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Some big distinctions are different in Montana. For example, in California, everybody's home has the fastest internet in the world. In Montana, they don't really care if you have internet in your house because they want you to spend time with your family. And so it's like the slowest in the world. I E so slow. I couldn't even record a podcast or do a zoom call. And so there are a lot of differences and this is a brand new place I'd never been to Montana until we moved. now am official Montana resident. I have a license I'm never leaving. This is my home, but I was met with some very unique challenges getting here. One of which is I had already committed to running a virtual event. And so I had an event planned thinking like, Oh, I'm going to get to Montana. I'm going to have my Airbnb.There's an office in the Airbnb. The internet will be fast enough. And so within the first day I realized that there was no working in the Airbnbs none. I need to find an office, but that's going to take awhile. So what about coworking? And I was like, Oh, no, coworking. Either every coworking space has like a six month wait list. And so I got to this point and I was like, okay. What am I going to do? And so we were here for maybe 36 hours. And I had two days to find a place to go.I had four national media appearances interviews, podcasts on some big platforms that were scheduled months in advance. Like two days into the future. I had a virtual event to plan for Ron. I had to set up the space and I was like, okay, what do I do? And it brought me to this very important lesson and distinction that I forget about.And what I realized is that. Being an entrepreneur online, understanding digital marketing, Facebook and Instagram, and email and ads and paid media. I become really, or became really complacent and compartmentalized because of the internet. And I started to dull, my ability to be in relationship in person.And so what I was left with was a very unique.Challenge. And it gave me this force perspective of where I realized that I isolate my business and I isolate the potential of my business by keeping everything online. And so I said, this is what I'm going to do. We were here for one day and I said for the next two days, I'm going to introduce myself to every single person that I meet. I'm going to ask them about their business, why they're in Montana, what do they do? And I'm going to share them like what I do, like what I'm committed to, what I want to do in Montana. What my vision is for being here, how I want to support local businessesThe next day I meet my now friend Christian. And he's talking about how he was in the Marine Corps and he was the owner of the restaurant. And he's talking about how he was in the Marine Corps and he was the owner of the restaurant. And so I listened, he listened, he came over, checked on the table about half an hour later, is it, can I do anything? I'm like, Oh, were you a Marine? And he's yes, I was, it was like me to simplify. And we started this really deep conversation.So I got connected with him. I got to meet him. This is his restaurant in town. They do catering, they'll do event catering. And I was like, Hey man, like I'm new in town. This is what I'm doing. These are some of the challenges that I'm having.Then I drove to the co-working space and I introduced myself to the owner and he said, we have a six month waiting list, but we have a conference room that you can rent for $20 an hour. And so I spent about a half an hour getting to know him and meeting him and then it wasn't available though.For me to do my calls and the next day. And so then I started meeting local people and reaching out to people that I knew.so then they introduced me to a woman who lives here, who was like, I work all day from nine to six. My internet at the house is extremely fast. The fastest you can get here. You can go use my kitchen. You can use my house. You can set up your studio. If I'm there. Awesome. If not like you can literally, here's the code to my front door. You can go set up for eight hours to all your recordings and then leave when you're done. And if we see you, that will be amazing. And so that offer came on the table all through the power of networking and meeting.I met the owner of the bed and breakfast and figured out they had moved from California as well. They had purchased the bed and breakfast, but they are former construction and now entrepreneurs.And so I got plugged into them. And then I found out that the owner of the coworking spaces, his father was the biggest broker and realtor for commercial real estate in town. And so in my needs of saying, I need a place, the internet, I need something to use. He's my dad will help you find an office space.Now I live in a Valley with 250,000 people. So there's a decent amount of people here spread across like an hour of driving distance, like 60 miles in the Valley. And so it's not small by any means. But it's really powerful when you start to make these connections and you start to really put yourself out there. And so in the first 36 hours of me being here, I met five people that I now consider friends. I got a. Coworking conference room to rent to run my virtual event. I got somebody's house to use, to utilize their internet, to do all of my interviews. I found a caterer and a restaurant to do my events When my mastermind comes to town at the end of April this year. And when the public event comes to town at the end of April, this year, for any events that I do, I found a commercial real estate. Person who helped me start looking at offices and finding properties while I was utilizing the rental space.And so within the first 36 hours of me being here and being really open and connected and utilizing the power of relationships, I basically had a creative solution to absolutely every challenge that I was met with ones that if I turned inward. And what it led me to remember is that. Power of relationships is everywhere. Like just because our businesses are online, doesn't mean everything we do is online. We need to use the power of in-person networking and in-person relationships. And in-person sharing of our vision and sharing our challenges and asking for support to find creative solutions and to build community and to support other businesses. a common thread of humanity is that we all want to help. We all want to support each other. there's goodness in everybody's hearts.And one of the things I've learned in this game is that it's really not about what you know, it's about who, and I love people. I love hearing about people's businesses. I love hearing about what they're doing. I love hearing about their mission and they I'd love to hear about mine as well, but they'll never know if I don't take the time to introduce myself or to ask questions or to dive a little bit deeper and to really network. And I will say that the power of relationships. In the first 36 hours of living in Montana. Genuinely saved about a month of stress.a really stark reminder that we're surrounded by potential. We're surrounded by solutions. We're surrounded by help. We're surrounded by support. We're surrounded by community, but we have to be the ones to initiate. We have to be the ones that, that, that cross, that line of demarcation.We have to be the ones that guide that relationship. We have to support them and ask for support. We have to be crystal clear on what our strengths are, and then we have to be clear on what challenges we have or what we need solve so that we can ask people to help us. And one of the things that I think is so powerful is that we as entrepreneurs, whether we're online entrepreneurs or we're a mixture of both, or we're Amazon only, or Shopify or we're service-based coaches, consultants, is that we never forget to leverage. The power of the relationships that are around us.We never forget to build community around us and nobody's going to build the community for us

The effectiveness of your email comes down to the context, not the content. so when we think about a customer, I think about a customer journey. If somebody is receiving an email from you, there was something that got them on your email list. There were some way, unless you're shady as shit and you stole it or took it against their wishes. And now you're emailing them. There was a relationship of some sort that got them on your email list could have been a giveaway, could have been an opt-in could have been a bottled product, could have been a joint venture that other company could have been a content upgrade. It could have been a numerous amount of things. That started this relationship that got them on your email list and what tends to happen most of the time. They come up on our email list, we deliver something, we disappear for periods of time. Then we start emailing again. Then we disappear for a period of times and we start emailing again and it always feels transactional. They don't respond well.so then we spend all of our time trying to convince them with copy, to take an action that could have been solved by building a better container or a better context. In this case, a customer journey. And so if you think about it, our job is to lead people. When somebody gives us their email, no matter why they give us their email, we are promising them something that they are willing to give their information in exchange for. And then it's our job to see them through that promise. And then through what's required to happen next.so what do I mean by context, if somebody is on your email list and you're doing a launch, if you take a cold email list and go email them, There's a good chance that you're going to take some time to re-engage people have to warm them back up, but a lot of people take a cold email list and just hit it hard and get upset at the results. so you have two options, let's say you haven't been emailing people. That's okay. Don't send a cold email out of the gate. Be like, Hey, here's my stuff, buy my stuff, do my thing. No. Build the relationship re-establish boundaries. Use my AAA nine step method for re-engagement and say, Hey, I've been gone. I'm sorry. I promised you this. And I haven't done it, but I would like a chance to make it up for you and offer you this over the next couple of days, I'm going to be teaching you about AB and C and then once you're done teaching them, pitch them, there's a 99%. More likely chance of that stat, that adjusts made up that that works better.But when I say context, instead of me writing, how can I write this email? It's going to sell all these people. It's how can I design this journey and take them on a journey where the container or the journey itself makes the conversion easy. Because they take cared for, they feel safe. It's taken over time. We don't need somebody to tell them, but again, we don't need somebody to sell us again. When you're a hundred percent clear on the car that you want to have, when you walk into a dealership, you don't want them to sell you another car. You want them to get out of your way and give them the car that you want. so when you apply those same principles and you think about email the same way, and you create a container, I E the context to allow our journey to happen, to allow our marketing, to help people realize that they need us, or don't need us to help people achieve something before they ever pay us. and we have the patience to do that. I guarantee you. 10 out of 10 times that the context is always going to be more important than the copy.

Email systems makes easyWhen we think about email, the first thing to remember is most people think the purpose of email is to sell on my list, that's number six. Because in order to sell an email, what do they have to do to open it? What determines if they open it? Is it the content in the email? Is it the subject line? It's the relationship with the name?Most people overcomplicate email. With no appropriate evidence to do and it's really the simplification of the thinking process that makes this easy. But when we think about somebody giving us their email, it always comes asking for something in exchange. So there's an expectation. We have a fiduciary duty to deliver it. When we think about email, the purpose of email is to create a container or a journey that guarantees that you promise that you deliver on what was promised or gives them the best possible solution. You need to create the process and the container that helps them with that process. You need to create the process and the container that helps them with that process. And this doesn't necessarily mean that you have to email them 30 days in a row, but you have to create this environment that they can get there. So that's the first thing. It's just the thinking. And so when we give somebody a lead magnet or we're doing lead gen, and whatever reason we're doing lead generation, there's something that they are expecting to receive in return.And then we also have to understand that when we're in this world of attention, People are scrolling. There'll be on social media, they'll see an ad, they'll hear your podcasts. And they're going to have this dopamine of I want that right now, but that doesn't mean they're going to take action on it right now. And the amount of times they're like, I want it right now. I hit their inbox and then they never even download the PDF. They never even upload the video. They never do any of it. So they have this negative experience. So we just want to understand the human nature. On the other side of this, we are trying to meet them where they are. They came and opted in. They asked for something where I see where you are and then we have to understand what breadcrumbs are required to take them out of. What's comfortable for them out of what is in their life and help them achieve the change that they're looking for or the awareness that they're looking for around their information they're looking for.Customize a customer journey. For example email one, step one duration direction, step to figure out what path you need to design and then start designing it. And every path for me always starts with email one. Congratulations. Welcome to the family. Email two, we give preparatory commands. And then email three, if it's duration. You always want to think about is every email takes somebody on a journey. Every one of them, it meets them where they are. It gives them a topic idea. A focus tells them where they want to go and then gives them one call to action to get them there. Psychology EmailLike just behavioural psychology and the way that we work as human beings, when we come seek something, I'm going to give you something in exchange for something. We are advocating our safety and accountability to the person we're doing it with. There's a part of us. It's something's not working. I need something. I want to learn something. These are the people that I'm trusting with my email to deliver what was promisedWhen we think about email, the first thing to remember is most people think the purpose of email is to sell on my list. That's number six. Because in order to sell an email, what do they have to do that? The opening, what determines if they open it? Is that the content in the email? No. Because they can't get there. Is it the subject line? No. Because you can be a sleazy as you want. It's the relationship with the name that hit their inbox that determines if they even get to the subject line, which then determines if they even open the email, which then determines if they even read the content to then determine if they even take the action. But people will talk about all the logical ways to sell, selling is feeling not thinking. So the questions are, is what do I want people to feel when they open an email?If you go into your inbox, you open your inbox. And however, your relationship is with your inbox. If you don't see an email, there's an email that you look for every day, why expectations, expectation, relationship value, right? And then there's days that you open your email and every single time you see an email from this one person or this one place, the first thing you do is delete it, more than one but you won't unsubscribe. Because they still have a thread of a relationship to pull that they don't realize that they broke with you. And then there's the third one it's immediately like spam or unsubscribe. you have to remember is that an email is just a relationship. It's a text message. Email marketing is easy when you understand it, email marketing is easy, but what happens in an email is a relationship. Litmus did a study on this 60% of people that say, no, I'm sorry. 37% of people that see your name in their inbox, never opened your email, but then go to your website based on the relationship with you and that email. It's not about selling. It's about understanding that relationship. First email dictates the success of the next emails. You set the context of the relationship with that first email. And so I always use a first date analogy. If I ask you guys to go on a date with me and you say, yes, and I disappear, you don't know where to meet me and when, and it never happens. So from that point forward, every time I try to reach out to you, you don't respond.  When we think about like design thinking, if you're into thinking processes, design thinking is the biggest way to break down this into a feasible way. We'll tend to be like, what do we do? Design thinking says, get rid of that and get what might we do because can we do as you're. Current level of thinking might create this curiosity and this freedom mind. And so people will be like I have to write these long emails. Says who? Do you write three paragraph texts every time you text your friends?Email is easy. What gets stuck is people like email's hard. Email's hard. So we don't send one, it becomes a self-fulfilling prophecy, because you're just further disconnecting yourself from the people who pay your bills. So what might it look like and what might be missing? Because the level of thinking and what you designed to get to a hundred opt-ins a day is not going to get you to a thousand. Because what you solve for were the ones that wanted the quick hit and the dopamine, but now you have people that are further away not ready to go. What would that journey look like? What would happen on the front? What would I need to do? What would those emails need to look like? How would they bring their friends at how would I create accountability? And what we tend to focus on is we try to get more people to feed something that actually is showing us that it's incomplete.So when we think about email, we think about customer journeys. We think about products. Why do free trials work so well when done correctly? Because they get to taste it. Why does samples work when done so well, because they get to experience it. And so once you get a taste of it, it shifts your thinking because you had an experience, not a thought. So what we have to remember is that human beings want to be led. People don't pay for the best products they pay for access and accountability.

How to add rocket fuel to your race car.You’re a race car. You are the only one and you don’t get a replacement. You can't trade yourself in. You can't swap your engine. You can't start over. You are in this amazing machine called your human body. Also known as an existential meat suit. what I've seen and what I've noticed extensively with myself and those in my mastermind with private clients with everything is that we think we're invincible until we're reminded we're not. But the first thing that we do is we sacrifice ourself. For the quote unquote, betterment of our business, or to hustle one more time or two, give that last inch. And one of the things that you realize when you say study champions, when you study the grades. So when you have coaches that are champions, and if coach champions like 40 gold medalists, you realize that winners don't play like that. Champions don't play like that. They practice restraint. They practice temperament temperance, not temperament and temperament, but probably not temperance. They have a plan. They methodically go after their goals. They're constantly making micro adjustments to increase their performance and to making recovery periods and tweaks as needed to optimize their performance to function at the highest level.So if you think about it as a car, they're changing their oil, they're rotating their tires. They're reading the gauges every single time that they drive, not until the check engine light comes on, they're proactive in their pursuit of their performance. And they know that eventually the wheels might fall off of the engine might break down. But why wait until it starts to show signs of wear and tear instead be proactive and prevent the wear and tear, find it and create it before it happens so that you can run your best race so you can optimize your performance.The five things I think every single entrepreneur needs to add to their arsenal to increase their performance, increase their longevity, to take care of themselves, to bring presence to what they do to absolutely give you a competitive advantage and be proactive in the pursuit of your greatest performance. Not passive waiting until the check engine light comes on and then forcing you into a breakdown, trying to compensate and catch up because once you are behind, you never get back to where you were. You're just putting band-aids on a bigger problem.Waterfirst thing in my opinion that every entrepreneur needs to do more of needs to have more of needs to ingest more of a needs to have a better relationship is water. My buddy, Alex Charfen harps on this all the time. And he has the hydration challenge. It is probably one of the single biggest and fastest game-changers for human beings, proper consumption of water, proper hydration, drinking enough water. I E waking up in the morning. And before you do anything else, like before you even get out of your bedroom, you drink 16 to 20 ounces of water to start your day. Like that level of water, it's waking up and putting a rocket fuel in your gas tank. So you can shoot off to Mars that's what water does, and we all need to drink more of it. Our bodies are made of what, like 76% of water. Most of us walk around dehydrated. Most of us do not drink enough water and I have done Alex's hydration challenge.Number one is water and drinking of water. Number 1.1 is using water in its other forms to support you in your healing, in your recovery and in your growth. Some of those ways include cold therapy, taking a cold shower, doing ice bass, dunking your face in an ice cold bucket of water to reset your nervous system and trigger your vagal nerve and your mammalian diving response. Cold water therapy is mind blowing. It is the reason that I am no longer on opiates. It's the reason I'm no longer an addict to pills because cold water and the breath associated with cold therapy helped me kick those habits because I can manage my pain. I can get my body working properly. I can reset my mitochondria. I can deliver oxygen and nutrients into my blood and into my muscles. I am utilizing my body and the most natural forms of recovery possible.Love your body from the inside outNext is one of my favorite products and it is called a morning routine. People have been doing this for years. I've seen it for 10 years, morning water, Apple, cider vinegar, a little bit of lemon and sea salt. Does wonders for your body. It's a thousand times better than a cup of caffeine. And luckily for me, one of my friends decided. we made it into a stick pack and there it's called morning routine. So the website is your routine.com. It helps with hydration, digestion and wellness. It's dairy, gluten, soy sugar-free it's keto friendly it's made in the USA it's non-GMO and it's vegan.It works wonders. It helps my digestion and helps my Bibles. It helps everything. I feel amazing. And so I'm looking at their website because I'm just going to read their notes at age digestion. It helps reduce weight at detoxifies, the body and improves complexion and it enhances energy and it strengthens the heart. Organic lemon powder, a hundred percent vegan product, no preservatives, no synthetic dyes, no yeast or gluten. It's made in an allergen free facility. It's proudly made in the USA. They give back with every single one of them, and it's the only blend on the market. Combining organic lemon, organic Apple cider vinegar, Himalayan, sea salt, and electrolytes in a delicious sugar-free drink. And here's a secret. My four year old absolutely loves it.daily superfoods detoxA daily superfood, a chocolate detox sake that I absolutely love. I personally love having it with water in my shaker cup to keep it really simple. I also have it with macadamia nut milk. I actually have a daily superfoods detox, organic shake. The amount of quality ingredients in this product is absolutely mind-blowing. It's dairy free it's non-GMO and its gluten free. They have their detox and cleansing blend. Inside of it. They have their alkalize and energizing blend inside of it. They have their digestive support blend inside of it calories, just in case anybody's thinking it's 130 calories, a serving with one gram of fat, nine grams of carbs and four grams of protein.CollagenOne of the best ones that gets the best and highest quality collagen that also has a social mission that I support fully because they give back 10% of gross to the military community. And veterans is Bubs naturals. So collagen belongs in my opinion, in every single person's diet, every single person needs college and to be a superfood from the inside out.CBDAnd this whole thing of self-care. One of the things I like to do is intentionally force myself to relax, put a container of relaxation in my life. And so I like taking baths. I really do. I think they're really powerful. I think they're really healthy. I think they helped me a ton. And so I use their CBD bath bombs all the time. And so they have CBD bath bombs that I use. So if you don't want to ingest CBD, you've never ingested CBD. There are so many benefits that CBD has. I can't even begin to list them all because I don't even understand all of them, but I feel amazing. And they basically have CBD gummies that you can take that they help with anxiety. They help with energy. They help, just my body, feel good. They also have a secret product from them that helps entrepreneurs absolutely thrive. So if you've ever seen that movie limitless, we hear entrepreneurs talking all the time about smart drugs and nootropics and all of these different things called the alert CBD capsules. If I'm having trouble focusing. I go right to these and I take them. I take them maybe once or twice a week, but I literally feel like I got the cheat codes to life. I feel focused. I feel clear, feel calm. I feel energized all at the same time. And so their alerts CBD capsules are literally my secret weapon.So this is the list that I share for us to find a way to optimize your performance, to love your race car, to give it what it needs to perform its best. I need you to take care of you because this is the only vessel that you have and restraint and temperance, and you playing like a champion is what's going to help you impact the world and starting by taking care of your race car and taking care of your body and giving it what it needs is the best and the fastest way to do that.

