other because we take ourselves through our processes and we just witness and listen for the other person.But this is the game. And so this is the game because this and these distinction these feelings. Are the things that either accelerate my results. Or decelerate my results, because if I am not aware of these things, if I'm not practicing self-awareness and checking my check engine light, then this stuff is underneath the surface, going into everything. I touch every team call every social media post, every podcast, every video, which energetically. You can sense and it pushes people away. Versus when I'm clear and sharing right now, I'm in a place of confidence and freedom because I'm aware of what's going on so I can choose differently. And then that energy goes and gets put into my work and into my business and into my events. And the secret here is that we are always proactive in how we show up, not reactive to the things that are consciously happening or the things that are subconsciously happening, that we haven't given ourselves the space to explore yet. And so today in all of that, you can even remember all of that. Welcome to my brain, welcome to my brain on no caffeine and completely sober. I had to take a sip of coffee. That's where I got to. And so the two biggest takeaways for me from my silent workout were to number one, celebrate wins. Number two to ask for help. And so in full transparency, I'm going to practice right now and I'm going to practice by doing something I've never done. I am going to read a couple of reviews of this podcast because me reading these. Makes me feel extremely vulnerable. I'm celebrating my wins right in front of you. And then I haven't asked for you and I'm sure you can figure out what it is. And every episode forward, I'm going to read a review one, maybe two, and I'm going to celebrate my wins with you because I'm on this journey with you.This is a community like I'm being a lighthouse. I want you on my Island. I want you to be here if you want to be on the whole journey with me. And like I said earlier in my confession, I don't do well when I only share part of the journey. So this is me sharing the whole journey and being on a part of this journey is you being on my team. And if you don't want to be on my team, I got you. I will trade you. I will call your coach and captain, and I will give you a warm welcome over there.now I'm going to get into the six tactical ways, the six tactical, like these are six things that you can do to increase your brain's ability to learn. And I'm going to specifically focus on exercise, but movement in general movement. Is one of your secret weapons. It's your body's natural ability, natural way to detox. So like a lot of people don't know, like you have a lymphatic system in your body, but your body doesn't have a drainage mechanism, which is why rebounding is so powerful to see people bouncing on those mini trampolines. I'm pretending to be bouncing on one right now, even though there's not one under my desk, but it still works. Your lymphatic system doesn't drain itself and you have to drain it. Movement and exercise is what helps drain it. It releases endorphins. It helps detox your body. It's why we use it, but movement in general.Movement in general is an absolute gift to your body. Like you should sweat every single day. And so well doing that though. And while moving and well setting sweating, your brain is a lot more programmable. And I read a ton of studies on this brain studies, and I think it's 24 to 26% more impressionable when you're moving or sweating.So going for a walk, dancing, swimming, running, biking Anything that has an elevated heart rate increases your brain's ability to learn and function. And so with that, we have to protect that because our brain is our supercomputer and what we program into that brain determines how we show up in the world. And so if you're programming that brain with guns and bitches and crappy music and sad, and my life is horrible and blah, blah, blah, while you're working out, when you go into your day, that's programming that supercomputer on how to run. And so I have been really intentional for the last three and a half years to not listen to music with any lyrics that are negative. I only listened to music that is positive that has a good message. Has a good story. Helps me relate to myself. I only listen to audio books that are enlightening and uplifting. I only watch shows that are positive because I used to be stuck on like these murder shows and dramas and these bad videos and crash compilations.And I was like, why am I laughing at videos of people falling? And then wondering why I'm a skeptic or pessimistic, like I'm celebrating people's falls and injuries. And I was like, no, and it's something I actively practiced to this day to surround myself with positivity. But what I'm going to give you is six things to actively try every single day that you're moving exercises or doing anything that will increase your brain's ability to learn and grow and help you develop a deep, healthy relationship with yourself. So you can be proactive and work on yourself. So number one, and I alluded to it earlier. Number one is silence. Number one is silence. Try it working out. I don't like being in the gym without headphones, because I don't like the music and all the noise. So I actually have noise canceling any or headphones. This is not sponsored, but I have the Jaybird vistas and I put them in and I turn them on. And then I don't play music. And they canceled the noise and then it's literally dead silence. It's an isolation chamber. And I work out in silence. I go for silent walks out in nature. I ride my bike. I'll swim in silence. I go to the sauna in silence, but I work out in silence. So number one is you practicing any movement in silence? Okay. And some of the things that I'll add to the acts, I don't have it in here driving. When you drive in the car, be a hundred percent present with your thoughts, right? No music, no phone. Shouldn't be on your phone anyways. No music, no phone, no nothing, no radio, but try silence. You have a commute coming up, tried in silence. I want you to practice. Being in a relationship and nothingness, right?Boredom is a skill set. Like boredom is a gift. They say one of the greatest gifts for children is boredom because boredom breeds, intuitive creativity. Guess what? As adults boredom can breed the same. Intuitive creativity as long as we lean in to use it. Number one, the first thing that you can do is practice silence. And if you're watching this some video, I wrote these down on my notes. I'm looking at my notes over here. Practice silence. So try working out try it walking, try it driving, try it in the shower. Wherever you find yourself turning noise from the outside world on. I want you to now create space to turn the volume from your inside voice up.So no more outside noise to lower your inside volume. Turn up your inside volume by keeping the outside world silent. That's number one, number two, be very intentional about the audio books that you listen to be very intentional. When you are listening to somebody's words, into somebody's books that is programming your brain. And so I like to choose books that are a couple levels ahead of where I am. And I will listen to them as I progress and I grow. And I also have recognized that there's books that I've wanted to listen to, but I'm like, Oh, I have that. I know that I'll pick it up. I'm like, ah, and I was like, that's not doing me any good, so I won't listen to it.And so make sure you're very selective and intentional. About the audio books that you listen to, whether it's audio podcasts like this one, I'd like to think that I'm helping your brain and your soul audio books or anything. Be very intentional about what you're listening to. And I'm doing this in the lens of movement and working out, but this really applies everywhere in your life. Be very selectful and ask yourself, this is the question I ask myself, is this book, is this thing I'm listening to, going to help me become the person I want to be or further enhance a trait that I already have and make it better. And if the answer's no, I don't listen to it. I really don't listen to it.So thing number two is be very intentional about your audio books. Thing number three, I listen to shamonic music. And so what do I mean by shamonic music? There's a lot of deep meaning to that and it can mean a lot of things. I listened to ECOS. If you're not familiar, don't worry. But I tend to find music from people that are very soul centered. Heart-centered talk about self-forgiveness and the world and presence and consciousness. And then I make a playlist. Because their music, including their words, they make very intentional sounds with different instruments and frequencies to help program happiness and joy to the point where I have my four year old son. Listening to some of my favorite musicians. And I was like, baby, why do you love that song? And he's forward. He's it makes me happy. He's I just feel happy and I'll turn on this music and we'll make them dance. And he doesn't dance when there's radios out of the car and stuff like that. It's very intentional.But I want you to be intentional about what you listened to. And I'm going to say this because music will program you. Every time you listen to it, even if you're not consciously listening to it and you're cleaning or you're doing something else, it is programming your brain, which is intern programming, your nervous system, and influencing how you feel, how you show up and how you react.So thing number three is for me is when I'm practicing, working out or moving or any time I listen to shamonic music. So number one, silence. Number two, intentional audio books. Number three, shamonic music. Number four. Instrumentals like instrumental. So my buddy, Jim quick, who's been on the show has an amazing book out.Go listen to our episode on gyms on this podcast with Jim quick, but he actually talks about how to get your brain in a prime state by listening to opera music. And it's an absolute amazing thing because what you're giving yourself, when you listen to music with no vocals is space. You're basically putting a track out. That's going to pull your lyrics out, right? And it's going to create space for you to fill in the blank, but it's going to take you on a journey. The notes are going to modulate. They're going to go up. They're going to go down. Music is not balanced. It's harmonious. There's highs. There's lows, but blended together. It makes this journey. And when you listen to things like opera music or instrumentals, or very intentional music like this while you're doing is you're basically laying a foundational track, like a baseline that you, your intuition, your soul and your brain utilizes to stimulate your creativity, to stimulate your connection with yourself and your relationship with yourself to then write your track. And so number four is instrumentals.Number five. This is a secret weapon and I'm not joking. This is an actual secret weapon. If you do this, I guarantee you or rocket ship your results. Every single person that I know that's successful does this every single one of them, like I'm not making that up. Like it's not an anomaly. You could go through the Rolodex on my phone and text any one of them. And they would all tell you that they do this. And so number five is they listen or I listen to incantations or affirmations, incantations, or affirmations, positive affirmations, statements, commitment statements.Like I'm a loving man. I'm a good husband. I'm beautiful. Like I actually said that today, I looked in the mirror today and I saw, I posted a picture on Instagram and my stories fluxing, and I was like, I'm strong. And I am. I am, but listening to incantations or affirmations is an amazing way to do it. Now, there are tracks and tracks out there in the world of other people's incantations and other people's affirmations, which work, but I'm about to give you the secret weapon.I want you to write down on a piece of paper. A script for your future self, but I want you to describe it if you fast forward three years and you're like, who do I want to be? And you name it. I want this, I want the house here. I want this, my cool. What traits does that person exhibit? And you're like, they're committed. They're loving, they're passionate. They only work three hours a day. They do an hour of stretching every day. They do a half an hour breath or come. I want you to list all of those things out and you're like, okay, cool. And then when you list them all out, I want you to download this app and it's called subliminal, not sponsored.I use this app. It's called subliminal and I want you to record. That entire thing in an I am statement in your own voice. I am successful because I am loving, compassionate, and caring. I wake up every morning and I look at my horse ranch after my 30 minutes of breath work in my gratitude practice. I walk into the kitchen. I wrapped my arms around my significant other's waits while I kiss my kid's head. And I send them off to school because I only work three hours a day. And I want you to record the story of your life three years from now or two years or one or five, whatever. I want you to record it in present tense and only positive language.I want you to talk about the behaviors. I want to talk about the traits. I am blank. I am blank. I am blank. And I want you to record it in that app called subliminal. And I want you to listen to it every single, especially when you're moving, go for a walk and go listen to it, go for a walk and go listen to it. Okay. That's number five. And then number six Is empowering music. And I've been alluding to this the whole time, but I got to call it out. There is no way that your life is getting better and I'll be the bold one to say it. And your life is getting better by listening to sad, depressed drama, filled music. There's no way by listening to this person cheated here, and this one did this and this one stole this and this one did this, that, that is doing any good for your soul. Whatsoever. And so empowering music is anything that you can have an integrous conversation with yourself and be like, this is helping me move forward. This is helping me be better. This is helping me feel better. This is empowering me to do better. That's the music you get to listen to. So the six ways that you can increase your brain's ability to learn while exercising. Because that's what we're calling this, but moving in general and take these practices elsewhere, not only when moving, but in your calendar.Number one, silence, number two, audio books that propel you forward. Number three, shamonic music. Like I said, DM me and I will send you all my best playlist. My breath work, pray lists by meditation playlist. My favorite musicians for this, I'll send it to you just DME, and I'll send you a whole dump of it. Number four is instrumentals. Number five is incantations or affirmations. And the secret weapon is the ones that you record in your own voice. And number six, empowering music. Empowering music. So those are the six ways that you can set yourself up to win and increase your results by programming your brain with positivity. When it's in an increased state of reception while moving or exercising, which will catapult you ahead of everything else. So that's what I got. So here's my challenge for you. My challenge for you is to try one. My challenge for you is today. As you're listening to this to look at your calendar, when am I going to the gym again?When am I going for a walk again? And you have to pick the moment and then pick the modality. Is it going to be silence? I actually challenged everybody to do silence first. So I would challenge you to do silence first, but do silence and then incorporate this into being a part of your day, because here's the thing, what's the worst that could happen, right? What's the best that could happen. I want you to be consistent about this. I want you to try it. I want you to flex this muscle because here's the thing that I know you listening to this you're the gift. There will never be another you, your perspective, your paradigm, your inputs are what make your business successful.What make your life successful? It's your personality, and you need to spend time sharing your message more and the world's message less, which means we need to practice being in a relationship with our own message, with our intuition in the space that we create. So we can read our own story to the world because that's what makes us different

having a great partner, someone who is very system oriented. I think a big thing for us is that as long as we're communicating both of what we see individually, cause our skill sets are totally different. these realizations came out and maybe like some psychedelics and things were involved at some points and we had realizations along the way, but it's been a slow journey to get to where we're really good at communicating with each other. we've always been together as business partners sometimes, but always supporters. I feel like we were always getting our back no matter what. We've always been able to bounce feedback back and forth to each other. we do share a vision, like there's this overlap of where we are going, but we, with healthy understanding of ourselves and how we actually combine how we talk with each other, what we're working on, how we're working, why we're doing things that was like a total burst of clarity for us.And then it was just communicating with each other and figuring out how to make this thing work. one of the things that I realized this was through just like the use of social media and stuff is when I would post stuff to Facebook. I used to just only share the wins. I would talk about Hey look, how many downloads we got on our show? Look how big this launched it for us. Look how much money we made. I would just share off all the, share, all the wins and stuff. And, you'd get people that are like, eh, congrats  and, you get the likes on it and stuff. But where I really got high engagement on social media was when I shared the struggles, right? Like there, there was one time where Joe and I were actually at a networking event and I, I'm a fairly introverted person and I struggled with social anxiety when there's a lot of people around.And I actually fainted in the middle of a networking event. I was just walking. I wasn't drinking. I just had a water in my hand and I just collapsed and fainted because the anxiety got the best of me. And I shared that story on Facebook and it's the most liked commented on the most support messages I ever received through PMs. And I feel like sharing this sort of like authentic truth that really happened to me was this catalyst for people wanting to reach out and support. And it was in maybe, that was a big pivotal moment for me, but it was in moments like that where I realized like, why am I only sharing this stuff? People need to see the bad, just as much as they need to see the good people need to see look like, we might on the podcast at times have this persona that we've got shit figured out. I think the reason people really follow us and gravitate to our podcasts now is to listen to it, realize these guys don't have their shit figured out.Matt and I were creating like 30 something pages, every single month of unique content in this thing. And we scaled it to a point where it was doing well. It's about a hundred dollars a month is what we were charging at the peak. And we just had a problem scaling it. And we just there's something in us. Matt has created a ton of online products and we're just like, We want to open up the flood Gates and get this content that we think is really good and helpful because we hear the feedback from folks, but we want to give it to more people and spread it to the world and not have it behind a paywall. So that's where, Matt was already doing the podcast. We're already doing affiliate marketing stuff. So we figured let's do the hustle podcast. We called it hustle and flow chart and we realized, okay, we have a really cool network. We're really connected. A lot of the people that I was clients with where some of our preliminary, our first guests. It started with that motivation is to give more than we ever have before. And trust that through the giving, we're going to create enough awareness branding and community around us, a connection relationships to these folks that are actually going to stick with us and listen to us and we'll see where it goes from there.  