Created with Sketch.
Midwest Marketing Show
18 minutes | Jul 6, 2016
45 - One-on-One with Rob Zaleski from MarketingProfs
When geeking out with people who share your interests leads to a dream job, what could be better?! Jeff met up with Rob Zaleski of MarketingProfs in Austin, Texas to hear his story of honest networking and his journey into the marketing world today. Rob also gave us an inside look at what to expect for this year’s B2B Marketing Forum in Boston; building your squad, combining life with the world of marketing, and takeaways for every level and type of marketer.
19 minutes | Mar 28, 2016
44 - Stories - An UMSL Professor with a Big Dream and an Eve
On Episode 44, AJi is introducing a new format of the Midwest Marketing Show called Stories. For this show, Jeff Julian and Perry Drake on-site as they discuss Perry’s influence and journey in the digital marketing world. We will also hear from a couple of Perry’s students as to why he has been successful as an educator, and see him in his day to day activities. Perry is currently an Academic Director and Assistant Professor at the University of Missouri Saint Louis (UMSL) where he helped develop the digital marketing program/classes the University now has. And in the words of his students, he has been giving them the knowledge and the confidence to tackle the world of digital and social media. Don’t forget to join Perry, AJi, and other thought leaders from organizations like Venture Café, Google, Nickelodeon, and Under Armour at the Midwest Digital Marketing Conference this year! Learn from the industry’s experts about innovation, disruption, entrepreneurial thinking and making the most of the resources and interconnectivity we have. Event Details: What: Midwest Digital Marketing Conference When: Thursday, April 21st, 2016 Time: 8:00am - 5:00pm Attending: 900+ professional marketers and students. Speaking: 54 thought leaders will address the area of: Social Media, Digital Strategy, Data, Tech, Innovation, Academia and Careers Where: Union Station - Saint Louis, MO
30 minutes | Mar 5, 2016
43 - Andrea Fryrear and Jeff Julian on Agile Marketing
On this episode of the Midwest Marketing Show, Jeff sits down again with Andrea Fryrear in her Boulder office to discuss Agile Marketing and their upcoming events. This week, Jeff and Andrea will be speaking at Intelligent Content Conference in Las Vegas on Agile Marketing in a full-day workshop and a breakout session. Over the past year, Andrea has been getting the word out on Agile Marketing through articles and events. During this show, Jeff asks Andrea about the work she is doing in Boulder and what she is looking forward to most in 2016.
66 minutes | Feb 24, 2016
42 - KCDMA Content Marketing Panel
This episode of the Midwest Marketing Show was recorded at the KCDMA 2016 Symposium in Kansas City during the Content Marketing Panel, moderated by Jeff Julian. During this panel, former Midwest Marketing Show guests Tim Thorpe, Marcia Francis, Kate Favrow, and Brody Dorland discuss topics such as the use of video in 2016, finding talent, developing stories, and using data to measure impact.
26 minutes | Jan 13, 2016
41 - Jessi Bixler on Digital Marketing
A member of our own team, Jessi Bixler brings a unique perspective to AJi as a previous client and current Customer Experience Manager. With an invaluable ability to assist new and potential customers on their goals and strategy through digital initiatives, Jessi’s passion for digital marketing is contagious. Having a strong working knowledge of the construction and manufacturing industries, she has steered a number of large and small scale projects including website modernizations, extranet development, custom applications, CRM implementation, automated workflows, social media best practices, marketing and content strategies, video production, email distribution and executive-level reporting. The Threes 1. Dig deeper. Take the time to connect with people who have no direct impact on the project or service provided. This may be an opportunity to build brand relationships, uncover gaps in a process, or generate positive reinforcement for a job well-done. 2. Be relatable. Marketers work directly with the customer, stakeholders, executives and other employees who contribute to what is needed. Take 5 minutes to explain to the guy who makes countless batches of paint, or the woman who signs the checks, or the intern sitting at the receptionist desk who is scared to make eye contact why the video/graphic/email/brochure. We all want to be a part of something bigger. 3. Ask Questions. Ask questions that may be unrelated to the project at hand. Understand fully the big picture, but include the purpose so people on the other end of the questions don’t feel threatened. Influencers Marketing: MarketingProfs and Content Marketing Institute are excellent go-to sources. LinkedIn Pulse is also a good way to thumb through shorter posts waiting in line for coffee. Entrepreneurship and Development: For sources and inspiration, Harvard Business Review and Mashable are great reads. Health and Wellness: Taking care of one’s self, expanding consciousness and finding a deep sense of peace and love is an important part of balancing life’s challenges.
