33 minutes | Oct 5th 2020

274 - Advanced Membership Pricing Tips & Tactics

How much should you charge for your membership site? And, what should your pricing strategy look like?

Well, the answers to both of those questions depend on your membership. However, there are some advanced pricing tactics that successful membership sites use when it comes to determining their prices.

As I’m sure you’re aware, getting the price of your membership right is so important. But it’s often more than that, you also need to make sure that you use effective pricing strategies to convince people to join your membership. In this episode, I reveal my top and most advanced tips and tactics to help you with your membership pricing strategy!

Essential Learning Points:

  • The differences between B2C and B2B pricing
  • Why you need to consider the numbers within your price
  • How to create compelling discounts
  • Three ways to leverage price anchoring for your membership

Important Links & Mentions:

 

Key Quotes:

“The more choices you give, the more you add friction to the buying process, which can lead to decision fatigue.”

“With a decoy product, you specifically create an option with the entire purpose of that option being that it makes your main option look better. You actually don't want people to buy this product.”

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