Let's leverage this podcast as a way to get free consulting out of all the people that we think are really smart. So we just started chasing up people that have the solutions to problems we had in our business when we were trying to figure out Facebook ads and really go deep on that we had, five or six different Facebook ad experts on over the course of a couple of months when we were trying to figure out how to get better copy on our website. We interviewed a bunch of copywriters all in the same month and we were just totally. Looking to bring on people that could give us information that would support our business with the realization that if it helped us, it would help anybody who's tuning into the podcast as well. And during that phase where we just kinda got selfish and we just went, let's just solve the problems that we have in our own business and let other people listening to people, giving us that advice. That was probably the largest stretch of growth we've ever had in our podcast. That was the time when our podcast just grew by leaps and bounds, and people started talking about it. People started sharing it. And that was probably also the evolution where we started to realize.It started to feel very monotonous. So we added like a new filter into the podcast and went, if we're not having fun, we need to start wrangling this and redirecting what we're doing with the podcast. And so now one of our biggest filters is, how do we make sure that these episodes are going to be a blast for us? So we are pumped to go and record them because we're big proponents of the idea of it. There's no specific destination that we're shooting for. We want to have fun on this ride where it ends up that's, wherever it ends up, I'm sure we're going to be happy with the destination, but it's more important that we enjoy this journey right now because who knows. We may not ever make it to a destination. So that's been the big focus now is. Hey, still being selfish and solving problems that we have in our own business and solving problems. We know that our customers and our listeners have brought up to us. Solving problems on their behalf as well, but also just making sure it's always a blast.I had this realization where the weight of the world isn't on your shoulders.In fact, the entire world is all in this together. We're all one big soul that's all together. And I know this is going to sound real. Woo. But that's please do we're all in this just giant soup together. And we're all just like this one being, and the only thing that's different is we each have these individual sort of souls that kind of think independently, but I realized that we're all this sort of attached single.Think about a computer and a computer might have multiple processors. It's all part of the same computer, but the processes are all processing different information and then feeding it back to, the hard driver, whatever. And I felt like the world and the human race were this like giant computer and everybody was its own like sort of CPU providing data to the bigger computer, if that makes sense. And that realization. Brought me to this conclusion that, Oh shit, we are all in this together. There's nothing that's really on my shoulders. And that experience opened me up to actually have relationships with a lot of other people. It wasn't from that moment. It wasn't until that moment that I started getting like really comfortable opening up to other people and having a really sort of vulnerable conversations with people that maybe this is the first time I ever met him. I, that would have never ever happened with me before that experience. But that experience and realizing that. Like shit, we're all just part of the same machine. And I'm just like a little teeny piece in this machine. That realization was actually this massive weight lifted off my shoulders. And when that realization came across my brain, I just broke down and I cried for two hours and I was just bawling and just all emotions. We're dealt a set of cards. Your cards were, hold it together. A way to the world everybody's successful live to meet it. Mine was, everybody was a shit show and I have to hold it together, but we ended up with the same belief about ourselves. Then we have to hold it together. We can't show emotion. We have to be strong. If it's going to get done, it's up to us.what's really happening is when we choose this path of like self-awareness and growth, what we're choosing is to rediscover our ability to express emotion and the depression, the anxiety, the Dow, and all the stuff that came up was basically just from the suppression of what was happening on the inside. It's like we have a gasket exploding and we're pushing it down. Do I feel like shit? It's like the check engine lights screaming, and we're like ignore. And then we get pissed off when the engine block explodes. we are all out of integrity with something, all of us. And there is no such thing as perfect integrity. There's the pursuit of integrity. And the pursuit of integrity is what gives meaning to our life. Your life and meaning, and presence is the value that you bring to this world is your pursuit of this integrity over and over.So I practice and I challenge all and have to go sit for one hour with nothing. You have to practice boredom, notebook, no music, no TV. You have to go somewhere alone and you have to watch your thoughts. You can't try to remember anything you can't leave. And 20 minutes later take notes. You actually just have to be a witness to yourself. You can watch a river, you can watch a bird, but you just have to observe for an hour. And I have never seen so many people. What can I do this? What about this? Can I bow? I was like, this is hilarious. It was this massive amount of resistance because it's a forced break pedal. And in that gap, in that space is where our clarity comes. Either our clarity that this is working, this is our next idea. Or this is not working, which for me always brought up it's not working cause I'm bad or wrong. And it's no, it's not working. Cause I'm not taking the time to reflect, to figure out what did work, what didn't work and trust myself and intuition to choose what moves next

The poison is sneaky. A single 15 minute workout increases your brain's ability and efficiency to create neural networks required for learning. So that means what you were moving and working out your brain is actually more efficient and retaining information and programming your subconscious as compared to being dormant. Now think about that for a second. When you moved last, what were you listening to guns, drugs, be trash, like swear words, cuss words? Songs about scarcity. The world is happening to me songs. My life is miserable songs. Listening to the news of people, complaining about everything. Think about it.When the last time you moved, walked, worked out, even drove just apply this to everywhere. What was the last thing that you were listening to see every moment of your day, you are absorbing information and training yourself on how you see. And how you show up in the world. It's not in the 20 minutes of reading or the 30 minutes of meditation, those help, but it's in the other 23 hours a day that the teachings are happening that they've have a compound effect three months, six months, nine months from now that an hour, a day can't un-train. As it's been said, you are the average of the five people you spend the most time with. I think that deserves an update. You're the average of the 24 hours of programming you allow into your world? 18 months ago, I made a rule that I wasn't allowed to listen to music with lyrics, unless it was from a shaman. Or it was just instrumentals. And then I took it one step further and said in any moment of my life, I only have the option to choose one of the following six things. Number one, silence, try it. Working out noise, canceling headphones with nothing, driving in silence. Number two. Audio books that I intentionally choose to either propel me forward, or I think it's fiction words that aren't real, that are good, positive stories. Number three Chemonics music, number four, instrumentals number five, incantations or affirmations. I E like guided meditations, positive affirmation tracks. Tony Robbins, that cart totally. Or even better. Affirmations that I record in my own voice. There's an amazing app out there called subliminal. And you can record your own affirmations in your own voice and listen to them, which gives your brain. It's like a fast-forward button because your brain recognizes your own voice. And so there's that one. And number six is musicians with positive messages and music. And so two musicians that I'm obsessed with lately are Will Evans and Sat Sang and they actually tour together. Travel hall is another one.So I listened to music about presence and consciousness and forgiveness and growth and love and all those things. So if it has lyrics, I listened to it. India Arie is another one that I listened to. So I wonder if that has any impact on the fact that everything in my life has been a rocket ship, including my happiness. So my question is, are you aware of all the programs that you are installing in your computer every day and are those programs propelling you forward or are they holding you back? I wrote this post the first time a year ago, and then I updated it and then I really have had the chance lately to look back and see the positive effects of this decision in my life.I don't watch television. We don't have cable, so I don't watch the news. I don't consume much social media. Outside of people that I'm supporting, like my mastermind, my students, or my friends, I try not to consume any agendized media. I try to make sure that anything I'm consuming, I'm controlling, I'm intentional with. And when I say that the poison is sneaky, I can literally see a direct correlation between what I've allowed in or what I've even allowed to touch me. And my success and my happiness. And so I don't think I can ever go back to just blatantly listening to the radio or watching the news or letting other people dictate what I do or consume. I have to stay intentionally consuming because it is literally me writing the programming of my super computer that runs me every single day. And yes, I still have sadness and anger and joy and trauma and all these different emotions that I experience, but I don't numb them out by disconnecting distraction.I intentionally sit with them and then I'll listen to the right thing or I'll journal or I'll do something. But when I say the poison is sneaky, I realized that most of my career when I had success and lost, it was because I became victim to the noise of the outside world. I started to believe what I was hearing or comparing myself to others or listening to other people, complain or finding skepticism when I didn't have any before. And I've now very much realized the power of what I allow into my space and just to be clear, I still have FOMO sometimes. I still have fear of missing out like, Oh, what if I know? And I'll still catch a headline on social and want to go dive down the rabbit hole and Google it. But then I ask myself why is my life going to be any better knowing what happened in that scandal? Is my life going to be any better? Knowing what happened in that fraud. Am I going to be a better husband, a better father, a better human, a better business owner, a better entrepreneur. Am I going to help you listen to this more by reading about that? Probably not. And I still catch myself I'll find it, I'll catch myself reading it and I won't do it anymore. I'll stop the activity and I'll shift it. But the poison is sneaky and whether we like it or not, we are surrounded by negative programming. We are surrounded by scarcity by not good enough conversation.But when we think about most marketing, a lot of it harps on pain. And a lot of it harps on us staying in pain. You think about that. And so when we know that we're surrounded by that televisions, drama, reality, televisions, controversy, headlines, more blah, like we're not sitting here watching the happy go lucky news. And for whatever we see reported on the inference of that, maybe that's not the right word, whatever you see your part on the other side of that, there's also positive stories to report on, but those don't get attention. Those don't get consumption, but we have to be really intentional about what we consume and what we allow in now.so the poison is sneaky and I wrote this post around my workouts because for years I only worked out to music. And one of the hardest things that I did was I started working out in silence. Now I'm one of those interesting people when I would run, I would always like to run in silence and just listen to nature. But when I was in the gym, I always wanted to listen to music, the hard stuff or anything. And I started working out in silence and running was easy for me, but working out like lifting weights and moving a lot in silence. Was actually really difficult and most gyms play loud music. So I was just started using my noise, canceling headphones and keeping them on and may end where there's some interesting thoughts in there of self-doubt you can't do it.Do one more like without any external fuel whatsoever, but it ended up being really powerful for me. And now what's really funny is when I work out with heavyweights. I actually listen to like lectures from philosophers or doctors or audio books or things like that. Like now I don't even listen to music when I work out. I just listened to good positive talks, but I wrote this post because I was going through that phase and it was really interesting because as my body's working on and moving. I have an increased ability in my brain to create neural networks for learning. And as I'm working out, I'm actually more absorbed full of all that stuff coming in.And I worked out once or twice a day, and I was thinking about all that rap music that I listened to and things like that and what it was saying and what I wasn't even like consciously hearing, but with subconsciously programming my body. With subconsciously programming, the computer that would then go relate to my wife, relate to my customers, relate to my team and wondered why I was acting or behaving the way that I was, because I was a little disconnected from self and my values because something else had programmed it in.so I wanted to talk about this because, as entrepreneurs. As business owners, as people that are listen, you're listening to this podcast, you're changing the world. The end. Thank you for doing the work that you do, but your job isn't to shine somebody else's light. Your job is to shine your light. Your light is what makes the difference, your light, signature the brightness of your life, your message, your product, your story, your offer, the way that you lead your team, the way that you lead your family, the way that you speak words into people, the way that you speak words in yourself, like every single thing that you do is your gift. And the more time that you have connected to you. And your intuition in that space, the brighter your light becomes. It's your message. Not somebody else's message that stuff. Isn't going to help your message. I need you to spend more time in relationship with you and your message or disseminating your message. Like instead of listen to the musical, make music, instead of listening, just go do a live video, make content, do something. You need to be intentional about every single thing that comes into your world. Every single thing that you hear that you watch, that you listened to, you have to be intentional about it, including the environments that you're in. if you're not consuming leave space so you can create. So if you go into the sauna to sit there and silence and watch what happens, you'll consume your own thoughts and you'll have the best clarity you've ever had. Go sit on the couch, look out the window and just stare at nothing and practice boredom for 30 minutes.These are the seven book recommendations that I have. Book number one, I'm going to preface book number one. With a statement that I learned to love and understand more and more every single day. You are guaranteed to be in a relationship with one person for the rest of your life. And that is you. And it is a relationship shift that needs to be practiced and pursued no different than your significant, other than your kids, then your business partners. It has to be pursued. So book recommendation, number one, Love Yourself Like Your Life Depends on It by Kamal Ravikant. So book number two is the wedge by Scott Carney. Now Scott Carney wrote another book. I think it's along the lines of what doesn't kill us. How cold exposure he studied. Wim Hoff. I got into cold therapy and breath work through Wim Hoff cold therapy is what helped me start to be. More proactive and less reactive to situations outside of myself. It was huge for my PTSD, my nightmares, the things that I struggle with. And so book number two is the wedge by Scott Carney. And basically my summary of this book is this book talks about and gives you ways to teach yourself on how to control your autonomic nervous system. So in the world happens when trauma happens, when your ad account gets shut down, that employee quits, when you lose money. That you are given a moment of awareness to pause and choose your response instead of reacting. And so it puts you in the driver's seat of awareness and it gives you tools to train yourself, to be able to hold what's coming in from the world. So you can respond versus react.Book number three, the secret to life, the secret to life. The thing. That we don't appreciate until it's taken away and that most people wish they could have one more of. Breath. So the book is Breathe by James Nestor. Now I had done breath work and understood breath work and use breath work. But once I read this book, it changed my relationship and I realized how breathing is the secret weapon of success for entrepreneurs and human beings that utilize it? It's absolutely mind-blowing. I could not do this book justice. Breathe more, but breathe more now. And then after you finished that book brief by James Nestor. Book number four, in my opinion, is a manuscript, a manual of how you should live your life and how you should live in business. This book is a playbook. It is literally a playbook that guarantees your success both in life and in business. And this book is called the Go-Giver by Bob Burg. The Go-Giver by Bob Burg. It'll change everything. Guaranteed. If you use this book as a manual, there is zero way. And zero way that you can lose in life or in business. So book number four is the Go-Giver by Bob Burg. Now book number five is about toxic thinking and toxic thinking is something I didn't really understand and toxic thinking. When eliminated is just a simple choice in the way that we have an internal dialogue and the way that we relate to certain things, this book is by an author named Jamie smart. And this book is a really easy read or a really easy lesson. It is called the little book of clarity, the Little book of clarity by Jamie Smart. And let me give you the overview and the premise for me. So basically I lived, most of my entrepreneurial career of I'll do this when right. I'll buy that. When I will start working out. When I hit this number, I will hire this employee. When I get that, I will spend more time with my family when I hit that thing. Here's the truth is that thing never comes because the finish line. Always moves. And so toxic thinking is thinking just that there is any other moment, but now, and it gives a really simple tools and practices to shift that, thinking to create the results now, which actually amplify everything that you do. And so that book is absolutely amazing. Book number six, books. Number six is extreme ownership by Jocko Willink. Now I might have an affinity for this book because I was in the military and I really appreciate directness, but Jocko. I don't care if you've heard of him or not the way that he delivers the wisdom through his life experience. And what he has is mind blowing Jocko was a commander in the Navy seals. I believe, I don't remember his specific rank. He was in the Navy seals. For most of his career has seen stuff that most human beings should never wish. That another human being saw he has had experience with things that most people never experienced and the way that he delivers this, plus being a husband, a father, and a human being is just absolutely beautiful to me. And so I've never met Jocko personally. I consume a lot of his content. I love his books. I love a lot of his social posts. I love the example that he is, but this book is extreme ownership. Is really an important concept to understand as a human being, no one's coming to save us as a business owner as an entrepreneur. No, one's coming to save us. If you have low sales, nobody's going to come magically show up at your doorstep and bring you on a unicorn, a sales bucket. We have to find the solution. We have to empower somebody, inspire somebody, do it ourselves. Nobody's coming to fix that situation. Nobody's coming to have that hard conversation. Nobody's going to come lose the weight for us or make the money for us or change this for us only. We are. And back when I used to be in the personal development world, when I was going through trainings, they always used to say a hundred percent responsible, a hundred percent of the time. And it was this concept that I really didn't understand. And what took me a long time to understand it wasn't even, it wasn't even the fact that like I might be responsible. It's the fact that I look at every situation like I am responsible, which empowers me to always choose my next input. And so no one's coming to save us. Nobody's coming to save me. And so extreme ownership is a very amazing way and an amazing book that reminds me of that. And it gives me the tools required to put me in action. And then my final book is about perspective. And my final book is about deep perspective because I have a story in my life, I've experienced the life that I've utilized as a story. I have life experiences that most people, when I share them, give me sympathy or empathy. And I have a story that I've been able to hide behind before. Where my story has been my crutch. It's been my distraction. It's been my kind of excuse card, my get out of jail free card. Like I don't have to do the whole work side of the story. And I used to hide behind this story and my story was missing some perspective because I wasn't using my story for good all the time. I was using my story, but I didn't know better at the time. I was just afraid to feel and afraid to be really vulnerable with those close to me. But this book. Oh, man. I listened to this book like once every six months and this book just has a way, it has a way of like slapping reality. And to me, like slapping perspective into me where I was like, I would give anything to have my life again, a hundred times over from this book.And though that book is man's search for meaning by Viktor Frankl, man's search for meaning by Viktor Frankl. I can't say anything else about that book. I won't even do it justice, if you have never read or listened to that book, do it. If you have listened to it again, and then consume a lot more of Victor Frankel's work, I found writings from him and things like that. It is absolutely mind blowing.