35 minutes | Dec 22, 2015
40 - Tim Thorpe & Anna Lewis on Marketing at Black & Veatch
We are excited to have two guests, Tim Thorpe, Director of Digital Content and Anna Lewis, Global Marketing Manager from Black & Veatch. While Anna has a strong background in Sales and Marketing, Tim’s background is heavily seeded in the IT world. Part of Tim’s role is to help mesh the more traditional aspects of Marketing and IT into a cooperative partnership within Black & Veatch as it pertains to various digital initiatives. On this show, we dig into the storytelling aspect of marketing using rich media. One example is the Global Success Stories series, a video component launched by Black & Veatch earlier in 2015 as a venue to share with an audience major projects spanning multiple years. It is a way for them to highlight the way they have a small hand in improving our communities and the way we live in our communities. More importantly, the series helps the direct customers of Black and Veatch educate their client’s customer on the scale and process of potential projects. The key is “getting out of the way” of the message and allowing viewers to develop an emotional connection with the message; to envision themselves as the client, the partner or even the community member. Not to mention, it just feels good to make an impact! Tim utilizes the experience by creating personalized landing pages based on the user type. He wants to ensure Black & Veatch has the best handle possible on their customer and carefully crafts the message to be relevant to their interests. Having a good understanding of the IT and Marketing realms becomes paramount to delivering the optimal user experience.
36 minutes | Dec 14, 2015
39 - Jessica Best on Content Segmentation
Anytime you can sit down and chat with Jessica Best, you are in for a good time and will cover many different topics around marketing. On this Midwest Marketing Show, Jessica and Jeff talk about Jessica’s recent wedding, Content Marketing World, content segmentation, process management, working with sales teams, learning to say no to your requests, home automation, and the future of content. This podcast marks our one-year anniversary of the Midwest Marketing Show and we can’t wait for year two! Looking forward to in 2016 • Content Marketing World, Email Evolution conferences • Hopefully, integration with animation in more inboxes • Embracing the mobile experience with email
18 minutes | Nov 15, 2015
38 - James Royer on The Kansas City Chiefs' Social Strategy
The Kansas City Chiefs just beat the Denver Broncos, and the fans are going crazy! In this episode of the Midwest Marketing Show, James Royer, Director of Digital Media for the KC Chiefs, talks about how his team embraces their fans to produce some pretty amazing content and describes why they were voted the most contagious sports team on Facebook.
16 minutes | Nov 9, 2015
37 - Ashley Zeckman on Marketing With Limited Resources
Ashley Zeckman was one of the first people I met at Content Marketing World that I did not know before the event. While waiting for a session to begin, we sparked a conversation once we discovered we were both passionate about Content Marketing and the role blogging plays in B2B. I knew right then that I needed to have her on the show. On this episode of the Midwest Marketing Show, Ashley shares some of the remarkable work of the team at TopRank Online Marketing, and how she creates so much content with a limited number of resources. Ashley also describes her humble beginnings in marketing, why it is important to have a good designer available, and how working with her influencers has allowed her to grow. The Threes If I had to list one common characteristic for marketing teams in the Midwest, it would be the need to work with limited resources. Whether it is funding for agencies, freelancers, or full-time staff, we have to stretch our budgets to get the most bang for our buck. For the threes section, I ask Ashley what are three pieces of advice she would give another marketer who is working with limited resources. Here are her tips: • Understand what you need to do to be