If there's something that I could set your direction on, if there's something that I could remind you of every single day, it would be that success is how you practice. Success is how you play successes, how you give your all in any single moment. And there is no finish line. And I remember I fell in the finish line trap for so many years, and then I would hit these imaginary finish lines that got put into place. And that would have this real depression and real anxiety because my imaginary finish line didn't feel like I thought it should feel. So then I would set another imaginary finish line. And then I would start again and start again.There was this cyclical process where I never felt enough that I always had to work more. I couldn't take a day off because there was no measure. I was lacking clarity as our good dear friend, Jeff Spencer talks about who will be on the podcast soon. When we spin our wheels as champions it's normally because we're lacking clarity. And so I think one of the most important things to understand in this conversation about success is that all we need to know is where we want to go. We can't. Live on hopes and dreams and prayers and put intention on good faith and get there because there's no direction to it. There's no measure. There's no way to know if we're even heading in the right direction. And so success being a process still requires us to have clarity of where we want to go. So we want to do is we want to have clarity on where you want to go.Having clarity on what it's going to take for us to give input to allow us to create that win down the road whatever that clear goal is that we have. Success is what happens when you strive to be better every single day that's really what it looks down to. There’s three traits that I've researched. That really help keep that in focus. And they're really simple. Its humility, effort and opportunity. I learn every day that I have so much room for improvement and I'm actually falling in love with that. Then I know that every day there's always room for me to give more, to grow more, to push harder. Never forget that luck happens when preparation meets opportunity.

Stop letting blind people proofread your mission.Listening to everybody else and letting blind people proofread my vision. What I mean by that is going and asking your best friend and your mama and your husband and everything else about what you want to do in business. And also just paying attention to everyone around you, instead of actually. Focusing on your vision and your calling and what you really honestly want to do. And getting super, super clear on you. I guess my biggest achievement after I figured out that mistake was really finding one or two key people to pay attention to, to learn from, and actually not just pay attention blindly, like in the background, the actually get to know them and really trust who was giving me counsel and wisdom.So not really scrolling on social media is a big one. And another one is if I do happen to come across someone I have a really big gift of discernment. I am just one of those people that can immediately tell in my gut if someone's genuine or not. so I just listened to them for a few minutes and I can tell really quickly, like if they're dishonest or not really genuine, if they're coming from a different place and that's just me personally, I just have that gift. Also how they communicate with their audience, if it's someone who I call it, farting and Darden, and I know that's like really funny, but if they pop something in a Facebook group and then skedaddle, and then people are commenting and they never come back and interact with those people or engage with those people like that, to me, just shows that you're really just showing up to seek approval. You’re not showing up to actually serve right.My heart really wanted to serve, but I was just putting so much on my plate where I actually couldn't start. I, it became a here's me look what I'm doing. I'm here. To show up, type things. It was like I was going in a room farting and then running before anyone. So I was like partying and darting. so when I got really close with my containers and I started really paying attention and really simplifying where I was showing up to serve that got a lot easier. one of the things that I realized is we'll talk about belief shifting content. Is that in my own belief? I thought when I show up. The people in my space. Also, I wanted them to act a certain way.CTFAR methodOmnipresence doesn't work without depth or at the sacrifice of yourself. a lot of people fall into that kind of manipulation mask as serving an event or circumstance will happen. And if neutral, like everything is neutral until you have a thought about it. And then that thought will cause you to feel a certain way. And then because we feel a certain way, you're going to take certain actions. And then those actions are going to drive the results. A circumstance is a fact you can't change it. So let's say it's raining outside. Like I can't go out and do anything I can be inside and I can be super productive. So I would have feeling. And then a lot of people operate as the circumstance or the event that happens and they have a feeling about it. And then because they have a feeling they'll take certain actions and then those actions will cause a result. So if you ever want a different result, you're going to go to your thought about it. I was trying to make decisions because I thought the emotion was going to come from the decision that I made. It was going to come from the actions that I made, but really it comes from the thought. I realized that when I worked in the Ctfar method, I was always trying to put my thoughts, my beliefs into someone else's model.So then I would get frustrated. And I remember my coach literally said to me, what you making them not are buying your program mean about you. But because I was having those thoughts, I was putting my worth. Into someone else's hands. And the way that I visited my work was if they bought my service or not, because I thought my service was a part of me. So I was literally thinking I'm not worth investing in instead of my offers, not worth investing in. And then when I literally changed that thought, because I know that wasn't true. And so I completely changed my thought about it. So thoughts are like thoughts or beliefs are almost in the same category. A belief is something when you have the thought over and over again, and it becomes ingrained in your memory. So you have to be aware of the thoughts before you can change the belief. Thoughts are something that we are aware of. A belief is something we have subconsciously we have to take a little bit of digging into the thoughts that we're having to get to the root belief.So a lot of the times I realized that a lot of us have the same beliefs. It's just, our thoughts are worded a little bit different. And so for me I pay attention to what I'm saying.. And sometimes it takes other people to see it. So sometimes you just have to go through and dig into the roots of different things. But that's truly what I do. And so a lot of the times people who come in my space. People don't use affirmation the right way. They will just say it over and over again, but they don't truly believe it. They haven't got rid of the belief. The negative belief they have that allows them to really understand the affirmation. And sometimes it does take someone coming in and seeing it for yourself.  We need to really get out of this identity of putting labels. It there's nothing, you're not changing anything. Awareness is the secret. 

Do you know what time it is? It's time to have a conversation about containers. Oh. And if you're watching the video, I just realized my laptop. Isn't the thing today is one of those. Three coffee days. And I mean that in a good way, it's just been one of those three coffee days and this topic about containers and energy and everything else is going to be a pretty powerful one.This is the most requested topic. I talk about this in my mastermind, in my men's work with my private consulting clients, with my private students, with my team. Single-handedly more than any other thing. That I talk about, and this topic of containers has single-handedly moved the needle for me in my life in business, more than anything else in the world.But back to coffee, that is like three coffee day. And I don't know why I feel like telling you this, but I'm drinking this amazing latte right now. It is a iced honey cinnamon latte with oat milk. And I know it sounds really Fu. But it's absolutely delicious. So I add an extra ice, I'm not having as much of it, but it is the three coffee days.My second one of these day. And I had an Americano. And in full disclosure, caffeine doesn't do anything to me. I just love the flavor of coffee. Some people love water. I can't drink plain water. I always have to add something to my water, like a flavor or drink, hint water. And I do have an amazing product that I add to my water.Now that I'll talk about in another episode, because I have it twice a day and it's full of electrolytes and Apple cider vinegar and lemon, and it's called your routine, but I'm not going to give you the coupon code till another podcast. And it's not sponsored. It's actually just a product I love and use.Okay. Fine. Yourroutine.com code lighthouse. It's called morning routine. It will change your life. You're welcome. And Jake, if you're listening, you're welcome. I don't have podcast sponsorships, but that's the code for our mastermind members. You guys have it too. Okay. You're welcome. This coffee. Is so delicious.I can't stop drinking it, but people drink water. And I know people that love water. I know people that love like certain drinks. Like I love I am in love with the flavor of coffee and 99% of my life I've drank black coffee, like an Americano and espresso, like even a black. Drip coffee, nothing in it is my favorite thing, the smell, the flavor to everything.But I went a little fancy today because I wanted some honey. I wanted some sweetness and I was like, I really like oat milk. And so I got this thing and it's a honey cinnamon, oat milk latte. And it's mind blowing. That's all. That was it. There's no story. It's just about coffee and containers might be what we call this episode, because I just had a two minute conversation with you about coffee.And hopefully you love coffee as much as I do, but let's talk about containers. And the most important thing about containers is what is a container? What is a container? I think to answer that question, the most important thing is to visually reference like a box, right? Think about one of those Tupperware containers from like hefty or Pyrex, where you have the plastic bottom. And then you have the lid that snaps on top. Okay. Think about the plastic bottom is the start, right? Or part of the container and think about the top lid as the finish or the other side of the container. If you separate the part the bottom top, it's not a container.Technically I think the definition of containers is clothes for my analogy. I'm going to say it's not a container, it's a tub. And then the lid separately is not a container. It's just a lid. But when you put them together, You get a container. And that means something that can be held. And when I talk about containers, I'm talking about holding something I'm talking about not having a to-do list, but having a schedule I'm talking about being protective and intentional with everything that you do. I'm talking about protecting those containers like your life and business depends on it because they do.Now, let me give you a couple examples and then I'll break down why these are so important. One example. I have a hard stop work rule at 5:30 PM, which means the laptop is closed. No work has done. Nothing is done except for before I go to bed, I'm allowed to open my phone and dump my thoughts out of Oh, forgot this, gotta do this, gotta do this. But the rest of the time is family time. I have a set of parameters on that container, which means my job is to protect that container. Now could I go to 5:45, or  5:50? Yes. But I wouldn't be in integrity. Could I go to 5:10? Yeah. But then I would be not capitalizing on that time. If I could have fixed efficiently. Having a container is what allows us to succeed. We all have the same 24 hours in a day. There's this law it's called Parkinson's law and work will expand to fill the time of the container that it has.And so if you have a task and you're given a task and you're given an hour to do that task, and you're given three hours to do that task, most of the time you will fill whatever container you're giving. The same thing happens in life. But if you don't have tight containers, you get leaky, your energy gets leaky, your distractions leak out your focus, your attention gets leaky.And if you're leaking out, there's also the ability for things to leak in. There's things to penetrate and distract you. There's things to get in your way. For example, I have people that I watch all the time and they're like, I'm going to go write my emails. And they're writing their emails on their computer, connected to the internet, with all their notifications on, with their phone right next to them. I was like, you're not going to get any emails written, right? Because the moment of notification comes up at dinner comes up. Social media comes up, you are out. And the human brain takes 26 minutes to get back on task. Once it's been distracted. And so how do we prevent that? How do we stop that? How do we mitigate that is we do it with containers.And I talk about containers in the mastermind all the time and the level of which I teach it belongs in the mastermind because I need you in a container to give it at that level. But when you think about your day, if you are not intentional about what you're doing, somebody or something else is driving the car. In your life while you're in the passenger seat, but our jobs are to be in the driver's seat of the car of our life, which means at every single moment we are in charge for that vehicle where we're going, where we're driving, what speed we're going, where we're turning. So we have to be aware of the destination and then design the path to get there.And so that is where containers come in. So where can you have containers around your eating around your food, around your sleep, around your dating, around your work, around your time-blocking around your meditation, around everything, because in order for something to be complete, you have to contain it. You have to hold it for it to have a full evolution. And so I think about this concept of containers as a force perspective as forced intentionality.And so I'll give you a few examples that I mentioned a couple of minutes ago. So I have a container around my time, so I get a lot of DMS and a lot of emails and I love them. I absolutely love them. And so people are like, I tell people, I'll get on a call with you. We'll get on a call with you. I will get on a call with most of you and all of how to get ahold of me. I'll get on a call with all of you and all of how to get ahold of me. So when you get ahold of me, you're like, George, I want to get on a call.I don't send you my calendar link because that would be ineffective. And that will be a loose container. Instead, I send you a series of questions that will help me determine how to best support you and give me information that will allow me to support you. And then once I have that information, I'll send you a link. I'm like, awesome. I can get on a 15 minute call. Here's my calendar link and we're covered. Boom boom. My level of intentionality and protecting my time means I have a container that says I will not get on a call with you or anybody else. Unless these wickets have been met. Those wickets are not to make your heart life hard. Those wickets are to make your results faster and easier. And give me the information required to help you achieve your results faster while also protecting my time. That's an example of a container.Another example in my life is I keynote. I love keynoting. I love talking. I love helping people. I don't go on stage and sell. I go on stage and serve. And so I tell everybody when I'm done, I will stay and I will answer all of your questions. And then people are always like, Hey, can I ask you more? Can I ask you more? And of course I have this podcast of a Facebook group, but I have been known to give out my personal email. And so what most people do is they would give out their personal email, but yeah, shoot me an email.But then I am literally getting leaky because now I'm letting everybody else hit my inbox with no parameters or rules, which means I'm now working for somebody else. Like somebody else's driving my car. And so I did this at a brand builder summit with Ryan Moran and I literally loved answering all these people's questions.I said, listen, I would love to answer your questions via email. Here's what I need you to send me. I need the email to include boom. With the subject line. Boom. If the email does not include those things, I'm going to delete the email and not respond because the only way I can help you is if those things are included. The people who wrote those things got massive advice, massive feedback. Cause they had everything they needed for the ones that didn't. I just deleted the email and it didn't affect my container because I protected it with my life. So in Mike McCollough, it's book clockwork, he calls this your queen bee role.Okay. Nir Eyal who has been on the podcast, who's a friend of mine is absolutely a genius at this. And he talks about this in his book in distractible with traction and distraction and time blocking or making a schedule versus having a, to do list, everything that we do has to be intentional.That's the definition of a container. It's making sure that we're doing this thing. It's going to start here and here, and this is how we're going to protect it. Can we iterate it? Yes. Can we make adjustments? Yes, but you have to have a baseline. So you get to have containers on your time. You get to have containers for access to you. You get to have containers for your business, for your working hours, for your fitness, for your meals, for anything. And I'm not talking about necessarily like rigidity, like I'm in a blah, blah, blah. No, it's just intentionality that comes in because. I sit here and I'm like, I don't want to help everybody, but I can't.Am I trying to help everybody with loose containers? I help nobody. And then I sacrifice myself in the process. And in my opinion, the definition of a container is just being intentional about. What you're doing, why you're doing it when you're doing it and how to do it the most effectively. And so our job as humans screw it.Whoever's listening to this podcast. Business owners, entrepreneurs, or humans is to allocate our time and energy to the things and directions that we want our life to go. There's only two inputs that we control in our life and it's intentionality and energy. Those are two things that you control and it's the inputs of those that create the desired result.Okay. But if you are not allocating your energy and an intention to the things or in the direction that you want to go and protecting it, there's absolutely no way to get there. And so what's my solution containers, right? And so I have containers on everything. For example, I don't have a logins or access to my project management software because I get overwhelmed when I go in it.So me looking at it for five minutes gives me a panic attack. So I don't look and I don't have access. Instead once a week, my team sends me a Slack message. These are all the things that you need to get done this week. And then they check in with me. It's really easy. That's my container. I have containers for students of mine, that when they want support, when they want help, that they don't just call my phone. Nobody has my phone number. They send me a message with the exact things they need, and I can help them in a matter of seconds instead of wasting their time and my time. I have containers on social media that I only do Facebook notifications. Like I opened my Facebook and I cleared out and respond to all the notifications once every five days.That's it they'll build up. Sometimes I miss some, but I was having panic attacks, getting on social media and feeling like I missed something. I missed something. I missed something I'm gonna miss something because I can't get it all. So instead I had to make a rule with myself. Like I don't get to respond to everyone.I have containers on calls. Here's another example. How many times have you been like, yeah, we'll do a 20 minute call. We'll do a 30 minute call, but then you go over that sacrificing containers. It's devaluing you. De-valuing the person on the other side, it's challenging your integrity. It creates a horrible self narrative. Like I say, it's going to be a half an hour. I go over every time it makes the meetings and efficient. It makes the calls and efficient. Instead of being an integrity to be like, Hey, we're coming up on a half an hour. We have four minutes left. What do you want to wrap?We can schedule another call, but this one has to stay in this container because that's the commitment that I made because I'm allocating my time and my energy towards the things that matter. And so for you, I just want you to think about containers. What does container mean for you? Where in your life and wearing your business?Are they loose? And I'm pulling up my notes. If you're watching this video, my iPad locked on me, but where are you? Sorry. I had to take a sip of that coffee. I'm not really sorry, but that was just an awkward five second pause. And you probably heard me slurping this delicious oat milk latte.It's like a S M R I've. I've watched a few of those videos. This is you can probably taste coffee in your tongue right now, but where do you have containers? Where do you lack containers? Where do you have pockets in your life and business that you can tighten up? Where do you have pockets that you can protect?And you can pick your analogy like Browism, sin. It was a guy I know it was amazing. Like literally, probably the best speaker I've ever seen. He is just absolutely a rock star. He has a book called there's no plan B for your, a game, which is like the visionary version of Mike McAllister's clockwork and your queen bee role.And so think about it in like terms of an athlete or a goal. If you say my goal is to be a marathoner, but yet. You don't protect your running time, your recovery time and your training time, then there's actually no way that you can achieve it. Like the only way that you can achieve your goal is to have tight containers.And so what tends to happen is we have them, or we make them, but we get loose with them. We let them leak. We'll make a rule. Let's say a company, let's say you have a company, you have company meetings. You're like, Hey, this is how we're going to every meeting. And you run the first three and then you get loose and you get loose and you get loose.It's almost like unrecoverable instead of just keeping that tight container and teaching everybody. And so containers they belong everywhere. They belong in your planning, they belong in your meetings. They belong in your communication. They belong in your time. They belong in your habits, your routines, your rituals. You can have a container and you can have meditation time. You can have a little bit time, but you can be intentional. Like I'm going to go move for 30 minutes. I'm going to go think for an hour, I'm going to go play for seven hours. But that also means that you protect it and you allow yourself.You can say, I'm going to go watch TV for 45 minutes. Cause I just want to relax or I'm going to take this whole weekend off and do nothing. But when X comes, then this is what I'm doing. It's intentionality that we really put into everything. And when we think about containers are the, like the hidden secret, really, because it forces us into a perspective.It forces us to be intentional. It forces us to be aware. It gives us measures, gives us success. It gives us information to make adjustments. And so you get to have containers, your family, your spouse, your kids, your employees, like I'll give you an example. On the other side, like I'm a pain in the butt. As like a boss slash business partner, slash guy who runs a company, but I'm really just the face of the company because my team does everything else because I have 8,000 ideas a day.And I'm going to give you an example of a tight container. I have 8,000 ideas a day and I used to literally text Slack, Facebook message. Everyone on a team. I'm going to do this. I wanna do this. I wanna do this. I wanna do this. I wanna do this. And I'm like, yeah, look, I'm getting all my ideas out. But what I was really doing was self sabotaging the business because they would be in the middle of a task and then I didn't interrupt them and I'd interrupt him and I'd interrupt him and then nothing would get done.And then I'd be like we didn't get anything done. And they're like, George. And I realized that like I kept throwing wrenches in the plan and wrenches in the plan and riches in the plan. And so I realized that part of my need is to bet my ideas to, to speak them out or to type them out or to document them somewhere.But it doesn't mean that I have to interrupt everybody else's time. And my team is you need to leave us alone so we can get our jobs done. And I was like, totally. And so I came up with a solution and I called the parking lot. So I have a Slack channel and I probably get 30 to 40 ideas a day.And whenever I have an idea, all I have to do is go on Slack and type it in the Slack channel. And my team has access to the channel, but there's no requirement on when they look at it. And then once a week we meet about it and then we just flush the list and it goes to a list and then once a quarter, we actually prioritize it.We take ideas and move them in. But that's an example because now if my team and I'm messaging my team, I'm like, Oh, they're like, Nope, put it in the parking lot. And they tell me no as they should, because they're protecting that container. And that allows me to put it where it belongs, so it can be baked and it's a part of our process.And so it's this really powerful concept of everybody owning their job, owning their responsibilities, owning their sovereignty, owning their outcomes, protecting theirs and protecting yours. And at the combination of that, you get massive clarity massive results, massive everything. And I'm going to say this because this is the most challenging part for me.The most challenging part for me is with tight containers. I tend to be a lot more efficient and a lot more effective. And so I have a lot more downtime and I'll get anxiety. Like I'm not doing enough or. I should have done something different or I'm failing. And really what that is me not knowing how to be in a relationship with myself, not knowing how to just unplug and go for a walk or go spend time with my kids, not having a healthy understanding of my value, not being in how many things I can do, but how effective I am in what I do.And containers are one of the biggest secrets when it comes to growth. Growth of a company growth of a team growth of self growth of revenue, growth of leads, growth of anything comes down to the container and our ability to own to maintain and to protect that container at all costs. And then when required audit and adjust that container.And so as you're listening to this or watching this sip of coffee time, it looks really good if you're watching this on video, by the way, that ice swirling sounds really reminds me of back when I used to be a food blogger, but I want you just to do an audit. Like I just want you to think. Like, where do you have amazing containers?Where are you? I know that's my job. I only do that or that one hour a day is when I journal and that's all I do and I protect it. And then where in your life and in your business, are there loose containers? Are there containers that are just tubs and the lid needs to be put on and it needs to be contained.It needs to be protected. It needs to be put into practice communication planning. Movement momentum, clarity. You name it. I actually can't think of anything. I can't think of one thing in life or in business that doesn't benefit from having a container and having an intentional plan and an intentional input that goes into it.And so one of the things here when it comes to containers is that containers give us the structure right to fill. We have to protect what's most important to us, family time, work, time, movement, time, eating time, because containers protect what our assets are because without containers, we will sacrifice the things that are important to us because we're leaky and then get upset that we don't have the things that we want.But all we have to do is put containers around them and protect them at all costs. And one of my favorite. Sometimes it hurts a little bit, but one of my favorite and sometimes hurts a little bit things about containers is the level of self-awareness that comes with them. Cause it forces me to realize how many times I sacrifice myself and justify it.Even though it's not effective, it forces me to be really connected to myself and to my feelings like, Oh, I'm struggling today. Or I'm happy to, I'm excited today. It forces me to be in a relationship with the one person that I'm destined to spend the rest of my life with, which is myself. And it's a gift and it really is a gift because it allows me to be who I am in that moment before I go and give it to the world. It's true. Authentic expression. It's true alignment. It's true. Everything. And you pick a hero, you look at people that are successful and all of them have some things in common. And one of them, in my opinion is self-awareness and. Every one of them has the same 24 hours in a day. And I look at it and I believe it comes down to the level of intention and energy that's put in.But when you put intention and energy into the abyss, nothing really comes in. But if you put intention and energy into a container, you can fill that container. And when that container is full, you've achieved a result. And so containers are a conversation that I'm probably going to be having a lot more on this podcast.Because I talk about it three, four, five times a week. But when it comes to your specifics about your containers only you can build them. But your job is to figure out what's important to you. What's important in your life. What's important in your business and as a business owner and leader, if you are, if you have a team. Of one to 10, 20, a hundred, 200, 2000. Doesn't matter to me, your job is to create your containers, then help your team, your company, the people in your life create theirs and then protect yours, protect theirs. And then together, everybody gets to win. And so some recommended reads. Around this topic. Number one my buddy Nir Eyal has a blog post.You're just going to have to Google it. And it is called, I believe it's called Hold on. I'm drawing a blank. Oh, I have it pulled up right here. Okay. It's called be a schedule builder, not a to-do list maker. So his website is near and far.com. So N I R a N D F a r.com. So just Google near and far to do verse schedule builder.It is absolutely. Powerful and mind blowing. Another one would be clockwork by Mike  to identify what your queen bee role is and where you should be spending your time. And then you're doing some reflection in your personal life, on where you should be spending your time and then building containers around that to protect it.And then an amazing book by James clear called atomic habits. So then when you start building these containers and showing up in them and building momentum that you can stack habits on top of them and start to really rocket fuel your life. And I'm going to be really Frank right now. I feel like I've missed a hundred things and I feel like I ineffectively explain it.Okay. And at the same time, I feel really good talking about it and I feel like I might have, and I'm just in this really interesting reflective place right now, but I would actually love to hear your thoughts. I say that a lot, but please send me a DM on Instagram and just send it containers and let me know your thoughts.Did this make sense? Was this supportive of you? Should I rerecord the whole episode? Should I just shut my mouth and go record the next one? Because I'm being really critical. I don't know. I just feel the need to ask, because this is such a powerful topic and it's really changed my life. And I feel like it's one that I'm still embodying and exploring. But applies everywhere. And so I want to make sure that it came out and it supportive and it resonates. And I would also love some feedback on how I can support you. So shoot me a message on Instagram, it's George Bryant or on Facebook in the group, you know how to get ahold of me and let me know. I would actually love to hear your thoughts on containers, but I think I'm going to wrap the episode on that.Oh, And if you're still listening to this, I haven't asked, I really do have an ask. I don't know. This is episode 143, and I can't believe I've done 143 episodes in under a year. And I'm really stoked. I would love it. If you have not left a review, if you could please review this podcast, and if you're listening to this, please, it takes less than 30 seconds.It means the world to me, and it helps other people find the podcast. And that's really my mission with this. And. Of all of you listening, because I know how many of you listen. Only 3% of you have left a review. And so two things have happened either really suck. And I don't know why you're listening to this, or you just haven't done it yet.And so I'm going to make a pretty hard ask that if you haven't left a review, Please go leave a review of the podcast. You can leave it on iTunes, which has preferred Apple podcasts. Of course, any other platform that you listen on probably has reviews, but I would absolutely love it. If you could please leave a review. I read every one of them. I think I have it in the outro, but I'm also including it here because it's important to me. And I actually read them all today before recording, because I use them as my rainy day messages. So here's a little. Here's a little thought. Here's a little insight into my brain when I'm having a sad day or I'm doubting myself or who here come the tears questioning my purpose or the effectiveness in what I do.Which I think is common and happens. One of the first things I do is I go read all of your reviews and I called them my rainy day messages, and I read every single one of them and they helped me feel amazing and they inspire me and they drive me. And it's part of how. I rebuild my containers when I'm having an off day as I read your reviews.And so they mean the world to me. And so I just wanted to say thank you to all that I have. I wanted to say thank you to everybody that listens to this. And I wanted to say, thank you in advance for everybody who goes and reviews this podcast for me now. Thank you for you. Thank you for your words. Thank you for being on this journey with me and thank you for being in my life.I have a feeling we'll keep talking about containers. So I'd say I gave you a lot. I'm going to shut up now. I'm gonna take a sip of this coffee. I'm going to cue the outro and about 15 seconds and I'm going to get back to work, but I absolutely love you. Thank you for listening. Have a beautiful day. I will see you in the next episode. You will hear me in your earballs and remember that relationships will always beat algorithms

