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The Merged Marketing Podcast
33 minutes | Jun 8, 2021
076 | Goodbye Newsletter, Hello Audience - with Meera Kothand
Our guest today is Meera Kothand, an email marketing strategist and 3X Amazon bestselling author. She is also the publisher of meerakothand.com, an award winning site listed as the top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius.
40 minutes | Jun 1, 2021
075 | How to Become an Influencer & Pick a Niche - with Irene Iancu
Our guest today is Irene Iancu, owner of Toothlife Studio in Toronto, ON, a multi-disciplinary dental studio and fully equipped dental office designed for patient comfort. Since graduating with a diploma in dental hygiene from Oxford college in 2007, Irene has expanded her scope of practice with and has utilized the latest technology in the industry. Her career path has been unconventional, but her goals are simple; cultivate a positive environment for team members, stress-free and welcoming space for patients, and of course, creating a fun and engaging first experience for the new tiny humans who are always welcome as new patients. Favorite things to do when not working on teeth: Irene is a Podcast host, Writer, and has a healthy social media following of fellow like-minded dental professionals.
13 minutes | May 28, 2021
074 | How to Use Facebook Ads and Organic Content to Build Your Brand - with Merged Media
Tune in to today's episode of the Merged Marketing Podcast to learn how you can use Facebook ads and organic content to build your brand.
35 minutes | May 25, 2021
073 | Brand Activation & Experimental Marketing - with Zach Schiffman
Our guest today is Zach Schiffman, freelance stage manager and owner of Studio Z Photo Booths. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies. Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give customers and guests a unique and instantly shareable experience. Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share brings their experiences to the next level. Learn how to stand out from the noise with Zach’s creative and entertaining marketing concepts! Mentioned in This Episode Studio Z Photo Booths iHeartRadio Jingle Ball @studiozphotobooths What you will learn: Coping with COVID-19 (5:08) Virtual photo booths Brand activation and experimental marketing (11:04) Driving unique engagement and interaction Activating your brand and marketing efforts (13:08) Bring emotion and fun to a brand people don’t know about Incentivize them to share How a small business (even a service) can do this (20:16) Creativity is key Trade shows, expos, conferences Zach Mentality - Quotes From the Show “If you give your guests something entertaining, it will pay back for you” “It doesn’t matter the size of your brand… people love free things” “The best things come from clients who have an idea of their own” “We love to make clients’ visions come to reality”
19 minutes | May 21, 2021
072 | Interesting Facebook Tricks You Might Not Know - with Merged Media
Today's episode of the Merged Marketing Podcast brings you Facebook tips and tricks that you probably didn't hear before! Tune in to hear David Louch and his co-host, Jason Hunt, from Merged Media teach you all the Facebook hacks that you need to know to navigate the platform to benefit your business.
28 minutes | May 18, 2021
071 | How to Monetize Your Knowledge and Fame - with Thomas Skavhellen
Our guest today is Thomas Skavhellen, co-founder of H3llo.com. Thomas also has a background in affiliate marketing. He has worked with a lot of the big brands and has won several industry awards for his impact on the marketing world. Thomas has made it his mission to help a total of 50,000 entrepreneurs, athletes, industry experts, celebrities, and influencers to monetize their following in a better way. H3llo is the tool for this mission. This platform gladly welcomes any creator with an audience to help them monetize their knowledge and fame via personal video content. Mentioned in This Episode Platform - H3llo.com Main company - WeCreate AS Contact - email@example.com What you will learn: Who to target and how many people? (5:13) Challenges in the industry and the problem H3llo is solving (6:43) Who’s struggling? Coming up with ways to sell video messages Micro-influencer’s options before H3llo (14:27) Websites, ebooks, Youtube Lack of organization Do I need a big following to get on H3llo and promote my course? (17:57) Know your niche Connect with your followers Create content that will convert Skavhellen Mentality - Quotes From the Show “You need to niche yourself out and become an expert of something” “Producing good content - that is my passion” “The biggest market is the expert market”
14 minutes | May 14, 2021
070 | Instagram SEO: 5 Simple Ways to Rank Higher in 2021
If you haven't gotten on board with Instagram SEO yet, now is the time! There are 5 simple ways that you can rank higher this year, and today on the Merged Marketing Podcast, Jason and David dive into these tips.
