Listen Now

Welcome Back & Happy New Year to You… Have you been wondering if  we were going to be continuing on with the Measurement For Business Podcast in 2016? Wonder no more … WE ARE! We’ve just released our next Interview, it’s the 1st episode for 2016, hosted by yours truly – George & Lorie Gill. And it’s live and waiting for you right now – so go have a listen! In this episode we interview Author, Coach and Trainer Richard Robbins on his book “Deliver the Unexpected”. A must read, for any entrepreneur, sales professional, or leader looking to take their game both personally and professionally to the next level. What’s In-Store for You: It’s a new year, with new goals… a fresh start so to speak! Are you ready? If you’re shaking your head YES – Awesome! And if you’re a little hesitant – that’s okay too, because help is on the way. We want you to be successful this year (even more so than last year), and we want you to be more than ready – to take on this brand new year of goals. What’s holding you back from succeeding – Myths & Limiting Beliefs perhaps? It’s time to be proactive in your life, to seize the moment, kick the bad habits, and throw those Myths out the window. You’ve been reactive long enough, it’s time to get down to business and set yourself up for SUCCESS! And Richard Robbins (our guest interviewee), is going to help. Richard believes that “The Giving Starts the Receiving Process” and he shares some great (real life) stories to show how this works. Here’s the 411 on Richard Robbins: Richard Robbins is cofounder and CEO of Richard Robbins International (RRi), Canada’s leading real estate sales training and coaching organization. He is a Speaker, trainer and author of the highly-acclaimed book, Deliver the Unexpected, he is best described by his audiences as the epitome of a true integrity-powered leader. As one of North America’s foremost business coaches, he has spoken live to over 250,000 people worldwide, and more than 5,000 entrepreneurs and sales professionals have graduated from the acclaimed RRi business coaching program. And… he is here with us today to share his insight, experience and wisdom. So if you’re ready…grab a pen & paper (or open an Evernote doc) & let’s dispel some myths & learn how to Deliver The Unexpected. Highlights & Takeaways Mentioned in this Episode: First of all… Have you had the opportunity to read Deliver the Unexpected? What did you think & which “Myth(s)” resonated most with you? Here’s a few things that we asked: Tell us a little bit about why you decided to write a book & why a Fable? In your book, you look at these 7 “Success Myths”: > The Future Myth > The Knowledge Myth > The Failure Myth > The Abundance Myth > The Value Myth > The Attraction Myth > The Happiness Myth Which of these Myths (top 2 or 3) do you find Entrepreneurs struggle with the most… and how can they turn that struggle around to achieve their true potential? Can you talk a bit about Internal & External Motivation… How does one get their external motivation in line with their internal motivation to propel them forward to success? In your book, the last chapter touches on “Being Happy” vs “Having Happiness” can you elaborate on this… (Being Happy is a “Choice” vs chasing Happiness the “Thing”) Our Goal was to help you identify and dispel some Success Myths that you may be facing in your business. And to share some ways to move past those limiting beliefs and put you back on the road to success. How did we do? (Let us know in the comments below). Did you think we forgot the Video?  We’ve got it right here, so you can view the entire episode if you prefer. Links: Richard Robbins International (Website) Richard is on Facebook And Twitter too (@RichardLRobbins) Connect with Richard on LinkedIn Follow on Instagram too Deliver The Unexpected (Book written by Richard Robbins)  The Happiness Advantage (Book written by Shawn Achor) Examination Room: In the examination room, we discuss a quote from the late (and great) Jim Rohn—an American Entrepreneur, Author and Motivational Speaker. His rags to riches story played a large part in his work, which influenced others in the personal development industry. We asked Richard to share his view on what this quote meant to him, be sure to tune in to see what his thoughts revealed – we also found out that Jim Rohn was one of Richard’s mentors too. So it was perfect for today’s episode of the “Examination Room”… In true Jim Rohn form, he states:  “You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.”  George & I weigh in with our thoughts too – what did you think – do you agree? What would you say this quote means to you (care to share your thoughts in the comments below)? To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! Thanks for joining us this week. Do you have something to share regarding Website Security? If so, don’t hesitate to give your opinion and share your views. Leave us a note in the comment section below! And if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. We’re curious… Can we have your vote… VideoCasts (audio & video) or Podcasts (audio only)? We appreciate your feedback – so thank you in advance if you share your views. The Measurement Doctor Podcast is on iTunes: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher   The post MD049: Interview – Deliver The Unexpected – Richard Robbins appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

Hey there… We’ve just released another great episode of the Measurement Doctor for Business Podcast, hosted by yours truly – George & Lorie Gill. It’s live and waiting for you right now In this episode we interview website security expert Weston Henry from SiteLock. Sadly – Website Security is a topic near and dear to us (we’ve experienced being hacked more times than we care to mention)… and thus – we wanted to learn more about why hackers pick your website, what being hacked means to your website, what you can do about it, and why it’s urgent that you take action on this now. What’s In-Store for You: If you’ve been researching and/or thinking about integrating some form of Website Security – then this episode is definitely for you. If you’re thinking this will never happen to me/you… this episode is for you too (it’s not a matter of if – but rather a matter of when). It’s time to be proactive now instead of having to be reactive later! Warning: Although this topic is of a serious nature – we do break out into laughter and have a little fun, learning about keeping our online businesses safe & secure! Let’s learn a little more about our guest Weston:   Weston Henry is a web security research analyst at SiteLock, the leading provider of website security solutions for business. At SiteLock, he is responsible for training and leading an international team in analyzing obfuscated code to prevent future attacks. He has over 15 years of experience in security engineering and IT with expertise in enabling organizations to mitigate their website compromise risks and investigating and responding to breaches. Weston holds a B.S. degree in Manufacturing Engineering Technology and a M.S. degree in Security Engineering Technology both from Arizona State University. So if you’re ready…grab a pen & paper (or open an Evernote doc) & let’s learn how to Protect Your Website from being Hacked! Highlights & Takeaways Mentioned in this Episode: First of all… did you know what the word “obfuscated” meant? Nope Me either – I had to go and look it up! In case you were curious it’s a verb and means: to render obscure, unclear, or unintelligible – to bewilder (someone)! And that’s exactly what Hackers do… they deliberately create obfuscated code that is difficult for us non techie humans to understand. Do we have your attention now, would you like to know how to protect your online business world? Here’s a few things that we asked: Can you tell us, what is hacking, what does it entail? Why does a hacker care about me, “I’m a nobody in the spectrum of websites”? Can a business be hacked and not know it? What is SiteLock and how does it work? What are the ramifications today of not having site protection. Being the busy holiday season, do you have some tips on how businesses can protect their site Our Goal was to provide you with a better understanding about Website Security for you and your online business. How did we do? (Let us know in the comments below). You can view the entire episode here in video if you prefer (George sure does Links: Sitelock Social: Facebook – Twitter (@SiteLockSecure) – LinkedIn – Google+ Weston’s Twitter (@SiteLockWeston) SiteLock  & SiteLock Blog  This Week in Exploits (Blog post by Weston Henry): Dispelling the Myth of ‘Why My Site?’ Password Manager Apps: LastPass or KeePass Hosting: BlueHost Examination Room: In the examination room, we discuss a quote from the late John F. Kennedy—an outstanding politician, who inspired a new generation of optimism while holding office as the 35th President of the United States. We asked Weston to share his view on what this quote meant to him personally or professionally (his choice). Be sure to tune in to see where his thoughts took us – quite profound! It was perfect for today’s episode of the “Examination Room”… According to John F. Kennedy:  “There are risks and costs to a program of action–but they are far less than the long range cost of comfortable inaction.” George & I weigh in with our thoughts too – what did you think – do you agree? What would you say this quote means to you (care to share your thoughts in the comments below)? To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination!   