It's a Monday minute. That means it's time to set that mindset. You ready? This one pisses me off. There is no such thing as a solo preneur. And if somebody tells you that they did it themselves run far away, somebody coaching you, somebody teaching, like I did it myself. They're like the creepy man in the candy van. There is no such thing as a solopreneur. And this is a lesson that it took me 33 years to learn. I pretended to do it myself. I pretend that I could do it myself, but I realized that I was only successful because of all those people around me. And the faster I realized that team is the secret that none of us can do this alone.The faster I started to succeed and I could be cliche there's no I in team. But it doesn't matter where you are, whether you're launching your business, whether you've never launched one, whether you're starting, no matter where you are on this life, you did not get here alone. The people that have been in your life have given you the tools, the feedback.The inputs required for you to be who you are in this moment. I was on a podcast earlier today at someone who's like, how many people on your team? And however many people I see during the day, I'm drinking a cup of coffee right now. If you're watching this and the barista is on my team. The barista is one of the reasons that I'm successful.I walk in and say, good morning. I'm like, Oh, what'd you like your Americano? Yes, of course it makes me feel seen. It makes me feel heard. There's a relationship. I leave that have an amazing conversation. I come kickstart my day and record a podcast and tell a story. We are surrounded by people who are committed to our success when we open our eyes to see it.And one of the things that took me a long time to realize is that I wasn't born a champion. I'm not born the greatest. None of us are, we're all born with the ability, but we build ourselves to get there and we build ourselves over and over day in and day out. And there's a lot of people that encourage us that support us and even contribute to our growth when we choose to pay attention. And the faster that I learned to lean in to ask for support and to also encourage others in reaching their goals, the faster everything started to work in my life, and there's still pockets today. I still get feedback from my wife and from my family and from some of my coworkers where I lose sight of that. And I make it about me and then I get insecure and then people don't feel like their space and my ego takes over and I get defensive and cold and scarce because I'm disconnected from the fact that it's not alone.And so there's two sides of this. Number one is that we never got here alone. I never got here alone. And number two is thinking that I can get there alone. And I learned that one of the reasons that I struggled with asking for help is because asking for help to required real authenticity, real vulnerability, not the kind where I'm like, Hey, this is what I need help with. But the kind of Hey, I'm really scared right now.And they're like, it's okay to be scared. We're human beings. We are tribal creatures. We are designed to love and support each other. We thrive off the positive energy momentum. We thrive off community. We feel safer with those around us. We are a part of something and our job is to lean in and be a part of that.Be a part of your team. Be your team. Your wife, your kids, your husband, your family, your trainer, your barista, the people that you buy your car from, whoever does your oil change. It doesn't matter. Everybody is your teammate. And our job is to show up and realize that there is no such thing as a solo preneur, my skin cringes, because I used to believe it. And the truth was is the feedback I got is that when I was a quote unquote solo preneur, nobody around me felt like they mattered. Everybody felt less than felt unsupported that I was taking and not contributing. And I had a chip on my shoulder thinking I could do it myself. And that somehow if I said I made a million dollars or $10 million all by myself, that it would somehow change my value.And it was so misaligned, misrepresented, and so far off from who I wanted to be and what really was required for me to take a step back and realize it's a gift to be able to ask for help. It's a privilege to have so many amazing human beings in my life. And those that are all contributing to the success of the mission, not my success, I'm just a messenger. I'm a part of a cog in a wheel. There are other parts and I'm doing my part. They're doing their part and we're going together, but there is no such thing. In my opinion as a solopreneur. And so my focus for you and my focus for me this week is to take a minute, to find somebody every day, that is a part of my team and go out of my way to speak their love language, to thank them, to acknowledge them, to support them, wherever that shows up. And then to love and support and encourage myself because there is no such thing as a solopreneur, but there is an entrepreneur or a human being like yourself that is willing to play the game, willing to take the licks and willing to get in the arena. As Bernay Brown says to win the game and those around us help us do that to play our best game and we get to help those people around us play there best game.So that's what I wanted to talk about today on today's Monday minute. I think it's time for me to take a sip of coffee. I will see you guys in the next episode, or you'll hear me in your ear. Brawls. Remember relationships always beat algorithms.

The numbers in BusinessOne of the biggest challenges in business is having a lack of awareness of the financial status. Not that I was running out of money, but without knowing the numbers, it's like driving a car blindfolded because there's so many snowball effects that come down the road that could later. Not everyone can know every single number in the business. It's just, it's impossible. So that's why it's so important to have a good team and to have people who can help you with that.There’s emotion attached to it if you see numbers going in the wrong direction automatically, you want to do something it's like most entrepreneurs are action takers. They see something they want to go out there and affect it. But to actually have someone who you trust, who can give you some perspective and say hang on a sec, let's just stop and have a look at this and think about it before we rush into doing anything is really important, especially when you have long lead times and in a physical goods business, sometimes you can make little tweaks that you might not even see for a few months. And it end up causing more harm than good because I don't have that patience period.I have had this rule in my life that when something happens, I need a pause period. Like I need a, I call it an incubation period. So if something happens and I want to act, I don't have to put it in my calendar for 48 hours later and I can't look at it or do anything until then, but I've also realized now with my team. I don't have to do that anymore because I never stay in an echo chamber. And it's that feedback in that pattern of not being isolated. I think that helps get clarity and come up with an informed decision.And one of the things that I always have to remind myself is Don't tell someone what to do, give them an outcome and then coach them on how to actually achieve it. Give them an outcome and let them work at how to achieve that because you then empower that person to, use their initiative to use their problem solving skills, to really take ownership of the work that they're doing. No one wants to be micromanaged. Keep focus and try to avoid distractions and don't go chasing shiny objects because it's so easy to do it, but it can be really take you away from what's important.Blue LightAnd the worst thing that happens with entrepreneurs is that we elevate our cortisol and then we get into adrenal fatigue. It affects our sleep. It affects our mood and affects our energy. And then we try to be race car drivers every day. And every moment you're staring at your phone, your computer, your iPad, you are literally elevating our cortisol because that light is not natural. And it has a drastic, positive impact on my body and all my health when I go to sleep. And so I'm saying that from personal experience of somebody who's been through adrenal fatigue and literally stares at a computer 12 hours a day, The difference between not wearing blue light blockers. I get headaches. I don't sleep as well. My stress goes up. My weight's off. When I do wear them, I sleep good. I don't get headaches. I have better energy. I have more mental clarity. And so protect yourself. People who wore Swannies blue light blocking glasses and a couple of hours before going to bed at night, they slept better. They slept longer.  And you need to be as healthy as possible because you can only be an effective entrepreneur if you're taking care of yourself.Listing some of the things just off the top of my head, what I want to get done that day. And then I try to prioritize those things. And the thing is you don't want to let other people dictate. What your day is going to look like, when other people to be able to dictate how your time is spent. The. Power of process and routine is that I have a very clear path of what's working or not working and it eliminates the ambiguity of it. The level of success that I've had just by putting a measure to things like putting things into a process or having a non-negotiable, like you said, something that I think everybody should hear over and over again that you can't let anybody else dictate how you spend your time.Humanize the BrandI advice people to  put a lot of focus and value in having great customer support because not only do you keep your customers happy, but you also get a lot of good intelligence and research from them. As a former journalist, you spend a little bit of time talking, you ask questions, you can ask the same questions in different ways to really draw out things that things that were, that people like about your company or your product or feedback that might not even be that conscious to the person. It may be subconscious. So a hundred percent trying to try and to get that personal connection with people is so much more available than looking at social media or doing surveys. These are the people that pay your bills. These are the people that have bought your product. These are the people that are going to recommend other people to your product.One of the mistakes that I see when people get on phone calls with customers, they summarize the customer's answers and you don't want to summarize them. You want to copy them verbatim because if they are telling you like what their life was before, the product, you want that actual, exact verbatim language, because that's what your other customers are going to respond to. And I found that actual, the intrinsic value of connecting with a customer is amplified even more because of the current state of how people communicate. humanizes the brand. people don't buy the best product. They buy the best relationship. And, brand loyalty and customer loyalty doesn't necessarily always come from having the best product. One of the secrets to building a successful company is having these deep relationships with these customers and the people that are really moving the needle and they moved the needle financially, but they also move the needle in your marketing. 93% of marketing is word of mouth

Email has always been a thing since the internet existed. People overcomplicate email and how they create an email plan or lack of an email plan and put crap into the world and expect a positive result and basically miss the foundations required for it to be successful. There are all these different things that people see and they try and they do. And then they're like, look, this worked, look, this work, look this work. And then they'll go teach you the strategy and tactic without telling you the foundational stuff that made it work. Then you burn and kill your list. Then you get a horrible sender score. You get blacklisted, your open rates, go down, your click through rates, go down.There's the complacency of people teaching it. And then there's the complicities of us thinking that a strategy and a tactic can literally outperform bad habits or bad foundation or a bad plan. And eventually you can no longer out-hustle our out energy, something that is ineffective or not good from the get-go, you're building a house and the roof starts to collapse.The three non-negotiables for email marketing mastery.I think when the word email comes up, this thought needs to be the only thing that goes through everybody's head. These solves for 75% of the equation when people struggle with email marketing. Stop ignoring your childrenYou must feed the children you have. First before you adopt any new ones, you must feed the children you have first before you adopt any new ones. That is non-negotiable number one. What do I mean by that? Do I don't think the solution to your business is getting more people on your list? When the people on your list aren't being nurtured, aren't converting, aren't escalating, aren't responding and your open rates and click through rates are going down. That's not how to do something different. That brings more people into a broken ecosystem. And so if you have a list of 5,000, 10,000, a hundred thousand people, and your open rates are 13%, 10%, you're not getting really good conversions, your emails, aren't really working that well, your solution is not to go add more people to the list to recreate that same energy.Now, yes, you may have gotten that list from giveaways or joint ventures in the past and not nurtured them, but still. In order for email to be effective in order for it to be a leverage tool for you, you need to make sure that it's an asset and not a liability. And so you must feed the children you have before you adopt any new ones. You must feed the children you have before you adopt any new ones. Your home has to be solid and sound before you can live in it. And then. Once you live in it, it has to be solid and sound for other people to live in it. You have to have enough food, you have to have enough shelter and water and blankets.And so if you have that, then it's time to go start building your list again. But if you think that. I'm going to wait. I have this list that's been sitting there for 90 days or 120 days. I'm not going to talk to them, but I'm going to go build more. I'm going to focus on getting leads. I'm going to focus on getting leads. All you're doing is costing yourself, time, money, and energy, and you're literally pissing away all the potential that's in your business. These people whose emails you have them at some point or another, they trusted you. They wanted to be in a relationship with you. They wanted to learn from you. They wanted to buy from you. They wanted to consume your content. They are sitting there waiting. Like a child that you adopted to love. And then you're like, you know what? I want a new model. Let me go get more of them. And then the new children you bring in become that same container. And it's a very bad game, but our job is you're going to keep an email list.Why are you holding it for potential that will never be realized when it's neglected. Why are you hoarding a list for potential that will never be realized because it's neglected. You have to make a decision, but having a big email list of no one that engages no plan, no strategy is not an asset. It's a liability. It costs you money. It costs you time. It costs you energy. If you're going to have a list, you have to use the list. If you're going to have somebody emails, you have to use the emails. And if you're going to spend time, money, or energy, adding more people to your email list, you need to make sure that's an asset instead of a liability.fulfill on your promiseYou must fulfill on your promise. The moment they opt in because it's on them. That's not what I said, whether it's an opt-in or whether it's a paid product, your job is not done. The moment you get their email or their credit card, your job is only done when they have implemented what it is that you've promised or done their due diligence to get as much as possible as you help them.See, a lot of people think that when somebody buys your product, your job is done. That's the beginning of the game.That's 1% of the journey getting somebody to buy the other 99% of the journey is where businesses want. That's when you get somebody to use it, to change their habits, their behaviors, to get a result, to stay forever, to escalate into become a marketing machine. Those are the spots where the magic happens. And so the second most important thing you can do is fulfill on what you promised, which means if you're offering somebody a lead magnet to help them in seven days, you better not have one email and just expect that they're going to put it into practice. Think about the times we download stuff, we download it. It lives in our download folder. We tell people, give me your email and we're going to help you get these three things. We're going to help you get these three things. We're going to help you learn this two things we're going to help you do this in this seven days. And then the moment they come in, we put it all on them and expect it to work. And then when it doesn't, we get frustrated at them and then we'll send them a sales email and get upset. They didn't buy, but they couldn't have bought because they didn't even make a step towards the goal that we promised them we'd help them with. And because we didn't show up with a customer journey, a container, they could never trust us in the first place to give us their credit card. They were one step closer to you. One step closer to their goal. One step closer to being an ideal customer, but none of that can happen if you don't fulfill on your promise. And so if you tell somebody you're going to help them cook and you send them a 15 page ebook, you're not helping them cook. Most of the time you're creating reactants. And then instead of you being the solution, you now become a pain point and then they're less likely to engage with you on social, read your emails and buy from you because now it feels difficult instead of it feeling easy. So it can be completed your creating an anti-marketing machine.Do not segment for diminishing returns.I have seen people have hundreds and hundreds of segments. Like they are spending a full week, like 40 hours to send one email to their list because they're sending it to 66 different segments of that same list. You cannot out segment a bad plan. And you have to be focused on what's deeper. I see people trying to segment to distract from missing the bigger picture from planning, the bigger picture from planning, the bigger customer journey segmentation is amazing.I can use that segmentation to better enhance and personalize my customer journey. But if a customer journey does not exist in the first place segmentation, isn't going to magically make it happen. If you don't email people consistently. And then you're like I'm going to email this segment to re-engage it, you re-engage it. But then there is still an inconsistent journey. They're still not going to stick around matter of fact, they're going to disappear in this time. You can't recover them. And these points, all feed each other. Think about this. You can't adopt any more children until you feed the ones that you have. What are the reasons we segment? Normally, the only reason we segment is so that we can personalize a journey or we can personalize information to meet people where they are to take them somewhere different. But if we're just segmenting and personalizing things to try to get higher engagement or to get people to open something, but there is any bigger plan in place. There isn't a bigger journey. There isn't a vision. You just end up spinning your wheels and creating more and more reactive with your customers. And so then you have this massive list, that's getting eight to 10% open rates, and then literally you feel like all you can do is sell every email to try to cover any bit of overhead. And then every time you sell, you're losing more and more.Then if your list does lose engagement, you can come to the table and use our AAA method, our nine set method for reengaging. For email marketing mastery is not segmenting for diminishing returns, not being obsessive or pedantic about all the ways you could do it. And instead being really focused on the higher level customer journey and that. We understand that consistency and relationship and depth with customers is what's going to move the needle. And really the biggest game is understanding that the purpose of email isn't just to sell. Email reminds people why they like you email holds them accountable to commitments. They've made email increases your organic social engagement by triggering a social trigger. Email helps you deepen relationships. Email helps you automate personalization. Email helps you collect customer data and email helps you sell.If you have not watched my on-demand training for the eternal flame method, you need to go watch the training. We're playing with branding and name right now, but no matter what this website is going to exist. www.Eternalflamemethod.com. It's an on-demand training. It's an asset that you own. It's a way to communicate. It's an invitation into people's homes and it is the most powerful tool when done correctly.