I discovered, this kind of natural gift that I had to hear harmony and to I, something about the natural reverb of  the Baptist church that we went to and that's stuck with me all my life. I just loved that, that resonating tone and acoustic music in particular has always been my foundation.  I've delved in electric and electronic and all those different styles, but if I can make the sound without amplification it's, it seems to me more rooted in grounds me more. So a lot of my music is inspired by being in nature. I'm, I've been a lifelong surfer and an environmentalist. And I think that kind of comes through a lot in the songwriting . In a lot of the music is written, while I'm immersed in those places, I'll write verses while I'm sitting on my board in the middle of new England in the middle of winter. The water's 36 degrees and it's just, that's my church now is where I can be in those spaces of complete unattachment from This kind of new age world that we live in of of technology and instant gratification, you have to stick yourself in into nature and there's no compassion, the ocean doesn't know compassion. it's really you're putting yourself in harm's way and when you figure out how you react to that, I think that's when you really discover who you are. And so I always just feel like that transcends through sound. It's Sonic waves are the same thing as ocean waves,they begin somewhere and as they get further apart, they spread out and it's just this interesting analogy. I've. I just realized over time as my life is all about riding waves, sound waves, and rhythm, are like the essence of who I am. That's the womb version of how I become musically inspired.I've definitely struggled with that balance of obviously we have to make a living to be able to do to continue to make these albums and stuff. It's getting harder and harder as streaming revenues are abysmal compared to when we used to. Have, even downloads were a much better, 67 cents per dollar was the average for iTunes downloads. I could almost guarantee after I put an album out that I could make back. Within the first quarter, at least half of what I put into it. And now, you it's been two years since I released rise and I haven't even gotten maybe a quarter or halfway there what it costs me to make it.  And that's troubling as a, family man and obviously I, family always comes first and making sure that we're taken care of is important to me and touring this year went away completely. So that was really my bread and butter was the touring side of things.And I've always seen myself more as a live musician than a studio artists, because I just, I get something off of the audience and the vibration that I can't explain that really makes me believe in what I'm doing And I just, I put so much of myself into the performance that I've had a hard time this year, without that experience we've, I've done a lot of live streaming, but it's just, it's not the same at all to as being in the room with somebody and feeling their energy and sharing energy with. And I think that's been obviously a huge issue for a lot of people this year is that isolation we've been feeling. But I'm anxious to get back to, that human connection, that experience of sharing energy with another person and many people in my case.I have tons of songs that I've shelved because I just quite, wasn't quite happy with where it was. Ended up or landed or it's, maybe it just needs a few more tweaks, but generally thosesongs I'm not too worried about because if if I am working that hard to try to finish them. Then chances are, they're not that good in my experience. The best music I've written is. It takes me a day to write and it's because you're so raw you're so tapped into whatever emotion it may be that you're trying to translate to to art or to music in this case. You hit this flow state where it's, you're just acting as a conduit and you just have to let yourself open up to that.song writing is such a therapy. That I just dove in and that song came out and, I recorded it a week later and it was the last song to get on the album to amazing to me, like when you know that, that happens in, that kind of goes back to that whole idea of do you need to suffer to create great art. So it's maybe not always this suffering, but it's really opening yourself up to be that conduit to whatever emotion is coming through and letting it be an unhindered, undistracted.My first album, I tried so hard to be poppy Taylor Swift's sensibilities with the songwriting. And I hated that. I hate that, the production on that album kills me now when I listened to it, because it's not honest, it's not who I really am, but I was trying to get away from who I was, because I wanted to restart myself and, be this be it be a new artist and Represent myself in a different way than I have been before, just because I was connected to the band, but it took me two albums to get to back to where, in rise I'm going back to my roots, as an artist, as a songwriter. And I just let that flow and it. It was a hell of a process because I had all kinds of other issues on the recording side of things where, you know, the person I had originally recorded it with, I, he started doing the mixes for me and they weren't really coming through the way I was envisioning them. And so I wanted to take them to another producer to keep it a little more envisioned with what I had and that caused all kinds of drama. And I don't do well with drama to the gateway. Like good business in are notorious for having these issues right of sensitive people who are working with other sensitive people and nobody wants to piss each other off. finally got that record out and, just to get nominated for a roots album of the year in New Zealand and was just like such validation for me okay, this is who I am. These songs, speak my truth and it doesn't have to be a three and a half minute pop song like that. This is the people who need this music and this message will find it.What I need to do, and I know I'm, the songs are coming so fast right now. We have a new child, so that's been super inspiring, but I have all these new emotions that, I'd been, I didn't realize were there even and experiences that I'm able to now translate into a way that is uniquely me, that seems to be connecting with people and that to me is, that's worth more than any paycheck is that gratification of okay this is so real.And so I trust me a lot of these songs that I write for myself to try to encourage myself cause when I'm on stage and I'm singing my own words back to myself it's like a mantra to me to, if I was singing something that I didn't believe in. I would, I'd kill myself, I'd be up there. And if nobody showed up or even if they did, I feel like I would be deeply dissatisfied because it wasn't honest. It has to be, whatever it is that you know is instilled in me. And maybe it's my father was just a very honest and Hardworking guy came from nothing and he's, work to have family of three and done well for himself. And that's just that inspiration, every kid wants to outdo their father. I feel like in, or at least be on the same level or just make them proud.Truth, honesty, all these things that I try to put into my music, like compassion and, my music is for everybody it's not, and that's the greatest joy and gift for me is when I'm at a show and there's, grandmothers and grandfathers, and they're like young children. I want, I love that community. That's the way it used to be. I feel like it was, the whole town would show up and there would be music would. We'll just come out of the, onto the streets and people would celebrate life and, or, it would be there for them when they were working through hardship. Music was a part of everything. And I feel like it's become so commercialized, targeted. And I just want to go back to the rawness, the roots of what, what started it for me singing in church. I didn't know what I was singing or what, if I believed in any of those things. It's it comes in a lot of different forms, if I'm really raw and just feeling that I need that kind of. Nurturing hand of playing, playing music and just being alone. Then that's often when you know, something really vital will come out like a family tree or whatever, and it's just, that's usually just stream of conscious. If I'm working on a song like Adam and Eve took me a little while because the lyrics are pretty rapid fire and there's a lot of them. It took me a while just to memorize it. I would, yeah, I would certainly, I'd be out surfing and oftentimes you get 20 maybe 30 seconds at the most on a wave if you're riding it right. The rest of the time you're paddling. So when you get into the way you have like this, this free flow section to improvise on. And a lot of times I would be, I'd be humming the melody in my head. a lot of times I'll just start give them think I'm nuts when I'm going down the way, they see my lips moving and I'm kinda like Dancing and groove. And it just to me that's I'm riding this piece of energy that was formed thousands of miles away. With this, the wave crashing on shore is the end of that energy's life cycle. And I'm enjoying this experience with it from a human standpoint, that's just, so to me, that's just so unbelievable. It's what could be a cooler experience in life and to have that intimacy with earth and energy that, as it's on its dying breath. So like it's such a creative space for me. I'll do a lot of just freestyle lyrical runs when I'm on a wave, then I hope that I hope if I get something real good old paddle in and I'll write it down or record it on my phone. I've had, I have so many voice memos and, bizarre videos of me in the middle of the night with I get a melody in my head.The main issue we're seeing a lot is this kind of painting. You're either on one side or the other especially in this country. And I wish that. We could, our leaders would remove themselves from that somehow. It's hard because look, the media, it feeds off of that and they are the ones who really paint that picture more than anything, in a lot of ways. But I think we can use our own eyes and ears and listen to people speak and My, my hope is that I will always choose a side of compassion for those who are less fortunate than myself. And I will always take time to listen and really because issue, there's so many things that are so complicated. Yeah. And everybody's beating their chest Y if you're, if you're a BLM person, then you hate cops and that's just not the case. And if you're, if you're, if you don't support BLM you're white supremacists and that's not the case either. There's this there's these staunch kind of rivalry that we've been forced. With because of social media, in a way that, your social circle gets recycled too, to, you end up seeing like an echo chamber, they call it you see only what you're interested in and what you're in alignment with. And, that breeds just contentment for the other side. And I just want, I just think that, if we would all just. Like he, like you were saying earlier, I think before we started podcasts and go out and sit with a tree and just to witness the, the witness life and its in its real form. And like that tree doesn't see sides or anything it's just trying to survive. There's so much we can get from nature. I think that opens our hearts too. The fact that we're really just we're just an infinite spec of matter in this huge picture. When you zoom out, things become a lot easier to perspective. It becomes a much, much better. I feel like it's just, we're so narrowly zoomed in on what we like and what we don't like right now that's causing a lot of the issue. And I think if we would just all just pause, breathe more. And instead of going into every situation, so tense and tight and angry before anything even happens, that she just woke up yet.And really hearing out all sides of the story before you jumped to conclusions. And then once you, you do have a better understanding of the situation that you do the right thing and you stay and for what the, those that are less fortunate than you and are being oppressed by whatever.The system is or whatever the situation is. A lot of the songs on rise were written for the water protectors I've, deep connection and roots to indigenous culture in this country. And, I don't need to give you a history lesson on it, but it hasn't been all rosy, as you can imagine, and there's still. They're still dealing with their lands are being overrun with pipelines and things like that. And there's just so much wisdom that you can learn from these elders, these people.