Thanks for joining us this week. Do you have something to share regarding Website Security? If so, don’t hesitate to give your opinion and share your views. Leave us a note in the comment section below! And if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. We’re curious… Which delivery method do you prefer — VideoCasts (audio & video) or Podcasts (audio only)? The Measurement Doctor Podcast is on iTunes: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher   The post MD048: Interview – How to Protect Your Website from being Hacked – Weston Henry appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode we (Lorie and George) interview copywriter extraordinaire from Enchanting Marketing, Henneke Duistermaat. Copywriting is a bigger deal than some may think for business these days, and with that thought in mind, we took on the task to dive in and discover what makes great copy for your business, and how to generate it yourself. What’s In-Store for You: So – How are your writing skills? Would you say you’re an outstanding writer when it comes to your business material (Web Content – Blog – Email Marketing – etc)? Too often (it seems) we’re our own worst enemy… we (unfortunately) know too much and thus might have a hard time keeping it simple. Just like other areas in our lives… this too is an area where there’s room for improvement – and having the opportunity to learn tips & tricks of the trade is a treasure to discover. It’s time again to grab a pen & paper (or open an Evernote doc – like George would do), because Henneke has plenty of practical, actionable tips & processes that you can start using today to improve your copy and set you on your way to winning more clients. Let’s Start By Filling You In On Henneke’s Mission And Experience: Henneke Duistermaat is an irreverent marketer and copywriter on mission to stamp out gobbledygook, and to make dull business blogs charming. Henneke has 15 years’ experience in sales and marketing. She has worked for multinational companies like Philips Electronics and Saint-Gobain; and she’s now running her own company Enchanting Marketing. She enjoys coaching small business owners to improve their blogging and copywriting skills; and she provides editing and copywriting services too. You can find copywriting and content marketing tips from Henneke on her Enchanting Marketing blog. She’s also a regular contributor to popular marketing blogs like Copyblogger and KISSmetrics. Oh… and she’s the author of two 5-star rated books about writing and blogging (we’ve shared them below). Highlights and Takeaways Mentioned in this Episode: It truly was a pleasure to sit down and chat with Henneke. Personally I’ve been a long time follower of Henneke’s work (I’m not a stalker or anything), and I’m always inspired by how informative yet simply stated her posts are. Copy doesn’t have to be too wordy, nor does it have too be complicated to write. George & I we’re grateful for the 4 Step Process to Great Copy that Henneke shared with us. So, have a listen and let us know if this process and the other writing strategies & tips to stamp out gobbledygook resonated with you too. Here’s a few things that we asked: How do you define copywriting and what can it be applied to beyond headlines? What are the elements behind good copy? What’s your approach to getting rid of “gobbledygook” mentioned in your bio? To summarize, do you have a checklist that you recommend we use to test if your copy is up to snuff? Our Goal was to provide you with a better understanding about Copywriting & producing good copy for you and your business. How did we do? (Let us know in the comments below). P.S… Don’t forget to make note of the 4 Step Process to Great Copy that Henneke shared with us. It’s a simple strategy that you can start using with your very next writing project. (George did). Links: Here’s the ‘Ideal Reader Form’ that Henneke mentioned (and no opt-in required!) Curious about Henneke’s captivating writing style… check out the Enchanted Marketing Blog Ready to Connect with Henneke: Twitter  – Google+ –  LinkedIn Email: Henneke [at] EnchantingMarketing.com Oh – and – here’s the two 5-star rated Books that Henneke has written too: How to Write Seductive Web Copy Blog to Win Business Examination Room: The quote today, may have been a little too simple for Henneke – but I happened to love what it said, and felt it was perfect for today’s episode of the “Examination Room”. Our quote today is by Leo Burnett – and goes like this… Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ~ Leo Burnett Henneke summed it up well, and I think you’ll be surprised when you listen to her response – it isn’t copywriting related. (George’s was though). To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! Prefer To Watch The Interview: Today’s Podcast has a video version too, for those listeners, who’d like to watch instead of just listen. {I’m one of those types of listeners who enjoys learning with a video while I’m on the treadmill or elliptical machine.} We’re still on the fence… perhaps you could weigh in on this – Do we continue with video recordings – or do we just stick to the Audio? Thanks again for joining us this week. Do you have some feedback you’d like to share? Leave us a note in the comment section below! And if you enjoyed this episode, please share it with your friends & colleagues, by using the social media buttons you see at the bottom of the post. Until next time… The Measurement Doctor Podcast is on iTunes: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher The post MD047: Interview – 4 Step Process to Great Copywriting – Henneke Duistermaat appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, we decided to do a quick recap of the past 4 episodes of the Measurement Doctor Podcast. Truth be told… we took on the large task of sourcing, and generating impactful, quality interviews for the Measurement Doctor Podcast – to help you achieve your objectives… to grow your business! What’s In-Store for You: George has opted to pick the order in which you listen to the last four episodes (of course you can listen to them in any order you choose) I think you’ll catch his theme once you read on a little further. …the first one George recommends you listen to is Episode 44 – Get More Customers – How do we do that? Well one very effective way is to improve our networking skills… So we interviewed networking guru Tammy Heermann, Vice President of Global Leadership Development at Lee Hecht Harrison Knightsbridge. You can listen here! …now that you have a bigger audience, it’s time to step up your game in Episode 45 – Become an Authority – How do we do that? A very powerful strategy is to write a book on your chosen specialty. Imagine handing a book out as a business card to a key prospect. Powerful? You bet it is! In this episode we interviewed one of the biggest experts in Self Publishing, Joel Friedlander (aka the Book Publisher). Joel speaks and teaches all over the world on how to write and publish your own authoritative book. Check it out here! …and with more business flowing in, it’s time to make life a little easier with Episode 43 – Automate – To save your sanity with all the new business, you’re going to need to automate where you can in your business. And there is no more powerful way to automate than with an all-in-one tool like Infusionsoft. So we went straight to the source and interviewed Jeremy Maher, a Partner Manager from Infusionsoft. You can listen here! …and now that you’re business is growing and running more efficiently, perhaps it’s time to re-evaluate, and get an outside opinion on your next steps with Episode 42 –  Business Growth – Your Accountant is far more resourceful than you may think. In this episode we interviewed Gwyneth James of Cody & James about Accounting for your business, and embracing that relationship to build & grow your business. You can listen here! Highlights and Takeaways Mentioned in this Episode: Would you like to build Relationships to Get More Customers Would you like to Become an Authority Would you like to Automate your Business Would you like to enhance your Business Growth These four episodes combined can change your business dramatically (so listen & take notes). Each Podcast Episode noted is in audio (podcast) format and video format too. So regardless of how you like to consume great information, we have you covered. Links: Interview with Tammy Heermann, Vice President of Global Leadership Development at Lee Hecht Harrison Knightsbridge Interview with Joel Friedlander (aka the Book Publisher) Interview with Jeremy Maher, a Partner Manager from Infusionsoft Interview with Gwyneth James of Cody & James We’d like to hear from you – so Contact Us  Submit a Quote for the Examination Room for a future Podcast episode. Examination Room: As with our first group of Interviewees – we had a lot of fun as we entered the Examination Room – putting our recent guest speakers on the spot… The responses were awesome. The Examination Room continues to be one of our Favourite parts of the Podcast Episodes. Our quote today is by an Unknown Author… “Success isn’t just about what you accomplish in your life; it’s about what you inspire others to do.” ~ Unknown Success is meant to be shared… so go out there and share what you have! To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher So now it’s our turn – What do you think about the changes to the “Measurement Doctor Podcast” – Are we on the right track? Do You Have any Suggestions for Future Episodes? Please share your thoughts in the comment section below… We’re thrilled to be able to bring you new & valuable content – it’s super exciting & we hope you’ll stay tuned in to reap the benefits. Ready – Set – Go… the information is there for you to consume & use!   The post MD046: Did You Miss A Recent Interview… Tips To Grow Your Business? appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode George and Lorie interview one of the biggest experts in Self Publishing, Joel Friedlander – on why you need to publish a book now for your business and how to go about doing it successfully. What’s In-Store for You: Perhaps you can relate… I’ve often said that I’d love to write a book – but to be honest, I’m just so overwhelmed. I don’t really know where to start, I’m not sure if my ideas are even good enough to be put into a book, and then there’s the publishing aspect… who would want to publish my book? George & I agreed that we wanted to know more about the whole process of Publishing a book, from thoughts to book – so we asked an expert to answer our queries. Here’s a few reasons why we chose todays guest, Mr. Joel Friedlander to chat with us on the topic of Book Publishing: Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and writer. He’s been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. Joel is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, and the coauthor of  The Self-Publisher’s Ultimate Resource Guide. He is a columnist for Publishers Weekly, and Writer’s Digest has named him as one of the 10 people to follow in book publishing. Joel writes TheBookDesigner, a popular blog on book design, book marketing and the future of the book. He’s also the founder of The Self-Publishing Roadmap, an online, video-based training course in book publishing. In 2013, with Tracy R. Atkins, Joel launched BookDesignTemplates.com, where he provides pre-designed book templates for Microsoft Word and Adobe Indesign, as well as book marketing tools for authors. Joel is a past president of the Bay Area Independent Publishers Association. Connect with him on Google+. Joel really knows his stuff when it comes to Book Publishing… So have a listen, take some notes, and then let us know if you too experienced an a-ha moment (or two) that has inspired you to consider Publishing a book for your Business? Highlights and Takeaways Mentioned in this Episode: As this is a topic of interest to both George & myself, we weren’t afraid to put Joel on the spot – asking him extensively about the things that need to be considered when you go down the path of writing a book and having it Published. Here’s a few things that we asked: Why as a small business or entrepreneur should I want to write a book and have it published? What are the ways people can get a book published today, and what are the differences? I’m not a great writer -any tips on how I too can become a published author? What are some of the biggest challenges that you see people facing on the path to being published? Our Goal was to provide you with a better understanding about Publishing & Self-Publishing, as a way to grow your Business, and show your Authority in your area of expertise. How did we do? Do you have an interest in publishing a book for your business (or personally)? Perhaps you’ve already published a book… Care to share some of your experiences in this arena? Links: Connect with Joel on Google+ or on Twitter @JFBookman or Joel shares his wisdom over at The Book Designer Joel is also the author of 2 books: Body Types, published in the 1990s looks at how to tell what people are like just by looking at them. A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel also creates book design templates at BookDesignTemplates.com Or just Contact Joel to learn more about what he does. Examination Room: Are you ready for the “Examination Room”? Joel may not have been (as he had no prior warning), but he sure handled it well. Of the 3 quotes I had as options for today’s guest, George chose the one by Seth Godin, (it was really quite fitting as a wrap up to our discussion on Publishing) and it goes like this… “The future of publishing is about having connections to readers and the knowledge of what those readers want.”  ~ Seth Godin To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! Would You Prefer To Watch The Interview? Joel was game for recording the Podcast so our Listeners & Viewers like yourself received a video version too. Weigh in on this – do you prefer to just Listen to the Podcast Interviews or do you like having video so you can Watch & Listen? Let us know what you think – Your response will help us determine if we continue with video recordings – or if we just stick to the original Audio Podcasts. The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher   The post MD045: Interview – Becoming An Authority In Your Business Through Publishing a Book – Joel Friedlander appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode we dig into the topic of ‘Networking to grow your business’, with Vice President of Global Leadership Development at Lee Hecht Harrison Knightsbridge, Tammy Heermann. Tammy, not only shared her knowledge and expertise on Networking and putting your yourself out there to have more influence in your industry, but she also allowed us to partake in her view of Toronto’s City scape (from her office) too.  What’s In-Store for You: What type of Networker are you… Are you the shy type, a wall-flower perhaps, you prefer not to be part of the conversation unless someone asks you a question? Or do you have it all together, you’re cool, calm & collected, and you work the room with ease, chatting it up with practically everyone? If you’re like me (says Lorie), you’re somewhere in between – and perhaps (also like me) you’re up to learning how you too can increase your focus, capability or confidence to become a better Networker! It doesn’t matter which type of Networker you are, you’ll enjoy and learn from todays Interview with Tammy Heermann. We dive in and discuss things like having a Networking Mindset, the Skillsets needed to Network, and of course some best Practices to Networking. So, go ahead and grab a pen & paper (or as George would do – open an Evernote doc), because this is another powerful session filled with practical, actionable information that you don’t want to miss. To get us started… Here’s a jam packed summary of Tammy Heermann’s Professional Experience: Tammy Heermann is a sought-after advisor who helps individuals and organizations get serious about leadership. She has developed pioneering and multiple award-winning programs aimed at changing mindsets, advancing skillsets, and sustaining deliberate practices to achieve high performance. While having significant impact in the C-Suite, she is happiest when pushing up-and-coming leaders to break through organizational and self-imposed barriers to reach their potential. Her clients express the value of Tammy’s down to earth, practical style in creating an environment of trust in a room of strangers. Tammy’s work developing leaders has included both global consulting and international management roles. Over the course of her career, she has worked with thousands of leaders. She is specifically sought out by Fortune 500 companies for her expertise in gender diversity and programs that accelerate female talent. Elevate Your Influence, a two-day women in leadership experience designed by Tammy, won the 2015 Leadership Excellence award in the International Firm category by HR.com. In addition to her work with LHH Knightsbridge, Tammy is a faculty member and expert coach for the Women of Influence Advancement Centre and also sits on the Women’s Leadership Advisory Committee for Women in Communications and Technology. She is a graduate of the London School of Economics with a Master of Science degree in Personnel Management and Industrial Relations, and holds an Honours Bachelor of Commerce degree with a double major in Marketing and Human Resources from the University of Saskatchewan. Umm – WOW! That’s quite the repertoire…  it was truly a pleasure to sit down and chat with Tammy, and we realized quite quickly that she’s very down to earth, and extremely passionate about what she does. So have a listen and let us know what you think. Highlights and Takeaways Mentioned in this Episode: Tammy is a Speaker, Advisor and Coach – helping people grow and break through barriers, and today we focus on one key area which we know that she has a lot of expertise in – Networking. She has a bring it on kind of attitude, so that’s what we did… Here’s a few things that we asked: Networking is important, in fact one might say critical. Can you tell us what is networking to you and why it’s important to entrepreneurs and business people? Since we’ve gone down the path of introvert/extrovert, it’s only fitting that we ask is there a difference between how men versus women network? How does social media fit into today’s networking compared with traditional networking as we know it. What are some of the big nuances we need to be aware of? What are the most common mistakes you see people making when networking? Our Goal was to provide you with a better understanding about Networking, the ins and outs, and how to go about implementing some networking strategies for you & your business. How did we do? Has this podcast interview helped you shift your mindset about Networking? Do you have different versions of your story to share depending on the group of people that you’re Networking with? It’s time to start seeing the world through a different lens… and work towards building strong relationships. P.S… Don’t forget to take some time to think about the 3 types of Networks Tammy shared, and determine where you need to start putting some extra time and energy into your networking. The 3 types of Networks were Operational, Future Focussed & Career! Links: Lee Hecht Harrison Knightsbridge Ideas & Insights Lee Hecht Harrison Knightsbridge Email: Tammy.Heermann@lhhknightsbridge.com Twitter: @TammyHeermann Tammy’s LinkedIn “Strengths Finder 2.0” by Tom Roth – (the book Lorie was trying to remember) We mentioned networking for Succession Planning, this was a powerful episode too. Examination Room: Tammy loves quotes just as much as we do – so she was game to play along with the “Examination Room”. Our quote today is by Harvey Mackay (the master networker himself)… “My Golden Rule of Networking is simple: Don’t keep score.” ~ Harvey Mackay Tammy summed it up well when she said “Networking is a long term game, it’s not about keeping score…” To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! Would You Prefer To Watch The Interview?: We’ve continued on the path of recording the Podcast with a video version too, as long as our Interviewees are game (for those listeners, who’d like to watch instead of just listen). Let us know what you think – Do we continue with video recordings – or do we just stick to the Audio? Thanks for joining us this week. Do you have some feedback you’d like to share? Leave us a note in the comment section below! And if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. The Measurement Doctor Podcast is on iTunes: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher The post MD044: Interview – The Art Of Networking To Grow Your Business – Tammy Heermann appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode of the Measurement Doctor for Business Podcast, George and Lorie interview with Jeremy Maher, an Infusionsoft Partner Manager.  We discuss what Infusionsoft is all about, and find out how Infusionsoft can help businesses succeed. What’s In-Store for You: If you’ve been researching and/or thinking about integrating a CRM Software Solution for your business, but haven’t yet discovered the system that will fit best for you and your business… then this Interview is definitely for you! Warning: This session is a tad on the long side (but you’ll stay tuned in until the end)! You may have just found that All-In-One CRM Solution you’ve been looking for! Let’s learn a little more about our guest Jeremy: Jeremy Maher is a Partner Manager at Infusionsoft where he helps small businesses get organized with an all-in-one system, automating manual repetitive admin tasks and stopping leads from slipping through the cracks. Jeremy also owns a personal finance and credit education company called, The Credit Doctor. Although Jeremy may have kept his bio short and sweet, he had plenty to share with us in this interview. The episode ran a little longer than we anticipated – but it’s because Jeremy had lots of examples to share with us about Infusionsoft and how it benefits businesses. So… grab a pen & paper (or open an Evernote doc), and get ready to learn how Infusionsoft can help YOU! Highlights and Takeaways Mentioned in this Episode: Jeremy is our go to expert when it comes to Infusionsoft, he’s our inside guy so to speak… so we weren’t afraid to ask him some tough questions to get you the real scoop on this robust All-In-One system. Here’s a few things that we asked: What is Infusionsoft? It’s easy to be tempted at the lower cost of an email autoresponder service like MailChimp, Constant Contact or AWeber (or something similar) like that… Using an example – explain the extreme differences of Infusionsoft compared to these other type of services & why these differences matter? For someone looking at Infusionsoft or any other CRM system for that matter, what questions should they be asking of the Solutions Provider? You talk to businesses everyday – what are one or two of the coolest problems, that you’ve heard of Infusionsoft solving? Our Goal was to provide you with a better understanding about what Infusionsoft is all about and how it can be a huge benefit to you and your business. How did we do – are you ready to free up some of your valuable time, by getting more organized and automating some of those tedious repetitive admin tasks? What CRM Software or Email Campaign Manager do you currently use in your business? After learning more about Infusionsoft in this Podcast interview, would you consider watching a Demo to see how Infusionsoft could benefit your Business? We’d like to hear from you… so tell us Links: The Credit Doctor Constant Contact  AWeber MailChimp The E-Myth Revisited – Book by Michael Gerber Infusionsoft Demo Infusionsoft Holiday Promo Email: jeremy.maher@infusionsoft.com or Phone: 1-480-499-6849 