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In this weeks episode of the ‘Maverick Marketer Unleashed’ podcast Drew interviews Connor Benham from connorbenham.com as he reveals the secrets for attracting new clients into your business using Facebook…  During this interview Connor reveals…  How to get more appointments on autopilot Why Coaches, Trainers and Consultants who ignore Facebook are also ignoring extra profits in their business Why Facebook likes are usually a waste of time and don’t add to your profits (and the one time they do) How to find, target and attract more of your ideal clients And more…   

Show Notes     [1:51] Can you tell me a bit about your background and what you do now?   [3:37] And how did you come to work with coaches specifically?   [4:54] Can you tell me something about you that most people don’t know, so an interesting or funny story or fact?   [6:06] What book have you read that’s had the biggest influence on your entrepreneurial journey?   [8:10] In your view what is branding?   [10:53] If someone’s listening to this right now and they have that challenge as well what would you say to them? How can they out more of their personality into what they do?   [17:36] Other than personality are there any other mistakes that you see coaches make when it comes to branding?   [19:16] And from your point of view how do you help people do this?   [21:06] You said the first thing you do is help them really sort of nail down who it is they want to serve who their audience is, but how important is that to the whole process?   [25:49] What’s the biggest mistake or challenge that you’ve had to face in business, either recently or in the past and how did you overcome it?   [30:03] What’s been the biggest breakthrough moment in your business over the past 12 months? So something that you do or stopped doing that made a massive difference in terms of performance.   [33:10] Apart from Twitter how else do you market your business currently?   [36:27] What’s the best piece of advice or little snippet of information that you ever received from somebody?

Show Notes   [3:13] Like it or not, as a business owner, as a Coach, Trainer or Consultant you will have to sell!   [3:36] When you have a business the sole purpose is to create profit for the shareholders right? You’re the shareholder!   [3:56] Don’t get me wrong, I like what I do. I enjoy giving value to my audience, I enjoy doing webinars but I wouldn’t do all these things if it didn’t help increase sales ins some way.   [4:26] If you want to take your business to its full potential and I really hope that you do, and if you don’t then this podcast or me…I’m probably not for you.   [6:09] If the service that you’re offering is going to enhance the quality of your prospect, then I’d go as far to say that it’s your duty to sell to them because unless you do that you’re quiet frankly going to struggle to survive.   [6:30] If you don’t sell to them but your competitor does they’re gunna get the business and if you have some negative connotations about selling you need to do some work on that.   [8:44] “Timid sales people have skinny kids.” – Zig Ziglar   [10:20] Change your mind-set about being sold to and selling. Make it something that you view positively.   [10:33] You wither do some work on yourself or you get somebody else to sell for you but either way you’ve gotta sell your services.

I’ve attended countless sales trainings and events in my life time…   Read countless books on the subject…   I’ve listened to hours and hours of audio on it too…   Here’s something I’ve noticed about almost EVERY one of them…   Whether it’s a live event, book, audio CD or whatever…   For the most part… They don’t work for everyone!   Two Consultants could take the exact same training, sell the same product, at the same price, using the exact same strategies they learnt…    But then go out into the real world and get very different results…   One will see a dramatic increase in their sales performance…   They’ll speak to more people and convert more of the people they speak to into sales…   But the other… Might see SOME improvement…. But they’ll get nowhere near the success of the first person…   Even though they have access to the same skill set…   And you wona know why?...   It’s because they're missing the KEY ingredient that makes all the difference…    This key ingredient hardly ever gets mentioned at most the sales training available to you...    Which is a shame, because without this one key thing, you’ll never make as many sales as you should…   Even if you get everything else right…   And this key ingredient is nothing you’re born with…   It doesn’t come naturally but is something that CAN be taught, if you’re aware of it….   And that’s exactly what we’re discussing during this week episode of the ‘Maverick Marketer Unleashed’ podcast    

