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The cost of Facebook ads is rising, and here's what you can do about it. Join me as we chat about WHY Facebook ads are getting more expensive and HOW you can reduce your costs with just a few changes.  In this episode I share... How with more demand, comes a higher price tag when it comes to ads My top three tips on how to reduce your ads budget   How keeping a bank of copy and images CAN help you reduce your costs  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Get ready to find your dream leads and grow your email list on autopilot! This is a bonus replay of my workshop, "Dream Leads on Autopilot".  In this free training, I walk you through my framework on how to make sure your lead magnet is ready for ads.  In this episode I share... How to create a stress-free lead stream The four parts of a lead magnet funnel: lead magnet, tech stack, traffic, and follow up The importance of having a call to action on a thank you page Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

If you've been in the online business for a while now, you have definitely heard the term ICA. We are always targeting our messaging to our ideal customer or client avatar. BUT I'm here to tell you that instead of talking to one person, you should think about personas! You might be asking yourself...What are audience personas and how are they different from my ICA? In this episode I share... What an audience persona actually is How they focus more on personality and habits of a group instead of hobbies or likes for an individual  How to use these personas to create ads that convert  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Are you a teacherpreneur ready to create passive income in your business? Join me and guest expert Lindsay Bowden as we chat about online courses and how they compliment ANY niche or industry to create passive income, even for beginners.  In this episode:  We chat about what goes into an online course, from creation to marketing strategies  How to automate your online course to create passive and evergreen income  How many times you should live launch  Connect with Our Guest Lindsay Bowden Lindsay is a former high school math teacher turned full-time momprenuer. She built a multiple 6-figure online course business during naptime by helping math teachers create resources for their classrooms. Her online course, Math Resource Academy, allowed her to quit her teaching job, allowed her husband to quit his corporate job, and helped her to build a life she loves with her family. Now, she's on a mission to help other families gain the freedom they crave in their life by teaching them how to create and sell an online course.Connect with Lindsay on Instagram Connect with Lindsay on her websiteDownload her free guide 5 Steps to Passive Income Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceauditEpisode 75 Live vs. Evergreen Launches Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