Examination Room: We had fun yet again… by putting Jeremy in the hot-seat in the “Examination Room” – he seemed a little nervous, but he did amazing… and came back with a favourite quote of his own that’s very similar. “5% of life is what happens to you, 95% is how you react to it.” Our quote today is by Zig Ziglar: “You cannot tailor-make the situations in life but you can tailor-make the attitudes to fit those situations.” ~ Zig Ziglar To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! Yes – We’ve Got Another Video For You:   This Podcast episode (along with some other’s in the pipeline) – was recorded with a video version too (for our listeners who’d like to watch instead of just listen). Let us know what you think – Do we continue with video recordings – or do we just stick to the Audio? Thanks again for joining us this week. Do you have some feedback you’d like to share? Leave us a note in the comment section below! And if you enjoyed this episode, please share it with your friends & colleagues, by using the social media buttons you see at the bottom of the post. Until next time… The Measurement Doctor Podcast is on iTunes: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher The post MD043: Interview – What Can Infusionsoft Do For Your Business – Jeremy Maher appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode Lorie and George talk about Accounting. We interview with Gwyneth James of Cody & James about Accounting for your Business. When to bring on an Accountant, and how your Accountant can be an added resource of Business Planning. Why do we want to embrace that relationship to build our business? What’s In-Store for You: Being Entrepreneurs & in Business for ourselves, we wanted to know more about what we should be expecting from our Accountant on a Business level. Okay – we know what you’re thinking… Accounting can be a bit of a dry topic, but not to worry – because Gwyneth shares plenty of valuable information that every Business really needs to be aware of! Why Did We Interview Gwyneth James MBA CPA, CGA: Gwyneth worked for several years providing management and financial consulting to a variety of corporate clients before acquiring TCP Accounting in 2009. Gwyneth brought on a partner and together they rebranded to the present Cody & James Chartered Professional Accountants. She is a strong believer in giving back to the community; Gwyneth volunteers her time with many local charitable organizations including the Peterborough Community Futures Development Corporation, Women’s Business Network, and Peterborough Theatre Guild. Gwyneth and her partner, Suzanne Cody, have grown their firm into an important resource for any small business owner in the Kawarthas. They add a friendly dose of advice and guidance to the staple services of accounting, taxes, bookkeeping and payroll. Gwyneth also has a financial management consulting business with clients in the public sector. She is passionate about the community and has served on several non-profit boards. Gwyneth is a member of several Business Groups in her area, including the Chamber Of Commerce. Gwyneth really knows her stuff when it comes to Accounting & Business Taxes and she has an Entrepreneurial mindset too… So have a listen and let us know if you learned a few tips about Accounting for your Business! Highlights and Takeaways Mentioned in this Episode: We put Gwyneth in the hot seat – asking her extensively about what businesses need to consider in hiring an Accountant, and what their business accounting needs might be. Here’s a few things that we asked: At what point am I big enough to hire an Accountant for my Business and why? What should I expect from my Accountant? As Entrepreneurs – we take risks. Often times Entrepreneurs (that we speak with) feel that their Accountant is too conservative, and therefore they tend not to involve them in some of their Business Planning stages. Talk to us about this… Our Goal was to provide you with a better understanding as to when to bring an Accountant on board, and how your Accountant can be an added resource for your Business Planning – How did we do? Do you and your business currently have an Accountant that you rely on for more than just the basics? Links: Cody & James Chartered Professional Accountants Professional Corporation Gwyneth is an Entrepreneur too. Her other business is Silverthorn Management Consulting Inc. How can you connect with Gwyneth: gjames@codyandjames.ca W: (705) 876-6011 C: (705) 875-2748 twitter.com/ghj_cga Quickbooks Online – Accounting Software Solution Evernote – ScanSnap Examination Room: Are you ready for the “Examination Room”? We’ve picked a fitting quote for our guest today … we just kind of sprung it on her with no warning (watch her reaction). Our quote today is by Colin Powell – “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” — Colin Powell To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! ATTENTION… We’ve Got Another Video For You: Here’s another Podcast episode that we recorded with a video version (for those listeners, who’d like to watch instead of just listen). Please accept our apologies – unfortunately it appears that the audio quality in portions of this video are not of our normal standards (we are working on fixing this issue). The Audio Podcast version (at the top of this post & also linked below) is of excellent quality for listening – we thank you for tuning in. Let us know what you think – We kind of flip back and forth on continuing with the videos, but truth be told – they’re kind of fun. SO… Let us hear your thoughts on this – Do we continue with video recordings – or do we just stick to the Audio Podcasts? The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher   The post MD042: Interview – Accounting for Your Business – Gwyneth James of Cody & James appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, we decided to do a quick recap of the past 3 episodes of the Measurement Doctor Podcast. With it being a new season, and a new format (which we hope you’re enjoying), we thought that we’d share our thoughts on that past few episodes too. What’s In-Store for You: In this episode Lorie and George review the last three episodes. Interviews geared towards helping your business grow and foundational business services. We added in a “Video” element to a few of our Episodes – what did you think? Should we continue to add in the video, or should we stick with just audio? Highlights and Takeaways Mentioned in this Episode: We discuss some of our take aways from the past few episodes We also share a few teasers on what’s to come in future episodes (no spoiler alerts – just a little enticement to continue to stay tuned in). Links: Interview with Stuart Harrison of the Peterborough Chamber of Commerce – The Benefits to Joining A Chamber Interview with Denise Vallee & Brad Fraser of Denise Vallee & Associates Inc. – What You Need To Know About Business Insurance. Interview with Kevan Herod of Herod Financial Services – Succession Planning For Your Business. We’d like to hear from you – so Contact Us  Submit a Quote for the Examination Room for a future Podcast episode. Examination Room: We’ve had a lot of fun putting our guest speakers on the spot… when we head into the Examination Room – and the responses have been awesome too. It’s always great to get other perspectives & it continues to be one of our Favourite parts of the Podcast Episodes. Our quote today is about thinking & overthinking… or as Lorie put’s it “Procrastination”. Kind of fitting really, because as business owners & entrepreneurs we have so many decisions to make – but sometimes it’s the thinking & figuring things out that bogs us down – and as George would say – we get stuck in “Analysis Paralysis”. If you spend too much time thinking about a thing, you’ll never get it done. ~ Bruce Lee In order to reach success in the future—we need to figure out what’s happening in our businesses today. But don’t spend so much time in the thinking stage that you never get anything done – break it down into simplified steps to get yourself going, and gain some momentum to keep going to the finish line. To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher So now it’s our turn – What do you think about the changes to the “Measurement Doctor Podcast” – Are we on the right track? Do You Have any Suggestions for Future Episodes? Please share your thoughts in the comment section below… Truth be told, we’re pumped to be able to bring you new & valuable content – it’s pretty exciting really, and we hope you’ll stay tuned in to reap the benefits with us.   The post MD041: What You’ve Missed Interview Recap of Business Services appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, Lorie and George have the pleasure of interviewing Kevan Herod of Herod Financial Services about Succession Planning for your business. We find out when should you start thinking about implementing a succession plan (this may surprise you), and how to develop an exit strategy successfully. What’s In-Store for You: Be prepared to laugh a little & learn a lot, because our guest today is both funny & smart. So, grab a pen & paper (or open an Evernote doc), because this session is jam packed with valuable information that you don’t want to miss. In case you were curious as to why you should tune in and listen to our Guest Kevan Herod, here’s a few details about his Professional History: Kevan started in the business as a Field Management Assistant with North American Life Assurance Company on June 1, 1979. He left management in 1984 and set up Herod Financial Services. In 1994 Kevan formed a business partnership and operated under the name of Matthews and Associates Insurance and Investment Services Ltd. In 2004, he dissolved the partnership and put his business back under Herod Financial Services. Herod Financial Services is a full service firm offering a full range of financial planning solutions. They are licensed in the life insurance business and in the securities dealerships. Through out Kevan’s career, he has worked using a financial needs analysis model or financial and estate plan on which to base recommendations. His philosophy is that of a team approach to the financial and estate planning requirements of his clients. Kevan and his team work with the clients and their accountants, lawyers and other financial and estate professionals when developing a client’s estate and financial plan. Academic/Educational Background: 1979 – Bachelor of Science Degree from Trent University. 