[2:46] He was in no way qualified to give me his opinion on how I shouldn’t or should be running my business.   [3:19] The very same marketing he’s criticising, the very same marketing that he’s saying that I should be doing differently is the same marketing that compelled him to pick up the phone and ask about my services in the first place.   [4:13] “If you want to revolutionize your business and take control of your life your need to become immune to criticism about your business practises and your marketing messages. The only criticism that counts is the criticism from the market if the form of poor sales. Only dollars get the vote. Your spouse doesn’t get a vote, your mother in law doesn’t get a vote, your idiot peers who bow down to industry norms don’t get a vote, nobody gets to vote but except your customers and they only get to vote with their money.”   [10:44] In Marketing, In business there’s not really room for opinions, there’s not really room for guess work or preconceptions. To get the best results we have to committed to testing.   [12:19] Just test it and let the added sales or the better results be the only feedback that you listen to.   [15:05] If you’re not getting any criticism yet, if you haven’t faced it yet in your business then it’s simply a sign that you’re not doing enough!

A new episode of the ‘Maverick Marketer Unleashed’ podcast is available today and in this episode I talk about an area of business that most Coaches, Trainers and Consultants ignore.   And if you’re ignoring it too you’re leaving thousands in business revenue and profits on the table.   [5:06] The charity missed out on the donation, he of course missed out on my support and I missed out because I would have loved to support a cause that he was passionate about.   [5:41] Marketing is not rocket science! It doesn’t take a genius to know how to market well, half the battle is just being THE person or business that the prospect thinks of first when they’re in the position to buy.   [6:57] If you believe that your service or your products are genuinely the best solution for your potential clients or you’ve got the best solution to solve the problem your potential clients are having, then it’s your duty to do everything that you can to convince them to buy.   [7:53] The right way to follow up is to provide people with valuable information.   [9:36] If you don’t believe your products going to solve the problem your clients having, then how you going to convince them to believe it?   [16:25] All of a sudden you neglect the follow up and somebody else swoops in…    

[4:30] In your opinion why is it important then that your positioned at the top of the market?   [18:51] How do you go from being just a run of the mill “Personal Trainer” to being the “Mr Motivator” that’s on TV that’s charging premium fees that’s positioned as the leader in the field?   [28:48] From your point of view why do you think that the elite process (What goes on in the meetings) why do you think it’s so powerful?   [39:56] What do you say to people that say “But Jon, if I’m the most expensive doesn’t that mean I’m gunna get less business than my cheaper competitors?”   [43:29] In your business personally what’s been the biggest breakthrough in your business over the past 12 months?   [51:11] What’s the best piece of advice you’ve been given from a mentor? And who was that mentor?

In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast, we hear from Jon McCulloch AKA The Evil Bold Genius. Jon is one of only and handful of people I actually listen to when it comes to marketing my business. He has been my personal business mentor for over six years now, and I can’t recommend him highly enough. In this episode, he talks about his upcoming event with Dan Kennedy, email marketing and premier positioning strategies. All with the end goal and increasing the revenue and profits in your Coaching, Training or Consultancy Business. Here’s what You’re Getting – In Your Face positioning strategies from the Evil Bold genius Why improving your marketing isn’t necessarily the best way to grow your business revenue and profits How relentless, unforgiving follow-up guarantees an increase in sales (almost overnight) Push-pull marketing (Why you should be repelling people in order to attract your ideal clients) Why most people shouldn’t have an opinion about what you do or how you do it in your business What to do with unwanted opinions Why offering discounts is destroying your business profits Jons “Pot O' Gold” event with Dan Kennedy And more About Jon McCulloch Jon McCulloch has been dubbed “The Evil Bald Genius” for reasons you’ll find become clear as you immerse yourself in his work. But be warned — Jon’s scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted. In fact, he has something guaranteed to offend everyone. But that’s OK, because Jon isn’t in the business of winning friends and influencing people, not if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today’s dire economy, despite recession, bad government, and tight-fisted banks. So if you’re looking to have your hand held and your fevered brow mopped with gentle, loving hands, you’d be best advised to avoid Jon and his work because you won’t like it. On the other hand… if you’re serious about increasing your sales by 100% or more within the next three months, you’re prepared to roll your sleeves up and get stuck in to some seriously hard work, and you’re not timid, faint-hearted, or unwilling to ruffle a few feathers, then Jon is well worth listening to. Who Is the Evil Bald Genius? Jon is a leading and controversial educator in Direct Response Marketing, a fearless and