A lighthouse is not interested in who gets its light. It just gives it without thinking. Giving light is its nature. And this is a really powerful quote for me. It reminds me to be consistent. It reminds me to be congruent. It reminds me to keep playing the game, unattached to the outcome, some solid call it delayed gratification, some colleges serving and unattached to the outcome. It's really about running your best race and doing your best every single day, but what's so important about that message is that as business owners, as entrepreneurs, as human beings in your community, in your family and in your life, you are a source of light. And you either recognize it or you don't, but the faster you recognize it, the faster you recognize the power in your light, the intention that your light gives off to the world, the results that it creates, how people are magnetized to your gift and you sharing it. And our jobs are to be a lighthouse and we can't control every boat that comes to shore. We can't control who turns in or turns out that's up to them. But our job is to ruin that constant and consistent source of safety and light. And so that's one of my favorite quotes. A lighthouse is not interested in who gets its light. It just gives it without thinking. Giving light is its nature.I look at entrepreneurs as people that give light. I look at business owners as people that give light, we put out these beacons of light into the world and we guide people home. We say, this is the path. This is how to get here. We have a solution for you. We have a community for you. We have a service for you. We have a product for you, and it's in our job to continue to do that. And there's going to be people that take it and then don't do it. There's going to be people that come and leave the center and people that pass by, even though we know we need it, but our job. Is to remain constant and consistent on attached to the outcome.Where do I find my ideal customers? Where do I find my ideal customers? That depends. It depends on a lot of variables. And it doesn't matter what phase of your business you're in, just starting out or massively successful. Our customers change. The market, changes. The world changes. Our customers are pretty iterative and we have to be really plugged in. First you have to ask self who is your ideal customer? And not like I'm a soccer mom that drives a minivan. But who is your ideal customer? Some of the questions that you can ask yourself, question number one, what do they want? What does your ideal customer want? What do they spend their time doing?What do they pay attention to even outside of your market or focus? What are some of the other things about this person that defines them? That's step one is you have to know your customer and my amazing copywriter, Alex. Who's been on the show. Gave this exercise in this episode and it's so powerful, but when you really want to sit down and understand your customer, like who is it?Once you get a clear picture, I want you to sit down and design a day in their life. Like literally like on a piece of paper with time, like a day in the life, like every moment Oh, What time do they wake up? When they wake up, what do they do? Do they go for the morning pee or do they go for the cup of coffee?Do they stretch and meditate or do they go right for their phone? I want you to, to the T like 7:00 AM, seven Oh four, seven, 18. This is the breakfast I eat. They're always late. They always smell coffee on their shirt. I want you to take the time. I designed this day. This exercise is absolutely mind blowing by the way, but I want you to design a day in the life of your ideal customer.When do they pick the kids up? What kind of car do they drive? What do they listen to in the car? What are they thinking about when they listening to it? What do they do at work? How many pee breaks they take, even though they don't have to pee, like how many breaks? Like I want you to really put yourself in the shoes of your ideal customer.And so when you're asking yourself, who is your customer, you want to embody. That customer, like you want to be in their life. If you took a pair of glasses and put them on, I want those glasses to be the lens of their life. I want you to see what they see. I want you to feel what they feel. I want you to do what they do.I want you to eat what they eat and yes, you can talk about food. And still sell business and marketing, you find common ground. And so when you think about who is your customer, I want you to do this. So ask yourself these questions what do they want, what do they spend their time doing? And what do they pay attention to?What shows do they watch? What are they watching on Netflix? What books are they reading? The more information like the more embodied you can be about who that customer is, the faster you have, all the information you need. To identify. How do you find your ideal customer? So step number one is who is your customer?Step number two, which is a part of that exercise and then pulling some parts of that exercise is where do they hang out? Like where does your ideal customer hang out? Are they hanging out on LinkedIn? Do they listen to podcasts? Do they go to local meetups and farmer's markets? Do they hang out in Facebook groups?Do they hang out on in-person events? They hang out on virtual events today, not use social media. Do they read magazines? Like where. Do your ideal customers hang out now, of course, or to know where your ideal customers hang out, you have to know who your ideal customer is, right? That's why step one is know who your ideal customer is.Step two is know where your ideal customers hang out and be specific. Are they hanging out at the train station or do they get a cup of coffee at Starbucks and sit there for an hour. But. The reason I say this is because you're not going to know where to find them until you think about all the avenues and possibilities about where they say, where they hang out.So it depends on what side of my business that you go to, but like for you listening to this podcast, I would venture to say that I'm not the only podcast that you listen to. And I love that, but that means that I know that some of my ideal customers are podcast listeners. And so that means if I go on other podcasts, I have a likelihood of finding my ideal customer on those podcasts.But you have to ask yourself where do your ideal customers hang out? Are they shopping on Etsy? Are they playing around on Pinterest? Are they on a social media app that nobody else uses? Are they on Reddit today? They invest in Bitcoin. Like you have to do the time and figure this out. And once you figure it out, you have the second ingredient needed.So when we think about where do I find my ideal customer, step number one, you have to identify who they are. So who is your customer? Step number two is you have to basically identify all the places where they hang out. You have to make a hypothesis. Like I think they're here. I think they're here.I think they're here. That's step number two. Step number three is you actually have to validate that's where they hang out. You have to validate that's where they hang out. So for example, I know I know now, but let's say I assumed, or I made this hypothesis. My ideal customers hang out on marketing podcasts.I think that my ideal customers listen to other marketing podcasts and business podcasts, and I'm like, Oh, that would be a pretty safe assumption. So let me start. I personally have been interviewed in over 1500 podcasts. I get less people from a marketing podcast than I do from like mindset business theory and even some personal development ones.Because I tend to talk about a lot of those different things. I found that a lot of people that just hang out and just listen to marketing podcasts, don't like what I share. Because I don't share jest strategies and tactics. And so step number three is that you have to validate that's where your ideal customer actually hangs out.And so this is where actually, if you're watching this on video, I just rolled up my sleeves. That's really funny how my brain works. I was foreshadowing what I was going to say. This is where you have to roll up your sleeves and you have to go be in a relationship with people. So you can get inputs and feedback that's where your ideal customer is or wants to be, or that they hang out there.So you have to interact with these people in different areas. And so let's say the hangout in Facebook groups, you go in there, you actually engage with them, you, but on their posts, you ask them questions, you engage on their posts, you're not selling your stuff. You're finding out information about these people and seeing if they're your ideal customer, you get to know them. You ask them questions. If there's anything you can do to support them, you get on a call. If you can, you support them organically. But if it goes beyond your container of set, helping for free, of course, they can become a paid customer. That's the ultimate dream of this.Like God, I think all my customers hang out in mom's groups for. Oh, body, weight workouts on Saturday mornings and your interview with them and you're engaging and they're all, DM-ing you like, I really want your help. And you're actually getting DM so much. You have to charge great.You found your ideal customer charge money, and there you go. But the inverse of that is that when you validate where they are, you might think God, all my moms are hanging out in that group. It's for this and boom. And you start interacting and engaging and they are potentially your ideal customer.Not yet. They're not willing to invest in a meal plan. Or nutrition or accountability, like maybe they're in that group, but their needs are fully met and what you have to offer. Isn't a pain point for them. And then you're like, all right, cool. These people aren't actually let me go to the next one.Let me find the health and fitness group for public speakers or entrepreneurs who don't have time to work out and then start there. But you have to get feedback, right? Your ideas are great. But until you put your idea into the world to get feedback, you don't really know what it can look like. You can spend all day designing.This is who my customer is. This is how I support them. This is my offer. This is boom. And if you do that behind closed doors, you're going to have this illusion that this is it. This is it. This is nailed it. And then you launch it and you're sad because you don't get it validated. It doesn't take off like you think it does.And then you're left, frustrated and resentful where. If you get really clear and in the part of your process of making this, you go validate it and you go find these people. Then you go out there and you go engage with them. And here's the thing I literally am like, Oh, my ideal client hangs out on Facebook in my Facebook group.A lot of them don't a lot of them refer people who add me as a friend. And then when they add me as a friend and I send them a video message, they become my ideal client. And it's really interesting in how they all go out. But you have to validate that they hang out there. And so you have to build these relationships.You have to show up consistently, you have to put some content out there, you have to engage and you have to test the market. You have to test the market, think about it. Like you're walking through the mall of the 1990s and they're handing out orange chicken. What they're really doing is validating whether you're a customer or not.Because if you walk by and take the sample. Then you have the potential of becoming a customer. So normally once you took the sample, then they had a conversation, Oh, do you want more? Here's boom. But if you walked by and didn't take the sample, they didn't chase you down and try to convince you and then build their whole marketing about people who refuse our samples that we try to convince to buy orange chicken.No, they validated the offer. They were getting our attention. They were doing it. And this is what you must do. And so what does that tangibly look like? One example for me, one example for me is I have been a lot of Facebook groups. I get added to them all the time. More than I count, and here's my PSA.Here's my declaimer. My disclaimer, please stop adding people to Facebook groups without their permission. Like pretty pretty. Pretty pleased. That would be absolutely amazing. I would love that. But Facebook groups are an awesome place. And what I didn't know is I joined a mastermind and a mastermind pretty much like mine.Pretty much like mine and I joined this group and naturally I just started engaging in the group cause I was paying to be in this mastermind. So I'm engaging in the group. I'm engaging in the group, I'm engaging in the group and I'm like engaging, and then I'm engaging and I'm offering advice and offering feedback.And I start getting DMD all the time. Oh my God, I want to work with you. I want to work through. And I was like, ah I don't play daddy games. I don't play mommy daddy games. So I actually reached out to the mastermind owner. I was like, Hey, listen, like I'm not doing this boom. And they're like, actually, no, I don't want to run this mastermind anymore.Boom. And they're like take them. And I ended up by just showing up in this group as a student and adding value, found a lot of mastermind members and the timing was impeccable that I did not think that was going to happen. Like I was accidentally put into that place. And into that spot and I established these relationships and then eventually they turned into customers and I launched a mastermind because of it.I completely launched a mastermind because of it. And so that happens. It happens all the time. Another one for me is public speaking. Now I love speaking, but I don't advertise myself as a speaker at all, but I tell all my friends, Hey, if you do an event, if I can add value in any way, if I can add value in any way, shape or form, please let me come.Like you don't have to pay me. Like I love speaking. I love answering questions. I love engaging with people. And so I'll never forget this. I had a coffee meeting with one of my buddies and he was like doing this. And I was like, yeah, do this. This is what I would do. And he's Hey, do you want to come to my event?I'm like, yeah, I'd love to. I was like, just buy me a hotel room, cover my travel. And he like, okay. And so I go to this event, I'm not selling from stage. I don't have an offer. I don't have a booth. I don't have any of it. None of it. I'm like, I literally am here to serve. People's faces off. And I was like, I just want to help.And of course I'm like, okay, there's 800 people here. Some of them are potentially my audience, but I just said yes, like I say yes to all of these opportunities because I love them. But here's what happened. I ended up giving this keynote and because I wasn't selling, I was literally doing a Q and a, the whole time.I ended up closing multiple seven figures of business from this event over the course of a year. And all I did was answer questions. I'm like, God, when I'm done, if I can answer your questions anyway, just come find me in the hallway. And I answered questions for 10 hours, but all I was doing was adding value and here's, what's not, I didn't think that this was my audience.I literally went because I was like, yeah, if it can add value, but If you looked at me on paper, like George, you want to come? Boom boom. I would have never, in a million years thought that this was my audience. I literally, it was a kind of nice down. Most of the principles I teach didn't apply it wasn't for that type of business and it ended up becoming it and it showed me a part of a market.Where I had an ideal customer that I didn't know was an ideal customer that I wouldn't have gotten without that feedback. And so I show up, I give this keynote, I answered all these questions. I ended up building seven figures of revenue just off that talk, but it actually expanded my entire outlook of who my ideal audience was.And a pain point and a possibility that I never would have thought of nor would I have known where to find those people. So those people were all Amazon sellers. And I was talking about e-commerce businesses, customer journeys, email marketing, social media marketing, and this audience was doing a lot of advertising on Amazon, where you can't do a lot of those things.But what it introduced to me was this pain point of Amazon companies that didn't want to be on Amazon anymore. So then I got to shift and I had this whole consulting arm of my business of helping Amazon customers build a brand and presence the right way off of Amazon. And I only got that because I validated.I validated that offer accidentally. But if you think about all the times you intentionally do it, what would that look like? If you're like, God, my ideal audience, there are these people. They listen to these podcasts. Let me go get on a couple of those podcasts and you go reach out God. I'd love to come on your show.I'd love to add value. You get interviewed and you have an easy call to action. Shoot me a DM or send me an email. And you go on the show. There's a hundred people who listen, and six people DMU. Great. If you go on the show, a hundred people listen, a hundred people, tell them a great go to show it a hundred people listen, and no one DMV.Great. Keep going, give yourself a control, but go on five, 10 episodes of the same caliber talk consistently about the same thing, have the same call to action. And if it doesn't work. Or you're not getting any feedback. That, that isn't potentially where your ideal customer hangs out and you make an adjustment, or if you do know you double down on it.And so those are just some examples, right? Another one, actually, I'll give you one more because this is my favorite one. I'll give you another one. When I started consulting on business and marketing. So when I started consulting on ethically scaling your business right through customer journey, email marketing, Facebook ads.I was literally like all marketing companies. Boom boom. And I'm finding them, but I got invited to an event I used to go to as a food blogger. I'm not speaking, I'm just an attendee. It was expo West. So there's 5,000 brands there, but they're all food brands. They're all natural food brands, companies, like vital proteins or Bubs natural. Those are Mark's daily Apple or, any big food companies as Croix. Is there, Stonehill, like all these food companies, like the biggest. CPG consumer packaged good food companies in the world are hot this event. And so I'm going to see all of my friends because I was a food blogger for a good, I don't know, seven years at this point.And so I'm going, and I'd only been consulting for maybe six months, but I was good. My pipeline was following everything. And so I start walking around and seeing all my friends and all my friends are people that I used to be an affiliate for. They'd send me their product. I'd promote it. I do it.And they're all like, what are you up to now? And I'm like, Oh, I'm consulting. They're like, I have that problem. And then literally the next two years of my life was spent just consulting health, food companies on how to build and scale a customer journey. Another one is you go to an event as an attendee and I've gone to the quote unquote you're one funnel away event.And I just sit in the audience. I network with people. I ask them questions. I ask them what they're doing, why they're there, what they're looking to learn. And if I can add value in any way I do, I'll ask them what they're doing. I'll get their contact info. Like I'll genuinely try to support them and I'll just build a relationship and a friendship.And then they end up working with me or they end up in my mastermind. Some of them have ended up as business partners, but I'm constantly out there testing my offer in the water and in relationships, I do it via DM. I do it at events. I do it at the coffee shop. I've literally, before I move on to the next point.My favorite one is three of my best clients have come from airplanes. No joke. Knock, knock, gotta lie. I got to consult a professional MBA team, the CEO of Playboy and the CEO of one of the largest apparel and shoe companies in the world because they sat next to me on an airplane. No joke. No joke. One of them, I was flying home from Ireland, sitting in the front of the plane, sat next to me.And whether he liked it or not, I was going to ask him questions, which I did. Cause I'm pretty forthcoming. I've just getting to know people like, Hey, what do you do? And I'm not like, Hey, this is what I do. I'm like, what do you do? What do you do? Tell me what this, Oh my God. Why are you seven feet tall?This, it must be basketball. I'm not even a sports fan, but what do you do? And it turns into a conversation. Another one Hey, it's so good to meet you. That's an amazing book. What are you reading? And I just try to talk to people and engage with people. And I actually got three of my best ever stories, case studies and consulting clients because they simply.Made the mistake of booking the seat on the airplane next to me. And I don't say that, seriously, like I'm completely joking. I feel like it's fun to sit next to me, but those are opportunities where I'm like, God, I never thought that my ideal client would be hanging out on airplanes. And my wife's no matter what, wherever you fly first class, cause you always meet somebody.And I meet I've met somebody. I met somebody who was a, he founded a plumbing parts company. So you remember the shower, like in your shower, the drain on the bottom of your shower, where they customize those well heat. Basically started the first company that did that. So I end up sitting next to this guy who is worth like $3 billion because he did that.And I had no value to Adam. We just talked and talked, but I got his contact info. We stayed in touch, but I was like, wow, I never would have thought. And so you have to take your offer, take your expertise and you have to go put it into the world. You have to validate it and test it. And so step number one is you have to know who your ideal customer is.Step number two, you have to figure out or make some hypothesis is. Is that right? Hypothesis is of where they hang out. And step number three is you have to validate that they actually hang out there. And what you might find in that treasure trove is pockets, where they hung out. You didn't think about spots where you thought they hung out.They didn't really, but it will give you the information and the feedback required to adjust what you have to do. Now, the magic key, because there is a magic key. To this all working the magic key that makes absolutely all of this work is you have to know what you're going to do with your customer's attention or potential customers attention when you have it.And so if you get your customer's attention without a clear, next step, you've wasted their time. You've wasted, their time completely wasted their time. And so you have to have a clear design journey or next step that people can take with you and your brand. Regardless of where you capture their attention and you're like what does that mean?I'm like, that could just mean that you get their phone number and you have a process to intentionally follow up with them. Two to three times via text. It could mean that you get their phone number to schedule a call, to support them. It could mean that you get their information and give them an email that delivers on what it is that you promised.It's your job to know what's on your menu. And then it's your job to help give them what's on your menu in the most effective way for them. And so I'll give you a tangible example. When I meet people on an airplane, I actually can't text them on the airplane unless the wifi is really good. But I normally always meet people on an airplane and I'll get some part of their information.And I literally do this every single time. Hey, Oh my God, it was so great. I'm like, I'll make this really easy for you. When we land, I'm going to send you a picture of my face with my contact info. And then I would love to schedule a call to see how I can support you anymore. And so would you respond with like how to book your assistant, your counter link?And they're like, yeah. Cool. So I always send that text, but I also set a reminder in my phone for seven days later to follow up. If I haven't heard back and I'm like, Hey man, I don't think the tax went through the airport. Wifi is all craziness, but I would love to get on that call. How are you? How's it been?How was the blank event that you went to? How was the seeing your family after being home for seven days? And I personalize it and then they'll normally respond. I've actually never had anyone not respond. And so then we get on the call and then when we're on the call, I really clearly know on the call, if I'm going to be able to support them.So if we get on a call, I'm like, God, I can support them. It's easy. It's really clear. I have a course for you. I recommend my podcast for you. Here's an asset for you or I'll hire you consulting. And if I can, I'm like, who do I know that I can introduce them to? And I'm like, God, I can't help them, but I know so-and-so let me introduce them to my copywriter, Alex.So let me introduce them to my friend who runs this. And so then I'll make the introduction and then I'll set a reminder on my phone seven days later to follow up like, Hey, may the introduction make sure they're both good, but if you hoard attention, And do nothing with it. It wastes your time and it wastes their time.And so the most important thing for making this work, the most important thing of answering the quote, unquote, my air quote question of where do I find my ideal customers is once you know who they are. Where they hang out and you validate that they hang out there. You have to know if you get that attention.And when you get that attention, what is the next step that you're going to do with it? You can automate it. You can do it manually. But the worst thing you can do is collect quote unquote business cards that you do, nothing with. You can collect contacts that you do nothing with. You can collect emails that you do nothing with, but none of them are going to do you or them any good.And you have to think about the receiving it. When you meet somebody and they get excited and you get them excited and you're like, yeah. And you give them their contact card and they don't hear from you for three months until you're like, Oh my God, I forgot that. Doesn't make them feel good. It's not going to be a positive thing.But when you have a plan, you're like, God, yeah, every time I get somebody's number, I'm going to send them this. And then a boom. Then you're having an accurate picture of if this is a good person, like a good customer, that your process is dialed. If it doesn't work, they weren't a customer in the first place, but you're committed to doing something with that attention because you took the time to capture it.And as the lighthouse analogy States, when you capture it, there has to be another beam of light and another beam of light and another beam of light guiding them home to safety. It doesn't do a boat any good when it's out, stuck in the middle of storm, that it sees the light once and then the light disappears that doesn't help them.So the key to making all of this work is that there's always a clear next step with what you do, and you're not hoarding attentio