1981 – Life Underwriters Association Basic Training Diploma 1984 – Chartered Life Underwriters designation 1989 – Chartered Financial Consultant designation 1996 – Certified Financial Planner designation 1997 – Registered Health Underwriter designation 2007 – Certified Agricultural Farm Advisor Kevan believes giving of his time and expertise is vital not only to himself, but to his community as well. Kevan’s volunteer involvement includes: Member of Advocis since 1979 and have held several positions on the executive President of the local Advocis Chapter in 1987, 2010, and 2011 Member of Peterborough Estate Planning Council, serving as President and other committee chair positions in the past. Member of the Rotary Club of Peterborough Kawartha since 1984, currently as the treasurer. President of the Rotary Club of Peterborough Kawartha in 2005 and serving on many committees Member of the Trent University for the Planned Giving Advisory Committee Member of the Trent University Athletics Campaign, Corporate Division Committee Former member with the Allied Professional Advisor Council, Peterborough Regional Hospital Foundation Committee. Membership in Professional Bodies: President of the Life Underwriter Association of Peterborough, 1987 President of Advocis – Peterborough Chapter, 2010 and 2011 Trent University – Planned Giving Advisory Committee – 2008 to present Peterborough Regional Health Centre Foundation – 2006 – 2010 Rotary International – Peterborough Kawartha – Treasurer 2008 to present Peterborough Estate Planning Council – 19xx to present Umm – WOW! Do you think he might know a thing or two about Financial Planning & Business Planning? As mentioned earlier – Kevan is a funny guy, and was pleasure to chat with, very down to earth, and passionate about what he does. Have a listen and let us know what you think. Highlights and Takeaways Mentioned in this Episode: Kevan is not only an expert on the topic of Succession Planning, but he’s also living through it as we speak, on both ends of the spectrum – want to know what I mean – listen as he introduces himself, and answers some tough questions from us. Here’s a few things that we asked: When should a business start thinking about succession planning? Who should be a part of building your succession plan. (i.e. lawyer, financial planner, etc)? What’s the bad news, if I don’t succession plan? Before I seek professional help, what are some questions should I be asking myself in preparing to go forward in creating my succession plan? Kevan had a few questions of his own… How would you answer this one: “Can you go away on Holidays for more than 2 weeks at a time, without your business falling apart?” Our Goal was to provide you with a better understanding about what Succession Planning is and how to go about implementing a Succession Plan for your business. How did we do? Have you started to think about Succession Planning for your business, or do you already have a plan in place? We’d like to hear from you – tell us who you have on your Power Team of Professionals, and how have they helped you with regards to your Business plans for the future. Links: Herod Financial Services The E-Myth Revisited – Book by Michael Gerber Email: kherod@herodfinancial.com Herod Financial Office: 1-705-741-5287 Examination Room: Kevan loves quotes just as much as we do – so he was game to play along with the “Examination Room”. In fact he pulled out a quote or two of his own from his “Quotable Quotes” list to share with us. Our quote today is by Soren Kierkegaard “Life is not a problem to be solved, but a reality to be experienced.” ~ Soren Kierkegaard To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! ATTENTION… We’ve Got Video For You: We’re trying something new here. For this Podcast episode (and some other’s in the pipeline) – we recorded the Podcast with a video version too (for those listeners, who’d like to watch instead of just listen). Let us know what you think – Do we continue with video recordings – or do we just stick to the Audio? Thanks for joining us this week. Do you have some feedback you’d like to share? Leave us a note in the comment section below! And if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. The Measurement Doctor Podcast is on iTunes: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher The post MD040: Interview – Succession Planning In Your Business – Kevan Herod appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

 In this episode Lorie and George talk insurance, business insurance that is. In today’s interview with Denise Vallee and Brad Fraser, we discuss the ins and outs of what your business needs for business insurance in today’s ever changing business world. What’s In-Store for You: Are you covered… insurance wise that is – and more specifically is your Business covered? We wanted to know, and might I say – we got more than we bargained for, it was an eye opening conversation. Denise & Brad share plenty of valuable information that every Business (small – mid – even home-based) needs to be aware of! So Why Should We Listen To Denise Vallee & Brad Fraser: Denise has been in the Insurance business since 1985, & has owned a Co-operators franchise since 2000. On her team – she  has a Commercial Specialist Brad Fraser who does exclusively business insurance. They have been in the top producers in the company for business insurance for the past several years – winning the Top Commercial Producer the last two consecutive years! Denise and her associates offer a unique OnePlace For Business: everything you need to insure, protect and grow your business. OnePlace is a complete package of insurance and investment products to protect you, your small business and your employees Catch Denise’s corner in SNAPd where they spotlight local non profits who are making our community a better place! Denise is also very involved in the WBN, Chamber of Commerce and in the non-profit sector of our community. Denise is proudly on the committee for the Bras Around the Building campaign which raises hope and funds for breast cancer research. These two really know their stuff when it comes to Insurance… and they’re a strong force to be reckoned with in the community too. Have a listen and let us know if you learned a thing or two about Business Insurance (what you should have or should be thinking about having)! Highlights and Takeaways Mentioned in this Episode: We put Denise & Brad in the hot seat – asking them extensively about what businesses need to consider in meeting their insurance needs, what they need to have, and what they shouldn’t skimp on. Here’s a few things that we asked: Although you offer many insurance products – let’s focus on Insurance for Small Businesses & Entrepreneurs… what types of Business Insurance should the majority of businesses be aware of and/or should be considering? Is there insurance unique to home operated small businesses & solopreneurs? With technology being a large cost now for every business (computers, smartphones, etc), is there additional due diligence a business should be communicating about this equipment to its insurer? What are 2 to 3 common mistakes you see entrepreneurs making in deciding on Business Insurance for their organizations? Our Goal was to provide you with a better understanding of your insurance needs, and to better gage if you and your business are covered with the right Business Insurance plans – How did we do? Do you and your business currently deal with an Insurance Broker or an Insurance Agent for your insurance needs (did you know there was a difference between a Broker and an Agent)? Links: Denise Vallee & Associates Inc. – Phone: (705) 749-2667 Peterborough Chamber Of Commerce OnePlace For Business (Insure, Protect & Build Your Business in OnePlace) SNAPd Peterborough (watch for Denise’s Corner in SNAPd) Connect with Denise Vallee – Email – LinkedIn –  Facebook – Twitter (@DVallee_coop) Connect with Brad Fraser – Email – LinkedIn – Examination Room: One of our favourite parts of the show is of course the “Examination Room”, and it’s not something that we tell our guests about… we just kind of spring it on them! The answers that are given – when you have to think on the spot are awesome – and I love that everyone’s interpretation can be different. Our quote today is by Jimmy Dean – you’re going to get four takes on this quote, and we’d like for you to share your view too, so leave us a comment below. “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher     The post MD039: Interview – What You Need To Know About Business Insurance – Denise Vallee & Associates Inc. appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, we interview Peterborough Chamber of Commerce President Stuart Harrison on the chamber and benefits for your business to join. In this episode, Lorie and George interview Stuart Harrison from the Greater Peterborough Chamber of Commerce and help discover; is the Chamber of Commerce still relevant in today’s technology based world. What’s In-Store for You: Be forewarned… This episode is longer than last week’s, but definitely worth listening to, right through to the very end. It’s chalked full of valuable information, that Mr. Harrison shares openly and freely – it’s yours for the taking – you just need to give a listen. Here’s a few great reasons to tune in to todays Guest Stuart Harrison: He’s President and CEO, of the Greater Peterborough Chamber of Commerce for the past 11 years 13 Years as Small Business Owner. 10 Years in Media Management Promotion and Marketing 10 Years in Radio Recipient of the 2009 Executive of the Year from the Chamber of Commerce Executives of Canada. Recipient of the 2012 James Gordon Carnegie Memorial Award from the Chamber Executives of Ontario for outstanding service as a leader and mentor. Recipient of the 2013 Burnie Gillespie Memorial Award from the Ontario Chamber of Commerce for Chamber Leadership. 2014 Peterborough Pathway of Fame inductee for Literary/Media Hmm… You think he might know a thing or two about Business? Stu was a pleasure to chat with, very down to earth, and passionate about what he does. Have a listen and let us know what you think. Highlights and Takeaways Mentioned in this Episode: We asked Stu several questions – some specifically about the Chamber Of Commerce Memberships and others geared towards Businesses in today’s technology based world. It’s not all about Networking! Here’s a few things that we asked: Why do I want to be a member of the Chamber of Commerce & What are some of the benefits or tools that as a member I should be aware of? What kind of value does the Chamber of Commerce bring to Businesses within the Community? With the push to online, and social media networking, is the concept of the Chamber Of Commerce still relevant to todays Businesses? As a person on the inside, who’s fully aware of all of the programs, what do you feel are 2 or 3 of the most untapped resources, that you wish more Businesses would tap into? Pull out 3 pieces of paper, because Stu has some Actionable advice for you that will change your business dramatically. Write down the following 3 words (one at the top of each page): Market – Message – Media (tune in and listen to what Stu wants you to do). Our Goal was to provide you with a better understanding about the Chamber of Commerce Memberships, and how your business may benefit from such an organization. How did we do? Do you and your business currently take advantage of memberships and benefits offered by your local or regional Chamber Of Commerce? We’d like to hear from you – tell us how such memberships have helped you and your Business grow in your community. And if you’re not a Chamber Of Commerce Member – has this interview changed your mind? Links: Peterborough Chamber Of Commerce – Ontario Chamber Of Commerce – Canadian Chamber Of Commerce