I’m sure you’ve heard of Albert Einstein before today and are well aware of who he was…   But just in case you haven’t… Einstein was a German-born physicist who developed the general theory of relativity, among other feats…   He is considered the most influential physicist of the 20th century...   Very smarty guy indeed…   Anyway… The reason I brought him up was because he’s widely credited with the saying:   "The definition of insanity is doing the same thing over and over again and expecting different results."   I may have mentioned this before in a previous email a while back, but it’s as relevant now as it was then…   There is no clear evidence that Einstein actually made that statement, but it is a pretty good quote nevertheless…   And most people would agree that with very few exceptions, it’s makes perfect sense…   I mean… If something didn’t get you the results you wanted first time around, why would you do exactly the same thing on your second attempt and expect a different outcome?   It doesn’t make sense, right?   But we all do it!   If people today actually defined insanity as “doing the same thing over and over again and expecting different results” we’d all be classed as mentally insane…   Let’s take your business for example…   If you’re like most the ambitious Coaches, Trainers, Consultants and Speakers I know, you probably sat down at the end of 2015 and thought to yourself:   “I would like to grow my business over the next 12 months?”   And how did that go in 2016?   I’m curious, how did you set about getting MORE clients and INCREASING your personal income last year?   Again… If you’re like most ambitious Coaches, Trainers, Consultants and Speakers, you probably did the exact same thing you did the previous year…   You did the same thing and expected different results….   And what about year before that?   What did you do differently to grow your business?   I’m betting you spent your day’s, weeks and months doing the same things and expecting different results…   It’s insane!... But a pattern we all get trapped by from time to time…   In this episode of the ‘Maverick Marketing Unleashed Podcast’ we'll be talking about how to break that pattern.

You can earn a lot of money in Coach, Trainer or Consultant, but it’s what you do with that money which determines whether you’ll become wealthy or not. In this week’s episode of ‘Maverick Marketer Unleashed’ podcast, I talk to Damion Lupo about how to take control of your money and financial future by taking the money you earn as a Coach, Trainer or Consultant and reinvesting it to build real wealth. Damian started his first business at age 11! Now he is the owner of an 8 figure real estate empire, multiple black belter, and sought after financial consultant for high profile private clients. Over the last quarter century, Damion has started and owned more than 30 different companies including an insurance agency, a precious metals firm, a venture capital company, a financial consulting firm, and more than a dozen real estate investment and development companies. He built a 5-million-dollar Net Worth in his 20’s, lost it, and has almost completely rebuilt his wealth in the last 12 months! During this interview, he’ll be sharing the lessons he learned along the way and the things he wishes someone had told him before he got started! Here’s just a fraction of what you’ll be getting… Find out why your Coaching, Training or Consultancy Business won't make you wealthy (unless you combine it with one thing) How to turn your business profits into long-term wealth to secure your financial future Hear about Damion’s near death experience while skydiving and what it taught him about himself Why you should reject the scarcity mindset your parents taught you if you want to create financial freedom Discover how not listening to his mentors caused Damion to fail and lose millions in business revenue The importance of not just chasing a bigger bank account and what to do instead How Damion built a Net Worth of 5 million dollars in his twenties and how he lost it all And more… For show notes, podcast updates and additional resources go to: http://maverickmarketerunleashed.com/ Show Notes   [1:39] For anyone who’s listening to this and hasn’t herd of you before can you give us a brief intro to who you are and what you do?   [2:35] Tell us more about that, what exactly that means?   [4:17] Can you tell us something that most people don’t know about you, so an interesting and funny story that you perhaps don’t share that often with a bigger audience?   [7:06] Tell us a bit more about your background.   [11:29] You said earlier that you