The biggest thing that I've always found is that the fast track to getting to where I wanted to go was getting the blueprint from somebody else who had been there, who could help me avoid the stupid mistakes that I would've made on my own, and that I did make on my own. And I think that is one of the big things is thinking that you have to go it alone thinking that banging your head against the wall for years and just trying to out-hustle things is a really poor strategy.the biggest thing I would say is being clear on what the big idea is behind what you're writing. So a lot of the time people tried to jam to me any ideas into one piece of content that they're creating. So let's say an email or a social media post, they have three or four different, big ideas. And what it does is actually ends up diluting their entire message. So the way I think about it is if you think about a big idea for a piece of content, is how can I get this person to look at the problem or the solution to the problem just a little bit differently.It doesn't have to be massive. You're essentially just getting them to view the solution or the problem that they're dealing with a little bit differently, and then giving them a new and better alternative. And that could be a different way of thinking that could be a product. It could be an opt-in that you're trying to get them to.And so what happens is it way too many people try to talk about way too many things in one post. And so what happens is you can think about it like inside of your content, through each piece of content, there should be a golden thread and each sentence in that piece of content should support that one big idea.But the issue is a lot of the times what happens is that people are the copywriter or the person who's creating the content. They pull the person's attention in way too many directions. So the person can't actually understand what it is that they want them to know. The other aspect would be over the hypey copy. The days of the one big thing that your doctor doesn't want you to know, it doesn't work anymore. It's because the entire market is far more sophisticated these days and they don't fall for that stuff anymore. So it's a concept that you talk about a lot where it's like it creates reactants.All it, all you need is one, one instance where you're just way too hype-y and it can repel an entire audience away from ever wanting to buy from you or from wanting to consume your content moving forward. And then I'd say probably the last thing is being too boring. This is the thing way, way too often, people talk about, Oh, long copy, doesn't convert, XYZ doesn't convert.I've had emails that have been five pages long that have converted very well. The big thing is you just have to have the right melding of education and entertainment. You can't have it be super boring and expect people to read to the very bottom. And then probably something that kind of goes in alignment with that is people that try to be too aggressive in the copywriting.They write, one of the big things is people want to feel like you are a supportive parent that is sitting on the same side of the table as them kind of being like, listen, I get where you're at. I understand it sucks to be here. I actually have a better path out. Let me show you this way.Whereas a lot of the time people think that by being super overly aggressive and being like. Listen up very in your face ish, that they're going to get people's attention to keep it. All they're doing is just creating reactants and pissing these people off and actually repelling them away from ever buying anything from them.So the very first thing that you can always think about the people love, and it's been the way that we've passed down knowledge since the very beginning of time has been stories. So stories are great metaphors and analogies are also amazing because what it allows us to do is it allows us to essentially take something that somebody may not know about, like a concept that we're trying to teach them, and relate it back to something that they do know about, which is really powerful for people.Another thing to think about is that telling stories, but also telling your own story, I think can be really powerful. A lot of the times that most people don't recognize is they always think of social proof as to the client transformations that they've gotten for a client, but in reality, You telling your own story is one of the most powerful things that you can do, because there's a really good likelihood that it actually makes you the guide that people want to follow up.So there are three main beliefs that everybody needs to have before they can ever purchase from you. That is belief in you as the guiding belief in your method or system and belief in themselves. And unless we overcome all three of those beliefs, nobody will ever actually buy from you. And so when you essentially open up and get raw and vulnerable and tell your story, you then become the right guide for them because you've been there and done that. And you've returned with the elixir. You can say, Hey, I went through the adversity, so you didn't have to do to actually develop this method in the system. And this is how I know that it works. So then they have a belief in your method or system. And then when you're able to essentially make that simple, that system super, super simple, It instills a ton of belief in people.So if somebody hasn't accomplished a goal, there's probably a really good likelihood that things feel complicated. They're confused. So if you take that complicated thing and you make it so simple that the person thinks in their brain, Oh, I can do that. You've just allowed them to instill belief back in themselves because when they have something that's so simple in front of them that they think I can do that suddenly they believe in their ability to be successful likely after a long time of failing with it.So that would be one way is the stories, the metaphors and analogies are a great way to do it as well. And then the other aspect is to make sure that you are always rebooking the reader's attention. So what I mean by that is every single sentence in any piece of copywriting always has the exact same goal.It is to literally get the person to read the next sentence. That is it. So leaving open loops not uncovering exactly what it is that you're talking about too soon. So one of the biggest mistakes that I see a lot of people make is they talk about exactly what they're going to be describing in the post, either in the headline or first thing in the body copy.And so then the person looks at it and they go, Oh I already know about that. Why do I need to read the rest of the posts? So what I always think about is how can I drag their attention down this post, as far as I possibly can while keeping them interested, we'll talking about symptoms teasing it, what it is until I actually disclose where it is and then have the call to action below it.And I think that's a really powerful thing that people can do is don't let them know exactly what it is that you're talking about right away because there's something that happens to people's brains. If they think that they know what you're going to say, or they think that they know what your angle is on this, they don't have any reason to read the rest of the post. And so those are the main things I would say. Using stories using client transformations in success stories, using your own success story and your own story of yourself, using stories for other things that are happening to you on a daily basis using metaphors and analogies. And then I would say also burying the lead so that they don't think that they know exactly what it is that you're talking about.And they have to read to the bottom of the post to actually close the loop in their brain of what it is that you're talking about.it all starts with knowing where your ideal audience kind of is. So it's knowing what they've tried, that hasn't worked, it's knowing how problems show up in their life. It's understanding what it is that they don't want to do, because if you understand the symptoms that somebody is going through on a regular basis, if you understand what they've tried, that hasn't worked, if you understand maybe the false beliefs that are holding them back from actually achieving that goal, because they're just focusing on the right things. Or if you understand what it is that your ideal client doesn't want to do to achieve this goal, then you know, where inside of stories is the right area to focus and to like end and have that lesson so that you can tie them all really well together.One of the things is whenever you're telling a story, You want to give enough space for the ideal person, who's reading it to be able to see themselves in that story. That's one of the things is that a lot of people, when they're reading a story, especially when the reading any kind of client success story, you want to make sure that you are allowing that person, the space to be able to see themselves in that person's story. Did they start off at the same area? Were they dealing with the same symptoms? Did they try the same things? It didn't work for them. Did they have the same false beliefs? Do they hate doing hours of cardio and giving up carbs? Like all things that a lot of people end up having. So you want to make sure that you are essentially clear on what that person is dealing with in terms of what they don't want to do. What they currently are dealing with the false beliefs that they have and what they've tried, that hasn't worked. And then you want to make sure that you're giving enough space to that person can see themselves in that story. But it's also enough so that when you get to the end of it, it can wrap up tight.One of the big things is that sometimes people cut a story off right at the end and it feels like you're like, Oh, that's the worst cliffhanger ever, because there's not even a cliff. Like you just literally rip the rug out from underneath my feet. But then there's also people where they go on for ages and it's Oh, actually the Big idea that you wanted them to have is like this far up in the story, but you stopped 16 paragraphs below that instead. So it's just getting clear on where the big idea is that you want to lead that person to, but also being clear on where that ideal reader and audience currently is, and it's struggling that you want to help them out.So a false belief is a current belief that the reader has about what's stopping them from achieving success, but it actually isn't that thing. So by them focusing on the wrong thing, the reason that they actually aren't able to achieve success is that they're quite literally directing all their time and energy and attention into something that isn't actually, what's holding them back and it's pulling them away from putting that energy attention and time into something that would actually move them closer to their goal.a false belief is almost, you can think about if somebody has logic around, what's stopping them from achieving a goal. And let's say that they're holding that logic a, in a container that they're holding. And we get them to change the logic that they have around that problem. And we get them to now put new logic in a container that we're holding because we broke that false belief. It creates a bit of a, if it creates an empty container that we can now put our logic in for that.So because we help them break because we help them to break this false belief that was holding them back and we gave them a new opportunity for success. By making it simple by making it easy by allowing them to put their time and energy and attention into things that will actually move them forward.Suddenly not only are we becoming much more of an authority, but we're building a massive amount of connection with them as well. So we don't just put ourselves as the guide, but we're allowing them to believe in themselves in many different regards too, because if somebody doesn't think it's the genetics and they don't think it's their metabolism and they don't think it's their age or whatever, then you can give them something that makes them feel much more power.And one of the big reasons for it is definitely going back to what you were saying about being able to see you as the guide feeling heard, understood seeing this person gets me, but it's also because when we break a false belief, it leaves an empty container that we can now put the logic that we want them to believe inside of to move them one step closer to becoming a customer of ours.So very first, do you have the headline? So inside of the headline, think of it. If you have a shitty headline, it's like having written the best book ever, but having a really crappy cover and name to the book, like you could still have the best book ever, but nobody's ever going to know, because they're not going to get past the cover, your headline for any kind of email or for a Facebook post or for even a sales page is the exact same thing.  So your headline is going to have to be strong. So there are two main elements to a headline that I think that people should 99.9% of the time have in it. And that is a symptom around what it is that you're solving or the problem that the person's dealing with and curiosity. So a really strong headline is typically going to include an element of symptomatic messaging which is just how is this person not having this problem resolved in their life, showing up, and then curiosity.Next we go into the hook and the hook is really just a way in the way that I write personally, of essentially reframing or resaying the headline, but from a different angle. One big thing to keep in mind is that subconsciously a lot of the time when people start to read anything from us, one of the things that they never think about that actually crops up is this going to be a threat to my time. if they think it's going to be a massive investment of their time, they will subconsciously zone out and stop reading. So by sharing that, it's the quick story, or by sharing that I have a quick idea for you. It automatically overcomes that. Then from there, we go into the symptoms that we know that they want to avoid.So then from there, you've rehabbed their attention. You've kept their attention all the way through. And then from there, you can transition into the kind of area where you want to start talking about either the story, the metaphor or the analogy. So you tie that story metaphor or analogy into the symptoms that you were just talking about. And then on the very end of that story, metaphor or analogy, you essentially give them to the big idea. And then you tie that into a call to action. And then you wrap a bow on it and you have a really solid piece of content for your audience.So instead of saying something along the lines of, do you deal with fatigue every day? It could be like. After 3:00 PM. Does it feel like somebody unplugged your power cord when you wake up first thing in the morning, do you need three cups of coffee before you're able to have your very first conversation with somebody? Does it feel like you're wearing a 30-pound weight vest all day long that you just can't get off? So we're taking a feeling and think of a symptom this way. Think of a symptom is something you can see here, feel, or point a finger at, and symptoms are actually much more powerful than the problem itself because sometimes problems like the big problem are hard for somebody to admit to.So if you went into a room full of alcoholics and you're like, and these were people who didn't really want to admit that they're alcoholics, you're like, Hey, raise your hand. If you're a Boozer, if you're just a real alcoholic, like right now, it's nobody's going to raise their hand. That's a big problem to admit to right. But if you went into that exact same room of people and you said, Hey, who goes out like four times per week and things get a little bit grayed out towards the end of the night. Like you don't always remember exactly what happens, who feels like they go out with the intention to maybe just have one drink. And next thing you are having to Uber home late at night and you didn't anticipate, or you wake up with bags of taco bell that you didn't even remember getting. Those are symptoms of being an alcoholic, but they're much easier to admit to. And what it also does too, in the beautiful part about symptomatic messaging here is that you can take a big problem.And you can just ask yourself how does not have this resolve show up in my ideal client's life. And so now you have all these different angles to talk about that all drive back to the same problem. They're all a symptom of the bigger problem. And now what you're able to do is you're able to create content about all these different symptoms and they each pull in a different section of your audience, right?So like somebody may not be dealing with fatigue, but that same person might be struggling with weight loss. They might be having issues with sleep. And so what you can do is if your solution solves all of those. You just start looking at all the ways that them not having that solution and essentially not having that problem solved shows up in their everyday life. And suddenly you're able to cater directly to different segments of your audience, that if you just posted about weight loss or just posted about fatigue, you might not actually pull it because they don't feel like you actually understand what's happening with them specifically. And then when you create a mind movie around it, what it really does is it makes it a few layers deeper and they're like, Oh my gosh, that is actually how I feel. And they just feel understood and heard on a different level than other people are willing to do for them.And so you use the story metaphor or analogy as the vehicle to teach them about that big idea, right? So then once that, once those are tied together and the person fully understands the big idea that you're trying to get across to them, then you're able to go into your call to action and your call to action. Doesn't always have to be buy my shit. Your call to action can be drop a heart, like comment fatigue. If you feel fatigued all the day, all the time, or feel like you were a 30 pound weighted vest all the time, or comment below with Ironmen, if you want to learn more about my program, but like the big thing that most people don't understand is that it's like a call to action. Doesn't always have to be by my shit. And it shouldn't always be by my shit, because what happens is that suddenly people start to develop a habit of getting turned off by that. But you do want them to be in the habit of interacting and doing what you're asking them to do. So that's why you want them to have something to do at the end of a post, but you don't always want it to be by the thing that I have that I want to sell you.three other big pieces of advice when it comes to this stuff, try to say more with less like the your customer isn't impressed by the fancy language that you use by the hyperbole that you include. That stuff doesn't do it for them. Like clear, concise, copy, just hits different than you read it. You're like, Oh, this is easy to read. It's simple. It's all these different things, which kind of leads me to my next point, which is your copy. Shouldn't try to go over the head of your ideal client. A lot of people think that by using very highfalutin words or using words that are big and expansive and scientific based and stuff like that, that they're impressing their client. When in reality, what they're doing is they're just confusing them more and pushing them further away from making any kind of buying decision. Because at the end of the day, like a confused mind, George doesn't buy nothing. So the big thing there is that. If you make them more confused by what you're putting out, because you're using really overly complicated, scientific based terms, because that's what you like that doesn't actually make them see you as more of an authority.It makes them feel like you don't understand where they're actually at because by taking complicated things and making them simpler, that makes you an authority. You help them to understand something that's been confusing to them for ages. So if somebody hasn't been able to accomplish this goal on their own, they don't need you to make it more so help get really simple inside of your copy.So there was a famous copywriter. I think it was, he was Gary Halbert could be off on that, but he said, write it, write everything at a sixth grade level. And they went, they took a lot of his like sales letters and stuff, and they, once he passed, I think Gary Halbert passed away. They put all of his, a lot of his copy into this thing that would dictate. Like what grade level is this stuff at? In almost all of his stuff was sixth grades or below. So his copy was written at a sixth grade or below level, and he's one of the most legendary copywriters that there is in the world. So to sell millions and billions of dollars, your stuff doesn't have to be overly scientific. It doesn't have to be really complicated. In fact, the simpler it is the better it is for people. 