37 minutes | May 11, 2021
069 | Your Online Reputation & How to Respond to Negative Reviews - with Gilles Paquette
Our guest today is Gilles Paquette, CEO at CmonGo Creative & Associates, an energetic, creative, strategic-minded, and digitally-savvy communications leader with over twenty years of experience within a variety of industries. He is passionate and committed to helping local businesses succeed in his home community of Milton, ON. We’re going to be chatting about a very important topic today, and that is your online reputation, but more specifically, you’re going to walk away with some helpful advice on how to handle negative reviews.
19 minutes | May 7, 2021
068 | Facebook Ads vs. Google Ads: Which is Better for Your Brand - with Merged Media
Jason Hunt and David Louch are talking about the benefits of Facebook Ads and Google Ads in today’s episode! You’ll learn how your brand can utilize either to achieve results. These platforms are often pitted against each other, but in fact, Facebook ads and Google ads are complementary to each other. They should be used together if possible because they target users at different stages in their buyer journey. Find out which is better for your business today on the Merged Marketing Podcast! What you will learn: 3 things to consider before deciding what platform to use… Campaign goals (2:18) Bottom of the funnel vs top of the funnel The buyer journey (5:03) Buyer intent Budget (7:02) Maximizing return on ad spend (ROAS) How much should I spend on Facebook ads? Benefits of… Facebook ads (10:25) Setting up audiences Google ads (15:13) Click-through rate (CTR) Merged Mentality - Quotes From the Show “On Facebook, there is zero intent behind that person that’s seeing your ad. You need to create that intent” “Let that user know that there is a problem that exists, and you have the solution to that problem” “Where in the buyer journey do you want to get in front of people?”
25 minutes | May 4, 2021
067 | Choosing the Right Market to Invest In - with Avery Carl
Today, we’re joined by Avery Carl, CEO and founder of the Short Term Shop, a real estate company based in Tennessee. The Short Term Shop specializes in helping investors acquire vacation rental properties in some of the most desirable and recession-proof markets in the US. Avery uses what she has learned over the years about investing to help people understand the methods that led her out of the corporate rat race and into financial freedom. Avery bought her first property at the age of 26 on a $37,000 salary. Through strategically investing in short-term rental properties in mature vacation rental markets, she was a millionaire by 31. She now owns a portfolio of 41 properties and excels in her role as CEO and founder of The Short Term Shop. Mentioned in This Episode The Short Term Shop Pre-order Avery’s book - Short-Term Rental, Long-Term Wealth Avery’s Instagram - @theshorttermshop What you will learn: How Avery bought her first property at 26 years old (1:53) Hot markets to invest in for short-term rentals (6:37) 3 types of markets Avery’s choice - regional drivable markets Mature vs infant vacation rental markets (9:55) Techniques to create brand awareness (12:36) Finding your niche Managing investments early on (15:42) Channel managers and pricing managers Tips on how to achieve what you have achieved (18:45) Finding a niche and becoming an expert in it How Avery realized her true potential (20:00) Investor Mentality - Quotes From the Show “These markets saw a boom last year, even though it was technically a down-turn for the entire country” “I have positioned myself as the expert in my space” “The more creative you can get with what your niche is, the better off you’re going to be”
13 minutes | Apr 30, 2021
066 | Google: Core Web Vitals and What You Need To Know - with Merged Media
In today’s episode of the Merged Marketing Podcast, David Louch and co-host, Jason Hunt, are going over Google’s core web vitals update, which takes effect in May 2021. They will be sitting down with Merged Media’s very own SEO sorcerer, Todd Foster, to get all the need-to-know info! This is definitely a relative topic for anyone out there owning a website because your website will be affected by the changes that will be taking place. What you will learn: What are Google core web vitals and what do they mean? (2:10) Optimizing user experience Offering value to the user Are some updates more significant than others? (5:19) Identifying pages that have met the page experience criteria (7:05) Most websites won’t pass What will happen to my website if I ignore the update? (8:35) A slow death to traffic A great experience for users (9:29) Creates safe browsing Faster experience on any network Merged Mentality - Quotes From the Show “If you’re not staying proactive with this stuff, you’re always going to be at the bottom of the pile” “Most websites are not going to currently qualify for this indicator” “The faster your website loads, the more leads you’re going to get”
30 minutes | Apr 27, 2021
065 | Serving Minority Entrepreneurs and Creating Generational Wealth - with Luis Baez