All good things come in 3s right?! I share the three phases of marketing that every teacherpreneur goes through when starting and growing their online business. Tune in to learn what the three phases are and how each one is vital to your success. In this episode... Why it took me multiple 5ks and half marathons to finally consider myself a runner  How each phase of marketing builds on one another to take you from throwing spaghetti at the wall to finally seeing results  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Join me for a behind the scenes look at what a strategy session looks like for new client. We set up her ads manager account, her new pixel, and connect her website and email marketing platform all together. Listen along to hear a step-by-step walk through our session.  In this episode: Hayley and I set up all of her accounts  I give some big tips for tracking her Facebook group visitors  We set up her audience and chat about funnel strategy Stick around to the end to hear a few tips for running successful Facebook ads! Learn About Our Guest Hayley KleesHayley is a former teacher turned full-time freelancer! She learned to use the classroom skills she already had in order to supplement and eventually replace her teaching income altogether by working for Teacher Pay Teacher sellers. Now she want to teach you how to do the same! Teachers are constantly looking to supplement their income or find a way out of the classroom altogether and no matter which category you fall into, she's here to help you learn how to do both! Connect with Hayley on Instagram Join Hayley's waitlist for the workbook to start your own business supporting Teacher Authors!  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceauditEpisode 34 with Hayley KleesTools & Plug-ins MentionsHow to find your ads manager Business.facebook.com/adsmanager Plug-in for Wordpress Pixel Cat  Chrome ExtensionsFacebook Pixel Helper Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Ready to hear about a MAJOR client win?! The typical click through rate is about 3%, which means that for every 100 people that see your facebook ad, about 3 people actually click the link to view your product or service. Well, I had a client this past quarter who had an 11% click through rate which was incredible! Tune in to hear about the clients wins of this past quarter. In this episode... I share the HOW and WHY behind my clients's successes this past quarter  Strategies that are working right now for facebook ads in the teacherpreneur space  Tips to make sure you're understanding your numbers  Links Mentioned in this Episode:Past case studies → marketscalegrow.com/casestudiesFREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Have you been thinking about growing your reach and expanding your audience? Join me this week as I sit down with Sara from Podcasting for Educators as we talk all about podcast guesting. She shares her best Do's and Don'ts when it comes to pitching, being a guest, and even what to do after you're done recording. Podcasting guesting is all about networking so being a great guest is just as important as being a fabulous host. Sara Whittaker is an elementary school teacher turned podcast manager and the founder of Podcasting for Educators. She and her team help TpT authors, and other online educators launch, manage, and grow their podcasts. She loves continuing to serve teachers by helping her clients get their knowledge, expertise, and guidance into the ears of those who need it most! Sara is also the podcast host of Podcasting for Educators, where she shares new podcasting tips every Wednesday. Connect with Our Guest Sara WhittakerOn Instagram instagram.com/podcastingforeducators/Check Out Sara's website podcastingforeducators.com/Binge Sara's Free Private Podcast! podcastingforeducators.com/privatepodcast. This is a 3-episode series that goes into more detail about why you should guest, what podcast hosts are looking for in a guest, and my 3-step process to landing and leveraging guest spots! Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Want to learn my best tips for having a relaxing summer and moving forward in your business? In this episode, I share my top five tips for striking that balance between fun in the sun and hitting those big business goals. There is always room for work and play!In this episode I talk about... How scheduling, batching, and pre-planning play a role in having a relaxing summer My big summer plans for 2022  The foundational work required to be able to actually take a break  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Join me this week for an amazing interview with business coach Melissa Lin! We talk all about scaling your business in a sustainable way  to increase your income, without increasing  your hours. We want to avoid burnout here! Melissa shared her best tips for scaling the right way. Melissa Lin is a previously successful chemical engineer turned multiple six-figure business coach and business owner. Over the course of 2.5 years, she was trying to DIY her online business and it went nowhere. She was barely making $1k most months until she decided to push past her fears and take real action. After figuring out powerful strategies and shifting her mindset, she went from barely making it to fully thriving in it. Now she helps other women do the same with their businesses! Connect with Our Guest Melissa Lin On Instagram  www.instagram.com/the_melissalinCheck Out Melissa's website  www.themelissalin.comJoin Melissa's Free Workshop! 4 Steps to Starting a Successful Coaching Business Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Running ads is all about driving more leads, and ultimately money, to your offer. Increasing your return of ad spent (or ROAS) is the goal because we don't just want to throw money away. We want to grow our email lists, sell our offers, and make more connections but how can we understand just how well our ads are really working?In this episode, I share 5 tips for increasing your return on ad spend including... Look at the data because numbers don't lie Make sure your messaging is working and attracting the right people Check your Facebook ad audiences and make sure they are optimized for the 2022 algorithm  If you want to make sure your audiences are optimized for the new algorithm, schedule your  free audience audit calls to chat! Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen launch. Let me also say that BOTH have their perks and challenges.  In this episode I talk about... The benefits of doing a live launch and why building a little anticipation is a good thing How evergreen launches help you stay open to leads all the time  My best tips for combining both  for a striving business  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

This week’s inspiring teacherpreneur journey is with Amy Roadman.  I loved chatting with her (again!) about the importance of the creative process and the values it can bring to your collaboration.Amy Roadman has been an art teacher for 20+ years and believes art and creativity can be taught, that you don't have to start with innate talent, but a desire to create and practice. By providing opportunities that really focus on the overall experience. She has learned how to ease the pressure of creating and allow many people to tap into their creative side and find that it can be really rewarding to do.In this episode, Amy and I chat all about: The benefits of collaboration How to find people to collaborate with that compliments both your skill sets Different ways and opportunities to incorporate art and creativity in our businesses Connect with Amy Roadman:  Over on Instagram at: @amyroadman.artOr on her website: amyroadman.comLinks Mentioned in this Episode:Market Scale Grow Episode 13| The Adventures of a Teaching Artist with Amy Roadman___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