successful – Whether it is the customer’s journey or just a few specific call-to-actions, it is important to make sure you convey how your audience can get more from your content. • Find creative ways to get input from other people – From inside or outside your company, make sure you find smart people to help form your content. Leverage them to create snippets of content that will end up making the whole piece stronger. • Facts tell stories sell – Find clever ways to integrate themes and metaphors into your content. Grab a book on the mechanics of telling stories. Influencers • The team at TopRank Online Marketing • Lee Odden, CEO of TopRank Online Marketing • Michael Brenner, Director of Content, NewsCred • Ann Handley, Chief Content Officer, MarketingProfs
21 minutes | Nov 1, 2015
36 - Jason Miller on LinkedIn B2B Marketing Tools
I had an amazing opportunity this past week at MarketingProfs’ B2B Forum to sit down with Jason Miller of LinkedIn to talk about all things LinkedIn. We cover Pulse, SlideShare, Sponsored Updates, Company Pages, Sales Navigator, and much more. Jason also shares about the makeup of the content marketing team he leads and how they develop content. Even though Jason is not from the Midwest, he is an incredible resource for marketing professionals who are, so I’m sure you won’t mind. The Threes I asked Jason what three areas of LinkedIn a B2B marketer should focus on when considering their strategy on the network: • Company Pages – They are free to use and can be a valued resource for your branding and awareness strategies. Not only can prospects look you up via the platform, but LinkedIn is also one of the highest ranking sites on Google so your Corporate Page will show up in search results when people are looking for you. • Sponsored Updates – You can give your content a little bump by broadening the reach through feed advertising on the platform. You will be able to target those specific demographics you feel will find the most value out of your content. • Employee Interaction – Encourage your crew to participate in Pulse publishing, groups, and other activities on LinkedIn to help drive more brand interactions. • And Tied for #3, SlideShare – this platform is a brilliant resource for B2B marketers to present content visually and allow the network users to interact with your brand beyond just your presentations. Influencers • Gene Simmons – Bass Player and Singer of the band KISS • Ann Handley, Chief Content Officer of MarketingProfs • Michael Brenner, Head of Strategy, NewsCred • Lee Odden, CEO of Top Rank Marketing • Andy Crestodina, Co-Founder / Strategic Director of Orbit Media Studios • Doug Kessler, CEO of Velocity Partners
13 minutes | Oct 15, 2015
35 - Pamela Muldoon on Podcasting and Content Marketing
I was able to catch up with Pamela Muldoon, who is an experienced podcast host with a background in radio, at Content Marketing World for this episode on podcasting. Pamela has been podcasting since 2009 and is the host of a show called Content Marketing NEXT. During her day-to-day activities, she is a voiceover professional, producer for the Content Marketing Institute’s Podcast Network, and a coach for others looking to get into podcasting. On this show Pamela shares some great insights for marketers looking to get into podcasting and ways to determine what makes sense for your organization. The Threes I asked Pamela what three tips she would give a marketing or business professional looking to start a podcast: • Don’t worry about the technology yet – There are so many aspects that go into producing a quality show and the technology can always be upgraded over time. So software, microphones, cameras, feeds, etc., these will all come but focus on what you can deliver and what value you will have. • Put the right person behind the microphone – Make sure you have a person who can make a connection with the audience and be willing to be coached by others. • When you get to the technology, know why you are buying what you buy – Don’t just go for what’s shiny or what is on sale; find equipment that aligns with your show and your talent for the podcast.
