23 minutes | Jan 5th 2021

287 - Setting Goals for Your Membership Business: A Practical Process

Did your membership achieve its goals this year? If it did, congratulations! If not, could your approach to goal setting have improved your chances?

As the year draws to a close, there's no better time to take stock of how far you've come. Reviewing the last 12 months is a great way to appreciate your achievements and the first steps to planning for your membership's future.

Goal setting is a vital part of setting your membership up for success. But it can be challenging knowing what goals to set for your membership and, once you've figured those out, even harder to know the right way to achieve them.

In this episode, we're sharing a practical goal-setting process that will help you determine where you want your membership to go and reveal how to get you there.

Essential Learning Points:

  • How the CO-STAR process can help you set and achieve goals
  • Practical goal setting examples and actionable steps
  • Why your goals should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound)
  • The optimum time period for a planning and review cycle

Important Links & Mentions:


Key Quotes:

“Any time you're setting goals, any time you're planning, you need to take stock. You almost need to audit what's going on right now.”

“You need to be able to measure the goals that you're setting in order to determine if you're on track.”

“You have to consider your priorities and the relevance of what you're spending your time on, and what you're prioritizing within your plan.”

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