In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast, I interview Julie Broad about how to build your personal brand so potential clients come to you pre-sold on your Coaching, Training or Consultancy services. Julie Broad is an Amazon #1 Best Selling Author and International Book Award winner, recipient of the Top 20 under 40 award, a successful entrepreneur, recognized real estate investor and a popular speaker and workshop trainer. She's been speaking on stages large and small across Canada since 2009, sharing her simple and strategic systems for having more impact & influence in your life and business. Here’s just a fraction of what you’re getting… • How Julies first day in her new job started with her leaving the house half naked • Why introverts have an advantage over extroverts when it comes to sales, and how to use it to your advantage • Julie shares what she does to get her ideal clients to come to her so she doesn’t have to chase them (every Coach, Trainer or Consultant should be doing this) • How to use video to grow your business profits • What learnt from a failed membership site and how to avoid the same mistakes • The importance of making money while you sleep and how Julie does it • The only way to figure out what products and services your clients want to buy And more    Show Notes [1:30] For those who don’t know you Julie, just give us an overview of what you do and a bit about your business please.   [3:31] Can you tell us something about you that most people don’t know, so an interesting or funny story?   [5:36] Who do you help now?   [9:45] What can we share with our clients that will help them achieve those results so that their clients are coming to them rather than them having to go out and chase them?   [11:17] How frequently should you be putting video on the different platforms out there?   [13:18] What are some of the biggest mistakes that you’ve made in your business life and more importantly how did you overcome them?   [18:59] What do you do now to grow your business?   [19:44] So tell us a bit more about the book?   [24:55] What’s the best piece of advice you’ve been given from a mentor or someone you learn from?  

How to Build Your Dream Recruitment or Search Business with Jim Palmer In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast, Jim Palmer talks to you about how to build your dream Coaching, Training or Consultancy Business… If you’re ready to decide that slow to no growth is no longer an acceptable option... If you want to play a bigger game and are ready to experience real growth in your business, then Jim is well worth listening too… Here’s just a fraction of what you’re getting…   · What Jim has learnt from 15 years as a business owner and how you can use his lessons in your Coaching, Training or Consultancy Business · How to use print (paper and ink) newsletters to drive profits · Why print newsletters are better and more profitable than email newsletters (most Coaches, Trainers and Consultants will NEVER know this) · How Jims business stole his life! And how he got it back · How to create stronger bonds with your current clients so they spend more, buy more often and refer you to their network · Jim talks about how to make your business run BETTER without you · The secret formula to getting anything you want in life (if you’re willing to pay the price) · How Jim manages to only work three days per week and run multiple business · The power of leverage and how to use it to multiply the profits in your Coaching, Training or Consultancy Business · Why Jim plans to buy and live on a boat · What you should do if something works (most Coaches, Trainers and Consultants get this wrong) · Why your success is more about who you are, not what you do · Jims tips for becoming the leading Coach, Trainer or Consultant in your sector · Jim reveals his million-dollar business building platform (you can use this to increase your revenue)   And a ton more!   Show Notes   [1:53] For those who don’t know of you can you give us an overview of what you do and who you are please?   [3:08] Tell us something about you that most people don’t know, so an interesting or funny story.   [5:07] Can you tell us a bit more about your background, your business journey and how you ended up where you are now?   [7:45] In your opinion what are the main benefits for any business providing a hard copy newsletter?   [12:03] How did you go from newsletters to where you are today?   [15:53] What do you help clients achieve?   [18:29] What are some of the biggest or most common things you change in any business that’s gunna get the