Peterborough Chamber Business 911 (highlighting issues affecting the business community in Peterborough & Surrounding area) Stu Harrison’s Weekly Column/TV piece titled “The Business Beat“. It’s all about business news in the Peterborough area that he deems Newsy. Connect with Stu & Peterborough Chamber on Twitter – @stoosnews – @PtboChamber & Facebook  Submit a Quote for the Examination Room for a future Podcast episode. Examination Room: Today we put Stu in the hot seat (so to speak) – as he had no warning that this was part of the Podcast Interview preparation. Our quote today is by Mark Twain, have a listen to Stu’s insightful take on this quote – he was first up. Are you “following the Lemmings over the cliff”? “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! ATTENTION… We’ve Got Video For You: We’re trying something new here. For this Podcast episode (and some other’s in the pipeline) – we recorded the Podcast with a video version too (for those listeners, who’d like to watch instead of just listen). Let us know what you think – Do we continue with video recordings – or do we just stick to the Audio? Thanks for joining us this week. Do you have some feedback you’d like to share? Leave us a note in the comment section below! And if you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. The Measurement Doctor Podcast is on iTunes: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher The post MD038: Interview Peterborough Chamber of Commerce – Stuart Harrison appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, we’re excited to be sharing some changes happening with the Measurement Doctor Podcast. It’s a new season, and with it we’re bringing you our listeners a new format (we hope you like it). What’s In-Store for You: Essentially we’re keeping this episode short & sweet (the shortest episode thus far). Have a listen and see if you can pick up on something new – something that’s changed (Hint… listen to the intro)   Highlights and Takeaways Mentioned in this Episode: We’ll be sharing some insight into our summer “epiphanies” of change. We took a look at the stats & feedback from the past 36 Episodes of the Podcast…  (we’ll fill you in on some of our findings). We’re also putting out a few teasers on what’s to come in future episodes (no spoiler alerts – just a little enticement to stay tuned in).   Links: We’d like to hear from you – so Contact Us  Submit a Quote for the Examination Room for a future Podcast episode.   Examination Room: No… We haven’t removed this section from the Podcast (it’s one of our Favourite parts). Our quote today is all about Change… kind of fitting really – as we move into a new season personally with the time of year – and professionally with the Measurement Doctor Podcast. Change is the law of life. And those who look only to the past or present are certain to miss the future. ~ John F. Kennedy In order to reach success in the future—we need to be open to changes happening today. Don’t miss out on the possibilities of the future due to standing still, being comfortable, and fearing change. Be on the lookout for what’s to come & get prepared – so that your future can be exciting & fulfilling. To see this quote along with other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Or just go to measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination!   The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher So now it’s our turn – What do you think about the changes to the “Measurement Doctor Podcast” – Are we on the right track (perhaps it’s too early to tell)? Please share your thoughts in the comment section below… Truth be told, we’re pumped to be able to bring you new & valuable content – it’s pretty exciting really, and we hope you’ll stay tuned in to reap the benefits with us.   The post MD037: Business Podcast Exciting New Season and New Format appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, we’ll be discussing with a measurement mindset (of course) setting up your marketing campaigns with a measurement tracking strategy… this is the part that is done prior to ever launching your marketing campaigns of ads and posts. Let’s think about it this way… What can I control that I need to track? I’m sure I’ve mentioned this before (or something similar to this effect because tracking is so KEY) that when you add tracking to your campaigns so you can  measure your results—you’ll acquire a far better understanding of your marketing efforts, and you’ll be able to know quickly, what’s working, and of course what’s not.   What’s In-Store for You: Essentially we’ll be answering these 2 key questions: What can I track – (what’s trackable in your marketing efforts) What can I affect – (what is affected by tracking and making changes)   Highlights and Takeaways Mentioned in this Episode Learn about how you can identify if you have Google Analytics on your site (however – if you’re not using Google Analytics then chances are you don’t have it installed) Adding tags to your campaigns for tracking marketing posts Understanding that social posts are campaigns, and trackable – whether they are a brand campaign – sales campaign – or other (so you can measure your results). Learn how to use URL Builder and to create URLs for your Custom Campaigns for tracking. Understanding what you can affect like headlines, you need to track what you can control   Links Google Analytics URL Builder URL Builder Analytics Help Redfly Tagger bit.ly Google Analytics Training Daily Dose   Examination Room Our quote (which is more like a statement rather than a quote this week) is from a man who left a mark on the world… Steve Jobs – He says: “I want to put a ding in the universe.” ~ Steve Jobs  I’d say he did it brilliantly… leaving a ding in the universe that is. “If I can impact one person today, tomorrow, and everyday—for me that’s putting a ding in the universe.” says Lorie Care to share your thoughts on “putting a ding in the universe”, we’d love to hear your ideas too?   CLICK HERE to submit a quote for future examination! In order to reach success—we need to work hard for it. To see other Inspiring & Motivating Quotes like this – head over to the ‘Empower Inspire Motivate’ Facebook page. Just go to measurementdoctor.com/inspire The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher Ok, so now it’s our turn: Are you operating your business with a measurement mindset? Do you have a tracking strategy in place for your Online & Offline Marketing Campaigns? Please share your views by commenting below… The post MD036: Measurement Begins With A Tracking Strategy – What Can I Control? appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In part 2 of this episode, we continue to walk through the process of marketing strategies for your product or service—by discussing key marketing resistance points, how to measure them, and why you should care. If you haven’t had the opportunity to listen to Part 1, then you may want to do that first before continuing with Part 2 – Improving Your Marketing Through Resistance Points – Part 1 Although we do give a recap of part 1  – it’s only just enough to refresh your memory so we can carry on the discussion. What’s In-Store for You: I think by now you know that… Measurement is critical to the success of your business as a whole, and that smart Business people know, that they should be applying those same rules when it comes to their marketing efforts too. Admittedly, marketing can be a complicated issue… but we try to simplify the measurement aspect of it a bit for you in the Podcast. And if you’re already in the “measurement mindset,” well then you’ll have a better idea regarding what next steps to take for your business. I can’t stress this enough… when you measure your results—you’ll be better equipped and able to know what particular parts of your campaigns are working, and of course which parts are not. You’ll benefit from the data acquired, so that you’re able to make more informed decisions that will ultimately help you climb that ladder to success, at a much more efficient and successful pace. Ok – Ready – Set – Go… Let’s get on with the conversation to improving your marketing and understanding your resistance points. Highlights and Takeaways Mentioned in This Episode Review of Part 1; Messaging CTR (Click Through Rate) Disconnect on Landing Page causing High Bounce Rates Conversion Optimization and the effect to CPA (Cost Per Acquisition) Difference between CPM (Cost per Thousand) and CPC (Cost per Click) Tweaking Messaging to improve three metrics above The importance of Targeting Additional Challenges with Website Navigation Follow through steps to end goals – beyond the opt-in Conversion Optimization Links Resistance points to Measure in your Marketing – Part 1 Google Analytics Google Analytics Training Daily Dose Examination Room In the Examination Room, we’ll be discussing another very interesting and truly applicable quote regarding marketing: I don’t pretend we have all the answers. But the questions are certainly worth thinking about. ~ Arthur C. Clarke CLICK HERE to submit a quote for future examination! It’s ok not to have all the answers – it’s ok to fail – as long as think about what has transpired – and you continue to ask questions to move forward. What does this quote mean to you… We would like to hear what you have to say – What are your thoughts and your views? Share your thoughts in the comments below, so we can carry on the discussion together. The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher Ok, so now it’s our turn: What resistance points do you think your business has? How do you plan to tackle them? Do you think you have the “measurement mindset”? Please share your thoughts with us, by commenting below… The post MD035: Resistance points to Measure in your Marketing – Part 2 appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In part 1 of this episode, Lorie and I walk through the process of marketing strategies for your product or service—by discussing key resistance points, how to measure them, and why you should always keep them in the forefront of all your marketing endeavours. What’s In-Store for You: Measurement is critical to the success of your business. That is something that you need to remember. And that same rule applies when it comes to your marketing efforts. Believe me. I’ve been down that road before – many times. After all, I’m the Measurement Doctor. Now, you might be asking: Why do I need to measure the steps and results of my business? Well, the answer is because measuring will allow you to identify whats working, take the necessary steps and actions to improve each aspect, and avoid continuing strategies that have a negative effect on your business. It is important to note however, that almost every strategy to your business will most probably have key resistance points. However, that shouldn’t discourage you, that should in fact excite you… Instead of stopping whenever you encounter certain issues or difficulties, you should instead take that as an opportunity to fine-tune your strategies. As long as you’re measuring, that’s exactly what you’ll be able to do. So, let’s say for example you are planning