Focus on one of the biggest that moves the needle. When we go into businesses and we look at customer journeys is not conditioning our customers to quit, but conditioning them to complete and then escalate up a value ladder or towards something.Let’s use lead magnet as example. And so we know that there looking for something and then we get their email. And then instead of having the patience or the intention to design that customer journey to complete that what normally happens is we end up distracting them again. We want them to finish a list of tasks, , but then instead of them watching it, we immediately go sell them. And then they buy our course and then we get upset that they're not completing our course or that they're having issues with the course.But when you think about it before they even paid, they never completed what it was that was promised. They were all put in, they weren't held accountable or customer journey wasn't created. So they have a conditioned behavior that when it comes to your stuff, that they don't have to complete it. They might buy it and buy it, and then it becomes shelf help. And it has an experience on you versus if somebody comes into accomplish something in seven days and you help them accomplish it and then make them an offer at the seven day mark, they're more likely to complete. The next thing or what they buy or to implement what it is that you're teaching them or what it is that you're selling them. Because that's been the paradigm the entire time. When we relate to our customers, we are setting the context of the relationship from the moment they meet us all the way until they are gone. And if we're conditioning them over and over Hey. Leave me a comment. I'll send you this thing. And then we never follow up that they implement it, that they listened to it, that they use it even with an automated customer journey. Then the moment we have the next thing they'll get it, the next thing. But then the moment we buy something or sell something, we can't get upset that they don't buy because they're used to getting free things or that they buy. And then they come to you and say, Hey, it didn't work. Hey, it didn't work. I bought it. It didn't work. It didn't work when the entire context of the relationship was. We're not going to hold you accountable. We're not going to create this journey for you. And I've said it before, and I'll say it again. People don't buy the best product. They buy the best relationship. And when somebody pays for something, they are looking for access and accountability.But when somebody chooses to buy, when somebody chooses to use their email or their credit card to get into a relationship with you, they are also expecting you to help them implement, not do it for them, but help them implement. And so if somebody buys your product and three days before, or three days after they buy your product, like a physical product, you sell them another one and they haven't even received the first one in the mail. You're conditioning of behavior. That's going to have long tail consequences, two months, three months, four months when they have too much product to use, they never used it in the first place. And so when I say don't condition your customers to quit. You have to think about the journey that you're designing for your customers. And I think in my opinion, the worst thing that can happen in a customer journey is that we give somebody a backdoor and we know if you give somebody three options, they choose none. We know that if somebody is in the middle of an experience, if you interrupt them, they're never coming back.When somebody is in the middle of a fulfillment sequence because they bought your product or in the middle of an indoctrination sequence, you're fulfilling on your lead magnet. If you interrupt that journey and give them a back door, they're never coming back and that behavior will be repeated and repeated. So do not condition your customers to quit. Create customer journeys at every ounce of the way, and then condition your customers to complete so they can keep winning, keep progressing and keep growing with you instead of away from you. 

One of the biggest reasons I struggled for years in life and in entrepreneurship is because I didn't have any long goals. Zig Ziglar talked about this a ton. And he said, and I'm paraphrasing here. He said, I've never met somebody depressed or with anxiety that had a long-term clear goal. I've only met people that were depressed or with anxiety because they weren't clear on where they wanted to go.And when I think about my past, my journey, my life, and every moment where there was a struggle where there was resistance, where there was depression or anxiety was due to my disconnection from a goal and measuring the moment I was measuring the moment and I struggled. There's still a lot of work that I practice on myself with consistency of putting in the work of releasing codependent tendencies, releasing my insecurity is my constant need for validation. And here's, what's beautiful about this is now what I've realized is that the moment I get clear on my sovereignty on my world of my vision on where I want to go. And I'm clear on why I want to do it. That little boy feels loved because I'm loving myself. And I've also realized that every moment that I've had a struggle or I've projected, or I make condescending comments, or I use sarcasm as a way to not authentically share my feelings is because I'm disconnected from my, why. I talk about wise all the time, because I want to surround myself with it because I feel like I still have a lot of practice to embody it. And there's times that I feel like a walking in congruency because I do struggle with daily practices. Sometimes I do struggle with getting really deep into my why.So what I've noticed is that the most success in business, the most success in my relationships, the most success in my mindset has come from when I'm willingly plugged into my why. And would I willingly plug into my why? I feel safe knowing that I'm doing the work that I want to be doing and I'm building what I want to be building. And only I am responsible for doing that. And it's the moment I get disconnected from that. Why in business, in life, in relationships and friendships, that little boy comes out unhealed and wounded screaming for attention. And I'm actually creating the opposite vision of what I want by not being connected with my why.And so why or why so important for me, they're important because it's the unlimited fuel source, right? Like we think about entrepreneurship. We think about business, we're doing things that. Haven't been done before. We're creating paths that haven't been paved before. We're clearing a road that's nobody's ever cleared before we're driving through a mountain that everybody was said was impossible.We're, we're launching iPhones, we're going to the moon, and we’re doing these things. And in those things are guaranteed resistance. There's guaranteed roadblocks. There's guaranteed flat tires. Like it's not Oh, I hope it doesn't happen. It's a matter of when not if right. And I have noticed that every time I've been hit with resistance or a roadblock, or even this year of almost losing it all during the world, or last year during the craziness of the world, the moment I plug into my, why I look at it as like a chapter in the book or just a fumble in the game and I can play another play. And the moment I can plug into, I said, I wanted to do this for this reason is this a part of the game to achieve this vision and the symphony game and the answer's? Yes that always grounds me and brings me back to center. It’s like the keel. If you have a sailboat, there's a really deep keel that keeps the boat from flipping over. It goes deep in the water and the bigger the boat, the bigger the keel, and it holds it constant its ability to like use wind as a tool and a propellant instead of wind as the thing that flips the boat over. Is the keel it's that run of its deep, deep down. That's holding it there and it's turning resistance into a tool.And in my opinion, wise, turn resistance into a tool. They turn resistance and what could be seen as shortcomings or challenges or failures into possibilities and momentum and positive things. Based on the depth of your rudder or in this case, your why. And so for me, when I look back at, when business got started to get really easy business, started to get really easy. When I was really clear on why I was doing what I was doing and I would check in with it daily. And so Why have played a very critical part in my life and they've played a part of my life and a lot of lives of other people around me, like personal development trainings. I've done men's work, couples, work, embodiment, work, meditation practices, plant medicine, and work like there are many modalities of the things that we look out to every day. And then we practice every day that are all rooted in this deep meaning of why an unattached to the outcome. And in that moment is when the outcome is created because we are aligned and aligned.The one commonality that every single successful person that I look up to that I idolized that coaches me that I know, in my own success has come down to a relentless pursuit of self-awareness self-healing and self-sovereignty and my ability to be self-aware and then put it into practice. Only as possible for me when I am really clear on why I'm here, why I exist and why I'm doing what I do. And me doing what I do allows me to reparent and grow on my own without having to publicly own it by helping other people.so what I've realized now is that why do I do what I do? I am pursuing my passion and alignment so that I can heal myself through helping the world and business and entrepreneurs and everything that I do to then be solid and become a servant and to become a true giver. And I believe in my heart that I'm a true giver. I believe in my heart that I give away from the best places, but there are times that I give away from the best places. And then I'm left with feelings that don't aren't ideal because in the moment it was from the best place, but it opened up a wound of wow.So my why number one is that I genuinely believe that I belong here. That I can make a difference in that all of my life experiences have given me a particular set of skills and tools to first heal myself to then give it away. And then the second reason I'm here is to heal that self, to become self-aware self practicing, self sovereign, whatever I said earlier that rhymed and then show up in a manner for my family in the same context that allows them in their power and in their happiness and in their true forms and in their true selves. And then I can give that away to entrepreneurs and businesses, but my true defined why right now, in this moment, on this day that I am recording this and this day that you are listening to this, it will be the same. My current, why is summarized as my pursuit of self-awareness and self-acceptance and the practice of building myself into an asset. That's my why right now. And that's how I see wise. And my current level of growth is embodying my why? Like from going from words on a paper to believing it in my soul, to going from words, to being this an action to be silent, but still embody it to be in people's presence and have them feel light and love and heart.The moment I'm clear on my why. And I have a gratitude practice. It's like everything around me, conspires for me to be successful. Because I'm in alignment if I'm having a gratitude practice, but I'm not connected to my why nothing works if I have my why, but I'm not grateful and aware of what's around me and having gratitude practice, nothing works when I'm clear on my why.  I have so much to be grateful for in my life. My wife being the number one, who also gets the short end of the stick when I'm in my crap and insecure my children who are an absolute gift to witness. Growing into their own people, my friends and my team that stand in everything and this vision impossibility with me while accepting me as I am and riding this rollercoaster with me, you listening to this right now for deconstructing a bad paradigm or belief or image that I've had around myself and also the. The belief that when I'm raw and vulnerable and authentic.