If you’re an under-represented entrepreneur who wants to get themselves out there, today’s episode will capture your attention. Our guest is Luis Baez, a business strategist and sales trainer who’s particularly dedicated to empowering under-represented entrepreneurs through training and coaching. Luis lives in Northern California and loves to cook and (tries) to garden (any gardeners listening, hit up Luis for tips and tricks!). Luis serves entrepreneurs, service providers, and course creators, teaching online business owners how to scale their revenues and make an impact by creating and selling high-end offers, including coaching, masterminds, and memberships. With over 14 years of experience in sales and marketing for companies like LinkedIn, Google, Uber, and Tesla, Luis brings a breadth of knowledge and experience spanning across digital advertising, SAAS (Software-as-a-Service), and sustainability, with a revenue impact of over $500 million to date! Mentioned in This Episode Connect with Luis Baez via his website Find out what’s keeping your energy hostage with Luis’ client, Coach Shanita What you will learn: Getting out there as a minority entrepreneur - easier said than done? (4:16) What keeps people from getting started? Taking risks, reaching out, and grabbing hold of opportunities as an under-represented entrepreneur (7:44) Considering the role of minority groups in your business Making attainable, measurable goals Luis’ experience working for companies as an under-represented individual, and how he shifted from that (10:57) A promise unfulfilled Luis’ reaction to the situation What to expect from working with Luis (16:14) Creating and distributing intellectual property The Business Order of Operations (BOO) A client example of a revenue-first paradigm (23:06) The process of delivering what you promise Luis Mentality - Quotes From the Show “The resources are available, the examples are there, you just have to have that willingness to put yourself out there” “There is someone less qualified than you that is getting your piece of the pie simply because they dared to show up” “I help them see the value in themselves that they didn’t see before”
29 minutes | Apr 20, 2021
064 | How to Bring Awareness to a Cause - with Denise & Kween
Two powerful women from the Guelph Black Heritage Society, namely Denise and Kween, are here with us today to bring awareness to their cause. The GBHS is based at a historical stone church, built in 1880 by formerly enslaved black individuals, who fled to Canada via the famed Underground Railroad. Today, under the stewardship of GBHS, this building has been renamed Heritage Hall and acts as a cultural centre for the black community in Guelph. Denise currently serves as the volunteer President/Treasurer of the GBHS. A proud Jamaican-Canadian with a passion for history and education, Denise is looking forward to the end of the pandemic so she can continue her travels to learn more about black history in Canada and abroad. Kween is the leader of the Guelph BLM Protest and the Executive Director and Social Justice Initiatives Coordinator for the GBHS and is honoured to be a role model for her city. Mentioned in This Episode Guelph Black Heritage Society Change Starts Now: a series of 11 events running from April 29 - May 2, focused on the education and celebration of black culture John Ware Reclaimed - a film by Cheryl Foggo surrounding the legacy of an iconic black cowboy What you will learn: The purpose of the Guelph Black Heritage Society (2:20) Promoting black culture and heritage in Guelph Supporting and reaching out to like-minded people Tips on engaging with influencers (5:11) Genuine passion - connecting with people through stories GBHS education initiative - Change Starts Now (7:16) Approaching sponsorships and strategic partnering (10:49) Finding others who share your goals, commitments, and values Overcoming challenges (18:13) Planning and goal-setting Dealing with back-lash Goals for the GBHS (23:22) GBHS Mentality - Quotes From the Show “It’s our duty as educators, as leaders, to continue (to set) an example” “I needed someone who was a voice for me when I couldn’t necessarily be a voice for myself” “You have to believe in what you are doing” “Every great dream begins with a dreamer” (Harriet Tubman)
43 minutes | Apr 13, 2021
063 | Reframing Influencer Marketing to Ignite Your Brand - with Jason Falls
Our guest today is Jason Falls, Senior Influence Strategist at Cornett. Basically, Jason solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Kentucky., where he leads digital strategy helping clients figure out how to translate their messages and connect with their audiences in the digital space. He also hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press.
28 minutes | Apr 6, 2021
062 | Rise Up and Excel; Stress Management - with Douglas Pflug
Our guest today is Douglas Pflug, Executive Leadership Coach, Counsellor, Mentor, Motivational Speaker, and Leadership Instructor. Doug retired as a Sergeant with the Guelph Police Service on September 28, 2017, after 28 years of exemplary service. He holds his Executive Leadership, High-Performance Leadership, Change Leadership, and Managing for Execution certificates from Cornell University. He was awarded the Sovereign Medal for Volunteers in 2020, the Queen's Diamond Jubilee Medal in 2012, and the Governor General-Police Exemplary Medal in 2010. In 2016, he was awarded the City of Guelph Mayor's Award for his outstanding and ongoing commitments to Guelph in both his personal and professional capacity. Doug was an elite athlete at the University of Guelph playing both varsity football and wrestling. In 1994, he started IRONWILL 360 Strength & Conditioning where he parlayed his talents and experience and began to coach, counsel and mentor young athletes in the NHL, AHL, NCAA, OHL.