Nobody has a marketing problem. Everybody has a relationship problem either with themselves, their teams or their customers informed in that order. And I don't have a relationship problem. I don't have a marketing problem, but I also have to look at everything from a place of, is this serving me? Is this serving my team? And is this serving you? There are times where I have to pull back and take a peak.I have to pull back and look at the field. I can play my best game. I can be at my optimum performance level. But I always have to take a zoom back and be like, was that the most effective way that I could play that game? Could I have done it better? Could I have recovered faster? Could I've paced myself differently? Could I have hydrated differently? Could I have stretched? Could I have played a different play? That's our job as entrepreneurs.Do an audit of your business, look at your business, look at where you're spending your time. Do an audit of your time. As my buddy, Alex, Charfen teaches you find out where you're spending your time and ask yourself, is this moving the needle on my business? Is this the best way to do this? Could this be more efficient? Could I change this? Could this. Support my customers better. What does my team think? What am I customers thing, but I want you to take a day, put in your calendar, but 30 minutes it put an hour and it put two hours and it put the whole day in it. And I want you to objectively look at your life and look at your business. Like you're watching a movie and I want you to watch it from the outside. And I want you to check and I want you to look at it. And I want you to check in, is this the best use of my time? Is this align to my goals? Is this a line to my vision?Is this a line to what I said I wanted is my team aligned? Are my customers aligned? Do I really need to be doing that? Do I have to be on 17 social media platforms? Do I have to post eight times a day because the algorithm set it, do I have to do that? Can I do this? What if I did this? What it would look like? And I want you to play. I want to watch the movie and be the director of it. And I want you to find opportunity. I want you to find possibility. I want you to check your alignment. I want you to check your pastor. I want you to check your gas tank and be like, yes, I'm supposed to be doing this. I'm going to do more of it, that thing there's gotta be a better way. Or maybe there's a technology now, or maybe I can update that process or maybe I can cut back some time. And I'm doing that. you're the director of your life. You're the director of your movie. You're the director of your business. And only you can make it seen change. Only you can reshoot a scene only you can do it, but you have to be able to step back and observe.I want you to watch your business and watch your life and watch anything, your workout, your diet, your meals, your time, your family, time, anything. And I want you to watch it objectively like loving the story that you've written and loving the movie that you've made. And they'd be like, God. Can I make it better? Can I adjust it? Can I tell a better story? Can I make a different ending? Can I do anything? And then start making those adjustments, make a plan, commit and execute because there is one guarantee that I can give you in your life and in your business. And that's changed evitable and the faster you fall in love with it. And the faster you learn to use it as a tool, the faster the path to happiness and success, protect your foundations, protect your principles Like my non-negotiables that I'm always going to be doing this podcast. Like, and I say always, but like for the foreseeable future, I'm always going to talk about customer journey and marketing, and I'm always going to serve with value.Those are non-negotiables, but how I do it and the effectiveness of that I can look at all the time. Like if my job is to cook food fo people and to feed people, I'm always going to cook. I'm always going to feed people. I'm going to protect that, but then I can always do an audit, like. Can I better source ingredients? Can I better prepare it? Can I change the order? Can I deliver it better? Can I make that recipe differently? Can I change the volume? Can I make it last longer? Can I stretch it out? Like there's so many things that you can do.Don’t be afraid to do an audit and to make an adjustment, because if you get set and romantic, like this is the only way I have to do it this way, I have to do it this way. I have to do it this way. It puts your blinders on like a horse. And the only thing you see. Is what you're focusing on and you miss the opportunities that are surrounding you, and you always, as a business owner, as a human, as an entrepreneur, have to take a moment and widen your gaze and just witness just to witness what's happening, what's around you and what adjustments can be made. And then your job as the director is to choose. Should I make that adjustment? Should I not? How should I do it? How should I implement it? And then you go again, you shoot the scene and you check. Was that the winner? Look at how you've directed itself, far. Check the director's cut. See if you want to make any tweaks. See if you want to reshoot some scenes or see if you want to produce the movie and just give yourself that perspective

If you are romantic about how you will do business, how you do business, you will go out of business. We live in a world where things change every single day, social media platform, chain advertising change. The market changes. The world changes. The current state changes. Everything changes. And with that, we have to be willing to pivot and adjust while continually moving forward. And I believe the difference between failure and success is being proactive and pivoting instead of reacting in pivoting.I struggled for years, I would be like, everything's great. Launched it at work, full break check. And I would react. Cause I had emotional reaction in my body. I took it personally, which clouded my judgment and my ability to see the entire field. And then my decisions were based out of fear or reactivity and couldn't ever possibly create a positive result versus now where I live. And I look at it, everything like its information. And I have a pause period where if something comes up a big decision, a purchase, a business decision. I put it in my calendar for 24 hours later. I'm not allowed to make a decision until that point. I have to protect myself so that I can be in my peak state.Now there are times as an entrepreneur, as a business owner where I have to make decisions in that moment, but the way that I see it as the more present I can be through breath, through my containers, through my calendar, through all the practices that I have. I can pivot and adjust without being reactive and spiralling out of control, and really it comes down to presence. And so one of the secrets to you succeeding to me succeeding is to always protect our needle movers, to always protect our foundational principles of our business, working, whether that's sales calls, whether that's creating content, whether it's just showing up to the office, we all have a few things that are completely unaffected by the outside world that determine when the needle moves, we have to protect those things. But then once those are protected, we have to be willing to adjust and pivot, to make the most out of those things, to make them as effective as possible to reach as far as possible. And that comes with constantly checking in, constantly being aware. Constantly checking current state to where we're never just coasting or ever gliding.Even when you're the best athlete in the world, you might be running your best race, but you're still checking your heart rate. You're still proactively hydrating. So you don't get dehydrated. You're staying ahead of the curve and that's going to be one of the secrets we get to fall in love as entrepreneurs with pivoting, where we get to fall in love with adjusting. And I look at them as micro-adjustments, I look at them as the ability of like, we're fine tuning an old radio dial. And after time, sometimes it'll get staticky new, just have to tilt that knob or turn that knob just a little bit. And it's crystal clear and that's what our job is as entrepreneurs, we get to the station, then we fine tune that station and we proactively make pivots to make it sound better, make it sound better. And that's the way that I look at business.And so we have to fall in love with being able to pivot and adjust, and we have to proactively pivot instead of reactively pivot, we have to be ahead of the curve. We have to realize this race is going great, but I know if I don't stay ahead of my water and take, I'm going to get dehydrated, it's going to slow my pace down. I know my race car can go this fast, but it's going to burn up my tire. So let me conserve a little bit of energy and gas. I can go the longer game. This is a long game. And so today, tomorrow this week, I want you to carry this in your brain that you can constantly be making current state analysis of where you are in your business. And it's okay to make adjustments, but not derailments. Measure them against your control, make sure that you are constantly setting yourself up to win, but make sure that you're also proactively making decisions that will help you play a better game or succeed in business because change is inevitable and the faster we fall in love with it, the faster this game gets easier.