In this Saturday's Strategy Session, we are talking about the importance of staying consistent with your content pillars. It can be easy once you hit a certain amount of success to get shiny object syndrome and be all over the place but showing up and staying consistent will help you keep showing up for your customers.  In this episode, we'll chat about… The 3 content pillars or buckets that you can use when you hit 6-figures When you should reevaluate your content pillars and pivot Some exercises that you can utilize to make your content pillars clear in your marketing Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

In this Saturday's Strategy Session, we are actually taking a break from marketing and Facebook ad strategy to share mindset shifts. Sometimes I go through patterns where I don't feel like I am enough. It can be a recurring theme for me when I talk about my story. It might even be a story that you're sharing about your journey. This could even hold you back from moving forward, keeping you stuck in a similar pattern.   In this episode, we'll chat about…  The importance of acknowledging the story we tell ourselves and how that can affect how we want to grow How you can start writing your own story Some actionable mindset tips for growing beyond not feeling like you are enough Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community

In this Saturday's Strategy Session,  I explore how to lean into the data from your ad campaign in order to scale big! First, I want to start off by saying that you cannot lean into your numbers if you're not tracking them. Every step of your customer journey should be tracked to see if it is successful. We want people to be able to flow through our journey with ease and if something is working, we want to add more fuel to that fire! In this episode, we'll chat about... The exact numbers that you need to be paying attention too (and where to find them)  Click through rate and why this number is so important  What scaling actually looks like and the two main ways to go about it  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit   Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call ___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comJoin the Facebook community The Market, Scale, Grow Community  

In this Saturday's Strategy Session,  I explore the seven-phase life cycle of an ad, from birth to death. In this episode, I talk about How where you are in the customer buying cycle depends on how you want to reach your audience. Planning strategies to effectively have your ads reach your best results. Some mistakes to avoid with your ads.  Links Mentioned in this Episode:FREE audience audit call → marketscalegrow.com/audienceaudit  Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call ___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community

In this Saturday's strategy session, I am talking about the best ways to honour your client’s customer journey, and how it can empower them to make the right decision for their business. In this episode I talk about:  The difference between a tortoise customer or a hare customer How to create content for everyone in the different cycles The difference types of content you can create Let Us Help You Grow Your Visibility and Your Reach!Schedule your free strategy call____ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community

In this Saturday's strategy session, I am talking about three traffic sources to leverage in your marketing.  In this episode I talk about:  Discussing the benefits, and disadvantages of each traffic source Strategies on the best ways to leverage this in your marketing plan. Some of my own favorite strategies on the best ways to apply this to your existing marketing plan.  Let Us Help You Grow Your Visibility and Your Reach! Work is us and schedule your free strategy call atJenzaiadimartile.com/book-a-call ___ Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community

This week’s inspiring teacherpreneur journey is with Grace Griffith.  I loved chatting with her about the importance of resiliency as a business owner and exactly how her journey has helped her grow as an entrepreneur and person.Grace Griffith is a former school teacher turned copywriter and content strategist. Her mission is to help course creators, coaches, and consultants use words strategically to connect with their audience so they can get more sales. Grace is also a mom to her three-year-old daughter, an avid reader, and a passionate coffee drinker. Grace and I chat about nurturing resilience as a business owner. She even shares some of her best tips like:  In order to build trust with your audience, you need to be confident, show up, and trust yourself. When you start seeing yourself differently, so will your audience.  How to not take it personally if you don’t immediately start seeing success.  You need to stay resilient, look at the data, and start owning your challenges so you can move beyond them. Connect with Grace:  Over on instagram at: @gracemariegriffithOr on her website: GraceMarieGriffith.com