34 minutes | Mar 30, 2021
061 | Why Most Businesses Fail - with Kris Reid
Hello everyone! You’re listening to the Merged Marketing Podcast with myself and Jason, thank you for tuning in for episode 61! The truth is most businesses fail. They don't fail because the entrepreneur isn't working hard enough and they don't fail because they've got bad products or services. Most businesses fail simply because they can't get enough customers. Our guest today developed a simple system to get your message in front of your ideal customer to predictably grow your business. And that’s exactly what he is going to share with us today. Kris Reid has designed and implemented this simple system for people like world-renowned business author Mike Michalowicz, the biggest business podcast on the planet Entrepreneurs on Fire with John Lee Dumas (a previous guest on this show!) and Avery Carl one of the top 100 realtors in the US with sales of $158 Million in 2020! This proven system is repeatable for any business, in any industry. And the best part is Kris is so confident in his system that he guarantees the results! Let’s welcome our guest, streaming in from Saigon, Vietnam, Mr Kris Reid from Ardor SEO!
59 minutes | Mar 23, 2021
060 | How Dentists Can Leverage Social Media and Technology to Serve More Patients | with Edward Zuckerberg
Our guest today is none other than Edward J. Zuckerberg - he is a 1978 Graduate of the NYU College of Dentistry. He owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013 and has always been an early adopter of technology, introducing his first PC to his office in 1986 and completely networking his home-based office with broadband access in 1996. The advanced technology in the home helped foster his son, Mark's, the founder of Facebook, interest in computers. With his wife of 41 years, Karen, a retired Psychiatrist, they also have 3 daughters, Randi, former Marketing Director at Facebook and now CEO of Zuckerberg Media, Donna, who received her Classics Ph.D. at Princeton and is now an author and editor of the online publication, Eidolon, featuring a modern way to write about the ancient world & last but not least, Arielle, who is a partner in a Financial Firm in San Francisco, as well as 7 grandchildren. Dr. Zuckerberg now regularly lectures nationally and internationally on Technology integration, Social Media Marketing, and Online Reputation Management for Dentists and consults privately with Dental Practices and advises Dental/Medical Technology Startups in addition to treating patients part-time in Palo Alto, California.
40 minutes | Mar 16, 2021
059 | How to Turn an Online Course into a Successful Business - with Zach Spuckler
Zach Spuckler has spent over $400,000 in personal and client ad spend online over the past 5-years. He’s managed launches ranging from $3,000 to $300,000 and found some clear patterns along the way. Patterns that he's used both personally and professionally to create results. Results like a 6-figure info product launch for himself (that’s just over $173,000 to be exact) and multiple 6-figure launches for clients. He’s been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, The Art of Paid Traffic Podcast, and now The Merged Marketing Podcast! In short, after making over $1.4 million dollars from a launch based business, he’s been in the trenches of multiple businesses and has seen what works, and now wants to share that knowledge with as many people who will listen!
50 minutes | Mar 9, 2021
058 | Local Business Marketing That Works - with Dennis Yu
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts, connect with clients, and manage their content. He’s a former Yahoo search engine engineer who optimizes ads and analytics across search and social that he’s turned into training to create good jobs for aspiring digital marketers. Dennis’s personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo. Dennis has held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon. He was ranked as the number one speaker of the conference at the PPC Caesar’s Award 2018. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at firstname.lastname@example.org or on one of his social accounts below. LinkedIn: https://www.linkedin.com/in/dennisyu/ Twitter: https://twitter.com/dennisyu Facebook: https://www.facebook.com/getfound
45 minutes | Mar 2, 2021
057 | Real Estate SEO: Actionable Tips to Implement Today - with Ryan Stewart
Ryan Stewart is a marketing entrepreneur with 10+ years of experience building online businesses. To date, he has successfully sold 3 companies, including WEBRIS, a 7 figure SEO agency. He currently spends his time working 1 on 1 with agencies and building query.
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