started a SAS platform in one of the most competitive red oceans on the planet. And only because I knew that there was an inkling in me. there's enough of ethical malfeasance and enough technical issues that exist in the current space that I know for a fact that I can solve and we have solved, and we're going to continue to solve that when people become aware of where they're at right now and where, how good things could be, they would radically change their perspective. so that's what the story of drop funnels is all about is like we, we have this hypothesis that we could treat people better and do it cheaper, faster, more scalable. And really help people to be the hero of their story. And that's what we've been chasing since day one.one of the things that I don't think people really understand, this is what's done with your data on the backend, like what actually really happens. And so there's a lot that happens that I don't think people are aware of. The other side is there's the tools side and there's the truth of the matter. some of my data, several people mentioning cases of of like their software being or their data being stolen as like I would refer someone in and they would continue to be marketed to, by the company and to the endless soul sucking sales journey that is ClickFunnels. Just because someone is great at sales doesn't mean that they're great at giving you a great journey right. And giving you a great product and grateful film and great support. And so I found like all the, I just found all these things that I started to add up until the big house of cards fell down, which is that data theft happening, pixel stuffing happening where my credits weren't, going through and lots of people facing that massive arbitrage Wars in paid advertising to click funnels pages. And even the domain reputation being almost, I looked into the DNS structure of ClickFunnels pages. It's not just ClickFunnels. It's a lot of custom coded sales plan or a sales funnel platforms is like your URL structure is seen as a redirect by not only the surgeon changes, but by paid traffic sources like Facebook and YouTube. And so they'll see it as like a black hat or I'll redirect, meaning that people are getting their ad accounts actually shut down because of how their URLs work. Instead of an actual website in a real infrastructure.then I also noticed that the my, one of my favorite studies is Dean Graziosi's book funnel. One of his book funnels was loading in 28 seconds based on the speed test, 28 seconds. And we know that based on studies from Amazon Google, every possible tech company that reached researches this stuff is that if your pages load at any more than four seconds period on any speed test, you are losing money. Amazon found that for every hundred milliseconds of latency, your conversions could drop by upwards of 10% per millisecond. Meaning that you are losing not only just small amounts of money, you're losing massive amounts of money, especially as you scale an organization. I have to like to get the tech there that exists, reconcile stuff, there, a sales funnel, and I can make it drag and drop and it should be easy and quick. And all those types of things, I have to sell my soul to get there. It's it's a drug that people bite into and frankly, more people make money as an affiliate of that software than they actually do using the software. That was another big kind of card that really toppled the deck was like the culture that exists in these companies. I just think don't serve people that integrate this way possible.On the other side of the coin. We have a software infrastructure called WordPress almost everyone's familiar with WordPress. every project I ever built was on WordPress and but part of the thing is that it's so scalable. It's so powerful. It's so fast. And so customizable that the problem is that it, with that much variability you there's some tech skills required. we have this incredible tech, WordPress powers, 34% of the internet. It solves 80 to 90% of the indexing issues that Google will face. So you can actually rank your stuff in Google. One of we have a common friend that actually told them about a story. They had a project where they had a product and they had someone who like wasn't happy for whatever reason. And they went and launched a WordPress site. And, she was on, on ClickFunnels and they started like this really crappy little blog or whatever on WordPress, that was a negative review and beat her in the search engines almost immediately, even though she's been around for forever and serves the crap out of people, like someone was able to come in because of the tech, because of WordPress and how powerful it is to actually outrank somebody. That's the power of WordPress.I've done the tech, but it's hard, but the sales funnel psychology really makes sense, but no, one's brought these two worlds together to make a code free, sustainable, clean no data theft involved infrastructure, where you can build sales, funnels, blogs sites, all of your membership courses, your log-ins, you can sell everything. Upsells down sells, cross sells, order bumps multiple membership types and styles based on what you want to do and have that control of your own infrastructure and in a space where we vow to not only treat you the best, but also charge less than other people and not steal your customer data.Let’s break down what you mean when you say that of protecting somebody's data or selling somebody's data and how an overview and understanding of that, of like how you don't do that, but why it's so imperative and important. So just be aware that it gets dark, but it's the reason that, that Zuckerberg was on Capitol Hill being deposed by, dozens of senators is that privacy is a very real and critical part of us being in the internet. And we're not just talking about advertisements, right? In this particular case, we're talking about the fundamental aspect of when you sell something on a platform, this is the dispositions, the biggest difference there that people need to understand that when you sell something on a platform that you're using to make sales it's a sales funnel platform or an e-comm platform or anything. Does that platform sell stuff to your customers after they've made a purchase? That's what I like the absolute. Biggest things that people need to ask of their software company is do you sell stuff to my customers and use their data to make more money for the company when I sell a customer in, because it absolutely happens. And it's a very easy way to make money because technically if I decided to do that and go that route, we could scrape all the customer information from every marketer who's on our platform and technically go target those people to go sell our own stuff to their customers. Which is what some people are doing, but it's a massive privacy breach. Would you rather show ads that like you actually care about or ads that you don't care about? If we're a big macho builder, you're going to see, pink to, to advertisements or something. It's just not relatable to you. You don't care about it. Would you rather see things that are relatable or not? Because unless you're paying for a platform, you are the attention that's being sold. That's the nature of the digital economy.number one determination as to whether or not they're a platform you want to build it because it's the exact same thing as. Let's say that like you have a big house party. And you bring over all your guests and then a Walmart down the road takes a picture of every guest that comes through your door and they like find out all their data. They find out everything that's going on. And then they start bombarding those people with advertisements for their own stuff. It's they're advertising to your people that you paid for and you paid to acquire and they're already hot buyers. Like you did the work to go through that. And so for us, like we just made the stand that like, I'm just not going to treat. I don't want to be treated that way. It was happening and I didn't want it anymore. And really the platform didn't exist that made it transparent and open and that we just made a stance that we, that you know, that they wouldn't do that. The value of data analytics, like there's $230 billion a year being invested to get access to this data. Like it is one of the biggest forms of currency in today's day and age is data. And we see people like Facebook go up on Capitol Hill and have to, thing. We see things like GDPR and all of that and protecting the data. But what people miss is that these other companies, these platforms are literally building the softwares that people are transacting on credit cards are going on, personal information is going on and they have access to all of that data. It's so far beyond even like terms and conditions and the legal speak and the boiler plate stuff.the biggest comparison here is there's lots of softwares out there. One came out and it's as you mentioned, the far side of the other spectrum where things get super hypey and just out of whack and people like really mistake, features for having a business like. Your funnel is not your business. Your checkout form is not your business. Your ad is not your business. Your core offer is your business. And that's what truly matters is your offer and what some, there was another one that came out recently and people would know if they knew it, but they came up with this lifetime deal and it was like, you're going to get a billion features and affiliate stuff and pages and funnels and all that stuff. Nothing works. Nothing is supported the features aren't going to be ready. And so what we really teach people is that you're not just one funnel away. It's your funnel. It cannot, you should not mistake a funnel for a business. And that's unfortunately where people have prescribed. Is that that's all I need is a funnel or all I need as a podcast, or all I need is an email list. your business is holistic. Just like it's the same thing saying that you're one funnel away is saying that I'm one workout away from getting a six pack abs it does not work. It has never worked and it will never work doing one thing is not a holistic view. If that's the final little piece that you need and everything else is perfectly dialed in traffic sales, conversion, backends fulfillment, your legal perspective, your business structure, if all of that's at a hundred percent, and then you launch a funnel. A funnel is an amplifier. It's when people win the lottery, it's an amplifier of who they are. If they're selfish, it makes them more selfish. If they're giving, they will be more giving if they are generous or caring, or if they are cautious, it will do all of that times 10. It's the same thing with any digital business it's going to not only really reveal and expose your weaknesses as a human being, but also as a business owner, but it really will reveal what matters and at the heart of every digital business or any business period.

Welcome back to another episode of the mind of George show. If you're watching this on video, you'll notice that the video changes every time, because I am still figuring out my new studio. I have my lighting nailed, but I'm working on the background. The cameras I'm getting all fancy over here.And truth be told, this is my first time ever in my entrepreneurial career that I've ever had my own dedicated office outside of my home. And so it's like a kid in a playground like that movie big with Tom Hanks, except I have like decision fatigue. So I actually cracked the other day. And I bought a course from an amazing creator online on how to design my own studio.And it's actually been great. It's the first course I've ever bought that I've actually sat down to go through cause I'm excited, but I really want to look perfect. And I want my background to be amazing and I want cool stuff in it, and this has nothing to do with today's podcast, but it's a really good way to start.So I'm here in beautiful Montana today. It's raining outside, but it's heavenly 50 degrees rain mountain view. And I'm telling you this because you're supposed to come visit Montana. Because if you haven't gotten your event ticket yet we are 60% sold out and we haven't even fully marketed it yet.So they're going to go quick. The first 60 tickets went in about a week and a half, two weeks. And so we're about to start pushing it because there's only about 14 days left. So if you haven't gotten your ticket to Montana yet, Go to mindofgeorge.com and it's linked on the homepage. If it is not linked on the homepage, they are gone.So I challenge you to go look because today's episode is about sales and it's about how to get more of them. And I'm going to be breaking this down in depth in person with work. Breakout rooms and overview and feedback circles and everything at our event in Montana. And I'm not, I've lost my mind a little bit.I'm doing the event tickets at cost because I miss human beings. We're going to be hugging high-fiving unless you wear a red bracelet and says don't touch us, but most of us are going to be wearing green bracelets and we're ready to party in Montana. So we're going to talk about time sales and retention, but today we've been talking about sales. Specifically how to get more of them. And so what I'm going to talk about today is what I call our three-step visibility and marketing strategy. So this is our three-step visibility and marketing strategy. And so when you think about it, it's broken down into three very simple parts. Part number one is attention.Part number two is context. And part number three is customer journey. My favorite little thing to talk about ever and customer journey is the one thing that I will obsess about for the rest of my existence in this existential meet suit, however long that may be but my goal is for it to be at least another 75 years.So you have at least 75 years of listening to me talking about customer journey because there is not one point in the entire world universe existence from now into the future where customer journey will never matter. And so sales, so attention, context, and customer journey. So when I say attention, what do attention and we're going to use our lighthouse analogy here. Is that when you shine the light out of your lighthouse, that boats see it, see cars. They don't do any good seeing light at lighthouses cause if they drive straight to the light, they're going to bump into stuff. They're going to crash through houses, right?Lighthouses are designed to help people in the water. And the attention part of sales is stopping your ideal customers, dead in their tracks and getting them to see and hear what you have to say. Yep. I watch so many people right now, trying to hoard attention for potential, right? If you post cat memes and humorous videos, and then try to turn around and sell educational content, you're going to lose.There is a such thing as bad attention. I don't care if I have a million social media followers. If none of them are my ideal client, I would rather have a hundred of the right people who actually consume my content, move one step closer and can actually become my customer because here's a newsflash. If you sell a women's weight loss supplement, and you have all dudes that follow you, it's not going to do well.If you sell a car and you are getting the attention of 11 year olds, it's not going to help your business. And it probably won't for 10 years, cause they're probably not going to buy your car in five or six years either. And so it actually matters that you focus on getting the attention of the right customer.And the secret of selling is not trying to convince people to buy your product. It's enrolling the right people into what they realize that they now need or want based on your content. For example. I can go run all the ads I want for my women's clothing boutique. And if all I get is men to walk through the door, very few of them are going to convert because they're not going to know what size to buy their partner, what to get, and she's going to return it anyway.So I'm not really advertising to my ideal clients. So yeah, maybe I have a hundred thousand followers, but if they're all dudes and none of them are my demographic, it's not gonna work. And so you have to make sure that you are aligning yourself as a business and a brand, or I E as a lighthouse consistently and congruently with the right messaging.And so when you think about attention, there's only a few places to get attention when it comes to selling and that's understanding traffic. Traffic. I talk about traffic. I'm going to keep talking about traffic, cause there's only three ways to get traffic owned, traffic earned traffic and paid traffic.And other than that, there's nothing really to focus on. And the reason that those things aren't effective is because people try to get the wrong traffic or the wrong. Let's say it again. They get the, they get traffic, but for the wrong reason, they're using messaging or they're using content or they're posting things that aren't relevant to their ideal customer.And so they're getting all this attention through earned media. People are sharing these cat memes and funny videos, but they're not really earning the right attention. They're earning the wrong attention. And the wrong attention will cost to your business. You will have customer service costs. He will have team costs.He will have a whole lot of costs. Some of these people might buy your product, but then you're going to have high refunds, high complaints, high chargebacks, because it wasn't the right audience. And so the foundational part of selling is being clear on who you are and who you serve, and then being consistent and congruent to that messaging. So that everything that you're doing to promote your product, your service, or your offer through whatever channel it is, whether it's owned traffic, earned traffic or paid traffic is going out to the right people so that when they see your light, they're like, ah, that's the light I need. Oh, that's the destination. I'm going, Oh, that's the direction I want to head. That's what's likely to help me. And then the people like, Oh, that's not my flavor. Nope. I'm not interested in that. Go away with a positive experience to tell other people how awesome you are or the color of your light.And so consistency and congruency is the name of this game. And so the first part of selling is making sure that you're stopping your ideal customers dead in their tracks and getting them to pay attention so they can see and hear what you have to say, moving them one step closer into your ecosystem.So that's part one. Part two is what we like to call context. And context is the overview of the container. So I want you to think of context, like the Truman show. If you ever seen that movie with Jim Carrey, or your world, and they're just living in it or your version of the matrix, pick your movie analogy.But context is you building a world that only your ideal customers live in, but they have a place to live while collecting touchpoints to make a purchasing decision. Because newsflash, every time you see a billboard, you don't pull over and buy. Every time you hear a radio ad, you don't pull over and buy every time you see a Facebook ad, you don't pull over and buy.Sometimes you do. Sometimes it's a touchpoint, but it's part of a big world so that you're encompassed and touched moving you closer to that product or service, if it's a good fit. And so context, when it comes to selling is enrolling your best customers into what you have to offer and getting them to salivate over it.And here's a secret, successful businesses have customers lined up at the door to buy their product, tell their friends about the product, share their experiences about their product. And I see people all the time. I think it was Justin golf, who I heard say this. And he's an amazing copywriter writes. Copy massive success. And he's everybody thinks when they get a hundred buyers that they want to go get a thousand buyers. And I'm like, I shouldn't just get  a thousand buyers that can scale to a thousand buyers. And is if your offer was good enough, it would already have a thousand buyers.It's not a ads problem or a traffic problem. If you only have a hundred buyers and you get more attention, you're not going to match the go to a thousand because there's an ingredient missing because you think about the best products, the best offers, the best services they sell out. They have waiting lists.They have people screaming to buy it because it's the right people. And so context is you building a world where your ideal customers, once you get their attention, like you stop them in their tracks, they can move into your ecosystem. Like they can head into your direction and they're in this world. And remember in this world, there's only four journeys that they can take, but the world has to exist for them to take this journey.And so think about it. Like it's a brick and mortar store. People are driving by on the road and attention as you getting it. But once you get it, you get him into the parking lot and park, and then they get to walk into your department store. And when they're in your department store, that store is yours. In that store, you have your brand story, you have your messaging, you have consistency and congruency throughout the store. Like you're not trying to sell toilets next to a hot dog, stand with a movie theater, pizza, popcorn. You know what I mean? Like you have your consistency and congruency as your brand in that store.So then. You've gotten their attention and the context as you've moved them into your container. And now that they're in your container, they can window shop like Ikea, right? You can hand out Swedish meatballs and let them walk laps around the store as they figure out what they want. And there's a chance that they'll walk through the whole store and have a good experience, but not buying anything.There's a chance to walk through the whole store and sign up to get coupons via email or this in exchange for this or a free consultation or a free blank pick your lead magnet or the walk-in and be like, I want this, let me buy it. There's only one of those four journeys exists when we get there.But your job is to build a world so that when they're in your world, they are engrossed in your world. And your goal is to do one of two things to either get them. To realize through your consistency and congruency in your messaging and your story that they belong there. That way they are your ideal customer or them to realize this is not my world.I don't want this. I don't