to undertake online ads. What steps do you take? What specific resistance points will you most likely encounter? One of the key aspects to consider would be your market or audience. Who are the people you should be targeting? How much will your ads cost to target them? Will the campaigns be financially feasible? Let’s face it: Running ads will cost you money. But the key here is to ensure that you are able to spread your message to people that actually matter (meaning: those who will most likely be interested in what you have to offer). Afterwards, you should create ads that your intended audience will resonate with. What specific groups of people are showing interest? What are there demographics? What specific likes or interests do they have? Incidentally, these are the points that can help you make the right ads, at the right price. And take note: If you focus your ads on the right people—the more cost-efficient your ads will be. Another point to consider is the expectations of your market. What do they expect based on your ad message? And more importantly, do you have a way to validate your claims (like a good landing page)? Are your ads able to connect with people? Are they in-sync with what your potential customers are looking for? Do your campaigns have that “trust factor” to give people the confidence that you really are the real deal? Admittedly, marketing can be a complicated issue… However, if you have that “measurement mindset,” you will have a better idea on what steps to take. When you measure your results—you’ll be able to know what particular parts of your campaigns are working, and which need to be adjusted. Accordingly, you get to make more informed decisions that will ultimately help you climb that ladder to success, at a much more efficient and successful pace. I really love this topic—and we have lots more in-store for you (in fact this podcast episode is just part 1 of a 2 part series). Please tune in if you want to learn more… Highlights and Takeaways Mentioned in This Episode How you can determine key resistance points, and measure them to increase your chances for business success. Strategies to help you gain your market’s attention—and convince them that you are the solution they need. The importance of landing pages in online campaigns, and why you should make it a point to always keep them in check. Understand click-through rates at a deeper level. How to measure your ad metrics—and use them as points for adjustment or improvement. The importance of the “measurement mindset”—and why you should develop it early on for your business. Links Daily Dose Examination Room In the Examination Room, we’ll be discussing a very interesting and truly applicable quote regarding marketing: Marketing is a contest for people’s attention. Seth Godin CLICK HERE to submit a quote for future examination! For me, this quote is simply telling us that marketing is about communicating to people—with the goal of catching their interest and attention. In order to actually win the “contest” we need to continually improve. We should focus our marketing efforts on reaching the right people—with a message that actually offers value. And how do we do that? Through proper “measuring” coupled with ever improving strategies. The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher Ok, so now it’s our turn: What resistance points do you think your business has? How do you plan to tackle them? Do you think you have the “measurement mindset”? Please share your thoughts with us, by commenting below… The post MD034: Improving Your Marketing Through Resistance Points – Part 1 appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, Lorie and I discuss some of the options for diversification strategy available to go-getters today, as well as the pros and cons of diversification—to help you make more informed decisions and strategies for your business. What’s In-Store for You: If you’re a go-getter—then you are probably looking for ways to diversify your income. And you know what? That’s a good decision! In this day and age, there are quite a number of options that can actually help us earn and grow our income. But take note though: Before you go jumping on that new “multimillion” bandwagon that you heard about—you need to be careful. Not every opportunity out there can actually bring you the desired results. What are the pros and cons of a specific platform? How should you approach a specific option? What is the time and energy commitment? By knowing which is which, you get to minimize unnecessary risks—and you get to reap more benefits as well. Now, you might be asking yourself: Why should I diversify or look for additional means of income, when I’m already doing quite well with my job or business already? Well, if you ask me—it’s all about grabbing the opportunity to grow and become an even better you… When you are successful in diversifying, you are able to increase your income. You don’t have to put all your eggs in just one basket. You are able to earn while ensuring that your lifestyle fits you. You are able to make your future better. Of course, that doesn’t mean that you’ll automatically become richer when you diversify. In fact, diversification may involve certain risks or cons. Fact of the matter is: Diversifying will mean more work for you. And if you are unable to strategize or manage your time (or actions) properly, chances are it can make you lose your focus. In some unfortunate cases, people may even lose friends along the way. Or—you might get way over your head. But as in all endeavours—your success will lie in your own hands, and on how you actually go through with it. So, do you want to take the chance and learn how to diversify your income—and increase your chances for earning even more? Here are some good options that you might want to start with: Affiliate marketing – in this strategy, you don’t need to have a product or service. All you have to do is simply promote someone else’s product—and earn commissions for each sale coursed through you. And take note: Don’t underestimate this option. A lot of people are actually earning hundreds of thousands (even millions!) of dollars through affiliate marketing. Of course, you need to dig deep into it first before proceeding. Online Training – if you already have an existing business, then why not provide online courses to interested people? Through this strategy, you are able to establish yourself as an authority in the field. It adds prestige to your brand—and surprisingly, you also get to become better at what you do by dealing with students. Oh and don’t forget: You get to earn more at the same time. Multi Level Marketing – first, let me give a disclaimer here: This option is not for everyone. If you plan to engage in this strategy, you need to be doubly careful. Admittedly, however, a lot of people have earned big bucks through this platform. But again—please be careful. Lorie and I delve more about diversification, as well as the different aspects of the money-making options that I mentioned above. If you want to know more about how you can get more income by diversification, please tune in… Highlights and Takeaways Mentioned in this Episode Learn about how you can diversify—in order to earn greater income. How you can earn good additional income, while living the lifestyle that you truly want. The “red flags” to look for in certain business opportunities. How to hurdle hardships and failures in your diversification efforts. Detailed analysis of certain diversification options—and how to approach them for success. Understanding how you can make diversification work for you. Links Share A Sale Daily Dose Examination Room Our quote is from a well respected person in the business world today: Warren Buffet. He says: Wide diversification is only required when investors do not understand what they are doing. CLICK HERE to submit a quote for future examination! To me, this quote is telling us that we need to understand every endeavour that we are doing or planning to do. Understand deeply! In order to reach success—we need to work hard for it. If it were easy, everyone would be doing it – it’s that simple. We need to do our homework, regardless of the type of steps or actions that we need to undergo. And instead of transferring liability to other people or to circumstances “beyond control,” we should try to take responsibility for our actions. This will help us learn a business at a much deeper level—ultimately making us better at what we do. The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher Ok, so now it’s our turn: What do you think of diversification? What options do you think can help you gain more income? Please share your thoughts by commenting below…   The post MD033: The Pros and Cons of Diversification appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, Lorie and I discuss the importance of embracing failure to achieve your ultimate successes in life. And more specifically, how one can willingly move towards failure—and learn to become a better person out of that. What’s In-Store for You: We all want success. That’s a fact that I think everyone will agree with. However, a lot of people seem to take a step back—because they don’t want to fail. And is that good? Of course not. Remember: Failure is a key ingredient to success. As it is, you should learn to embrace it and consider it as part of the equation. Now, I’m not saying that you should aim to fail. What I’m saying here is you should not let your fear of failure hold you back. If you fear too much, then you won’t be able to take the necessary action steps that may bring you to your ultimate goal. Yes, failing can be scary. But that should not prevent you from becoming who you’ve always wanted to be. So, how do we embrace failure and use it to achieve success? Well, first and foremost: You need to have the proper mindset… If you’ve failed before—don’t hold on to it too much. Don’t hold on to the past, because it does not equal your future. Never think that you “can’t” succeed. Instead of letting your past get the better of you—move forward and just take action. Take note that everyone sucked at first. All the famous and successful people we know have one way or another failed along the way to success. And did they let their failures hold them back? No. In fact, they used their failures as the motivation to work even harder. They used their failures to become even better at what they do. After all, thinking “you can’t” doesn’t necessarily mean you “won’t.” All of us have what it takes to succeed—it’s all about timing and strategy. Here’s a friendly reminder: Planning and strategizing is always good. However, once your plans and strategies start to interfere with you taking action—then that can be a problem. If you plan too much and make it a reason NOT to do anything (in other words: you’re rationalizing your fear), then you are just fooling yourself. In reality, you’re just afraid—and are using “planning” and “strategy” to run away. Honestly, that won’t take you anywhere. Remember: Every great person out there—from billionaire entrepreneurs, heroes, presidents, the richest people in the world—have experienced