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The words “paradigm changing” are frequently wheeled out to laud AI, the latest commercial new-kid-on-the-block. So much so that nowadays they are more often than not greeted with the somewhat cynical raised eyebrow of tired hyperbole. Fair enough, we’re not going to fall into that trap, and we won’t use those words here, no matter what the temptation. Instead, we take a dive into what is happening right now with AI, glimpse what is coming down the pike at us, and consider what AI offers us in terms of changing our way of doing business for the better.

What is the difference between Inbound and Outbound Marketing, and why does it matter to me? At its most basic, outbound and inbound marketing reverse the direction of the marketing dialogue between in the relationship between company and customer. Join us whilst we explore what makes each tick, and what will work best for you.

As with all things digital, measurability is essential when assessing the success of any campaign, and with every digital marketing campaign you create, it is likely you will be using multiple channels to reach your audience. Therefore, finding ways of measuring engagement with your content is critical in providing you with an indication of how successful your campaign has been in aligning with the interests of your audience.

In a world inundated with a plethora of channels, devices and platforms, and given that the average 21st-century human now has an attention span of a mere 8 seconds, it is perhaps all too easy to assume that as one of the longer established disciplines, email marketing is a dog that has had its day. This would be a huge mistake because nothing could be further from the truth. Listen in and find out why...