“Entrepreneurs must know that businesses fail because they don’t get attention. If you want to succeed and grow your business, your sales revenue and your brand, you must get attention.” – Grant Cardone I read that quote a few months ago, and it stuck with me…. It’s something I think ALL Coaches, Trainers and Consultants need to understand. With very few exceptions, no matter what sector you work in. There are businesses out there right now who have an urgent need for your services. Even when the market is quiet, there is always someone with a need. The problem is, they will NEVER buy from you or your firm! And it’s not because you’re too expensive, it’s not because they think your competitors have a better service, It’s not even because they don’t like you or the way you do things…. It’s because they don’t even know you exist! Pure and simple. You’re obscure! And Businesses DIE in obscurity! In this week's episode of the 'Maverick Marketer Unleashed' podcast, we talk about how obscurity is killing your Coaching, Training or Consultancy business, stopping clients from ever buying from you and holding you back from ever reaching your full potential … And most importantly we talk about how to beat it!     [2:12] To be obscure means not discovered or known about.   [3:28] Obscurity kills businesses!   [4:12] If you want to succeed and grow your business, your sales and get more brand exposure you need to get attention.   [7:17] I commit to things that I feel uncomfortable.   [9:27] If you’re doing it right, you will inevitably piss some people in your market off.   [10:03] You almost want to be alienating at least some of your audience.   [11:05] You either want them to love you and want to buy from you or hate you.   [12:53] Be yourself, put yourself out there make sure they know who you are.   [17:44] If it’s not you, it’s going to be someone else and if it’s somebody else their going to get the business instead of you.   [18:48] How would it be for you if all of your target market at the very least knew of you?  

In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast I interview Jermaine Edwards Here’s What I Ask Jermaine...   [1:45] Can you tell us sort of who you are and what you do now?   [2:32] Is there a particular market that you actually target?   [3:24] Tell us something about you that most people don’t know, so perhaps an interesting or funny story. Just something that you don’t share with people usually.   [5:18] Tell us something about your background and how you got to where you are now.   [7:58] Tell us a bit about your book.   [10:46] Have you composed a song for anybody that we would know now?   [11:35] What is it about sales that you find so interesting?   [13:33] Typically, what are sort of the biggest challenges they have around sales?   [17:15] What’s one of the biggest mistakes that you’ve made in business and how did you overcome it?   [22:30] Overall Jermaine, how do you go about growing your business?   [23:57] What’s been the biggest breakthrough in your business over the past 12 month?   [26:05] Where can we find out more about that event?   [27:15] Can you give us 3 things that you did that worked really well and 3 things that you would do differently next time?   [31:53] What’s the biggest piece of advice you’ve been given from a mentor or someone that you’ve learnt from?

In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast I interview Daniel Hall. Here’s What I Ask Daniel… [1:33] For anyone listening to this who doesn’t know who you are, doesn’t know what you do, can you let us know? Can you give us a brief introduction as to who you are and what you do now? [7:55] Tell us something about you that most people who don’t know you wouldn’t know about you. Maybe not even your closet friends? [11:57] And your business now…How did you get to where you are now? [21:30] Can you tell us about a time where you failed or almost failed, so in your business where things really weren’t going to plan or thing were going badly? Tell us about that time what was going on and more importantly what did you do to turn things around. [24:44] So is there any particular business that you target now Daniel? [25:08] What services do you offer? What do you help them do? [28:04] What’s the best piece of advice you’ve been given from a mentor, a coach or someone that you’ve learnt from that you could share with our listeners? [30:18] What’s the importance of that? Why do you suggest doing that? [35:36] What about from a point of view of a business owner, if I wanted to use this strategy to get clients what would be the next step from there? [38:32] Are there any quick strategies that as a listener can implement to start to grow our list? [40:20] How do you grow your business currently? [41:32] In your business what’s been the biggest breakthrough you’ve had over the past 12 months? [42:27] Who’s been the biggest influence on your business journey?