Welcome back to another episode of the mind to George show. Today is a winning Wednesday. I had to look at my notes. It's been a couple of days since I've recorded since we just moved across the country. From the bottom of the country to the top of the country, but we are here. If you're watching this on video, you see a big Montana state image behind me because I am officially a Montana resident. And for those, and you're like no. I already got my license. I already have a Montana license. What, so we are here. I am happy. I am so glad to be here. This is home. This is where my family wants to be. My kids are in school and they are super happy.Everything is good. And I love the weather. It's 30 degrees every day. So I get to wear shorts with my pink shoes and my hoodies walking around. The road trip will have to be a podcast all on its own, the lessons, the reflections, and all of those things, which I will do soon because I had a lot of breakthroughs as an entrepreneur, as a business owner, just from being in the car for four days and meeting different people all over the country through five different States as we drove.But today we're going to be talking about the customer journey. When we talk about the customer journey and what I call the PIP method. PIP analogy. I don't know. I just put the words together, but I like the word  PIP. And so PIP for customer journey stands for planning, intentionality, and patience.Nd I get asked all the time, like, how do you create customer journeys? How do you create customer journeys? What do you think about when you do it? What do I need to think about. And so I took some time and I literally went through my entire process numerous times and wrote down, okay, this is what goes in. This is the question I asked myself, this is what I put into it. This is what I think they should do. And these are the exact questions I use for myself, my clients to create customer journeys. And so before we get into the customer journey, You're watching this on video. You're going to see me moving in my chair a lot.Normally I have a cup of coffee to wake up in the morning and not really, it doesn't wake me up, but I know a lot of people do. It's like the best part of waking up is Folgers in your cup. I found a new way today. I found a new way to wake up in the morning and I have more energy than I've ever had, and I can't stop moving in my chair.And so I'll tell you about that. I'll just tell you right now, I fell down the stairs this morning. I literally fell down the stairs. We're staying in an Airbnb with some really steep stairs and I was carrying the trash out and I slipped and I landed on my back and fell down the stairs, proceeded to lay on the floor and cry for about five minutes. I couldn't move. I actually my wife came down and I thought I was going to have to go to the hospital. I couldn't move. It hurts so bad. And then I had a family pile around me, Branson and Cheyenne, and my wife were all standing around me playing on the floor at the base of the stairs, like bawling. And like dry heaving, I was nauseous. It hurt so bad and I couldn't really move. And they were just sitting there witnessing this. And I don't know if you ever had that feeling. You get hurt. You want to be alone because you just want to dope. Really it's from the level of vulnerability that's expressed in that moment, but it was amazing and I'm okay.I can walk really slowly. I think I'm just going to have a big bruise and I'm going to pay attention to it, but yes, if you see me moving in my chair, it's because before I had my coffee this morning, I decided it didn't wake me up enough. I decided to take a trip down the stairs. And so that's, what's feeling up for me right now in my back as I move.So let's talk about PIP. Let's talk about the customer journey. So when we think about the customer journey, when you think about the customer journey, when I think about the customer journey, one of the ways that I like to envision the customer journey is if this customer, if this amazing human being was standing right in front of me, like if they walked into this office that I'm in right now and they're like, Hey, George, I could really use your help.With my email marketing, I could really use your help with my team culture. I could really use your help on my social media marketing. I would ask them a couple of questions and I would give them a solution that let's have Hey, buy my yeah. Now course. Or do whatever. Or, start here. I would give them one thing to do.And then as soon as they have that kind of path, I would be like, okay, go do that thing and come back. And I envisioned, they come back into my office the next day and I'm like, okay, what are they going to do today? And I'm like, okay, go do that thing. Come back tomorrow. They come back, go do that thing.Come back tomorrow. I like to envision customer journeys with people standing in front of me, think about our experiences. When we walk into the grocery store, when we walk into an Apple store, when we walk into a car dealership, when we go to get our taxes done, when we have to go to the DMV, like you want to talk about somebody who should really hire me to help with their customer journey, it would be the California DMV.Now that I'm not in California. I got my license in 10 minutes at the DMV in Montana yesterday. And I live in a big town, like big town. I walked right in 10 minutes later, had a license. I've been here for a week. Totally different subject. But I like to envision what it's like when somebody walks in, when somebody gets in front of me, when somebody is like, Hey, I need your help. I'm like, I got you do this one thing, do this one thing. And I do that because. In my opinion, with what I've noticed in the world of digital marketing is that people tend to try to compress an entire journey into a day or into an email, which actually makes your customer have less of a chance of success.It's okay to have patience that it takes seven days to do something it's okay. That you should only do one thing a day. None of us can do 8 million things a day. And so I like to envision that when I'm thinking about the customer journey, and so now let's get into PIP. Pipit PIP. This is like the PIP method.I'm still building it out, but it's the PIP method. It's what I like to call it. So PIP is for planning, intentionality and patience. So planning, what goes into the planning stage of a customer journey? These are some of the questions that I like to ask, and I'm literally telling you exactly what I use, what my team uses, what we teach over and over again.So the first thing is we have to identify who we're talking to. So you have to know who are you talking to? And when we think about the who, these are the questions that we ask, what information from their before or after state, do we know that we can speak to to entice them or attract them to take a next step.So think about permission-based marketing, using story. What story can we tell? Can I tell my story? Can I tell one of my team stories? Can I talk about something that I felt in the realm of a story that would entice them to take the next step with us? So when I'm thinking about who are we talking to, what information from the before after state, do we know that we can speak to what information do they need to know? What belief do they need to have and what present pain do they want to move away from? What do I have that can help them get to their after state? So when I'm thinking about planning, step one and planning is knowing who I'm going to talk to. Step two under the planning is what do we want them to do? So now that I have the, who I go to the what? What do we want them to do? If it's to buy what's the best sales mechanism? Is it a call? Is it an order form? Where do we want them to go? If it's a lead magnet? Is it better to be a video as an audio? Should it be seven days or 14 days? What would we give to our ideal customer? Or what would we want if we were going through the same journey, what do we want them to do?And so the first thing I do in the plan is I get to the who, the second thing I do is I get to the what, and then the third thing I do is I get to the, where. Where do we want them to go? So I know who, I know what do I want them to do? And then I know where do I want them to go? And then the most important part of the plan, the most important part of the plan is what happens if they don't join. And this is where most people miss it, but what if we want them to buy? And they don't buy. We need to have a plan. Otherwise they just get pushed away and they feel transacted upon what happens if they opt in or they go to the landing page and don't opt in.Have we thought about Oh, that's going to happen. We're not going to convert a hundred percent, but if we think about it, can we have a retargeting ad? Can we do blank? What happens if they opt in, but don't download it. What happens is that they opt in and don't open the email. You have to ask yourself all of these things to plug all the holes in the bucket, and then you take all of those ingredients and you ask yourself, what are the next steps?And so when we think about the plan. The purpose of the plan is to gather all of the ingredients you need to potentially make a recipe. And so the worst thing that can happen is you in the kitchen, cooking a family meal for 20 people of your family on a holiday everybody's expecting to eat in 30 minutes, and then you get into the middle of a recipe and realize you don't have all the ingredients. You're not going to be able to make it to the store. You're not going to be able to feed everybody. You're not going to be able to switch it. You're in a situation that's impossible to get out of because you didn't have all the ingredients to start with. That's a really important distinction when it comes to customer journey is the planning stage you gathering all of the ingredients required. In order for you to build the customer journey.So that's what goes into the planning stage. And then after the planning stage, we get into the intentionality phase. We have all the ingredients, right? We know what recipe we want to make. And so in the intentionality phase, this is where I start to think about how can I serve these people best not, how can I get in and out as fast as possible now, how can I send them one video with 85 things, but it's like, what would be the best. The most effective for me and for them to deliver on the promise after state that I made, whether you opted in and I promised you something, how can I get you there? Whether you bought? And I told you, you'd get there. How can I best get you there? And so under intentionality, the first thing that I like to think of is my cadence. What is my cadence? How often do you need to hear from me? And for how long do you need to hear from me in order to trust me or for me to stay on top of mind for you? To help you or encourage you or support you or nudge you into achieving the particular goal that you've set out to accomplish.And so we know that if I'm helping somebody write emails, I don't need to email you in your inbox every single day to be like, write this, but could I email you to check in? Yeah. And would that check-in make you feel safe? Probably would that check-in give you an option to get support. Yeah. Would that check-in remind you of what you're building? Yeah. Could that check and be some wind in your sails? And you're like, Oh, I'm feeling frustrated with writer's block. Totally. So what is the cadence? How often. Do you need to hear from me, but how often do your customers need to hear from you to achieve what you set out in the plan?Who, what you know, where, the next steps, what to do in case they don't get in. And so once you build all that, it's wow, I know it's for these people. And I want to take them here. And this is about how long it's going to take. And if it's going to take 30 days, I actually think I should talk to them every day, or I think I should talk to them every day for the first seven days. And then every other day, nobody gets mad when you talk to them every day when you're serving them, when you're supporting them, like none of us are like, Oh, I'm so mad that you helped me this morning. I'm so mad that you made me feel good this morning. I'm so mad that you supported me in accomplishing my goal this morning.No people only get upset when you communicate with them in a, I don't want to call it abundant. Cause it's not the right word when you over-communicate with them when it's transactional and it's about you and not serving a purpose. And so in the intentionality section, what's your cadence going to be? How often do your customers need to hear from you and how long do they need to hear from you in order for them to trust you for you to stay on top of mind or you to support them accomplishing their goal. And then the other part of intentionality when you're planning, this is looking at the reflective side of what you've done in the past, how you've communicated with your customers in the past, what you've seen on social media in the past and asking yourself, what's working, what's not working and what can we adjust?And when I think about customer journeys, I like to look at them as like a volume knob, right? Or a radio tuning knob. I'm going to date myself. But back when, after you listen to the radio, when it was cassettes tapes and I was making tapes, but I would turn the DOB, like you tune the radio station in the car and if you was a little staticky, you didn't turn the radio off. You just tuned it a little bit. And you're like, Oh, there it is. As you drove further and further away from your home or that tower, it would get staticky again. But you weren't like, Oh, I hate my radio. I'm never listening to it again. You turn the dial. You turn the dial and you turn the dial until you got it into focus where it belonged and that's what customer journeys are.So when you're thinking about customer journeys, they're living and breathing, they're iterative. They require attention just like you. Most of us don't do the same thing, or maybe we don't get up at the exact same time, drink the same amount of water, the same cup. Like we're not robots. We modulating soda, customer journeys.So part of the intentionality is being aware, looking at what worked, what's working, what's not working. How can we adjust and making sure that you're doing it to serve a purpose and not making adjustments that would sabotage your success. But let's say people aren't opening your email. Could you send a prep email before the sequence starts to frame their mind?Let's say people don't open your first email. We'll go back to the thank you page. What can you say on the thank you page? What can you put on the thank you page to get them into their inbox? Let's say they're not doing that. Lynn, tell them on those sales page, on the opt-in page, the most important thing they can do is check their email once they sign up and on the thank you page.Tell them again. Hey, the most important thing you can do is check your email because your results are in that email. Oh, and there's a gift in there. Oh, go check your email. Here's the subject line. In your business and your game and your customer journey. It's just a series of inputs put into a process to create an output.And so you have to start thinking about this customer journey as leadership has breadcrumbs Jack and Jill  and so if I have all of you going to an opt-in and I'm like, Hey, I'm really going to give you these sequences, which we do. I'm going to give you these sequences. And I sent you to the opt-in page and you get the thank you page, but I see nobody's opening the email. That's not your fault. That's my fault. Why aren't you opening the email? If it's not going to spam and I checked it with Glock apps and I know it's hitting the inbox well, there's something missing in the journey. There was something missing for me in communication or guidance or direction to get you into the inbox to know that's where everything was.I'm like, okay, cool. If nobody's opening the email, the first thing I can do is I can make sure the subject line is congruent. Once I do that, I can go back to the thank you page and I can encourage people on the thank you page to get into the inbox and let them know it's sitting right there. And then that's how I start to play the game with customer journey.So that's what we say. That's what we mean when we say intentionality. Okay. So the first P in PIP, PIP is planning. I is intentionality and P is patiences and patiences. And I'm going to say this. The goal of customer journeys is not to convert everybody. You can't convert everybody at one time.You cannot. People are in different phases of their journey. They're in different phases of their evolution. They're in different phases of their growth, but what you can do, what you can do is you can convert everybody who is ready right now while having a positive touch point. And helping these people that aren't ready become one step closer to becoming ready to becoming your customer.That's really what the goal of a customer journey is. It's to show up consistently and congruent early. So when the right people are ready, they have the path to convert. They feel safe. They know what you offer. They know that this is the right thing. You're consistent. They know that if this is what they're getting here, imagine when they pay and then for anybody who's not ready, they're going to keep implementing what you teach and be accountable.And they're going to capitalize on what you're giving them, but you're going to capitalize because they are going to be talking about you. You'll never believe it. I didn't buy it from this guy, but he's still helping me with his email. He still responds to my questions. Can you imagine what it's like when I pay him, I'm going to set a goal to pay him.patiences, the goal of the journey is not to convert everybody, even if you're in direct response marketing and you're like aggressively selling, you're never going to convert a hundred percent of the people you might aggressively sell to 10% and get them to convert. But if you don't nurture and transition that other 90, you'll never get them back.But one of the ways to win is to make sure that. Everybody feel seen, heard, and respected, and that's where patiences come in. And so what I like to think about is how can I design these journeys so that when anybody gets ready, they can come in and anybody who's not ready, doesn't feel bad or wrong or pushed away. They're like, okay, I got it. This is a goal. This is a goal. This is a goal. And in order for that to happen, you have to have patience. If you look at your buying decisions, like I'll use Apple again. If somebody is on an Android and they walk into an Apple store and pick up a phone for the first time morally, they're not going to buy it, but they can come in and they can get an iPod. They can touch it, they can play with it. And eventually they'll have enough condition touchpoints and social proof that they'll make a decision. If you go into an Apple store and you have a laptop and you love your laptop, but you see the new one, you might not buy it on the spot. You might come in, you might visit again.You might research it online. And then when you collect the evidence requires you make a conversion. But can you imagine if Apple only let you in the store, if you pre-committed to buy one exact product before you walked in? They wouldn't have a business, right? They would, but it wouldn't be as successful as it is because I think one of my buddies is a general manager at Apple. And I think he told me that 90% of the people that come into the store every day, don't buy on that visit 10% do, but they'll come back and come back. And so it's like a window shopping machine and that's what digital marketing is like. That's how you play this game. So think about it as a grocery store. They're walking through and you're telling them what I'll, but if they happen to grab something else, realize they don't like it, then they'll come back or you tell them where they want to go. They're like, yeah, I'm going to play that game. I'm going to check out here. But they can stay in the store and collect whatever they want in the store. They can fill their car with whatever they want in the store, whether that's their bucket of safety or confidence or making sure it's the right fit. And then as long as they're in that store, I E as long as they're in your ecosystem, when their cart is full, they're going to come to the checkout stand.Very rarely when their cart is folding and abandoned it in the middle of aisle seven and then run out the store without you realizing. But if somebody was filling their cart and you walked up to him and said, Hey, it's time to go. You're done. You don't need anything else. Check out. Now, if you don't get this, now you won't save this money.If you don't do this, you're going to miss this. They're never going to come. And it's the same thing. So patiences is the third P in my opinion, what most people think should be done in one to three emails should be done in five to 10 emails. What most people think should be done in one to five days should be done in 15 to 25 days.When we're selling, when we're giving value, when we're giving lead magnets, we don't have customers that have eight hours of open time in their day. We have customers that are in a bit of pain or not happy where they are, and they're looking for a solution and they're looking to us for the solution, but we have to understand that there is a microscopic amount of space in their day, in their business, in their life to put into practice what we give them. And so if we give them too much, it doesn't fit and they don't use it. But if we give them just enough, they use it and then they create more space and use more and create more space and use more. And they start to build endowment into your brand, into your business, into your product, into your world. And so the third P is patience.So the PIP method for me, designing customer journeys is planning, intentionality and patiences. Planning  intentionality andpatiencets. And if I could summarize up the most important part of a customer journey for you, it would be make it longer than you think, lean it out. No, make it longer, not lean it out, extend it out.And so if you're like, ha yeah, I'm gonna help these people, do these three things. We'll call, like it gets seven days, prep them, give them an overview, help them with thing. One, check in with thing. One, help them with, think, to check in with things, to help them with things. Three, check in with things, three wrap thing three, and be like, Hey, here's your next steps?That's eight days. But you have a lot better chance of succeeding that way, by making sure that you're getting people into momentum, getting micro-commitments getting that stuff going, and I'll say this, I guarantee you, it works because it does. We use it every single day. I use it in my clients. I use it for myself.And so that is my PIP method for customer journeys, PIP method for customer journeys. And so think about it. When you're thinking about your customer journey, your lead magnet, your physical product, your service, your coaching business, your consulting, maybe you just do zoom calls to close deals. But what happens if they don't close? Do you follow up with them? How often. Do you forget, and then you just leave them in the ether with you not realize that if you just simply follow up with them three weeks later to check in and six weeks later to check in with no agenda, they're either going to convert or they're going to tell their friends about you.And they're really like, God, this guy really wants to help. This lady really wants to help. They really care. They're not just trying to take my credit card. It's a different game. And it's a game that plays the infinite game assignment cynic would say. So that is the PIP method for customer journey. So I'm going to go, I'm going to put some ice on my back.I'm going to jump off the call and get ready for another one. I absolutely love you guys. I'm going to say it again. I am a Montana resident and I'm so happy. I don't think I'm ever leaving. I really don't. I'm so happy. But I am a little sore. So I'm gonna go get a cup of coffee. I'm going to ice my back a little bit. I'm gonna stretch and I'm gonna get to it, but I want you to think about this with your customer journey. So remember that relationships always beat algorithms.

Feel the rhythm feel the rhyme. I don't remember the next slide, but it's Monday minute time. I'm really, I'm really struggling with the cheese today. What are we gonna talk about today? Quick focus, quick hit Monday minute, an easy reminder that a guarantee you guarantee you is the best marketing secret that you'll ever have, that will carry you through your business for as long as you run your business and as a guaranteed way to always have your business work.And it's about talking to your customers, like you're talking to your best friend or talking to your customers, like you're texting your best friend. And I get asked all the time, like, I don't know what to say to them. What do I post? How do I respond? I'm like, how would you respond to somebody that you're in a relationship with?Because you are in a relationship with them because they've either given you their attention, their email, or their credit card in exchange for that relationship. And they want to be in a relationship with you, which means they want you to be authentic. They want you to be human. They want you to treat them like, you know them, like they are an acquaintance or they are a friend or they're somebody that isn't in a relationship with you because they are in a relationship with the Oh, but I watch people all the time not email their list. Literally not emailing their most engaged, loving customers because they say they don't know what to say. So they said nothing. And I can guarantee you in this instance, in your business, no matter what your business is, that it is always better to say somethin authentically than it is to say nothing and pretend it's going to get better.Like when was the last time your plant thrives when you didn't water it? When was the last time your relationship with your best friend blossomed when you didn't speak? When was the last time your relationship romantically worked? When you didn't engage? It doesn't, there's no point in which the relationship with your customers gets better by being neglected.And so what's the easiest path through is to treat your customers, to talk to your customers. Like they're your best friend, like your authentic, real, best friend, not the best friend that you pretend is your best friend, because you're still committed from high school and you want to save had the best friend, but you never really talked, but like the real best friend, like the real one, like talk to him like that.Like, Hey man, what's up. I've sent emails before, like, Hey, I just want to check in and say, Hey, hope you're having a good day. And we get an 80% response rate. I've sent emails before, like, listen, read this dope article. I want you to read it. I can't do a justice click here and go read it. And that's exactly what I would text my best friend.But we don't have to overcomplicate this. We don't have to overthink this. Everybody we're communicating with as a human being, unless somehow you have dogs reading your emails or, you know, your social posts. I don't know we're out here now. It's 2021. So that may be a possibility, but they're humans be in a relationship with them.How would you want to be talked to, how would you want to be engaged with right. Be transparent, be authentic. Don't have a problem taking it on the chin. I've literally forgotten to send a daily email and be like, guys, sorry. I literally completely forgot to send that email yesterday or. Forgot to put it in my calendar, or I chose not to do it, but either way I own it and move forward, but it's authentic. It's really creates trust and it's easy. And I like, I watch people with their fingers frozen on the keyboard. Like, what do I say on the social post? I'm like, well, maybe that's your body and brain telling you, you don't have to say anything or maybe trying to say something is what's keeping us stuck.Instead of saying how we feel instead of sharing authentic perspective, instead of being aligned incongurent and so we have to make this simple. Talk to your customers, talk to your potential customers, talk to your fans, your followers, just like they're your friends be in a mass relationship with them because that is what garners the best results. The best relationships always fuel the best companies. Over and over and over again.And so my focus for you, it's like if you ever stuck on what to say in an email, what would you say to your best friend, if he ever stuck on what to post? Like what would you say telling your mother, your father, your kids, like there are always solutions.And sometimes the best thing to say is, I don't know what to say. So just look at the image or. Maybe ask a question when you don't know what to say, but just do the same thing that you would. And I look at it and like, if I get to talk to my best friend every day, why wouldn't I, life is short, very, very short.I want to talk to my best friend every day and I do text my best friend every day. I want to talk to my family every day. I do talk to my family every day. I want to talk to my customers every single day, because life and business is short and every one of those touch points in every one of those talks has a positive impact on both of us.And so I treat all my customers, whether they buy from me or not just like they're my best friend and marketing, all of a sudden gets really, really easy. So that's what I wanted to cover today. And today's Monday minute. And so I want you to remember that relationships always beat algorithms

Email marketing MistakesEmail is so simple and it was just one of those things where you were able to just sit and write emails as if I'm just talking to your best friend. I know you correlate it with texting and it's like the same process. Some of the biggest mistakes that you see people make when it comes to email marketing, number one is, the make it complicated. They allow the funnels or the tech the kind of idea or concept of, I need all of these things in order for it to work. When in reality it can literally just be as simple as sending an email broadcast out and just communicating with your people. But then on the flip side often we just really get into the tunnel. People get over the fear of writing the email. We often just copy and paste like a blog post and throw it in. Or I see a lot of people just literally copied and pasted over from the actual, sales to the email. I think the biggest thing is that so often we like try to repurpose email and make it super easy and simple, but then we lose the fact that we are trying to make an actual connection point with somebody and it comes from having a style in terms of your email and really making sure that you're writing in a way that's more conversational and not just throwing something at somebody. Trying to take like a transactional approach and have it be robotic, but then expect it to work. People try to accomplish what should be done over seven days in one email which we called “email stuffing”. Email stuffing is like, I have a rule and this better than anybody. Literally trying to get people to go from I'm happy in my life to thinking my life is broken, wanting to invest money in it for something and then convincing me to do it all in one email. One of the biggest mistakes that people make with email today is they lack patience. They lack patience, and we live in this society and we live in this world where everything is like dopamine, like on the spot, give me the dopamine like immediate gratification. But I will tell you right now, the success of your email is patientsOpen ratesOpen click rate is all about the relationship you have with your subscriber. Email marketing is really about that relationship and that also comfortable patients. It's just if you Like with your best friend, like if you don't keep in touch with your best friend of course they're going to be like, what the heck, man, like what happened? You have to treat them in just the same manner with those consistent touch points. And also to making sure that you focus on like actually being there. But the secret of email marketing, comes down to the depth of organic engagement you have with your audience.Email is a massive driver. Like I'm talking multiple six figures of revenue a month just from email marketing. There’s so much opportunity we can get a 25% lift in the business with email. We're talking about social triggers. We're talking about brand awareness. We're talking about front of mind because you have to remember that there is a symbiotic relationship between your email and every other touch point in your business. And so if you have social and you're not using it, guess what that is going to negatively affect your email. If you're running paid traffic. And you're not responding to the ads or the things are getting slammed on the ads and your teams not in there and you're not running good content. That's going to affect your email. Everything works together.the success of your email comes down to the success of the relationship that you have with that family member on the other side of that email subscriber. And so does shady subject lines work? No. They get somebody's attention through the bait and switch, but the moment the email doesn't match, you've trained them to not trust you. So the next emails won't be opened. And so the success of your open rates, the success of your open rates comes down to your preexisting relationship with your customer. The moment they open their inbox and they see the from name. The feeling that they get in their body is what dictates whether they open that email, because that's what dictates of whether they even read the subject line or not. Then they go to a subject line. And then when they click on the subject line and they open it, if that subject line does not match what's in the email, you've lost them. But if it does, you just added another touch point of trust and safety, which that before we even get to the content in the email is the determining factor of whether they ever opened your next email. I've been able to look at businesses and tell the success of the company based on their email stats. Like literally just based on how many replies they get, what their open rates are and what their click-through rates are like. If your click-through rate is low, you have to ask yourself like what was missing and what's there. the success of your email marketing isn't some crazy strategy or tactic. It comes down to the relationship.Email Best PracticesClarity is so incredibly important because especially if you're going into your email. Even before you hit that Google doc, if you are not clear on what your message is like in terms of what is your purpose in this role? What are you trying to share? What is your like main center focus in terms of, with who you're trying to serve and what you're trying to do, but then also to like Having that confidence within yourself to own your expertise as well. On the other side as well, I think it's really about just like having that focus. Like you need to understand your focus of what is the next step? Sometimes it's easier for me to write backwards in terms of like where do I want to lead them? What story do I need to tell? What does this need to look like? And just working through that process of moving them through that and it makes it so much easier as well.  But you might then work backwards and realize that they might have to do three things before they get to the touchpoint. And so instead of shoving that in one email you do one email to an email three which increases the touch point, sets them up to win. I always do things in Buggles, the three, five and eight, because usually depending on where someone's wanting to go. Yeah. Like a minimum of three emails is going to get somebody there.One of the biggest secrets to email marketing being successful is to be direct. And in order to be direct, you have to be clear. And in order to be clear, you have to have done the work and know where it is. You're going to take people which comes back to that inner confidence. And whether that's confidence for you or confidence for you and your team collectively, or your team empowered at that lower level.Basically just breaking it down where you're taking care of those objections before you get to the sales. So the pitch to the point where like, When you send them that message like, Hey, it's open, let's do the things they're already sold. They're already there. They’re already sold because you've already given them the value that you've already given them the consistency of showing up saying, Hey, I'm consistently showing up in your inbox. Like I'm consistently showing up in my Facebook group, I'm consistently doing the things and I'll just pivot here for a second. Showing up consistently and getting hooked. You can do that in your email marketing, you're showing up and now is so much more than so many other coaches, strategists peoples at whatever you work, whatever you do honestly are doing, most people are so lazy that they don't stick up and be consistent and do what they say they're going to do. It's not the best content that wins. It's the person who's the most consistent every time. Because what we're willing to trade the present on the inside of the box for something that might not be as shiny in order to feel safe, to have it. And consistency creates safety. And the one emotion that people want is safety. Emotion that comes after buying is buyer's remorse, and regret and guilt. You've never gained muscle by inconsistently working out. You've never nurtured a relationship by inconsistently showing up like consistency is one of the secrets to success. And email marketing is your literally keel in the water because every day you have the opportunity to literally be consistent with a touch point. The biggest thing with email is remembering that it is a journey that takes time. A lot of times, what I see is that people will have a story or they'll add something in value based, but then it doesn't match the call to action whatsoever. It's like super random. It's super like off the cuff. It doesn't make any sense. It doesn't, it's not enticing. So you want to make sure that like your whole email flows on through to the point where they're already finding that link. They're already looking to click on it even before they get to that point when they're like, eyes are going through. Formatting is so great. Incredibly important especially in terms of with cell phones, like that's a huge thing. So many people are viewing their emails from their cell phones. Make it super simple to the point where it just looks like it means that you literally just typed up and sent on over to somebody. Make sure the links work that's so big. And just making sure that also too, you're sending it out to the right segment of your office. If they're reading your email, they want to be in your fucking inbox. Stop trying to send them to Facebook, stop trying to send them to Instagram unless you're sending them a dedicated email to that place for that reason on purpose. You have to remember that you're conditioning a habit or behavior when somebody is reading your email. Understand that you're entering somebody's home. It's like having somebody's phone number in business because it's the only thing I'm not competing against an algorithm I'm just competing against your attention. And so if I want to keep it, I got to go deep there and I have to protect it.Focus on what you really want to sell and stop trying to take people on an endless, like clicking buying journey that actually doesn't serve them. Transparency always wins. Authenticity wins, being human, always wins. Email is just a relationship with people and its how you practice it and do it