46 minutes | Oct 5, 2015
34 - Jake Jacobson, Public Relations Manager of Children's Mercy
On this show, Jake Jacobson joins us to discuss the amazing career opportunities he has had in Public Relations and how he found his way to Children’s Mercy. Jake is very passionate about PR and tells amazing stories of how his organization is helping families and advancing practices within the medical field. For those of you unfamiliar with the organization, Children’s Mercy is one of the most amazing children’s hospitals throughout the Midwest. I absolutely love having their services available in our region and it would definitely cause me to reconsider any move outside of the area. The Threes Before the threes, Jake shared his tips for getting your teams excited about your content. The tips he gave were to make the content meaningful, easy, and memorable. Such great content and you have to listen to all the stories he shares along with those topics. I put Jake on his toes and had him extend his threes during the show and had him offer tips for getting teams involved with content: • Make it Personal – Don’t make it a requirement, but find a way to have your team share those stories you are all passionate about. • Find the Character – Look for stories beyond your rock stars and your executives. There are amazing stories all around. • Weave It Into the Community – Embrace your local community, they can be a huge advocate for you and your brand. Influencers • Ryan Ressler – Senior Writer, VML • Steve Doyal – Senior Vice President of Public Affairs and Communications, Hallmark • Clinton Robinson – Director of State & Local Government Affairs, B&V • Eric Morgenstern – CEO, Morningstar Communications • Julie Weeks & Jeremy Danner – Boulevard Brewery • Clif Bar – Sports Nutrition Products • Camelbak – Sports Hydration Products
45 minutes | Sep 29, 2015
33 - Jeffrey K. Rohrs on Audiences & the Internet of Things
Jeffrey K. Rohrs, CMO of Yext and author of Audience joins the show this week to talk about the Internet of Things (IoT), physical locations, and audience development. Jeffrey has a fascinating background, starting as a lawyer then moving into marketing through a few career changes and opportunities he invested his time and talents into. I absolutely love when we see marketers who are thought leaders that come out of non-traditional marketing backgrounds. They bring so much from their previous careers to the table that we just don’t see being in our field since our college days. Then on top of that, to be able to make the change and teach others is a quality that is rare, but evidently Jeffrey possesses. I had the pleasure at Content Marketing World to meet up with Jeffrey at a few events and even meet his family. What a creative bunch! His wife, Jenny Rohrs (http://www.crafttestdummies.com/), has an incredible presence online and on television and I really hope to have her on the show in a future episode. Jeffrey is by far the most hospitable person I met at Content Marketing World. For those of you who are not familiar with Yext, their goal is to help you with locations. 9 years ago at launch, they helped companies with their online listings and continued to grow. Jeffrey compares the importance of location data to the way digital marketers rely on email to reach their audience. You can no longer control how your customers find your location. With some many online sources for your data, it is critical you make sure they are kept in sync. On September 29th, the date we released this podcast, Yext is announcing Xone, a beacon-based proximity offering that will let you interact with your customers at once they arrive at your door. When you hear Jeffrey describe this and if work for or with a company who has a retail presence, your brain will fill with ideas on how this service could change the way we market to people. Being a technology nerd, I think this type of technology is just what we need to increase engagement with our customers when they are in the store. Showrooming, the idea that you can go into someone’s business to test or touch a product with the intent to buy elsewhere due to pricing, has caused a major dilemma in retail. There is a need for the business whose location is being used to get in front of that customer while they are on their device. Not just offering of monetary incentives to purchase here, but more info
10 minutes | Sep 28, 2015
32 - Monina Wagner on Community Building
Monina Wagner, AKA Mo, is the Community Manager at the Content Marketing Institute. Mo has a background in television and it really does show in her intense focus on learning what is going on right now. On this show, we discuss what it is like to run community for company who thrives in content marketing and what to expect if you are in charge of community at a large conference. We recorded this episode right after she walked off stage of her Content Marketing World presentation and the first thing she wanted to do before we recorded was get to her base and check in with social. She surely has her priorities correct. On a personal note, Mo was the first person to welcome me to Cleveland and I enjoyed several great conversations with her and her team. Joe has built a great team and that should be part of the legacy of CMI. The Threes What are three tips you would give a marketer who is looking to build community? Here is Mo’s response: • Create a channel plan – Review what is on the platform, what your audience wants, and where they are. • Don’t be afraid to fail – Not everything works but you should constantly be testing. • Continue the conversation – Know the difference between a question mark and a period. The Links • https://twitter.com/moninaw • https://www.linkedin.com/in/moninaw • http://www.contentmarketingworld.com/speakers/monina-wagner/