In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast I interview Andy Paul.   Here’s what I ask Andy…   [1:32] How do you describe what you do and what your offering?   [2:29] How did you get into this?   [3:04] Can you tell us something about you that most people don’t know?   [5:50] What is it you can do for a small business owner?   [7:45] Is this something that anyone can develop?   [10:40] In your opinion what is the perception of the typical sales person?   [12:12] Can you give us an overview on what some of the habits and behaviours are?   [18:56] Give us an Idea of what sort of things that you can do to provide value to your prospect’s…   [27:58] And your business “Zero time selling”, how long has it been around now?   [28:36] What’s the biggest mistake you’ve made in your business life and how did you overcome it?   [31:20] If you had to pick one thing that’s been the biggest breakthrough in your business over the past 12 months?   [34:10] Apart from the podcast, what else do you do to grow your business?   [35:14] Who have been the biggest influences for you in your business life?   [36:46] Any books or anything you’ve read or watched that’s been a big influence?   [37:56] Where can out listener’s go to find out more about what you do?

In this week's episode of the 'Maverick Marketer Unleashed' podcast I interview Direct Response Marketing Expert & Five Time Best-Selling Author Seth Greene about how he helps his people attract clients like magic. Here's just a fraction of what you're getting... Seth explains the difference between direct response marketing and brand (knowing this is the ONLY way to profit from your marketing activity) Find out how Seth built the fastest growing direct response marketing agency in the US and how you can use the same principles to grow your Coaching, Training or Consultancy Business The big business mistake Seth didn’t want to tell his wife about Why you the client hasn’t really said “yes” until the money is in your bank account Find out what caused Seth to lose 50% of his business revenue in a single month, how he dealt with it and the genius idea he came up with to turn things around Why Seth stopped cold calling and you should too The importance of having a coach And more   ---- [1:28] Just for anyone who doesn’t know of you listening to this now can you just give us a brief summary of who you are and what you do now? [2:32] Can you just give us an overview of who Dan Kennedy is and just tell us a bit about him as well? [3:14] Is there any particular market that you focus on? [4:18] Can you just define what you mean by direct response for those that don’t know? [7:39] Is there any particular marketing route that you have a personal preference for? [10:06] What’s been some of the biggest mistakes you’ve made in your business life and how did you overcome them? [14:40] Are there any other mistakes that you’ve made in the past that you’ve learnt from? [17:16] How did you deal with that set back? [19:49] What did you learn from making those mistakes? [20:58] How long have you personally worked with coaches? [21:28]Can you tell us something that most people don’t know, So an interesting or funny story? [24:17]Can you share with us some of the things that you’ve done? If you could pick 3 of the biggest changes you made to your business that made that big difference. [25:55] What do you do to grow your business as it is now? [26:59]What’s been the biggest breakthrough in your business for you in the past 12 months? [27:57] What’s the best piece of advice you’ve been given from a mentor? [29:15] Who would you say has been the biggest influence on your business journey?        

In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast I interview Stacey Brown Randall.     [2:12] 1443 Minutes in a day and how we use them effectively is very important.   [6:32] And a lot of people are like “oh, you shouldn’t call it a failure!”. Let’s just call a spade a spade. It is what it is.   [14:38] When you operate in a space that’s authentic for you its natural and people, they are naturally attracted to you.   [15:32] I believe if you’re asking for referral’s you’re doing it all wrong.   [16:21] Referral’s come from relationship’s.   [16:27] People do business with people that they know, like and trust.   [19:32] Keeping yourself focused on why you’re doing what you’re doing and the fact that you believe in yourself that you can do it.   [23:08] My failure does not define me at all, anymore.   [24:37] People really do resonate more with your struggles than they do with your successes and I’ve realized with my failure I have valuable information now to share.   [30:20] A lot of times they don’t know where they’re going.   [32:25] What are the pain points? What are the problems that that ideal client has?     Books   The E-Myth Revisited – Michael Gerber