It's time to have a serious conversation about your email list. Today's episode is about re-engaging or cold email list, or I like say your email list is not dead. It's just sleeping. It's just sleeping. If you ever seen that movie? The Sandlot, remember that movie? It was one of my favorite movies as a kid, but re-engaging your email list or re-engaging your customers or re-engaging any of your customers regardless of their platform? Reminds me for whatever reason, even though it doesn't contextually make sense when the little kid pretends to drowned so he can get CPR from the lifeguard. Who he has a crush on. And the way that I think about business is if somebody has trusted you enough with their email or their credit card, and they're not engaging, that's their way of begging for you to lead them or pay attention to them, or to guide them differently, to either realize that they don't want to be in your world anymore. And your journey is complete, or they need you in the world to guide them and lead them because they trusted you already. And so literally I created this is proprietary to me, but I created the nine step method. So I call it the nine step AAA method. And I say that AAA is not just when your car breaks down. It's also for when your relationships break down in your company.  And quite frankly, it also applies to your team culture to your other relationships. But in this lens, we're going to be talking about how it applies into your business and into the relationship with your customers.  And so I think the most important thing to remember with all of this is that none of this is permanent. Let's say you have an email list and you stopped emailing them. Your list isn't dead. It just needs CPR. It needs to be revived. It needs to be brought back to life. If you were consistently on social media and then disappeared for 90 days, you don't delete social media. You reengage, you lean back in with a plan to get the blood pumping again, and then to keep it pumping. And so it's really important to understand that when it comes to our business, regardless of your business, Engagement is basically the art of a relationship we're really talking about is how to keep a relationship fresh, how to keep a relationship, exciting, how to keep it connected, how to keep it valuable, how to keep it moving forward and just like anything. If we do not pay attention to it, it tends to become stale and pretends to become stagnant. It'd be 10 to lose. Like it tends to lose its a lore it's excitement. And so we need to be paying attention. And in my opinion, my expert non-expert whenever you want to label me opinion, I don't think there's any better place to be attentive of a relationship than the place where the people who you're tending to are the ones who keep your business running. Like we're talking about loving and nurturing the people who pay your bills. Who pay your employees bills, who are the ones that are responsible for your company, going from five to six figures, six to seven, figure seven to eight figures, eight to nine figures and nine to 10 figures because newsflash, without customers, you can't grow a business. And in my opinion, this is the most important thing to understand. And it's the most important tool to have in your toolbox in any area of your life or business, because you will always need. The ability to be in a relationship with your customers and to understand that game and to plan for, if it does get quiet or if it does go soft or something happens and you have to re-engage. So that's why I created this nine step process. So I call it the nine step AAA method. And it's not just for when your car breaks down, it's also for when your relationships break down. But when I think about re-engaging buckets, you can apply this in a lot of places. You can apply this to your email marketing. You can apply this to your social media. You can apply this to your mastermind. You can apply this to coaching clients. You can apply this anywhere that you have a customer, or you communicate with a customer. Let's say you have a Textless. Let's say I have a many chat sequence. Like it really doesn't matter on the communication modality, what matters deeper as the relationship with your customers. And so one of the most important things to remember when you are, re-engaging a new audience, it's not to focus on with. It's to focus on depth. And so when you are trying to re-engage, you have to own the container. You have to own the relationship and you need to be able to be in it. And so if you're going to re-engage your audience, and let's say you haven't shown up on Instagram, Facebook, Pinterest, and email. You cannot. Re-engage all of them at the same time. You have to go deep, not wide. So you have to pick one platform, not eight. And so you would choose that platform based on order of priority, right? So let's say you're looking at your business and you're like, God, we haven't been there on Instagram. It needs a refresh, but we also haven't been there. An email and people are actively buying. Let's prioritize our email and you make a plan to re-engage your email. And then when it's complete and when it's operational is when you move into the next bucket. But when it comes to re-engaging depth wins, not with, nobody wants to reengage our relationship with shallowness they want depth. They want to feel safe. You have to recondition trust. You have to renegotiate the confines of the relationship because everything's a contract. Whether we realize it or not. And by contract, when we get into a relationship with our customers, they have an expectation of us based on our agreement and if that's broken, it's our job to renegotiate it. It's our job to reinserted. It's our job to rekindle it. Which requires a longer amount of time to gain it back than it did to have it in the first place or lose it. And so you have to focus on depth. And so when I think about these, I think about these in kind of buckets, right? And so I always think about the first 30 days, the first 30 days of re-engagement is to reestablish a new baseline of the relationship, but this is what's really important. I said, re-establish a new baseline of the relationship. Don't compensate for the lack of relationship that was there, because it's going to feel inauthentic and fake. So for example, if you promise to your audience that you would email them every day and you just stopped emailing them. Do not just start emailing them every day again. You would want to set a new maintainable baseline that feels safe and natural. If you told everybody you're going to go live every day and you disappeared, do not start going live again every day. It's always easier to speed up, but you can't ever slow down. And so what you want to do is you want to reestablish a new baseline, a safe, baseline, safe expectations, ones that are no matter what sustainable, because what you need to reassert is that this is permanent. Like no matter what, I'm going to get you once a week. No matter what, you can rest your head on it. You can feel safe. I'm going to email you once a week. And they're like, yeah, that's possible. But if you come out of the gate, like I'm going to email you every day again, and you already did that and stopped. It's going to scream red flag and it's not going to work. And so the first 30 days is about reestablishing, a new baseline relationship. And what I said, and I'm going to say it again. Do not over-commit to make up for what was in the past don't over-commit to compensate. Don't do any of that. It will not have a positive impact. And so the first 30 days of any re-engagement is to reestablish a new baseline relationship to get consistent and safe touch points that create a new baseline that allow us to then open into new possibilities. And so then the next 30 days is all about the enhancement, surprising and delighting. See if you come out of the gate in the beginning and the first one is Oh my God, I haven't emailed them. Let me give them a gift. They're going to feel like they're getting bought back. If you come out of the gate over promising, I'd be like, Oh, this isn't sustainable. But if you spend the first 30 days, re-establishing. A new baseline relationship. And then after that consistency is there. Let's say it was two emails a week. That's eight emails. Oh, it's the same. It's the same. It's the same. Then I can enhance, I can send a bonus email without making it a part of the schedule. I can send a third email that one week with a surprise. I can send a gift. I can surprise and delight. I can throw bonuses in because I am stacking it on top of a renegotiated. Or re-established baseline relationship. And so before I go through the nine steps, I want you to understand that you have to think about it in those buckets. And so remember it's about, re-engaging an audience. So in the first 30 days, what you want to focus on is re-establishing a baseline relationship, a baseline control, a no matter what you can rest your head knowing you're going to get an email every Friday or knowing we're going to have a new piece of content every Friday, or knowing we're going to drop a new episode every Friday. So people can start to trust and feel safe and collect consistency over intensity to have that deep relationship. And then once that baseline is established in that next 30 days is when you want to enhance. Surprise and delight, but notice how I didn't say turn up the consistency you want to enhance surprise and delight. So it's Hey, we're really here. Look, we've done it, we've done it. We've done it. And then only when you're out of that 30 days, that second 30 days you get into phase three and phase three is when you ramp up the volume or you ramp up the intensity because if you've been consistent for 60 days and you surprise and delight and you've got it, you've re-established this baseline and then at that point, Phase three is amplification where you can turn up the volume to anything that you're sustainable with, that you can turn up your email cadence, or your episode cadence, or your video cadence, but it's really important that you break it down into those buckets or you'll overextend. They won't trust in a lot of those different reasons that I covered earlier in the episode. So now I'm going to break down the nine steps for you. And as you break down, as I break down these nine steps, they're going to make sense to you. You already know the buckets bucket. Number one, look at them in a 90 day bucket. So three phases phase one 30 days, phase one, as I'm going to re-establish a new baseline relationship that is phase. What phase two is I'm going to enhance surprise and delight. I'm going to enhance surprise and delight, and then phase three, I'm going to intensify. I'm going to turn up the amplitude. I'm going to turn up the volume. I'm going to do something along those lines. And so just so you know, the triple a, what the AAA stands for is awareness, adjustments and articulation. So that's why I call it the triple aim method. And so we're going to go through the nine steps and you're going to see that those fit into those nine steps, but it's awareness. And then it's adjustments and then it's articulation. And so phase one, that first 30 days, re-establish a baseline phase to the next 30 days is enhanced surprise and delight. And then phase three. And that 30 days and beyond is amplify turn up the volume. Whatever it is that lands for you in that word. Okay. And so here's the nine steps I'm going to talk you through them, write them down, reference them. I'm sure they're in the blog post on this post. If you haven't been to the website, every episode is that www.Mindofgeorge.com with the episode and the show notes. I actually never talk about the show notes, but everything is intwww.Mineofgeorge.com. And I think I have some reference material for this inside the Facebook group as well. So step number one. Of your nine steps. Step number one is become aware. I know that sounds really silly, but become aware, which means you have to remove yourself from the ride and you have to watch, right? So you can't be in there doing this. You have to have a reflection time, or as Keith Cunningham calls a thinking time, you need to set apart some time. And you need to become aware of what's happening. Like, why is this happening in the first place? Why did we stop engaging? You just need to bring awareness to I'm looking for the ingredients here. I'm not trying to solve anything. I'm just trying to pay attention and collect as many inputs as I can as to how I ended up in this situation. So step one is to become aware. Step two is to explore why you stopped. So there was at some point an existing relationship and existing contract than existing promise. I'm going to go live every day. I'm going to send an email every day. I'm going to drop a new episode three times a week. I'm going to  blank. I'm going to insert whatever it is for you. And you get to explore why you stopped. And you get to do this without beating yourself up. No fault, no blame, no guilt, no shame, but you have to look at it and be like, wow, why did I stop? Did I stretch myself too thin? Did I overwhelm myself? Did I not plan accordingly? Did I not have a big buffer? Did I do something that wasn't my queen bee role that I should have hired out? Did I over promise and over deliver without the need of my customer? Did I stretch myself because I was compensating for something else. So you have to look at. At a very high and very granular level. Why you stopped? What made it stop? What was it that broke the contract of the existing relationship that now we're having to re-engage from and you get to look at it, involve yourself, involve your team, and sometimes you can even involve your customers if it makes sense. So step one is become aware. Step two is explore why you stopped. Step three is to forgive yourself and to forgive your team. Step three is to forgive yourself and to forgive your team. And this is imperative. It may sound esoteric. It may sound woo, but unless you forgive yourself and you forgive your team, you will recreate the same issue over and over again. And none of this is an issue. It's just information. Business is a game of inputs into a process that creates an output. And so if you get an undesirable output, you have to then go back and look at the process and the inputs and figure out which one you should adjust to create a desirable output. But none of it's personal, none of it is worth carrying a chip on your shoulder. And none of it's going to help you win. If you're beating yourself up or coming from a place of resentment or guilt, their fault or blame or shame. So step number three is you need to forgive yourself and you need to forgive your team. Okay? So that is what I consider to be the awareness phase. So the first three steps is the awareness phase. You become aware. Of how this all happened. You explore why you stopped and then step three, as you forgive yourself and you forgive your team. Okay. And then step four starts the adjustment phase. And the adjustment phase is really this step number four is you have to develop a new plan. You need to make a plan so you can succeed. And I literally I can't get cliches out of my head and I feel like such a tool sometimes. But if you fail to plan, you plan to fail. I had to say it. I knew you were thinking it, but I had to say it. But step four is you develop a new plan. And when you develop this new plan, you want to look at this plan and you want to make sure that it sets you up to be consistent. And it's simple. The best strategies and tactics is simplicity and consistency. Nothing will ever beat simplicity and consistency. I don't care how many ways you wrap it, but simplicity and consistency. So step number four is develop a new plan. Step number four is develop a new plan. Okay. That's the adjustment. First step of the adjustment. Step number five is you need to acknowledge what happened. You need to acknowledge, you need to acknowledge to yourself. You need to acknowledge to your team and you need to acknowledge to your customers the most important part, no excuses or justifications, no excuses or justifications. Be like, I know I said I was going to email you every day, but I just got tired and I was over no, none of it. I made a commitment to you and I failed to maintain that commitment. Now we go into step six, which is state my commitment going forward. Step number six is my commitment going forward. And two really important notes about this is your commitment moving forward needs to set you up to win. And then you get to make contracts and agreements that allow you to do with ease and it feels natural. And what I mean by contracts and agreements with your customers or with your team, right? Like you might talk to him, Hey, it's never going to happen again. We'll do five videos in a week and your team's looking at you. There's no way you can do five videos in a week. I know your schedule. I know what you do. And they're like no. And so step number six was stating your commitment going forward is you need to set yourself up to win with step number four, which is consistency and simplicity. And so you want to make agreements that you allow to do with ease and it feels natural, right? It might not feel natural to record a podcast every day, but it might feel natural record Instagram story every day, or it might feel unnatural to record a scripted video once a week, but you can go live once a week and that feels good to you. You need to set yourself up to win. And so in the adjustments phase, In the adjustments phase it's step number five or step number four is develop a new plan with consistency and simplicity. Step number five is making sure that you acknowledge where you came from and where you're going with no excuses or justifications. And then step number six is you're going to have the ability to state your commitment going forward to yourself, to your team and to your customers, which then brings us into the third day, which is articulation. And then step number seven is communicating what the upcoming weeks will look like. Step number eight is opening door to communication and feedback. And step number nine is maintaining the schedule. Okay. And so what does this look like? And so when you go through steps, number four, five, and six in the adjustment phase, what you're doing is you're getting all the information to set yourself up to win. So if you're planning on re-engaging your email list you're going to communicate that on email, but you need to have the ingredients. So step number four is you would develop the new plan with that was set up with consistency and simplicity. So you'd have the plan. And then when the plan you'd be able to acknowledge what happened. And then step six is you have that commitment going forward, which is the plan. So then you would have the ingredients to write an email. You're like, ah, all right, here's the deal? Here's the plan. I'm making my commit. Here's the plan and you pick whatever order you do this. Email could be like, I just want to say, I'm sorry. I made a promise to you that I was going to email you every week and we simply stopped emailing you. No excuses, no stories. I just simply didn't prioritize email and. I feel horrible and I want to be emailing you. So here is the new plan. We're going to be doing this. We're going to be doing this and here's my commitment to you moving forward. And then that's it. You literally make your commitment moving forward. And so in those three steps, number four, five, and six, you clearly have a plan which helps you be aware. You've acknowledged what got in the way. And then you give them a commitment moving forward, which is you basically committing to re-establish that baseline relationship in the first 30 days. And so then step number seven is communicate what the upcoming weeks will look like. This is you setting the expectation for that new baseline. And so we were like, Hey, and part of that plan is that I'm going to be emailing you every Friday at 7:00 AM. So keep your eyes peeled. Here's the subject lines and what's going to be in them. And you're basically setting this container and renegotiating a relationship and setting yourself up to win by communicating what the weeks will look like and how they're going to be able to engage. And then you can literally go to step eight, which is, and I just want you to know. You can hit reply to this email and let me know how you feel. Give me your feedback. Let me know if I missed anything. I want you to know that I'm in a relationship with you or our team is in a relationship with you and we're doing this with you. So yes, I apologize. But please let me know, how can we be better? How can we serve you? What would fill your bucket? What would support your needs? And you open up that communication and feedback and step eight and then step nine is you maintain the schedule, right? And so let's say you were going on social media and doing a live video a day, and this all happened. When you would go through the same steps you become aware of it. Number two is you explore why you stopped number three, as you forgive yourself and you forgive your team. So then step number four is you or you and your team develop a new plan. That's focused on consistency and simplicity. You acknowledge it to yourself and then to your team. So you can then acknowledge it to your customers. Then you get really clear on what your commitment is. Moving forward to your customers. And so then you go on Instagram live, or you go on Facebook live and you're like, Hey, listen, let me acknowledge this. Here's the new plan. Here's my commitment. Here's what the next 30 days or next 60 days, or the next 90 days is going to look like I would love your feedback and would love for you to let us know how to do this with you. And then you maintain the schedule. And so in summary, on a podcast, unless you're watching it video, you've been reading me, watching me read my notes. Cause I don't have this one memorized off the top of my head yet, but that is the AAA method, the AAA nine step method. So the AAA is for awareness. Adjustments and articulation. And then the nine steps are what I listed below. So I'm going to summarize this for you really quickly. So when you think about re-engagement, you want to do your re-engagement in three phases, phase one is reestablished, a baseline relationship. Phase two is enhance surprise and delight on top of that baseline relationship. And then phase three is amplify or turn the volume up on that baseline. If. You determine it's effective or you maintain it moving forward. So those are the three phases. And then in those phases to get started, step one with the awareness you start before you implement those phases. So step one is become aware. Step two is explore why you stopped. Step three is forgive yourself and forgive your team. Then you move into the adjustment section and adjustments are develop your new plan. That's focused on consistency and simplicity, acknowledge it with no excuses or justification and state your commitment going forward. So get clear on your commitment going forward, which then gives you the ingredients to move into step the third day, which is articulation. So then you let your customers know, Hey. Here's what we did. Here's what happened. Here's our new plan. Here's our commitment going forward. And here is what the upcoming weeks will look like. I'm open to communication feedback. Let me know how I can support you. Boom boom. And nine is maintain that schedule. And so that. Is my AAA or my nine step method for re-engaging your audience, right? It's my AAA for not when your car breaks down, but when your relationships break down, it's the way to give mouth to mouth or CPR to your customer base. That's begging for you to help them breathe. It's my way of putting a container and having a plan to understand that relationships is science and art, but relationships only work when you focus on them. And this is the easiest way to maintain, focus on your relationship and get it going again. Even if it's become stagnant, even if it's become stale, even if it's non-existent, this is the best way. And the only way, in my opinion, based on me doing this umpteen amount of times to get this going again and to breathe life back in to that relationship. So that's what I got for you today. It's a winning Wednesday. I didn't say that at the beginning. I the probably said in the intro, but that's what I got today. I would love to hear your thoughts. Love to hear your feedback. Of course hit me up on Instagram, send me a DM, hit me up on Facebook. Go in the Facebook group. Tell all your friends about the podcast, but that's what I got for you guys today. I love you all. Remember that relationships will always be down the drums and I will either see you in the next episode.

