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The Merchant Mastery Podcast
50 minutes | 16 days ago
What To Do When The Main Event Your Business Counts On Each Year Gets Cancelled: A Lesson From Ocean Sports
When Megan and her team showed up to the Edmonton Boat Show in March, they had high hopes. This show was a massive marketing and sales opportunity for their store, Ocean Sports. The show opened Thursday, March 12th at noon and at 4:30pm that day the provincial government mandated that there could be no gatherings of 250 people or more. The show got cancelled that same day. Megan and her team were blindsided. With 12 staff ready to work and all this product ready to sell, what did Megan do next?
58 minutes | 16 days ago
From Selling Product Out Of The Trunk Of A Car, To eCommerce: The Story of Frederick Benjamin, Men’s Grooming Products
Michael James started selling his line of men’s grooming products named after his grandfather, the original Frederick Benjamin, out of the trunk of his car into barber shops. He started to get a nice following, and from there began moving to other locations. Gradually, Michael noticed upticks in his eCommerce store as he was out there beating the streets, trying to hustle this product. Tune in as we chat with Michael in Harlem, New York.
36 minutes | 16 days ago
Why You Have To Love What You Do: Jose Diaz, Founder Of Yeehaw Cowboy Boots Explains
Jose Diaz didn’t start selling cowboy boots because he thought he could turn a quick buck. He did so because he was a fan and believed there were other cowboy boot fans out there. While Jose dropships some of the boots on his site, he also has a line that he manufacturers. Tune in for a very real look into the hustle of this business owner, and find out how he became a sensation on Tik Tok! Please note: You may want to listen to this episode when the kids aren’t around due to some colourful language. We get VERY excited talking about cowboy boots!
42 minutes | 16 days ago
How To Get Your Designer Consignment Store Off The Ground And Start Selling Online
The team behind Mine & Yours, a consignment store based in Vancouver that specializes in luxury items, spends a lot of time on Instagram showing off their latest arrivals and one-of-a-kind items. They also spend a lot of time updating their website because, as is often the case, they only have one of each item, and once it’s gone, it’s gone! If you’ve been thinking about starting a consignment store, this episode is full to the brim with helpful tips and advice!
42 minutes | 16 days ago
Do Everything With Intention: The #1 Tip From A Women’s Lounge and Sleepwear Brand
Cassandra is the founder of women’s lounge and sleepwear brand, hernest project. Her #1 tip for entrepreneurs? Do everything with intention. While she admits that her brand is not perfect and not everything works or looks the way she wants it to, every part of her business is very intentional and very centered around how she wants her customers to feel.
32 minutes | 16 days ago
How To Build Community Around Your Brand: Tips From Vivian McCormick, Co-Founder Of Flax Sleep
When Flax Sleep first launched as a business, they had to figure out how to acquire customers with very limited capital. The majority of their capital went towards inventory and a website, so there wasn’t much room left in the budget for things like marketing and customer acquisition. Vivian and the other co-founders of Flax Sleep shifted their attention towards building community. That was either by way of social media or via the strong community of supporters they had in the Vancouver area, where the business is based. They supplemented their eCommerce business with launch parties and popups that would bring people into the physical store. This generated the momentum they needed to keep the ball rolling.
65 minutes | a month ago
Rapid Fire Question Round: Last Minute BFCM Tips
In this episode, Dan Jordan, who is currently running dozens of Black Friday campaigns, gives merchants a detailed breakdown of what it takes to pull off a successful BFCM campaign, including proven strategies that yield sales. Next, we pass the mic over to YOU to hear about your BFCM experience so far. We discuss how to create compelling offers, sending out value-based emails, what to do when you run out of inventory, whether or not it can be effective to extend your BFCM sale, and how you can create demand for your products. We also let you in on a top secret project: our Merchant Mastery merch!
39 minutes | a month ago
How To Use Ads, Product Pages, And UX To Level Up Your BFCM Sales
Simon Trafford and Dan Jordan from Social Lite, an eCommerce sales and marketing agency, break down the massive impact that Facebook and Instagram advertising and product pages have on maximizing BFCM sales. They explore specific strategies and case studies to further build on these key BFCM tips, leaving merchants with a tangible action plan for the holiday season.
49 minutes | a month ago
Why You Should Have A Risk-Free Payment Plan For Your Customers
This week we’re joined by Ryan Boonstra from Sezzle, a financing solution platform that focuses on improving the financial livelihood of its shoppers and financially empowers the next generation. Ryan answers questions about payment plans for eCommerce shopping. He explains how interest-free and risk-free payment plans can increase sales and lead to a larger cart value; what sets Sezzle apart from its competitors; and he gives us a glimpse behind the scenes of what exactly happens when a payment is processed through Sezzle.
