27 minutes | Sep 28th 2020

273 - 5 Ways to Encourage Discussion in Your Membership Community

Is your membership community a ghost town? Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other? This guide has got the answers.

We’ve said it many times before - people come for the content but they stay for the community. However, getting an active, thriving community inside your membership is easier said than done.

It’s not a case of just setting up a Facebook group and assuming that all the conversations will start flowing, and connections will happen automatically. You need to put in the work to drive the discussion and the connections within your community. It can take quite a bit of time to get the discussion flowing, particularly in the early days where this can feel like trying to push a boulder up a hill. But these steps will help get it done.

Essential Learning Points: 

  • Start The Discussion Yourself
  • Encourage “Low-Hanging Fruit” Conversations
  • Don’t Rush To Answer Every Questions Yourself
  • Tag Other Members In Discussion
  • Include Your Community As Part Of New Member Onboarding

Important Links & Mentions:

Key Quotes:

“You’re going to have to be the one who drives the conversation. It’s not going to be a case of creating a forum or a Slack channel, giving people the link and seeing the engagements and discussions just happen.”

If you’re getting to every question first and answering straight away, you’re shutting down discussions before they get a chance to start. So, it can be worth strategically stalling.”

“Embrace the role of not just the expert who answers questions, but as the community leader. Embrace being the person who creates connections between your members and facilitates the best path of learning.”

“The best way to encourage people to be active in your community is to get them in there early and ensure your community is an integral part of the member experience.”

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