need this and have them leave on a positive note. Because you can have the wrong people in your store for as long as you want, you can even trap them, but the wrong people are never going to buy your products. And here's the secret. The people that buy your products are the ones that actually build and fund your business to then go find more people.And so attention doesn't pay the bills. Attention utilized correctly, can help get the right people to pay the bills, but you have to have the people paying the bills to start with Mike  covers this the best and his books fix this next, where he has his business hierarchy of needs. And we all have needs. There's different holes in different businesses at different points. But at the end of the day, one of the hierarchies, the, one of the needs in that hierarchy or his pyramid, right? Like he took Maslov's hierarchy of needs and made it for business. It's mind-blowingly genius, but one of those needs is sales.And so you can have all these different holes, but if you don't have the money to fund them, it's not going to do any good. Context is building this world. So you get their attention. They're driving by and flashing lights. Maybe I'm on the street, waving banners. If you're not watching this some dancing up and down right now, I get them to park and I only want them to come in the store if they're somewhat interested, but the store looks appealing from the outside. Maybe that's the messaging that they can see. They can see the branding, the story they come inside and everything. Stores around what I have to offer. It's all around the same thing. And no matter what, as they go to the store, they're consistently getting a touch point. This is what we do. This is how we help as they identify what their needs are. Or they're like, God, I thought I needed this, but I really don't. And then they leave, but they had a good experience.So they send their friends. So context is you. Building that world, that's it. And so that's your consistent and congruent brand messaging story. And then where you're promoting it out there, right? You then take that to promote on earned media owned media, paid media, and you're getting the right attention to the right customers into your world to then move the third aspect and the third aspect, my favorite one customer journey.And that is the easy part that is leading your best customers forward to the next step of their journey. And so what do you have to understand here? You have to understand that it's a journey and you can't determine how that journey looks, how long or how short it is. You can determine how you show up consistently congruently.Your ideal customers take that journey or become your ideal customers. This is simple. You show up consistently and congruently. And then people are really clear that this is what you have to offer. So if you're showing up and giving them pits and pieces, let's say it's design studio, right?This is how to decorate your home. This is how to decorate your bathroom. This is how to do blah, blah, blah. And then your store is around decorating where they can either opt in. And you'll give them your free decoration guide, or they can buy your products and they can do it themselves, or you'll do their consultation and sell them products.And that's done for you. All of that can be accomplished in the same store. And then every day that they're in there, you're just talking about designing your home and how to do this and how to notice. This and what colors go, where and how that makes it feel in the funkshway of this and the flow of this and the layout here and the space in the room here, and the way that looks on the wall and the size of the mirror by no matter what it's helping lead your best customer one step forward in their journey.And so for your sales to be effective, summarized. You have to get the attention of your ideal clients and customers to stop them in their tracks, to get them to park in your parking lot. And once you get them to park in your parking, lot, the context comes in where that's your store. That's your world.That's your brand. That's your presence that you're building online and you need to think of it. Like it's a brick and mortar store so that it matches what you advertised on the street. And they get to come in that store and they get to start their customer journey. They get to walk around and learn about your.Products and your offerings and get to realize Oh, I didn't know. I could design my room this way. Or I didn't know that I could have that, or, Oh, that's really simple. And they get to pick their path in your store. They come up to you. They're like, God, I'd love your help. And God, I really love it.If you just help me with this, you're like, cool. Give me your email. I'd love it. If you help with this. Cool. Give me your credit card. It's only $97. God, I really just need your help to do it all. Cool. Hire me. I'll do it with you or I'll do it for you and I'll go through. Boom boom. And this happens in your business, whether it's a physical product, whether it's a digital product, it doesn't matter.And so you effectively selling is understanding how to get the attention of your ideal customer building the world. I either context building the world or the container for them to live in and comment. And then inside of that container, They're taking the customer journey at their pace because you understand that they're navigating this customer journey and everybody's coming in at different points.Some might have their home built, ready to be decorated. Some might be building it, some might be doing the blueprints and designing it, but either way, they're all your ideal customer. They're just. Different stages of their journey. And if you build the world to keep them in, they'll stay in that world.They'll spend money over time. They'll tell the friends about you and they will keep coming back to support your business because you're supporting, moving them one step closer and one step closer and one step closer, and one step closer to their ideal end state, which is whatever that's identified in your business.Oh, I think I forgot to breathe most of that conversation. But when you think about your business, physical product, digital product, doesn't matter to me, coach consultant, service-based doctor practitioner, you could sell batteries or do oil changes. It's all the same. Cause it's all about the principles.And so what I just shared with you is the overview of the sales section of our TSR method, right? So we talked about time that sales, and in a future episode, we're going to be talking about retention. So you have an understanding of it. And this is what I really help people do. This is what I love doing, identifying how.You get the attention of that, customer with belief, shifting content and things that are enrolling them in. So it's not about can I post 28 times a day? Who cares? Who cares? It's can I post once every couple days and have people come salivating over my content? Like pre-sold and ready to go and ready to consume my content. Yeah. And do I have a world that they can live in? Always moving consistently congruently closer to their goals? Yes. Do they get. Rewarded in that world. Do they bring their friends in that world or they opt in, in that world or they buy in that world? Do they refer customers that world they become testimonies and world.Yes. Yes. And yes. So you got to take a 30,000 few foot view of this one and you gotta take a step back and realize that the quality of attention that you get comes from your ability to be clear. Consistent and congruent with your messaging. So you're only attracting that right attention and that's the baseline of your sales.And then once you have that attention that there is a walking storefront, right? There's curb appeal here in your business, imagining your digital business has curb appeal. What your profiles look like, what your website looks like, what your social looks like. And that appeal is what gets them to walk in the door to then be a part of that journey.And when they're on that journey, you only want them to do one or two things, identify that they belong and stay in or identify that they don't belong. And then go tell their friends who do belong to come over because there's a better fit for them. And you can keep the wrong people and the wrong attention in your store, as much as you want.And you can have the wrong people, consuming your content and filling your ego, but none of those wrong people are going to become the right customer. And the right customer is one. Who's going to fund your business and help you build it to achieve your goals, have the impact, and then find more of them.So that's all I want to talk about today. That's it. Beautiful rainy day in Montana. Looking if you're watching this on video, my studio that changes, I get a blue light behind me today, but I think I look really flattering on this camera and tell you to get a ticket to Montana. And if you're listening to this after the event in Montana, while you're going to have to go sign up for the next one, cause I'm going to keep doing the lighthouse business accelerator, but I want you to take this and I want you to take some time to think about this and I'd actually challenge you.I'd actually challenge you when you're done listening to this. To go take 30 minutes with a pen and a piece of paper and just sit in silence and reflect on this. Ask yourself these three questions. Question number one. Am I getting that right attention. And be honest with yourself. No, nobody's engaging or yeah, people are commenting, but nobody takes action.You have to start there. You have to be aware of where you are. If you want to do something different. The next question. Do I have the right world built? Do I have the right curb appeal and storefront to attract my ideal customer repel my non-ideal customer and give them the desire to walk in, reflect on that one.And then the third one. Is that once I've gotten them in the door, do I have a world designed that no matter what, they're always moving one step closer to their goal until they self identify. It's time to take one of those four paths to the pier that George talks about to either leave or give me your email. Or leave giving your attention, consume some more content, give me your email or buy something. And I want you to just take a time to reflect on those and reflect and see like, where can you find holes? Where are you doing it? Great reward yourself, acknowledge yourself, and then be like, wow, where can I tweak this? Where can I clean this up? Because at the end of the day, Your business is simple. You have to get the attention of your ideal customer. You have to give them a world that they want to come into, and then you have to allow them to be in that world as long as required for them to learn what they need to learn to then give you their email or credit card to then achieve their goal. And then once you have that process nailed you, then repeat it and then scale it and scale it. And that's how you're going to generate more sales. This has been another episode of the mind to George show. It's been a pleasure. I love spending time with you. I love this podcast and we have some surprises coming on the podcast soon, but either way have an absolutely beautiful day.

I have a rule and it's called the one breath rule. And I have this theory that if I can't ask you a question, explain my feelings or share my takeaways in one breath, then I don't have enough clarity yet to share them. So when you think about this through the lens of a question, if we don't have enough clarity on our question, to be able to ask it in one breathe, we get to explore deeper. If we get asked for an answer and we don't have the ability to share it in one breath, then we can spend a little bit more time getting deeper into the clarity of that answer. Now you might be thinking you're crazy. This is absolutely nuts potentially, but the secret to success is an internal game. The secret to success is an internal game, and I can only share my story. And I know for years that I avoided the internal game by always having an external answer. I would need something. And instead of thinking about it, I would go do something instead. I'd go on social media, go watch a video, go listen to a podcast. I'd go read a book all because I never spent enough time deeply exploring what it was that I was looking for to then realize a month later that I had the answer and I could have saved all that time by just exploring it and getting clear. And clarity is the secret. This is a game that's been played many times before us and will be played many times after us.So our intention and energy get directed in the wrong places for the wrong reasons and creates the wrong results. The only two inputs that you control every single day in your life is your intention. And your energy, everything happens at the, the precipice or the cost best, whatever word I'm supposed to use at the result of those two things. But for years, and I mean, six or seven years, I always had the best intention, but I was putting my energy in the wrong place because I lacked clarity.And so I instituted this rule for myself. It was called the one breath rule. If I was going to ask my team for support or hire out a consultant or solve a problem or ask for coaching, I needed to be able to clearly articulate in one breath. What it was that I was looking for. Or I had to be able to articulate that I needed coaching on getting clarity, but either way, it was still one breath, it went something like, Hey, I've been thinking I'm struggling with what to put in this five-part email fulfillment sequence to close these customers one breath. The inverse of that is I don't know what to put in these emails. So that clarifying question would be I'm looking for support and what to put in these emails and how long the sequence should be to escalate these customers into my mastermind. Either way, it's still one breath. And I have found that with myself, with my team, with my students, with my clients, and people that I utilize this with, we all have tremendous growth and tremendous breakthroughs because it forces us to look in the mirror and dive deep into the clarity required for us to be successful.My challenge for you is to implement the one-breath rule. Implement it everywhere that you can. If somebody asked you for a question, try to give them a one-breath answer, which means you're going to have restraint and you're going to pause and you're going to have clarity. You're going to be powerful, articulate, and then deliver a response. If you need help with something, you need to explore that fogginess or that ambiguity until you find the clarity to be able to articulate what it is that you're looking for in one breath. I'm going to challenge you because this will change your game. The only thing you need to succeed is clarity. And once you have clarity, you give it all your intention in all of your energy until it becomes true. And the one breath challenge is my easiest way of holding myself accountable. That I'm always working from a place of clarity or exploring it to find it before I put my intention and energy into anything.

Know your prioritiesWe want to be the best in the world but then we spend a lot of our time playing other sports or doing other activities. And then we get upset that we didn't achieve gold in that sport. We can’t run five races at the same time, we can only run one. Learning that giving myself the time, not only for the task or the action, but the afterthought to truly feel the impact of what you're working on and working through is incredibly important. Knowing your priorities. But not only knowing your priorities, but understanding the time commitment that each of those priorities require.To-do list will never end. And the truth is even if we complete it, we go find more of it. We go look for problems to solve challenges, to solve things, to tweak how to be more efficient. Another thing too is like also having awareness of when we have that time in that space to look at what's on our plate and what's in front of us prioritization. Isn't always a matter of like, How important is this in the business, you can also look at how much energy is required and then where that energy would get to an output or a desirable result or momentum in either your happiness in the bottom line or in the business. Really important to understand about prioritization is you have to fill your own tank. You have to make sure that you're happy and you're aligned to what you want to do. And then that it's aligned to the business, your goals and where you want to spend your time.I think one of the mistakes I made for a long time before I got to here was thinking that team was only people that I paid for to be in my business, not the people that allowed me to go into my business. My fitness coach, my nutritionist, like some of my friends that texted me throughout the day that still have no idea. What I do are still my teammates, because anybody who interfaces with me. Every single day at some level has an input support or ability to help shift me or move me. And one of the mistakes I made for years was not looking at them as teammates. We’re trying to get perspective of this giant world where we're limit ourselves into this one foot container. We all have to pull our rip cord and eventually what ends up happening is. If you isolate and you do this alone, you'll never pull your own rip cord until it's too late. If you have a good team around you, they'll tell you when to pull your rip cord. Because the inverse of it is that it gets yanked for you and everything loses. You have to enjoy and reflect on the result. You have to taste it. You have to pause and you have to do it.So I decided I was going to start symphony, but I didn't really know what the heck I was doing. So I don't have business training. I needed to start up lumps. I needed some equipment. My plan was mobile. So I was literally just going to drive to people's houses and do their therapy in their house to start to suss out the need of this community that I had just moved into. Hudson was a stubborn baby who wouldn't take a bottle. So I refuse to let my feeding agent dictate my schedule. So my son was on scheduled feedings. I said to my husband, I need you to take a block off work. I need eight days to write this business plan. And so literally what we did is I would wake up in the morning, breastfeed my son. I would go to the library, write my business plan for three hours, two hours, come home, feed my son, and go back to the library. And I did that for eight days straight and we got the business plan written and I got the funding and then I launched my business. And so then basically I had this like timeline that I expected to happen. It was much more accelerated than I anticipated. my predominant focus now is that concussion focus, but also just understanding how the brain works to be able to help people in terms of just overall brain health and performance and fueling you and optimizing your brain, because you can do things today that are going to potentially prevent you from memory issues or challenges down the road. And so trying to be, and help inspire people to be more proactive in their brain health and less reactive as well. Because a lot of what people run out of the I'd run out of the knowledge of what to do. And so they give medications to help the symptom or they give something to help the symptom and that doesn't treat the issue. I get random people that reach out to me that are just like you have given me hope for the first time in years that this isn't the way I have to live my life. And then to be able to connect with that person. And to be able to give them a path to say, this is not how you have to live neuroplasticity, our brains ability to learn and change exists as a gift to us for our entire freaking lives, which means you never have to be satisfied with where you are at this moment. If you want to do the work and you want to change and you just, you can. But you have to find the people who believe that with you and who have that skill to help you understand what the frigate is. And so getting to connect to people and hearing people like you've given me hope or I can do this again or they that seeing people get their lives back is what keeps me going.How to Nourish and make your brain healthyThe fundamentals to me of having sustainable brain health is nutrition. And particularly nutrition, not and I don't want to go into not like you don't have to be keto. You don't have to be paleo. You don't have to worry about any of these like specific diets. But it's making smart nutrition choices. anti-inflammatory smart nutrition choices is number one, especially if headaches and things are a part of it to have your most inflammatory food groups out there are dairy and gluten. So as much as you can, as a human, just making healthier food choices is going to be one step in the right direction. Hydration, good, old water, super important. I find so many people are looking for that magic bullet, that one pill that can do something or anything. Your magic bullet is exercise and activity. You look at the research that surrounds improvements in cognitive activity improvements in attention, helping people with dementia and ADHD. There's all these studies that support exercise as being that thing. So exercise is key sleep. If you were someone who struggles with sleep, make that a priority to figure out in our different stages of sleep. We have different things of healing happening. At different that's when consolidation of learning happens, that's when memories are formed, that's when our neuro-transmitters.So the way our nerves communicate with each other, neurotransmitters are replenished in your sleep. That's when tissue regeneration happens. So if you're not getting sleep, that's a huge piece of health that you're missing. So nutrition, water, exercise, sleep. And then a huge thing too are mindfulness or mindset and truly having that stillness and that moment of calm. And if you're constantly dealing with stress and run to things, you're going to be living more in this fight or flight, the power of breath. And mindfulness is your direct switch to being able to switch this nervous system. If you live in a constant state Of sympathetic drive or fight or flight you are asking for health issues later in your life, you're opening the invitation for that to happen. So having a mindful or breath practice, which is your direct switch to that parasympathetic system should also be a daily party