Welcome back to another episode of Monday minutes. If you're watching this video, I am drinking a water bottle with my own name on it. And it's because I'm packing and we're moving, but I got to pull all my event stuff out and I really miss doing my in-person events. And so I'm excited to start doing them again, but that's what I'm drinking water bottle with my name on it. Cause I have to drink it so I don't have to move it. And hydration is key, but today we're gonna be talking about abundance and it's going to be a short one. It's going to be to the point. And abundance is something that I realized is a muscle. Abundance is something that is practiced and then get stronger as it goes.And abundance for me is not this woo of Oh, I'm going to manifest all of these things, like nothing wrong with that. But for me, abundance boils down into confidence and awareness of oneself. And when I look back at my life for when I was broke and homeless to when I made my first million dollars to one now was almost broke again.And then blah, blah, blah, blah, blah. At the core of all of it, the common denominator was me, my view of myself, and then my view of the world. And there were certain things that happened at each stage that were really clear and transparent to me now, looking back hindsight being 2020. And so when I think about.When I think about an abundant mindset, I wrote it down and I got it down to five A's and I actually taught five A's inside of my food blog for a while. But now I look at it of this place of how to develop an abundant mindset. And for me, I think to summarize that or to even unpack that an abundant mindset for me is awareness and confidence in oneself. And so for me, I am abundant when I feel connected to myself. I know where I am. I know where I've been. I know where I want to go. And I know that I'm the only one responsible for me getting there. No, one's coming to save me. No, one's coming to do the work. If I want that thing, I have to go create that thing.If I want that result, I have to go create that result. If I want that vision, I have to go build that vision. Now I might call in reinforcements and have help and enroll the team, but it's mine to hold and mine to own. And so for me, having creating flexing, working out, practicing an abundance mindset comes down to five A's awareness, acceptance, attitude of gratitude, action and alone.So it's awareness, acceptance, attitude of gratitude, action and alone. And here's why. Oh, awareness noticing the thoughts and the feelings noticing the internal dialogue, noticing the self-talk. Am I being nice to myself in that moment? Am I reflecting in a good place? Am I thinking God, I'm so proud of myself.I've done this or am I like I'm so scared. The world is ending. I don't know where it's going to come from. Or I know I can do this. This is interesting. I can see this right. I have to be aware of how I'm talking to myself and how I'm viewing the world. Once I become aware of it, I move into acceptance.And if I am having any conversation or any talk, that is not positive, that is not forthcoming. That is not forward moving. Then I need to accept that. I need to forgive myself. I shouldn't have doubt, fear, fault, blame, guilt, shame. I shouldn't be looking backwards and judging myself. What I should be looking backwards is looking at where I've come from being proud of where I am taking the lessons from the past, having a positive mindset and applying them to the future.So step number two is acceptance and forgiveness. Step number three. Is now once I've gotten to awareness and I'm neutral, I have an attitude of gratitude that's priming, that's putting my focus and putting my vision on the things that are positive, finding the positive, finding the things to be grateful for having that attitude of gratitude, which is priming me to notice all the good things and create momentum and have all of this positive momentum.And then the fourth thing is taking action from that place. Once I'm taking action from that place, I'm going to see possibility, not limitations. I'm going to see what's possible and dream big, not what I'm limited to. And so I take action and then alone, I reflect alone. I'm not influenced by other people's dopamine or what worked, what didn't work. I go reflect. And from that same place of reflection, I go through the same process again, what worked, what didn't work? What can I do different? How did I talk to myself? What lessons that I learned, where did I hold myself back? Where can I push myself forward? And those are the five days that I repeat through over and over again.So a number one awareness, a number two, acceptance, a number three attitude of gratitude, a number four action, and a number five alone. Because the way that I see it is the finish line for us as having awareness. Because when we are aware of where we are now, Where we came from and where we want to go with a positive primed mindset that we can do it because nobody's coming to save us.And we take an action from that place where guaranteed results, the timeline might just look different than we thought. So that's today's Monday minute. I absolutely love you. Remember that relationships will always beat algorithms

Natural product spaceCame from head down and then getting up, I do try to evaluate just things on a regular basis. it's the Brendan Burchard planner. So every day at the end of the day, it asks like a series of questions and I go through those. And then on a weekly basis, I try to look back at my notes for the week and what was I saying each day that I needed help with, or that, that didn't go well that day. What were those things and how can I fix those.It's easy to lose sight of that and to get caught up in so many other things that are outside of that sweet spot. Being pulled in so many different directions, but I think anything consumer facing is I love to be involved in so anything from like the content that we put out. I was really relying on my team to do that for a while and I just missed it. I think its fun to interact with our community. And I also think it's helpful for me sometimes to look at things and reflect and, learn more about. I love like hopping on stories and chatting with our audience about new product launches or all kinds of random stuff. Labelling like Breaking BadCreating and managing my own product what I do in the beginning it just in the very early stages like I was doing all the manufacturing myself in my kitchen, I was shipping products out of like the room that was going to be my daughter's nursery. I was like labelling products in the living room. I remember Watching breaking bad, like going on a breaking bad binge because I had never seen it before. And I was just like labelling products, watching, breaking bad. So it was nuts. It was like all I was the one woman show for a long time. And so I had so much ownership of every step of the process. I couldn't imagine anyone else ever making my products. So I remember when my husband ask if probably hire someone to make the product.  Like I thought no way, there's, I'm never letting anyone else touch the products. Other than me, like no one could do as good of a job as me to make. Which of course like wasn't true. And I was probably also not doing the best job because I was, running myself into the ground. But once I did hand that part of the process off, there was a lot of freedom for me in realizing okay, this doesn't all have to fall on my shoulders. There's there are people out there that can do just as good of a job, if not a much better job than me in a lot of areas of my business. And so I still had that intense protection over, our manufacturing and everything. But I also had the knowledge, the realization that at that time that other people can do this isn't rocket science.There’s like this endowment to how we were doing things. But there's also this other side where you realize you're like, wow, we can have the same standards, the same attention to detail, the same level of love and care, but at a bigger scale. And the truth is that all of its, trainable. And so our rule is like two people have to be present at all times, validating everything that's happening. so we have we have like multiple people working on every step. And then once they feel like it’s good, then I'll look it overBasically document like what's important. Making sure you're checking all the textures. You're checking all the sense, all the signs that we have in our business. There’s this constant iterative period. Like every moment of every day at a new customer, at a new employee at a new product need to buy your time back because that's the limited resource.What goes into my body mattersThe first step was really taking a look at what I was eating and changing that up, switching out my diet from processed foods to real foods. So I was wrong about, what foods I thought were healthy for my entire life. And then that kind of led me to skincare. And then once I changed my diet, my skin improved a lot. And then when I started switching out my toxic products for. Just really simple natural ingredients in the beginning, I switched out like my moisturizer for just pure herbal oil that made a huge difference. And it was all like puzzle pieces coming together in my mind. And then I was looking into deodorant and I was blown away by just conventional deodorant and how many toxins it has and just aluminum and how that blocks our pores and how we actually don't want that to happen. Cause sweating is such an important way that our body detoxes, I was like shocked by everything I was finding on deodorant. This was back in 2012. So there weren't a whole lot of natural options and the ones that were out there, I feel like they were pretty expensive and I already had a lot of these ingredients because I was experimenting on my own. So I just figured I would try to make it a natural stick form deodorant. They were pretty rough in the beginning, but I was getting, I determined to create something that worked really well and, create like a good experience, a good user experience with it. One of the reasons why we are a direct to consumer company, we don't do any retail is because we want to keep our product as fresh as possible. Quality has always been the most important thing to usBlack Friday disaster (A mild Horror Story)Two or three years ago, we launched our new deodorant tubes. The ones that you'll see on our website now before that we were using like these clear they just, we had to label them ourselves. They weren't as cool looking. So we had, we were super pumped. We were launching these new deodorant tubes. We were launching our charcoal deodorant, which wasn't a product. Before then, and we had this whole like black Friday campaign planned out of like watching our charcoal deodorant on black Friday and like all these fun, little jingles of like charcoal and, playing on like the Cole kind of aspect with Christmas and stockings and all that stuff. We had like ads scheduled. Our affiliates were all plugged in and ready to push these promos. And it was our first, so these tubes were our first like international packaging order. So we had ordered them from overseas. We had never done that before. And then the tubes were going to arrive and we would, of course, make the product and fill the tubes in house.We were confident that we would, nothing, there are going to be no hiccups. Like our supplier assured us that everything would happen according to schedule. So we felt really good going into the planning and, leading up to it.  The few weeks leading up to it, we were feeling really excited and great. And the tubes like hadn't arrived. And we were like, Inching closer and closer to black Friday weekend, the tubes we still didn't have them in our possession, but our supplier was really like encouraging us. Like they, that we would have them come to find out like black Friday rolls around. We still don't have the tubes. We're still like trusting. They're going to arrive any day. And then somehow we find out like they're still in the middle of the ocean somewhere, like still on a boat in the middle of the ocean. We had no idea. We thought like we would be getting them any day. So very like naive to think that everything would go according to plan in that process.So we launched the promo on the deodorant tubes. We launched the, our brand new chocolate deodorant. It went crazy. We sold a lot of them, which was great, but we couldn't fill any of the orders. And we had no idea when the tubes would actually arrive. So we're just like twiddling our thumbs at first, because we literally couldn't fill any of the orders. And then thankfully, like cyber Monday, we had a different promo. So once that hit, we could start at least filling all the cyber Monday orders. And, that took us several days to get through. And the whole time we're just like, gosh, I hope those tubes arrive.And they finally, arrived, but we had no idea like what customs was like. And that I think they arrived like a week after black Friday. And then there was like another week that they were in customs and being held up. And we were just like ready to drive to LA and get like search through these box cards or whatever. However, they store them and find them and retrieve them and bring them back. But. We, we obviously you can't do that. So we just had to wait and wait. And finally, the tubes arrived like two weeks after the fact customers were emailing us. We were just like, being sending as nice of responses as possible, but it was hard because we didn't really have an estimated date of when we could orders that we would be able to somewhat soon. So once, like all these tubes arrived on a huge semi, we had no idea like that you needed to like how to get the boxes off of the semi. We didn't have a loading dock or anything, or a forklift or anything. So like our whole team, I think I had maybe 10 people on the team at the time we just dropped what we were doing. And we all like went out to the truck. And we had a few people that were standing in the truck and then several people that were like at the standing, like on the floor. And we would like hand boxes. The people that were in the truck when hand boxes to the people that were on the floor and it took us like two hours, but we got the truck unloaded. And we all got a really good workout. We were all really sore the next day, but we got everything unloaded and then we had to scramble to make the deodorant and fill the tubes, which took even longer, but we did end up getting all the orders out in time for Christmas delivery.The lesson in that for anybody is a stinky fish. Never get better with time. Just keep them informed. Don't just pretend that nothing's happening because that would not go well. So now in preparation for black Friday, we start deciding on what we're going to do several months out.Education is the Key IngredientOne of the secrets is the level of education that you go to help people understand it. It’s has been really fun bringing our herbalist on because now every time that we launch a product, she creates a briefing about every ingredient in the product, like what it is, what it does, how it's sourced where it comes from, its origins, any like cultural implications. Every aspect of that product from start to finish. Always really exciting because the team is learning about these new products for the first time. And they're also learning about everything that goes into it. So I think. Like they walk away feeling really inspired and excited. And then that translates to like the customer messaging that we create and the blog posts that we create and the newsletters like the launch newsletters and Instagram stories and everything else that's being created. Everybody that touches the outside world that is responsible for the message has a shared vision. That they can basically talk about it just like everybody can and really translate that experience over.One of biggest challenge is hiring the right people and not falling into the trap of okay, we need this position and panicking and filling it with the wrong person, because that just causes way more problems in the end. like being patient and being so clear about who you're looking for and what type of qualities they should have and what type of experience they should have and not settling. And I've fallen into the trap before of just moving too quickly versus just knowing I’m going to be more involved with this for a little while longer. Because that's a better option than handing this off to somebody who isn't the best person for the job. I really want people that care about health and wellness. I think that is so important because that's what we do. That's like at the heart of everything we do is wanting people to be well and not wanting them to have to sacrifice their health for. And so I really want people that can get behind that mission.Encourage everyone to like never stop learning. One thing I've realized is like the more, the more you realize how much you don't know and. There have been so many times where I've just been frustrated or feel like I'm hitting a wall. And, I always come back to okay, how can I give myself the time and carve out the time either in the morning or like at the lunch hour or whatever, to just flip on a podcast or read a book or read the Bible or whatnot, anything that's going to. Maybe create a light bulb moment for me or create, make something clear that wasn't clear before. I think it's easy to just get stuck in our heads a lot of the times and just go on this, rabbit hole and just feel stuck. But for me learning from people that, that have done this before and just looking outside of myself a lot of times that's something will like click in me and that's how I'm able to get through whatever I'm struggling with at the moment. Referrences:  Book:  high-performance habits by Brendon Burchardcarnivore code, Paul Saladino Websitewww.primallypure.com 