failing. However, that did not stop them. Besides, failure is only failure once you stop trying. If you continue to do what needs to be done, you are merely “adjusting” for success. So, never stop. You owe yourself that. Highlights and Takeaways Mentioned in This Episode The main reasons why you shouldn’t let failure affect and prevent you from reaching your set goals. The principle of the “carrot and the stick” and how you can apply it in your own life. How you can take action—and use the proper strategies for success. How to redefine failure and use it as an opportunity to succeed. Ways to get over your fear of failure—and use it to boost your mindset for success. How you can “visualize” to minimize fears—and to increase your motivational mindset. Links Join the Daily Dose for Free Examination Room In the examination room, we’ll be discussing a quote that I believe holds true to the topic at hand: Success is not to be pursued; it is to be attracted by the person you become. Jim Rohn You can check it out on the empower, inspire and motivate Facebook page. CLICK HERE to submit a quote for future examination! Personally, I think this is all about the journey to success… Everyone wants to succeed instantly—but fact of the matter is: we need to actually work in order to reach our goals. We need to undergo important experiences and processes in order to become who we’ve always wanted to be. There are no shortcuts to success. Don’t fear failure. Don’t take unnecessary shortcuts. Have the proper mindset for success—and there’s no reason you won’t reach it. Just take the first step—and you’ll do fine. The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher  Leave me a comment below. Do you use failure to inspire your success, or does failure use you to hold you back… The post MD032: 5 Steps to Embracing Failure to Achieve Success appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode Lorie and I discuss five killer tips to take your social media on Twitter to new levels of results for your business. What’s In-Store for You I’ve said this before—and let me say it again: I’m not the most “social” person in the online world. In one way or another, I seem to find a hard time working in the social media scene (which is primarily the reason why Lorie is the one running our social media team). But I have to admit: Social media is one of the most important parts of business today. Whether you are a start-up business or an established brand—you need to have a social media strategy. There’s no other way of going around it. Now, when we talk about social media, we can’t—and shouldn’t—forget about Twitter. After all, Twitter (along with Facebook) have billions of users that we can easily reach out to. And of course, you need to take advantage of that if you want your business to grow using this channel. So, how do we pump up Twitter results? How do we use this platform to cater to our current and prospective clients and customers? It’s all about communication… If you want people to relate to you or your brand (via Twitter) you need to be interesting enough. You need to be unique. Chances are most of your competitors are using “tweets” and “hashtags” to reach the same audience that you are trying to reach. And if you aren’t prudent and strategic about how you go about this—there’s a big chance that you will get lost in the fray. Use images to stand out. Remember that people are visual beings. Through interesting and relatable images, you are able to draw people in—increasing the chances of your content being consumed, retweeted and shared. Another advantage of using images is that you are able to get around Twitter’s 140 character limit for tweets (well sort of). If you want to make things more effective, you can actually tag your images to related influencers to increase quality traffic. Here’s another strategy to ponder: Take note of the 80%-20% rule. This simply means that when you are sharing content or tweets—80% must not be all about promotion. Don’t create content that always pertain to how good you or your business are or “buy now”. That can seem “spammy” and people will only get turned off and tuned out. Build trust by providing quality content (the secret to showing how good you are). Afterwards, use the 20% to share how you can help people out (the “buy now”). Lastly, don’t be afraid to join conversations. Remember: Twitter is a social media platform. As it is, you should engage with others in order to widen your reach. Be helpful. Share quality content. Build authority and be sociable. These are just some of the aspects that Lorie and I discuss in this episode. There are lots more in store for those who are interested. Do you want to know more? Please tune in… Highlights and Takeaways Mentioned in this Episode The main strategies that can help make your Twitter results even better. How you can use video tweets to catch more people’s attention. The reasons why you should learn to group your lists and searches for sharing content. How to use the principle of reciprocity in your Twitter strategies. Tips on how you can make your content more tweetable and shareable. Reasons why you should make your website/s more “social-friendly.” Links www.twitter.com Examination Room In the examination room, we’ll be discussing a good quote that we can apply for different aspects of business: Coming together is a beginning; keeping together is progress; working together is success. Henry Ford You can check it out on the empower, inspire and motivate Facebook page. Just go to www.measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! Personally, I think this all boils down to reaching success. At first, things may be a bit difficult—but you need to continue striving. Why? Because when you are consistent, success is bound to follow. When planning to use social media for your business—you need to actually offer value. This will not only help you communicate effectively with people, but it can also help make your business even more successful. The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher It’s your turn…is Twitter a part of your social media strategy? Leave me a comment below.    The post MD031: 5 Killer Tips to Pump Up Twitter Results appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.

In this episode, Lorie and I discuss tips on how you can get motivated and out of a rut – back on track—using principles and strategies that can help increase your motivation and productivity. What’s In-Store for You: Winter is over—and spring is finally here. Incidentally, this is another opportunity for you to have a fresh start. Let’s face it: All of us get into a rut sometimes. That’s a fact of life. The key here is to find ways to get out of that rut—in order to increase both your productivity and chances for success. But how do we get out of that rut? How do we convert those “winter blues” into added motivation? As always—the key is strategy. So, what are the ways to motivate ourselves—despite having many distractions (or when we’re just plain bored?) You might be surprised, but getting out of a rut isn’t really as technical as many think. In fact, even simple actions can go a long way (ex: going out in the sun once in a while). For example: Has boredom struck you? Then you might want to consider rearranging your work area to get a fresher feel of everything. This will give you a newer perspective of work, which in turn, can help you be more productive at whatever it may be you’re doing. If you have someone to work with, then why not brainstorm with him/her/them in order to explore new ideas and reduce stress? If you’ve ever noticed, we are actually the hardest on of ourselves when it comes to judging and evaluation. A lot of people tend to put too much pressure on themselves—that they end up losing motivation. Counterproductive! Obviously, that’s never good (whether you have a job or running a business). A solution… “call a friend.” Now to play devils advocate, of course, this doesn’t mean we shouldn’t have goals. In fact, if you want to motivate yourself—you need to have a set of goals to achieve. This will give you that added “juice” to work even harder. Take note though: Having goals is good, but that’s not enough. You need to take action. Do what needs to be done in order to become more successful. Re-evaluating your goals is another key step that you should always consider. Are your goals still relevant to your current situation? Are your goals still applicable to what you truly desire? Whatever your answer—it’s always good to take a step back, evaluate and reflect. This will help open your eyes to new opportunities that can help turn you into a better, much more improved version of yourself. Now, isn’t that exciting? Here’s another thing that a lot of people seem to take for granted: You need to reward yourself once in a while. Celebrate those little milestones that you’ve achieved with your job or business. You deserve it after all. A word of caution though: don’t let those upcoming rewards distract you. Make sure they can actually help motivate you, and not the other way around. Highlights and Takeaways Mentioned in this Episode: 10 helpful strategies on how you can deal with and get over de-motivation and stress. Ways you can become better at what you do—whether it may be your business, work or your personal life. Modes of “mind mapping” your strengths and weaknesses, for greater productivity and better results. Why you should take action—and how to do it efficiently. The main reasons why “taking a break” is indispensable to productivity. Want to become better? Learn to “dream” and be a kid sometimes. This will introduce you to new opportunities and goals—and will make things even more exciting for you. Links Mentioned in this Episode Momentum Extension Examination Room In the examination room, we’ll be discussing a quote that I believe is essential for those who want to achieve their goals: Believe in yourself. ~ Author Unknown You can check it out on the empower, inspire and motivate Facebook page. Just go to www.measurementdoctor.com/inspire CLICK HERE to submit a quote for future examination! Personally, I think this quote is all about hard work… If you want to reach your set goals, you need to work hard for it. However, if you don’t believe you have what it takes to make it—chances are you won’t be motivated to work. Remember: Success won’t magically appear before you. You need to take the proper steps to actually reach it. Once you believe in yourself—and actually take the needed steps, there’s no reason you won’t become the success you ought to be. The Measurement Doctor Podcast is on iTunes too: Did you like this episode – please leave us a Podcast Review on iTunes Haven’t subscribed to the Podcast yet – you can subscribe on iTunes or via RSS You can also find us on Stitcher Now, it’s your turn: What specific strategies do you use to get out of a rut? Please share your thoughts and ideas by commenting in the section below…   The post MD030: 10 Tips for When your Get-Up-&-Go Has Got-Up-&-Gone appeared first on The Measurement Doctor for Business Podcast: Business Development | Personal Development | Business Management & Marketing.