17 minutes | a month ago
How Influencer Marketing Can Dial Up Your Sales This BFCM
Cade Proulx from Carro, a brand partnerships platform, navigates us through the fascinating world of influencer marketing and how it can benefit merchants and eCommerce store owners, especially during the holiday season. Cade leaves nothing out and breaks down how Carro works, and how you can get started with influencer and affiliate marketing
58 minutes | a month ago
Why Starting Your BFCM Early And Having A Solid Email Strategy In Place Are Going To Differentiate You From The Competition
Laura Woolner is the Brand Manager at Fancii & Co., an Edmonton-based eCommerce business that specializes in beauty tools. Laura shares why they’ve decided to change things up this BFCM and start their Black Friday deals early. She also dives deep into their creative marketing ideas and the concept behind their most recent advert. We look at how they get their brand out there, how they go viral, and the importance lead generation forms and emails play in their BFCM strategy.
25 minutes | 2 months ago
Key Takeaways From Shopify Reunite: UX Updates, Shipping and Fulfillment News, And More
In this episode Shopify’s Sigute Zitikyte breaks down all the exciting updates announced at this year’s Shopify Reunite. This episode is FULL of crucial takeaways from Reunite.
63 minutes | 2 months ago
Holiday Marketing Tips From Vessi Footwear and 100 Ways Vintage And Modern Jewelry
In this episode we talk to Vessi Footwear and 100 Ways Vintage and Modern Jewelry about their plans for BFCM. Hear what they did last year, what they learned, and what they plan on doing this year.
43 minutes | 2 months ago
Why Customer Reviews Help Increase Conversions, Reduce Returns, and Let Merchants Curate Better User Generated Content
Rachel Tyers from Okendo, a customer review platform, shares the science behind getting more customer reviews, and gives you tips for how to get to those crucial first 10 reviews. Customer and product attributions, FAQs, loyalty options, integrations with Klaviyo and Foursixty, segmenting your customers, and more -- Rachel shares it all in this episode.
62 minutes | 2 months ago
How Vessi Footwear Has Become One Of The Fastest-Growing eCommerce Brands In Canada With Its 100% Waterproof Shoes
Gabriel Scaglia Dias, Head of Digital and Growth at Vessi Footwear, has been with the brand from day one, and has led the tremendous growth of Vessi across Canada and North America since their very first BFCM. In this episode, Gabriel shares the strategies Vessi is implementing for this year’s BFCM based on what they have learned over the past 3+ years. Gabriel dives deep into the importance of understanding and developing the “why” of the brand, and striking the perfect balance between product ideation and marketing.
20 minutes | 3 months ago
Three Tactics To Sell Like Crazy This BFCM Without Spending More On Traffic
For merchants who don’t want to spend on traffic but still want to ramp up sales, Marco De Paulis from Privy dives straight into three crucial tactics to help you optimize your website and drive sales this BFCM and holiday season. Marco shows you how to do all of this while using your existing traffic.
6 minutes | 3 months ago
How To Stay Updated On The Latest BFCM Events And Resources Coming To Shopify
Cassandra Ratcliffe is the Local Community Manager at Shopify. She brings us up to speed on what Shopify is doing to support merchants this BFCM season. If you’re looking for specific BFCM events, resources, and how to book one-on-one meetings with Shopify, tune in to this podcast episode and get all the details.
26 minutes | 3 months ago
How Successful Shopify Store Owners Are Using ShipStation To Optimize Their Shipping Process And Customer Experience
Kevin Kline is the Manager - Solutions Providers at ShipStation, a global shipping app that helps merchants streamline their shipping process. Kevin explains “the shipping difference” and how the shipping process is an extension of your brand.
49 minutes | 3 months ago
How To Master Shipping This Holiday Season
"People expect free as an option." Krish Iyer is the Head of Industry Relations and Strategic Partners at Shipstation, an eCommerce shipping platform that creates better workflows across carriers. Krish breaks down the importance of over communication during the covid period and holiday season, as well as the importance of giving your customers premium shipping, in addition to free shipping. Krish also unpacks how much time you should allow for shipping this season, and why your cutoff day was yesterday.
24 minutes | 3 months ago
What To Expect And How To Prepare Your Email Marketing For Cyber Weekend
Lizzie Nirenberg is the Agency Marketing Manager at Klaviyo, an email marketing platform for eCommerce merchants. If you’re curious about how email marketing can effectively fit into your BFCM strategy this season, this is the episode for you. Lizzie gives us the inside scoop on BFCM numbers so far, and what we can expect for the remainder of the year. She looks at the 2020 eCommerce landscape, her predictions for this year’s BFCM, and gives us her checklist on how to prepare for it.
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