 I'm going to whip out all the skeletons in my closet today. And today's about committing to your practices. And if you heard in the intro, we're going to talk about how to not completely destroy any chance you have at success in business or life in general because I've probably made all of these mistakes. I, if not going to say I am a master self sabotager because I don't want to own that because what we speak becomes true. I am amazing. I am productive. I am loving, I'm happy. I'm all those things. And in the past, I have had moments where I have severely committed self-sabotage in business, in life, in relationships and everywhere else. And I've spent a lot of time, money, energy doing the work, discovering what was under it, where it came from. And then I spent a lot of time doing the work to understand how to mitigate it from happening. Even if I don't recognize that it's coming by doing certain things in my life that don't allow it to happen. And that's what I'm gonna cover today.So when we think about this, like none of us want to sabotage nobody like, and I mean, I am going to say this, nobody wants to sabotage your life on the outside. If we look out into the world, if we look at some entrepreneurs, we look at some people, we look at addictions, we look at choices. We could believe it to be true, that people want to sabotage.But the truth is, is that they don't, they want to feel something or eliminate a feeling of something. And most of the time self sabotage comes from unexpressed or unfelt emotions. And when I mean that because you know, we're all grown up in our life. We have parents, we have life, we have church, we have school, we have socioeconomics. We have all these different things that influence the way in which we see the world.And when we're zero to seven, we form our paradigm. And our paradigm is our belief system of the world. And these are the things that run with us and that stay with us for our life. And then for the rest of our life, we spend all of our time and energy learning that story and learning what our triggers are learning what's there and then working on it and solving it from the inside out. So that we can have what we want.And culturally there's a whole lot of like, not really supportive, like winning all the time or growing or happiness. And it's like this negative shit cloud. And so a lot of us want to grow and then we're surrounded by negative energy or people that perpetuate the cycle. And so there's this whole big mix here.  And so at the end of the day, like, I believe you. And everybody in my life that I know, and every person I ever meet wants something great.They want success. They want happiness. They want joy. They want whatever it is that they want. And it's easy to look on the outside and be like, Oh, they're sabotaging it. Oh, they quit. Or, Oh, they went back to that. But the truth is, is that that's the best they can do in that moment. And that's okay. That's a part of their journey.But in that moment, there's ways that we can support empathetically, compassionately. And there's also ways in which they can put containers on their life or certain things into practice that will allow them to see that and to choose that distinction and to do things differently.And so. It's a really important topic, and this could be a 25 hour episode, and I'm not going to continue to personal development, all these pieces, but really where I see this rampant, as I see this rampant in business, I see this rampant in business and that is a product of it being rampant in life.Bad habits in life, distractions, lack of focus, which then carries over into business, missed opportunities, focused on the wrong things, diminishing returns and all of these different areas that don't support us. And. I've been through almost all of them. I mean, I've lost lots of money. I've lost businesses. I've lost friends. I've also made money and made friends and launched businesses. And then I've riden this rollercoaster. It actually felt like for me, I felt like I was running a roller coaster for nine years. And it was like, I'm up. Everything's great. Best of your business.And the nature of down under, down, up, up down and I kind of became addicted to the cycle. And the reason was is because the cycle gave me something to focus on. It was energy. And it was like, Oh, let me prove it. Look, Oh, it's hard again. Let me prove I can make it. I was making things difficultAnd now I think I've had this breakthrough and growth maybe in the last year and now we're not at up but we're climbing up higher than we've ever climbed. And there's no climbing down on this one. Things are different things, very different.Things are predictable. Things are easy, things are simple, things are clear and, there's no emotions involved in it. And that's a good thing because I'm not making emotionally rash decisions or being reactive to what's happening because I've put some tools in practice or tools in place to carry a foundation of practices that I do daily. And weekly and monthly and yearly that guarantee my success. And don't allow the train to come off the tracks and don't allow for the car to swerve into a different lane and they keep it on the path and that path is the path to success.And, you know, I've said it for years and sometimes I feel like a hypocrite when I'm like Rome, wasn't built overnight but yet I sit here and I cry at my computer. Because I get frustrated that the result didn't come immediately or that I poured my heart and soul into it and it didn't work. And then the results weren't there. And, you know, I wear my heart on everything. I do. I love what I do.And I realized that because of my lack of containers and the right system and support around me is I was reacting to a temporary feeling. Instead of the fact that it was a milestone towards building my Rome and I was giving it too much weight and too much effort and too much energy. And then I was creating more of the same and I quite frankly, couldn't do it anymore. I was losing my marriage. I was losing my kids. I was losing myself, my joy, my happiness, and everything that I have in this fleeting life, in this short life.And. I was creating containers of the wrong reasons or for the wrong things that had me walking around afraid and sad and scared and miserable and thinking that I had to work and I couldn't have free time. And I had to constantly be doing something. Because my measuring stick was broken. And so for me, what I focus on every day now is daily progress. And knowing that there is no finish line. Like this is not a race with an end. This is an unlimited race. This is a race till infinity.You are going to race until the end of your life. And I'm going to race mine to the end of my life. And we're going to hit milestones. We're going to maybe set our best mile record where we're maybe gonna get stronger, maybe we're to, you know, find a new path, but no matter what, we're always going to keep running or walking or riding or whatever it is, flying, whatever your modality is for your life and the practice in which you're going or the direction in which you're going.And it's important to remember that's all it is. It's a game every day and it's a game that has to be played. And in any game, there's no way to play a perfect game over and over and over. It's impossible. You can't play a perfect game of jazz chess. 100 times in a row. You can't play a perfect game of football a hundred times in a row. You can't play or run a perfect race a hundred times in a row.Cause first, you know, perfection is all in the eyes of. Our perception. Like how we measure ourselves. But then also is that we, as human beings are learning creatures and we learn every single day. And part of learning is having things that don't work, having things that aren't ideal, having things that, you know, fail quite frankly, are smacked on the face or get us punched in the gut. You know, metaphorically is what it feels. And it's in those opportunities and how we look at those opportunities that we find a path forward.We look at it, what worked, what didn't work, what can I do differently? And the moment we look at what didn't work and what can I do differently. We put it into practice. We're back to running the perfect game because the perfect game is awareness. The perfect game is awareness and then intentional choice to continually make ourselves better.And so I want to share with you the practices that I use, my friends use, my coaches use and a mixture of all the wisest people in my life and myself included that have given me the most success on how to set up our life to win.And this is my framework for ensuring my commitments are honored all the way through the end. And so I'm going to be sharing with you six steps.So the first one step one is you need to set yourself up for success. And I know that sounds crazy, right? Like, Oh, of course I have to set myself up for success but the truth is, is that most of us don't do it.  And what do I mean by set yourself up for success, you have to optimize your environment to support your goals.You have to have a clean workspace. You have to strategically place affirmations in your day. You have to schedule break time on your calendar. You have to do a lot of different things that keep you in a moment and environment.If you are in your workspace or in your life, and you are constantly in this state of, Oh, I have to get this done or I I'm, I'm not going to get this done or, Oh, I got to clean the officer, I got to get laundry, you weren't fully in your work and you can't be, and you can't create fully fledged results with part time effort. And so you have to optimize your entire environment to support your goals.And some of the things that I talk about and some of the lessons that I've ever learned like house cleaning, for example, Right for me  when I cleaned my house, it takes me like six hours to clean the top and bottom. And then when I hired a house cleaner, who charges us a hundred dollars a week, it takes her three hours, but it buys back six to seven hours of my time to focus on tasks that I want to do. Meal prepping. I've hired a local kids in the neighborhood to come over and I've gone to the grocery store and bought all the ingredients like, Hey, cook this us and separate it into these containers, like 30, 40 bucks. And then I have seven days of meals done for 40 bucks and I don't have to cook. And I just bought myself back four hours of time. Every three or four days.And so for me, when I think about setting yourself up for success, step number one of that is optimizing your environment to support your goals. Now, I don't know what those are, but let's say you have fitness goals and you want to do a hundred squats a day. Well, in your office, you better have a squat spot. And every time you stand up from your chair, you're not allowed to go to the bathroom so you do 10 squats that would set you up for success.So the level of what you take that is up to you, but you have to design your space intentionally. Accidental designs do not work. You have to design it intentionally for a reason, knowing where you want to go. So you can get there.Step number two is setting yourself up for success is reducing uncertainty. So this is where you start to preplan. You have to know what you're going to wear. You have to have your go to breakfast or lunch delivered each day. Don't oversell, overwhelm yourself with decisions.You should do a lot of the thinking the night before. And this is one of the ways that you prep your day.If you know in the morning your calls start at 9:00 AM and there's all these things that you have to get done. Well, do some stuff the night before to get it done. Lay out your outfits, pack your lunch, pack your bag, clean your office, set up your desk, write out what you're going to record. Plan your workout so you actually do it. Like you have to reduce uncertainty. Any ambiguity or uncertainty will cause anxiety and a lack of focus.The next step of setting yourself up for success, you have to create routines. And I covered this in a lot of detail in episode 45, but you have to create routines because you need consistency for that momentum.And so you, your routine could be, I get up at 7:00 AM and I spend 15 minutes in silence. I get up. 7:30 AM. And I go for a 15 minute walk, but what you have to do is you have to set non-negotiables. Non-negotiables it's not if I feel like it, or if the weather's nice or if the kids do or don't do this, it's a non negotiable.You have to set up a routine that's a non negotiable. And that means it's not negotiable. Just like it's a non negotiable. You have to eat every day. Well, technically you could fast, but you have to eat to survive. Technically, it's not negotiable that you have to go to the bathroom. You can try to hold it all day, but you're going to get a UTI and you're not going to like how your bladder feels and you're going to end up hurt. And it doesn't work, right?There's things that are non negotiables while in your life your routines for your success are non negotiables and you have to see them that way and you have to see them that way. So that's about, about setting yourself up to succeed is by having non-negotiables.And then the last part of setting yourself up for success, that's important for me is having a process for completing projects, having a process for completing projects, because all of us, I know all of us I'll just speak for all of us.We all probably have at least a hundred things on our to do list. And what we'll do is we'll look at it. We'll pick one or two, and then we'll look at it. We'll pick another one. We jump, we don't prioritize or we think that we're going to get all of them done in one day. And the truth is we're not. But we have to have a process for completing projects. And so I covered that in detail in episode 44 on outcome-based process management, things like that, which are really easy.So step number one for creating containers or practices that support you is setting yourself up for success. And so what you want to do is you want to optimize your environment to support your goals, reduce uncertainty, create routines, and have a process for completing projects. And that's all encompassing for setting yourself up for success.Step number two. Is the next step, which is creating an accountability circle. And when, I mean an accountability circle is you want to have a group of three to five trustworthy friends who hold you to your highest power and won't put up with your bullshit excuses.Who see you for who you are and hold you there. And don't accept excuses. Don't accept backdoors. Don't accept mediocrity. They love you, and they support you, but they give you the truth. And that also means making sure that your group of three to five friends doesn't support your mediocrity. Like, Hey man, I know I was going to get that to you today, but I was just kind of tired. I'll do it tomorrow. And I'm like, Oh, it's fine. No, it's not fine. You broke your word. You gave me your agreement. You had that integrity with me. You had that commitment and then you allowed something that should have been a non negotiable to become negotiable and it's trickles through every area in your life.And so in your accountability circle. You need to have a group of three to five trustworthy friends who hold you to your highest power. And won't put up with your bullshit excuses. Now I live in this world of digital marketing. And if you look online or you ask us, we can all say that we have 500 friends, 600 friends, 750 friends. We go to conferences. We go on podcasts. We hear each other, we know each other. We know the version of each other that is seen online, but if you are not texting them everyday or calling them, or having syncs with them and getting into the deep stuff of like what you're afraid of and what gets in your way and crying and laughing and all of those things, then those are amazing people that are acquaintances. They're friends. They're not life friends.They're not like soul partners, soul brothers and sisters like that deep level of friends because friends love us. And hold us to our power. And so make sure you are focusing on the relationships that are going to create the results that you want that are going to push you in the direction that you want to go. And that are going to support you in getting there. And even when, if you lose the path and you get tired and you want to quit, they never let you stop walking. They may be just put your arms around their shoulders and help you step a little longer, or you're too tired to open your eyes. And so they walk in front of you, guiding you.Those are the people that you want in your life. And so you want to keep them close and create a predictable routine to check in for accountability. I do this with some of my friends. If I can. I'm just going to check you in the morning, texts you in the morning and just tell you what I'm committed to that day. Or I'm going to text you at the end of the day to tell you how I'm going to feel. And I have this with three friends in my life all that are my accountability partners, and we do it with each other to hold each other accountable. And yes, there are times I don't want to text. There are times I don't want to share how I feel.And it's in that moment that I realized that that container I made is what's going to support my growth because as soon as I express that emotion or that fear or that ambiguity or uncertainty, I get it out and I find a path forward and it don't marinate on it. And I don't let it poison me from the inside out.So step number two is creating an accountability circle. So step number one, set yourself up for success. Step number two, create an accountability circle, have a group of three to five trustworthy friends who holds you to a higher power support. You keep them close, create a predictable routine to check in for accountability.Step number three, you have to put yourself out there. You have to put yourself out there. And so here's what I mean by this. If you have a goal and if you have a vision and the only person who knows about it is you, you don't have a chance to succeed. So when you get clear on my vision, your goal, whether it's, I want to lose 10 pounds, or I want to build an email list of a thousand people, I want to launch a new product.The moment that you have that clarity, you need to go post it on social media, go tell your family and friends, let the world know what you're up to be loud and proud about it. And now you can't close that door and run away. And here's the thing. A lot of us won't post about it cause we want it to be perfect. And we want to show what it looks like. It never happens. Post it. And get going and get to work. You have to put it out there. You have to speak it into the world for it to be true. You have to own it tenaciously because nobody's going to own it for you. And the moment you take it out of your head and you put it into the world, it gets real and you go into overdrive and you have to honor that and you have to honor yourself.So number three is you have to put yourself out there. And that doesn't mean just with your three to fried friends, like publicly. Call your family, call somebody in your life where you're like, they don't get what I do and they don't understand it. And I don't feel like they support me. Tell them anyways, post on social media, if it scares the crap out of I'm like, I don't want anybody to know post it, watch it's freeing.That's the definition of freedom is standing in your power, standing in your truth and owning it. And listen, you might say, I want to build a rocket ship to get to Mars. And you might build a rocket ship and you might only hit the moon and you might hit the atmosphere and guess what? You might never even get it off the ground, but you still made progress.Elon Musk said this, " basically he likes to accomplish or convince himself and work towards accomplishing a 10 year vision in six months". And. The worst that happens is that he's further along than ever, and doesn't make it, but that's better than believing that it's going to take 10 years to get there and that you have to have that aggressive.You have to have that clarity. You have to have that drive. And I think about him, like, yeah, if I have a goal that's 10 years and I give myself six months to do it, I'm going to push and I'm going to learn fast. I'm going to iterate fast and I might make it. I might not, but I can guarantee you that I am further along than anyone else in the world. Who's working on it on a 10 year timeline and what I accomplished for six months. And there's no way to lose that game.So step number three is put yourself out there when you have those goals, that vision, that drive what you want to do post it, post it frequently. Let the world hold you accountable because that's going to be your path to get there.So remember, step number one is set yourself up for success. Step number two, create an accountability circle. Step number three, put yourself out there. And then step number four is think who not how. Prime example, Steve jobs didn't build iPhones and Richard Branson doesn't code websites as far as I know. But they have the vision and they find the people who could do those things and support them, getting there. So find experts that you can enroll in on your project. Don't think you need to do everything yourself.And I fell into this trap for eight years of like, Oh, I have to do it myself. I have to learn it. I have to do it. I can't afford it. They can't do it. The truth is it slows down progress. There's a reason that people are experts and there's a reason that people are generalists and that's okay.And you need to find the people that have the ability to get you there and figure out how to enroll them and bring them in on your team. Bring them in in your life, bring them in on your vision. You can enroll people in your personal life. Like I talked about like land, like yard work and house cleaning and laundry and meal prep. I'm not the best at those things. They take a lot of time and they don't support me getting to my vision. And so I enroll others into that vision, which allows me to accomplish all of those things, reduce stress and uncertainty, and then focus on what's going to move the needle in my life.And so you need to think about the who, not the, how. When you have the why and the who, the, how figures itself out. The, how is never the path because the, how is transactional. It's like a checklist. It's a strategy, but that also completes itself. Then you need another how and another how cause it's a little too shallow. It needs to be deeper than the vision.So find the who, so think the who, not the, how. You want strategists specialists and implementers find the people create authentic connections, invest in that relationship and enroll them in on your vision. The right people will find ways to contribute or support. I guarantee it. So think through the lens of thinking who and not how.So far what we have for committing to your practices, step number one, set yourself up for success. Step number two, create an accountability circle. Step number three, put yourself out there. Step number four. Think who not how and step number five, schedule regular check-ins.Schedule weekly, check in meetings and monthly reflections with everybody in your life. That matters the who's, the accountability circles with yourself. Reflection time, thinking time. You need to schedule weekly check in meetings and monthly reflections. Ask yourself, am I focusing on the true needle movers? Am I driving this project forward? Is this a distraction? Is it aligned with my longterm goals? Could I be doing it differently? Could I enroll somebody else in on this project? Am I over complicating it, etcetera.Here's the guaranteed about life and business. Is that what got you here? Isn't going to get you there. It's going to change every day. And I know that there were times in my career, in my journey where I was like, Oh, I just want this to be predictable. I just want this to be pretty. I just want it to be the same. I just want to be the same, but the truth is is I really don't. I really don't, that's just stagnation.  I sit here and I'm like, I want to build the biggest business in the world and I want to help a billion people. I want to help a million entrepreneurs, better their life and business and have financial freedom through their jobs and business and what they create, loving their customers, doing all those things.Well, if all I do is sit here every day and just record a podcast and don't disseminate it or change the structure of it, or do a live video every day. Don't try to change anything different or just do a post every day or do the same things every day. I'm never going to get there. Iterations and reinvention are the path to growth and success.We're entrepreneurs being an entrepreneur means that we committed to uncertainty. We love uncertainty and we love solving it. It gives us something to focus on and a challenge to solve. And when you can fall in love with the fact that it's going to be different every day, foundationally, you're going to have principles that remain everyday, like your daily practice, this entire podcast episode, that's going to remain the same.But then what happens inside of that is where we make adjustments. It's just where we make adjustments. Like you might be going outside in the snow and bundle up cause it's 35 degrees in stone. Like I'm going to bundle up and bundle up. Cause I'm going to be cold and you might get out there. I'm like, Oh, it's sunny, I'm sweating. Well, you're not going to wear your jacket and sweat. You're just going to take your jacket off and adjust so that you're comfortable. That's how it gets to be.And so you need to schedule regular checkins with the people in your life, your accountability groups and yourself for all of these reflections. So you can make sure. That you are focusing on the right things for the right reasons that are going to get you to where you want to go.So scheduling regular check lens, and I'm going to repeat these questions again, and these are just some of them. I have thousands that I ask myself. I asked my team, I have all of this.I actually had a dream last night about our business, and this is what I love about this. I had a dream about our business and I realized that there's some things that I want to share with the world that don't do well on video and don't do well on podcasts, but they need to be written. And I was like, I really need to spend some time and create pillar content on the website.Like these go to like email marketing one Oh one or how to do this one on one. And it needs to be in written word. And I was like, okay, I'll add it to my list. And I'll sync with the team and this morning without saying anything, Tyler sent me a message and said, Hey man, I'm writing a blog post and we're optimizing all the blog posts on our website. They're going to look so much better and optimize the rank on Google. And I said, Oh my God, man. I had a dream about that last night. He said very timely. It's been on my mind for a while, but now feeling like I have this space to do this for real.And I love that I had a dream about it. He felt that it has been working on it. We both agree that it's something we need to work on, and that's an adjustment that we're making in this moment. So schedule these regular check ins so that you can be driving with your team and on the same frequency thinking the same aligned to the same vision. So we're all solving the same things at once and we're doing it as creatively as possible. So number five is schedule the regular checklistAnd then my favorite one and probably the most underutilized. Probably the most neglected is step number six, celebrate your wins publicly. Do it feel good about yourself and celebrate all wins big and small.I don't know why, but I just see this culture where people are afraid to celebrate their victories. People are afraid to post their victories. They're afraid other people are gonna bring them down. I don't give a shit. I  really don't. It's not for them. It's for you, but celebrate them own it. Own it post it.Every one of them post that you won today. Cause you went on a 10 minute walk post that you won today. Cause you recorded a podcast post that you want cause you made a million dollars, but post it be proud about it. You've worked to get there and every single win is progress and momentum.Every single win you've earned it and it doesn't matter how big or how small it is. It's relative. You've earned it. You need to celebrate it, which stamps it in. Yes. This worked. Yes. I wrote for myself. Yes, I should do this again. Go celebrate it. Share it with pride.Proudly loving all that you've done to get there, no matter how big or small, because that's going to help you. And it's also going to help the people that follow you, the people in your life. And yeah, there's going to be haters. There's been haters since the dawn of time. So what, so what. They don't really hate you.They hate the fact that you did it and they haven't because if somebody hated you, they wouldn't follow you. They wouldn't read your posts. What they're looking for is an invitation to expose their insecurities and hoping that somebody will meet them with love so that they have a chance to break through and they don't get matched with more hate, which trains them to continue to do it. But that's a whole different podcast.So step number six is celebrate your wins. So I'm going to wrap up by going over the six steps again for committing to your practices and setting yourself up to win.  Step number one, set yourself up for success. Optimize your environment to support your goals. Reduce uncertainty, create routines, and have a process for completing projects. Step number two. Create an accountability circle, have a group of three to five trustworthy friends who hold you to your highest power. And won't put up with your BS excuses, keep them close and create a predictable routine to check in for accountability.Step number three, put yourself out there, posted on social media, tell your family and friends, let the world know what you're up to be loud about it. Think who and not how. So find experts you can roll in on your project. Don't think you need to do everything yourself. You want strategist specialists and implementers. Find the people create authentic connections and invest in that relationship and enroll them on your vision. The right people will find ways to contribute or support.Step number five, schedule regular check-ins schedule weekly check in meetings and monthly reflections. Ask yourself, am I focusing on the true needle movers? Am I driving this project forward? Is it a distraction is aligned with my goals? Can I be doing it differently? Can I enroll somebody in this project? Am I over complicating it? And then step number six is celebrate your wins. Do it feel good about it. Be loud and proud and celebrate all wins big or small

 I always forget when I record these that I have like sound effects and sounds like this one that is like this really soothing tone, because today we're going to be talking about how impact has to come before profit, not the other way around, get you all hyped up and everything here.But I literally. Have to hit this. There's this amazing book that I think every entrepreneur, every business owner and every human should read, it's called the little book of clarity by Jamie smart. And we have to remember that profit is the result of impact and not vice versa. And so if we focus on making greater impacts and our most ideal customers' lives before and after they pay us, then the profits will follow. And I want you to think about this because I see a lot of people like I'm going to make a profit, I'm going to make a profit. That's awesome. But your profit. Should come as a by-product of helping somebody change their life for the positive, but I've watched people sacrifice their client's results in exchange for a profit.When was the last time you as a customer paid for something and didn't achieve the result or didn't have an ideal experience and then gave that company more money or positively marketed that company. Chances are zero, but then if you inverse that question, you ask, when was the last time a company charged me money over-delivered helped me achieve the result. Then I paid them more money. And then I told all my friends about them. The answer to that is probably a lot more frequent than the latter. And so we have to remember that profit is a byproduct of impact. And unless you are a scammer, you're like a black hat kind of, I don't believe in this. I want to steal from people.There's no way that you can make  profit at the sacrifice of impact and make a difference and build something that's sustainable. You can just steal from people or trick people, manipulate people. And that's not what any of us want to do. We give loyalty to brands and to companies and to foods and to products and to things that make us feel good and help us achieve what we set out to achieve. And so you have to remember that the profit of your business is directly correlated to the impact you have on helping your ideal customers achieve thereafter state. And these are where value ladders were created. This is where Ascension models were created. Somebody comes in and they've spent a hundred dollars with you and you actually help them achieve what it was that was promised. And they've made it to the place where they're ready to spend a thousand. Or they bought one of your products and they got into a habit and momentum and utilizing it. And then they were willing and ready to buy four more. Their lifetime value goes from $50 to 500. They come into one of your courses.Like my email course, they build a business on the back end of it. Then they end up in the mastermind and they end up paying for consulting. But your business and the success of your business will always be built. On the backend of the business on fulfilling what we promised and helping people achieve results and deepening those relationships so that they can be our marketers for us so that they can do our diligence for us so that they can do the deed of telling other people. And they are walking billboards and walking testimonials of the team that you have built. But there is zero company and zero company that's built on morals and principles where people have not achieved what was done and that ignores the people that pay their bills. And so you have to remember that your impact make in every level is directly correlated to the profit that you make. And you have to focus on impact. You have to focus on the transformation. You have to focus on getting your customer into their after state, and then the profit will come as this. And I think it's such an important thing to remember because there is zero way to lose the game of business.When you focus on impact creating profit, not I'm going to make a profit. And then have an impact because that is not the way to do it, which is what this book talks about. And it's called toxic thinking. I'll do this when I'll be this, when I'll have this, when no, you only have right now and the decisions and the choices that you make today. And every single thing that you do are either moving your business. One step closer to the success, or one step closer to failure. And everything you do today is either moving a customer one step closer to becoming a customer or spending more as a customer or achieving their goals, a customer, or moving them one step further away from beer customer, spending more money as a customer or achieving the result.And so you need to stay focused. And I do too. And I say this to myself and my team every day. On impact. We focus on impact. We serve, we show up and we win and we're guaranteed to win a game because there are zero ways to lose a game where all you do is help people and positively change their life. And yes, you might help a customer that would have paid you, but realize they didn't need to achieve the result. And then they'll send 10 of their friends in. And that's what this game is played by. And just as a by-product, if you want a statistic, 93% of marketing is word of mouth. And what goes into that marketing is the experiences that people have with, or without our brand, our products and our marketing. So make sure you focus on impact to have a bigger impact on your profits and your doing it for the right reason.