18 minutes | Sep 20, 2015
31 - Bobby Burch on Digital Journalism
Bobby Burch started his career in traditional news. After reporting for three years for The Ottawa Herald and The Kansas City Business Journal he was given an amazing opportunity to be the Editor-in-Chief of a digital publication called Startland News. On this episode of the Midwest Marketing Show, Bobby talks about what it was like to move toward the digital disruption in paper news and how he is now able to spotlight new types of stories and collaborating with other media outlets. Marketing Minute Jessica Best, Digital Marketing Evangelist at emfluence, shows us how 9% of our email goes missing. Depending on the size of your mailing list, that could be a huge number. But don’t fret, Jessica delivers some tips you can put into place to break through that 9% and get to more of your audience. The Threes I ask Bobby what are three tips he would give journalism majors who are coming out of college or work in the field and are considering moving to brands or digital publications: • Stick to your craft of storytelling – Read a ton and pick up a variety of sources for news. Take notice of the content and the structure of the story. Give new mediums a try like video and podcasting. • Trust your instincts – Don’t break away from what feels right just because you want to fit into a different mold. • Learn every single day – Always interact with people and content to continue your education. Influencers • Eric Adler, Kansas City Star • Richard Arthur at Butler County Community College • His Grandfather
16 minutes | Sep 15, 2015
30 - Lindsay Mccune on Analyst Relations
Lindsay Mccune joins the Midwest Marketing Show at Content Marketing World to talk about building relationships with analyst and how effective marketers can get their messages out. She is the Global Director of Analyst Relations for Sitecore and with AJi being a Sitecore Partner, we have definitely benefited from her work. She has been in the marketing tools space for a very long time and has a depth of knowledge that I am sure analysts love. The Threes Here are Lindsay’s tips for a marketer who is starting to perform analyst evaluations: • Know your goals – have a long term trajectory • Ask a lot of questions – find your sharable information here • Stay human – don’t turn on the pitch
16 minutes | Sep 11, 2015
29 - Andrea Fryrear on Agile Marketing at CMWorld
Andrea Fryrear, an Agile Marketer at Widgix, joins the show at Content Marketing World to talk about Agile Marketing. I must apologize in advance because this is a topic near and dear to my heart so speaking with another person who is as interested as I am got me to drop the format and be a little more chatty than normal. There is one fact that I find amazing about those who educate correctly on Agile Marketing. Nearly each person was influenced in other areas of their life by agile. Andrea’s husband is a developer and his success with the practice got her thinking about adopting it in her marketing efforts. When she realized others were talking about it, she jumped in, did research, and joined the conversation. Andrea clearly has a passion for the topic and I am really looking forward to collaborating with her more and more.
30 minutes | Sep 4, 2015
28 - Elizabeth Alex on Visual Storytelling in Marketing
On this episode, Elizabeth Alex stops by the AJi IdeaLoft office to discuss Visual Storytelling. Elizabeth is an Emmy Award-winning television news anchor who has spent 17 years at KSHB, the NBC affiliate in Kansas City. In the past 3 years she has made the transition to a local nonprofit where she brings her storytelling expertise to their social media and community outreach initiatives. In this podcast, we discuss how marketers can become better storytellers by using visual media like photography and video. I can’t wait to interview Elizabeth and her team again at their office or who knows, maybe in the field. In our information segment Alyssa Murfey, Senior Social Media Strategist at VML, shares some news about Instagram and the new image sizing feature they recently released.
38 minutes | Aug 16, 2015
27 - Joe Pulizzi on His Book Content Inc.
When you listen to the first few minutes of the show, you will absolutely hear the excitement in my voice about this week’s guest, Joe Pulizzi. Joe is the founder of the Content Marketing Institute and the designated Godfather of Content Marketing. On this show he joins us to talk about his new book, Content Inc. It is great to hear the journey of how Joe grew from 1 and is now the cheerleader for the organization. I also really enjoyed hearing about what a day looks like in Joe’s shoes. With Content Marketing World right around the corner, Joe outlines a little bit about what it is like to build up for the event. Jessica Best joins the show around the 20 minute mark to teach us about the anatomy of the email. This is part of the new format of the show to go beyond just the interview. Jessica and others will be sharing their knowledge in short segments on each show in the future. Finally, if you are an entrepreneur, small business marketer, or even a member of an enterprise team, Joe unfolds why the practice of content marketing works and the mechanics behind. It is cool to see how passionate Joe is about entrepreneurship and his willingness to produce content for an audience that he is prepared to take a loss for. I am sure he will see amazing amounts of success with this book and it will help so many business owners and marketers.
6 minutes | Aug 5, 2015
26 - Show Update from Jeff Julian
Jeff Julian updates us briefly on some of the big changes coming to the Midwest Marketing Show. Listen in and let us know what you think!
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022